Bettertransport.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
94% 
Page quality
98% 
Page structure
75% 
Link structure
52% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.22 s
File size
65.60 kB
Words
657
Media files
11
Number of links
102 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - Campaign for Better Transport
The length of the page title is perfect. (341 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Campaign for Better Transport is the national charity working for better, greener, fairer transport in England and Wales.
The length of the meta description is perfect. (727 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://bettertransport.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Server location: United Kingdom of Great Britain and Northern Ireland
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionCampaign for Better Transport is the national charity working for better, greener, fairer transport in England and Wales.
generatorWordPress 6.8.2
msapplication-TileColor#ffffff
msapplication-TileImagehttps://bettertransport.org.uk/wp-content/themes/campaign-for-better-transport/images/favicons/ms-icon-144x144.png
theme-color#ffffff
article:publisherhttps://www.facebook.com/bettertransport
article:modified_time2025-07-30T12:59:23+00:00
twitter:cardsummary_large_image
twitter:titleCampaign for Better Transport
twitter:descriptionCampaign for Better Transport is the national charity working across England and Wales to make transport better, greener and fairer.
twitter:imagehttps://bettertransport.org.uk/wp-content/uploads/2022/09/favourite-Kimi-Gill-shoot-Campaign-for-Better-Transport-151-scaled.jpg
twitter:site@cbtransport
og:localeen_GB
og:typewebsite
og:titleCampaign for Better Transport
og:descriptionCampaign for Better Transport is the national charity working across England and Wales to make transport better, greener and fairer.
og:urlhttps://bettertransport.org.uk/
og:site_nameCampaign for Better Transport
og:imagehttps://bettertransport.org.uk/wp-content/uploads/2022/09/favourite-Kimi-Gill-shoot-Campaign-for-Better-Transport-151-scaled.jpg
og:image:width2048
og:image:height1366
og:image:typeimage/jpeg
X-UA-CompatibleIE=edge;chrome=1
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 657 words. That's ok.
32% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
12 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64search
data:[...] Base64Menu
data:[...] Base64Close menu
data:[...] Base64Campaign for Better Transport
data:[...] Base64No alt attribute provided
data:[...] Base64X logo
data:[...] Base64Facebook
data:[...] Base64Twitter
data:[...] Base64LinkedIn
data:[...] Base64Instagram
data:[...] Base64Fundraising Regulator

Page structure

H1 heading
(Critically important)
Time for trams
The H1 heading is too short (14 characters). It should be at least 20 Characters long.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Time for trams
H2 Take action on high fares!
H2 Vision
H2 Campaigns
H2 Research
H2 Travel sustainably
H2 Get on board
H2 Campaign For Better Transport
H3 Find @CBTransport on X
H4 Transport planning – time to reimagine the rules
H4 Celebrating scenic rail views
H4 Putting people and places at the heart of transport planning
H6 31 July 2025
H6 23 July 2025
H6 16 July 2025
Some anchor texts are used more than once.
There are 7 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 6 external links on this page.

