Betterbuying.org - SEO Checker

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Overview of the SEO Check
Meta information
61% 
Page quality
88% 
Page structure
75% 
Link structure
25% 
Server
78% 
External factors
100% 
SEO Score
Response time
0.70 s
File size
191.70 kB
Words
1033
Media files
25
Number of links
134 internal / 18 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Better Buying – Improving purchasing practices in global supply chains
The page title should be shorter than 580 pixels. It is 631 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://betterbuying.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: Canada
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
robotsmax-image-preview:large
generatorWordPress Download Manager 3.3.03
msapplication-TileImage/wp-content/themes/betterbuying/icons/ms-icon-144x144.png
msapplication-TileColor#ffffff
theme-color#ffffff
langen-us
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 1033 words. That's ok.
31.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
18 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.69 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 21 tags for this page.
Image SEO
(Somewhat important)
10 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/wp-content/uploads/2021/10/logo-new.pngBetter Buying
/wp-content/uploads/2021/08/in.jpgLinkedIn
/wp-content/uploads/2021/08/yputube.jpgYoutube
...nt/uploads/2024/04/Betterbuy-X-icon-.pngX/Twitter
...02/Screenshot-2025-02-11-at-14.21.16.pngScreenshot 2025-02-11 at 14.21
...oads/2025/02/sewing-closeup-1024x678.pngsewing-closeup
...25/02/AdobeStock_516381218-1024x683.jpegDry cleaning clothes. Clean cloth chemical process
...nt/uploads/2024/02/BBPI-2024-cover-1.jpgNo alt attribute provided
.../2024/01/BBPPI-2023-cover-screenshot.jpgNo alt attribute provided
...pliance-TrackerTM-Thumbnail-745x1024.pngBetter Buying Commercial Compliance TrackerTM Thumbnail
/wp-content/uploads/2021/08/icon1.pngNo alt attribute provided
/wp-content/uploads/2021/08/icon2.pngNo alt attribute provided
/wp-content/uploads/2021/08/icon3.pngNo alt attribute provided
/wp-content/uploads/2021/08/icon4.pngNo alt attribute provided
/wp-content/uploads/2021/09/icon5.pngNo alt attribute provided
/wp-content/uploads/2021/09/icon6.pngNo alt attribute provided
/wp-content/uploads/2021/09/icon7.pngNo alt attribute provided
...agnifying-glass-2124990_1280-768x774.pngmagnifying-glass-2124990_1280
...23/03/shirts-g9ca1a105a_1920-768x509.jpgshirts-g9ca1a105a_1920
...ontent/uploads/2023/11/jeans-768x454.jpgjeans
.../2024/01/shoes-501039_1280-1-768x512.jpgshoes-501039_1280 (1)
...ontent/uploads/2025/02/BBI-x-Cascale.pngNo alt attribute provided
...nt/uploads/2024/04/Betterbuy-X-icon-.pngX/Twitter
/wp-content/uploads/2021/08/in1.pngLinkedIn
/wp-content/uploads/2021/08/yputube1.pngYoutube

