Bbk.ac.uk - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
90% 
Page structure
43% 
Link structure
63% 
Server
89% 
External factors
100% 
SEO Score
Response time
0.64 s
File size
83.80 kB
Words
719
Media files
26
Number of links
93 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - Birkbeck, University of London
The length of the page title is perfect. (343 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
We specialise in learning that fits around you: we teach in the evenings, during the day, and online. We’re a world class teaching and research institution and we award University of London degrees.
The meta description is too long: 1213 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.bbk.ac.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width initial-scale=1
descriptionWe specialise in learning that fits around you: we teach in the evenings, during the day, and online. We’re a world class teaching and research institution and we award University of London degrees.
msapplication-confighttps://dist.bbk.ac.uk/assets/favicon/browserconfig.d439885312.xml
theme-color#ffffff
langen
twitter:dnton
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 719 words. That's ok.
32.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
12 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.53 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 14 tags for this page.
Image SEO
(Somewhat important)
17 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...s-outside-malet-street-50.895031399d.jpgNo alt attribute provided
...s-outside-malet-street-50.895031399d.jpgNo alt attribute provided
...udents-walking-winter-50w.e46f001786.jpgNo alt attribute provided
...udents-walking-winter-50w.e46f001786.jpgNo alt attribute provided
via.placehold.co/56x24” srcset=No alt attribute provided
...25_BBK_prosp_2260_-_SQUARE.max-20x20.jpgNo alt attribute provided
...25_BBK_prosp_2477_-_SQUARE.max-20x20.jpgNo alt attribute provided
...ck_Central_Spring_Students.max-20x20.jpgNo alt attribute provided
...dents-outside-malet-street.max-20x20.jpgNo alt attribute provided
...es/Birkbeck_Banners_Square.max-20x20.jpgNo alt attribute provided
...iscussion-0350-crp_cpQnJxR.max-20x20.jpgNo alt attribute provided
/images/square-test-tubes.max-20x20.jpgNo alt attribute provided
/images/birkbeck-phd-students.max-20x20.jpgNo alt attribute provided
...s/Euston_Road_Lecture_Hall.max-20x20.jpgNo alt attribute provided
/images/prospectus-request.max-20x20.pngNo alt attribute provided
...osp_0064_cAuufgt.2e16d0ba.fill-21x14.jpgA shot of two young people chatting to a Birkbeck ambassador outside the university
/images/mariam-tahir.max-20x20.jpgNo alt attribute provided
/images/networkimage.max-20x20.jpgNo alt attribute provided
data:[...] Base64Mindful Employer
data:[...] Base64Equality Challenge Unit Member
data:[...] Base64Athena Swan Bronze Award
data:[...] Base64Disability Confident Employer
data:[...] Base64Stonewall Diversity Champion
data:[...] Base64HE Excellence in Research
data:[...] Base64Fundraising Regulator registered