Found links on this page

LinkAttributesAnchor text
/take-action/newsletter/Get on board
/donate/Donate
https://bettertransport.org.uk/IMG-ALT Campaign for Better Transport
/about/About
/about/About us
/about/impact/Our impact
/about/team/Team
/about/projects-partnerships/Projects and partnerships
/better-transport-week/Better Transport Week
/contact-us/Contact us
/better-transport/Transport
/better-transport/Better transport
/better-transport/buses/Buses
/better-transport/rail/Rail
/trams/Trams
/better-transport/aviation/Aviation
/better-transport/cars/Cars
/better-transport/walking-cycl...Walking, wheeling & cycling
/better-transport/micro-mobility/Micro-mobility
/better-transport/freight/Freight
/campaigns/Campaigns
/campaigns/Text duplicate Campaigns
/campaigns/fix-fares-for-good/Fix fares for good
/campaigns/international-rail/Runways to Railways
/campaigns/time-for-trams/Time for trams
/campaigns/reopen-rail-lines/Reopen rail lines and stations
/resources/Resources
/resources/Text duplicate Resources
/blog/Blog
/resources/research/Research
/resources/policy/Policy
/resources/case-studies/Case studies
/resources/travel-sustainably/Travel Tips
/support-us/Support
/donate/Make a donation
/support-us/newsletter/Join our email list
/support-us/leave-a-legacy/Leave a legacy
/support-us/corporate-champions/Corporate Champions
/support-us/friends-of-campaig...Friends of Campaign for Better Transport
/support-us/trusts-and-foundat...Trusts and Foundations
/support-us/join-easyfundraising/Join easyfundraising
/take-action/newsletter/Text duplicate Get on board
/donate/Text duplicate Donate
/about/Text duplicate About
/about/Text duplicate About us
/about/impact/Text duplicate Our impact
/about/team/Text duplicate Team
/about/projects-partnerships/Text duplicate Projects and partnerships
/better-transport-week/Text duplicate Better Transport Week
/contact-us/Text duplicate Contact us
/better-transport/Text duplicate Transport
/better-transport/Text duplicate Better transport
/better-transport/buses/Text duplicate Buses
/better-transport/rail/Text duplicate Rail
/trams/Text duplicate Trams
/better-transport/aviation/Text duplicate Aviation
/better-transport/cars/Text duplicate Cars
/better-transport/walking-cycl...Text duplicate Walking, wheeling & cycling
/better-transport/micro-mobility/Text duplicate Micro-mobility
/better-transport/freight/Text duplicate Freight
/campaigns/Text duplicate Campaigns
/campaigns/Text duplicate Campaigns
/campaigns/fix-fares-for-good/Text duplicate Fix fares for good
/campaigns/international-rail/Text duplicate Runways to Railways
/campaigns/time-for-trams/Text duplicate Time for trams
/campaigns/reopen-rail-lines/Text duplicate Reopen rail lines and stations
/resources/Text duplicate Resources
/resources/Text duplicate Resources
/blog/Text duplicate Blog
/resources/research/Text duplicate Research
/resources/policy/Text duplicate Policy
/resources/case-studies/Text duplicate Case studies
/resources/travel-sustainably/Text duplicate Travel Tips
/support-us/Text duplicate Support
/donate/Text duplicate Make a donation
/support-us/newsletter/Text duplicate Join our email list
/support-us/leave-a-legacy/Text duplicate Leave a legacy
/support-us/corporate-champions/Text duplicate Corporate Champions
/support-us/friends-of-campaig...Text duplicate Friends of Campaign for Better Transport
/support-us/trusts-and-foundat...Text duplicate Trusts and Foundations
/support-us/join-easyfundraising/Text duplicate Join easyfundraising
/campaigns/time-for-trams/Find out more
/campaigns/fix-fares-for-good/Take action
/about/Trivial anchor text
Read more
/campaigns/Text duplicate Trivial anchor text
Read more
/resources/research/Text duplicate Trivial anchor text
Read more
/blog/transport-planning-time-...Walking & cycling
/blog/transport-planning-time-...Transport planning – time to reimagine the rules
/blog/transport-planning-time-...Text duplicate Trivial anchor text
Read more
/blog/celebrating-scenic-rail-...Text duplicate Rail
/blog/celebrating-scenic-rail-...Celebrating scenic rail views
/blog/celebrating-scenic-rail-...Text duplicate Trivial anchor text
Read more
/blog/putting-people-and-place...Local transport
/blog/putting-people-and-place...Putting people and places at the heart of transport planning
/blog/putting-people-and-place...Text duplicate Trivial anchor text
Read more
/take-action/travel-sustainably/Here's how
https://x.com/CBTransportExternal IMG-ALT X logo
https://x.com/CBTransportExternal See our latest posts
/privacy/New window Trivial anchor text
here
https://www.facebook.com/bette...New window External Subdomain IMG-ALT Facebook
https://twitter.com/cbtransportNew window External IMG-ALT Twitter
https://www.linkedin.com/compa...New window External Subdomain IMG-ALT LinkedIn
https://www.instagram.com/bett...New window External Subdomain IMG-ALT Instagram
/contact-us/Text duplicate Contact us
/media/Media
/jobs/Jobs
/privacy/Privacy & Terms
/accessibility-better-transport/Accessibility

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://bettertransport.org.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.22 seconds.
The file size of the HTML document is fine (66 kB).

HTTP Response Header

NameValue
dateSat, 02 Aug 2025 18:56:29 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
serverApache
x-provided-byStackCDN
last-modifiedSat, 02 Aug 2025 17:29:11 GMT
etagW/"10656-63b65367804b3"
cache-controlmax-age=3600, public
expiresSun, 03 Aug 2025 18:56:32 GMT
referrer-policyno-referrer-when-downgrade
pragmapublic
x-origin-cache-statusEXPIRED
content-encodinggzip
x-viaLHR1
x-cdn-node-is-at-origin1
x-cdn-cache-statusEXPIRED
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 320 referring domains.
This page has 966 backlinks.
This page has backlinks from 189 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://bettertransport.org.uk/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

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Search preview

bettertransport.org.uk
Home - Campaign for Better Transport
Campaign for Better Transport is the national charity working for better, greener, fairer transport in England and Wales.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Transport81%Check
Better Transport81%Check
Better77%Check
Campaign70%Check
fairer transport65%Check
Transport planning62%Check
Sustainable Transport59%Check
public transport59%Check
Time54%Check
Trams50%Check
Show more keywords and terms

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