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H2 About Our Ratings
H2 We Invite Suppliers to Rate their Customers on Seven Key Categories of Purchasing Practices
H2 Supplier Testimonials
H2 Latest Case Studies
H3 Planning and Forecasting
H3 Design and Development
H3 Cost and Cost Negotiation
H3 Sourcing and Order Placement
H3 Payment and Terms
H3 Management of the Purchasing Process
H3 Win-Win Sustainable Partnership
H4 Important Update
H4 Empty heading
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
2 links don't have an anchor text.
There are 11 links with a trivial anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 18 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://betterbuying.org/Anchor Skip to the content
https://betterbuying.org/Home
/about-us/About Us ▼
/about-us/what-we-do/What We Do
/blogs-case-studies/News, Blogs & Case Studies
/about-us/our-board/Leadership
https://betterbuying.org/faq/FAQs
/research-tools/Research and Tools
/business-benefits/Business Benefits
/buyers/our-subscribers/Our Subscribers
https://betterbuying.org/buyers/Buyers
/suppliers/Suppliers
/training/Training
http://rating.betterbuying.org...New window External Subdomain Submit a Rating
https://betterbuying.org/IMG-ALT Better Buying
https://www.linkedin.com/compa...New window External Subdomain IMG-ALT LinkedIn
https://www.youtube.com/channe...New window External Subdomain IMG-ALT Youtube
https://twitter.com/BetterBuyingNew window External IMG-ALT X/Twitter
/our-subscribers/Text duplicate Our Subscribers
/research-tools/our-methodology/New window Methodology
http://rating.betterbuying.org...New window External Subdomain Text duplicate Submit a Rating
https://betterbuying.org/Text duplicate Home
/about-us/About Us
/about-us/what-we-do/Text duplicate What We Do
https://betterbuying.org/news/News
https://betterbuying.org/blogs/Blogs
/case-studies/Case Studies
/about-us/our-board/Text duplicate Leadership
https://betterbuying.org/faq/Text duplicate FAQs
/research-tools/Text duplicate Research and Tools
/research-tools/better-buying-...Better Buying Purchasing Practices Index
/research-tools/better-buying-...Better Buying Partnership Index
/download/better-buying-commer...Better Buying Commercial Compliance Tracker
/research-tools/five-principle...Five Principles of Responsible Purchasing
/research-tools/deep-dive-repo...Deep Dive Reports
/research-tools/special-reports/Special Reports
/research-tools/spotlight-repo...Spotlight Reports
/research-tools/supplier-round...Supplier Roundtable Reports
/research-tools/our-methodology/Our Methodology
/business-benefits/Text duplicate Business Benefits
/suppliers/Text duplicate Suppliers
https://betterbuying.org/buyers/Text duplicate Buyers
/training/Text duplicate Training
https://betterbuying.org/Text duplicate Home
/about-us/Text duplicate About Us
/about-us/what-we-do/Text duplicate What We Do
https://betterbuying.org/news/Text duplicate News
https://betterbuying.org/blogs/Text duplicate Blogs
/case-studies/Text duplicate Case Studies
/about-us/our-board/Text duplicate Leadership
https://betterbuying.org/faq/Text duplicate FAQs
/research-tools/Text duplicate Research and Tools
/research-tools/better-buying-...Text duplicate Better Buying Purchasing Practices Index
/research-tools/better-buying-...Text duplicate Better Buying Partnership Index
/download/better-buying-commer...Text duplicate Better Buying Commercial Compliance Tracker
/research-tools/five-principle...Text duplicate Five Principles of Responsible Purchasing
/research-tools/deep-dive-repo...Text duplicate Deep Dive Reports
/research-tools/special-reports/Text duplicate Special Reports
/research-tools/spotlight-repo...Text duplicate Spotlight Reports
/research-tools/supplier-round...Text duplicate Supplier Roundtable Reports
/research-tools/our-methodology/Text duplicate Our Methodology
/business-benefits/Text duplicate Business Benefits
/suppliers/Text duplicate Suppliers
https://betterbuying.org/buyers/Text duplicate Buyers
/training/Text duplicate Training
https://betterbuying.org/Text duplicate Home
/about-us/Text duplicate About Us
/about-us/what-we-do/Text duplicate What We Do
https://betterbuying.org/news/Text duplicate News
https://betterbuying.org/blogs/Text duplicate Blogs
/case-studies/Text duplicate Case Studies
/about-us/our-board/Text duplicate Leadership
https://betterbuying.org/faq/Text duplicate FAQs
/research-tools/Text duplicate Research and Tools
/research-tools/better-buying-...Text duplicate Better Buying Purchasing Practices Index
/research-tools/better-buying-...Text duplicate Better Buying Partnership Index
/download/better-buying-commer...Text duplicate Better Buying Commercial Compliance Tracker
/research-tools/five-principle...Text duplicate Five Principles of Responsible Purchasing
/research-tools/deep-dive-repo...Text duplicate Deep Dive Reports
/research-tools/special-reports/Text duplicate Special Reports
/research-tools/spotlight-repo...Text duplicate Spotlight Reports
/research-tools/supplier-round...Text duplicate Supplier Roundtable Reports
/research-tools/our-methodology/Text duplicate Our Methodology
/business-benefits/Text duplicate Business Benefits
/suppliers/Text duplicate Suppliers
https://betterbuying.org/buyers/Text duplicate Buyers
/training/Text duplicate Training
https://betterbuying.org/Text duplicate Home
/about-us/Text duplicate About Us
/research-tools/Text duplicate Research and Tools
/business-benefits/Text duplicate Business Benefits
/suppliers/Text duplicate Suppliers
https://betterbuying.org/buyers/Text duplicate Buyers
/training/Text duplicate Training
/cascale-issues-2025-better-bu...IMG-ALT Screenshot 2025-02-11 at 14.21
/cascale-issues-2025-better-bu...NEWS RELEASE: Cascale Issues 2025 Better Buying Partnership Index Report
/cascale-issues-2025-better-bu...FULL ARTICLE
/blog-with-cascale-better-buyi...IMG-ALT sewing-closeup
/blog-with-cascale-better-buyi...BLOG: With Cascale, Better Buying Legacy Lives On
/blog-with-cascale-better-buyi...Text duplicate FULL ARTICLE
/news-release-cascale-announce...IMG-ALT Dry cleaning clothes. Clean cloth chemical process
/news-release-cascale-announce...NEWS RELEASE: Cascale Announces Better Buying Asset Purchase to Advance Responsible Purchasing Practices and Decent Work for All
/news-release-cascale-announce...Text duplicate FULL ARTICLE
https://betterbuying.org/news/More News and Blogs
https://cascale.org/tools-prog...New window External Cascale’s website
http://rating.betterbuying.org...External Subdomain Submit ratings here
/download/bbpi-2024/No Text
/download/better-buyingtm-purc...No Text
/download/better-buying-commer...IMG-ALT Better Buying Commercial Compliance TrackerTM Thumbnail
/why-subscribe/Why Subscribe?
/suppliers/Information for Suppliers
https://www.youtube.com/watch?...New window External Subdomain “Better BuyingTM helps SanMar set a new standard for ourselves, and for the apparel industry.” Pat Noonan, Chief Product Officer, SanMar Corporation
/about-purchasing-practices/pl...Trivial anchor text
Read More
/about-purchasing-practices/de...Text duplicate Trivial anchor text
Read More
/about-purchasing-practices/co...Text duplicate Trivial anchor text
Read More
/about-purchasing-practices/so...Text duplicate Trivial anchor text
Read More
/about-purchasing-practices/pa...Text duplicate Trivial anchor text
Read More
/about-purchasing-practices/ma...Text duplicate Trivial anchor text
Read More
/about-purchasing-practices/wi...Text duplicate Trivial anchor text
Read More
/supplier-testimonials/Supplier Testimonials
/case-study-target-corporation/IMG-ALT magnifying-glass-2124990_1280
/case-study-target-corporation/CASE STUDY: Target Corporation
/case-study-target-corporation/Text duplicate Trivial anchor text
Read More
/case-study-bbi-subscriber-com...IMG-ALT shirts-g9ca1a105a_1920
/case-study-bbi-subscriber-com...CASE STUDY: BBI Subscriber Company
/case-study-bbi-subscriber-com...Text duplicate Trivial anchor text
Read More
/case-study-bbi-subscriber-com...IMG-ALT jeans
/case-study-bbi-subscriber-com...Text duplicate CASE STUDY: BBI Subscriber Company
/case-study-bbi-subscriber-com...Text duplicate Trivial anchor text
Read More
/case-study-subscriber-company/IMG-ALT shoes-501039_1280 (1)
/case-study-subscriber-company/Text duplicate CASE STUDY: BBI Subscriber Company
/case-study-subscriber-company/Text duplicate Trivial anchor text
Read More
https://betterbuying.org/page/2/2
https://betterbuying.org/page/3/3
https://betterbuying.org/page/2/Next
https://twitter.com/BetterBuyingNew window External Text duplicate IMG-ALT X/Twitter
https://www.linkedin.com/compa...New window External Subdomain Text duplicate IMG-ALT LinkedIn
https://www.youtube.com/channe...New window External Subdomain Text duplicate IMG-ALT Youtube
/about-us/Text duplicate About Us
/blogs-case-studies/Text duplicate News, Blogs & Case Studies
http://rating.betterbuying.org...New window External Subdomain Text duplicate Submit a Rating
https://cascale.org/terms-of-use/External Terms of Use
/suppliers/Text duplicate Suppliers
https://cascale.org/privacy-po...External Privacy Policy
https://betterbuying.org/buyers/Text duplicate Buyers
https://betterbuying.org/sitemap/Sitemap
/research-tools/Text duplicate Research and Tools
/training/Text duplicate Training
http://rating.betterbuying.org...New window External Subdomain Login
https://nabwd.com/New window External NABWD
https://cascale.org/resources/...External Read press release
https://www.wpdownloadmanager....External Subdomain WordPress Download Manager - Best Download Management Plugin