Page structure

H1 heading
(Critically important)
Home
The H1 heading contains the words Home! Use important keywords instead.
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (4 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Home
H2 Studying at Birkbeck
H2 Birkbeck campus tour
H2 Our prospectus is now digital
H2 What our students say
H2 Contact us
H2 Quicklinks
H2 Social media
H2 Accreditations
H2 Additional information
H3 Undergraduate study
H3 Postgraduate study
H3 International students
H3 Undergraduate applicant hub
H3 Top reasons to choose Birkbeck
H3 Funding
H3 Research with impact
H3 MPhil/PhD research
H3 Study that fits around you
H3 On-the-spot study offers available at Birkbeck’s Clearing open day
H3 Campus Tours
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 6 external links on this page.
LinkAttributesAnchor text
https://www.bbk.ac.uk/Anchor Skip to main content
https://www.bbk.ac.uk/Subdomain Birkbeck Home
A-TITLE Birkbeck Homepage
https://www.bbk.ac.uk/mbphomeSubdomain Students
https://www.bbk.ac.uk/researchSubdomain Research
https://www.bbk.ac.uk/businessesSubdomain Businesses
https://www.bbk.ac.uk/alumniSubdomain Alumni
https://www.bbk.ac.uk/Subdomain Text duplicate Birkbeck Home
https://www.bbk.ac.uk/Subdomain Home
https://www.bbk.ac.uk/coursesSubdomain Find a course
https://www.bbk.ac.uk/prospectiveSubdomain Study
https://www.bbk.ac.uk/prospectiveSubdomain Study here
/prospective/undergraduateSubdomain Undergraduate study
/prospective/postgraduateSubdomain Postgraduate study
/prospective/researchSubdomain MPhil/PhD research
/prospective/short-coursesSubdomain Short courses
/student-services/admissions/e...Subdomain Entry requirements
/student-services/financial-su...Subdomain Financial support
/student-services/admissionsSubdomain How to apply
/prospective/open-daysSubdomain Come and meet us
/prospective/evening-studySubdomain Evening study explained
/internationalSubdomain International Students
/student-servicesSubdomain Student Services
https://www.bbk.ac.uk/librarySubdomain Library
/student-lifeSubdomain Life at Birkbeck
/student-lifeSubdomain Student life at Birkbeck
/prospective/birkbeck-experienceSubdomain The Birkbeck Experience
/prospective/career-supportSubdomain Boost your career
https://www.bbk.ac.uk/about-usSubdomain About Birkbeck
https://www.bbk.ac.uk/about-usSubdomain About us
https://www.bbk.ac.uk/mapsSubdomain Find us
https://www.bbk.ac.uk/contact-usSubdomain Contact us
https://www.bbk.ac.uk/researchSubdomain Text duplicate Research
/faculties-and-schoolsSubdomain Faculties and Schools
https://www.bbk.ac.uk/eventsSubdomain Events
https://www.bbk.ac.uk/newsSubdomain News
/student-services/admissions/c...Subdomain Apply now via Clearing
/events/event/51554/birkbeck-c...Subdomain Clearing Open Day
/prospective/reasons-to-choose...Subdomain Why Birkbeck?
/prospective/open-days/campus-...Subdomain Explore Our Campus
https://www.bbk.ac.uk/courses/Subdomain browse our courses
/prospective/short-coursesSubdomain Visit our short course page
/prospective/undergraduateUndergraduate study Browse our full- and part-time undergraduate courses and find out what it's like to study at our central London campus.
/prospective/postgraduatePostgraduate study Choose the best postgraduate course for you from our wide range of study options, and find information about entry requirements and how to...
/internationalInternational students There is nowhere better to study than London and Birkbeck is at its geographic and academic heart. Find out everything you need to kno...
/prospective/undergraduate-app...Undergraduate applicant hub Find all the essential information you need about studying at Birkbeck and prepare for our applicant day.
/prospective/reasons-to-choose...Top reasons to choose Birkbeck Birkbeck is a member of the prestigious University of London and a leading research university. Find out more about the ways B...
/student-services/financial-su...Funding Birkbeck is committed to doing everything we can to help you finance your studies. Find out what is available, how to apply and the advice and suppor...
/prospective/open-daysBirkbeck campus tour Follow Birkbeck student Charlie as she takes you on a tour of our central London campus. You can see our teaching spaces, library, cafe ...
https://www.bbk.ac.uk/researchResearch with impact Discover how Birkbeck’s socially engaged research informs public policy, pushes scientific, medical and technological advances, supports...
/prospective/researchMPhil/PhD research Birkbeck has a large, vibrant community of MPhil/PhD researchers. Find out about our lively research culture, world-leading academics and ...