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://betterbuying.org/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.70 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
A Content Delivery Network like Bootstrap CDN can save bandwidth for Bootstrap front-end component library.
The file size of the HTML document is fine (192 kB).

HTTP Response Header

NameValue
referrer-policyno-referrer-when-downgrade
content-typetext/html; charset=UTF-8
x-content-type-optionsnosniff
x-fw-dynamicTRUE
x-fw-version5.0.0
x-fw-hashmbs6xfkwaw
link<https://betterbuying.org/wp-json/>; rel="https://api.w.org/"
x-xss-protection1
content-encodinggzip
x-fw-serverFlywheel/5.1.0
serverFlywheel/5.1.0
x-cacheableYES
fastly-restarts1
accept-rangesbytes
dateSat, 26 Jul 2025 05:07:33 GMT
x-served-bycache-fra-eddf8230141-FRA, cache-fra-etou8220168-FRA
x-cacheMISS, MISS
x-cache-hits0, 0
x-timerS1753506453.248669,VS0,VE631
varyAccept-Encoding
x-fw-serveTRUE
x-fw-staticNO
x-fw-typeFLYWHEEL_BOT
content-length40948
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 192 referring domains.
This page has 530 backlinks.
This page has backlinks from 103 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Sitemap: https://betterbuying.org/wp-sitemap.xml

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Better66%Check
Buying66%Check
Better Buying66%Check
Purchasing59%Check
Purchasing Practice58%Check
Better Buying Improving purchasing57%Check
Purchasing Practices56%Check
Better Buying Institute55%Check
Cascale Announces Better Buying52%Check
Buying Improving purchasing practices52%Check
Show more keywords and terms

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Cookie Policy

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