/prospective/study-that-fits-a...Study that fits around you Find out how our range of study options will help you achieve your ambitions.
/prospectus-requestOur prospectus is now digital Explore our courses and find out more about being a student with us. Request a digital prospectus
/news/on-the-spot-study-offers...News On-the-spot study offers available at Birkbeck’s Clearing open day Birkbeck is recruiting to a range of courses via Clearing which allow students to cho...
IMG-ALT A shot of two young people chatting to a Birkbeck ambassador outside the university
https://www.bbk.ac.uk/news?tag=40View more news
/events/event/51592/campus-toursEvents calendar Campus Tours 5 August 2025 15:00 — 17:00 Birkbeck Main Building, Malet Street Book your place
/events?tag=27View more events
/prospective/student-testimonialsStudent stories What our students say Mariam Tahir graduated with a MSc Analytical Bioscience degree after coming to the UK as an asylum seeker in 2018. Read...
https://www.bbk.ac.uk/contact-usSubdomain Contact us Get your questions about studying at Birkbeck answered. Contact us
/prospective/open-daysSubdomain Text duplicate Come and meet us
/prospectus-requestSubdomain Order a Prospectus
https://www.bbk.ac.uk/prospectiveSubdomain Text duplicate Study here
https://www.bbk.ac.uk/coursesSubdomain Text duplicate Find a course
https://www.bbk.ac.uk/mapsSubdomain Text duplicate Find us
https://www.bbk.ac.uk/support-usSubdomain Support us
/prospective/open-daysSubdomain Text duplicate Come and meet us
https://www.bbk.ac.uk/contact-usSubdomain Text duplicate Contact us
https://www.bbk.ac.uk/our-staffSubdomain Staff profiles
/professional-services/externa...Subdomain Press office
https://www.bbk.ac.uk/librarySubdomain Text duplicate Library
/professional-services/itsSubdomain IT Services
https://www.bbk.ac.uk/jobsSubdomain Jobs
/professional-servicesSubdomain Professional services
/roombookingsSubdomain Room hire
https://www.bbk.ac.uk/mbphomeSubdomain Text duplicate Students
https://www.bbk.ac.uk/researchSubdomain Text duplicate Research
https://www.bbk.ac.uk/businessesSubdomain Text duplicate Businesses
https://www.bbk.ac.uk/alumniSubdomain Text duplicate Alumni
https://www.bbk.ac.uk/mbsSubdomain Staff
https://www.bbk.ac.uk/about-usSubdomain Text duplicate About us
/about-us/bbkSubdomain BBK magazine
/about-us/policies/courses-dis...Subdomain Courses disclaimer
/about-us/equalitySubdomain Equality and diversity
/about-us/modern-slavery-state...Subdomain Modern slavery statement
/about-us/policies/freedom-of-...Subdomain Freedom of information
/about-us/governanceSubdomain Governance
/about-us/historySubdomain History
/about-us/missionSubdomain Mission
/about-us/term-datesSubdomain Term dates
https://twitter.com/BirkbeckUoLExternal @BirkbeckUoL on Twitter
https://soundcloud.com/birkbec...External Birkbeck podcasts on Soundcloud
https://www.youtube.com/user/B...External Subdomain BirkbeckVideo on YouTube
https://www.instagram.com/birk...External Subdomain BirkbeckUni on Instagram
https://www.facebook.com/Birkb...External Subdomain Birkbeck on Facebook
https://uk.linkedin.com/edu/bi...External Subdomain Birkbeck on LinkedIn
/about-us/policies/cookiesSubdomain Our use of cookies
https://www.bbk.ac.uk/privacySubdomain Privacy
/about-us/policies/termsSubdomain Terms and conditions
https://www.bbk.ac.uk/a-z-indexSubdomain Site A-Z
/about-us/policies/accessibili...Subdomain Accessibility statement

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.bbk.ac.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.64 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (84 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
dateThu, 31 Jul 2025 01:13:49 GMT
cross-origin-opener-policysame-origin
access-control-allow-origin*
set-cookie109 Characters
x-frame-optionsDENY
x-content-type-optionsnosniff
referrer-policysame-origin
content-encodinggzip
varyaccept-encoding
x-cacheMiss from cloudfront
via1.1 c2e56cd54e2593df95ccca8a6d98c958.cloudfront.net (CloudFront)
x-amz-cf-popFRA56-P2
x-amz-cf-idxTT4U8H6V4QUfj0ld3NbNKj9iw-ZIsIDHRt3JH5b_M8uT5ykjdM_Bg==
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,042 referring domains.
This page has 418,529 backlinks.
This page has backlinks from 575 different ip addresses.

Robots.txt

User-agent: TSM Translation-Search-Machine (www.ttn.ch)
Disallow: /

User-agent: yacybot (i386 Linux 2.6.24-16-generic; java 1.5.0_15; Europe/en) http://yacy.net/bot.html
Disallow: /

User-agent: yacybot
Disallow: /

## BLOCK:  Googlebot ##
User-agent: Googlebot
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Disallow: /healthz
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