https://baymard.com/ | | Baymard Institute |
https://baymard.com/product | | Product |
https://baymard.com/product | | Research-Backed UX Insights 150,000+ hours of UX research |
/product/ux-best-practice-guid... | | UX Best Practice Guidelines Over 700 UX Guidelines |
/product/ux-ray | | UX-Ray 1.0 beta AI-Powered UX Scanner for Websites |
/product/ux-design-examples | | UX Design Examples 200,000+ Structured Design Examples |
/product/ux-benchmarking | | UX Benchmarking Measure and Compare Your UX Performance |
https://baymard.com/research | | Why Baymard? |
/product/ux-query | | UX-Query beta |
https://baymard.com/figma-plugin | | Figma Plugin new |
/product/ux-review-tool | | Review Tool |
/product/research-personalization | | Personalized Research |
https://baymard.com/ux-training | | Training & UX Certification |
https://baymard.com/use-cases | | Use cases |
https://baymard.com/industries | | Industries |
/research/direct-to-consumer | | Direct-to-Consumer |
/research/luxury-goods | | Luxury Goods |
/research/apparel-and-accessories | | Apparel & Accessories |
/research/footwear | | Footwear |
/research/jewelry-and-watches | | Jewelry & Watches |
/research/eyewear | | Eyewear |
/research/home-and-hardware | | Home & Hardware |
/research/electronics-and-office | | Electronics & Office |
/research/mass-merchant | | Mass Merchant |
/research/houseware-and-furnis... | | Furniture & Home Decor |
/research/health-and-beauty | | Health & Beauty |
/research/sports-gear-and-equi... | | Sports Gear & Equipment |
/research/vitamins-supplements | | Vitamins & Supplements |
/research/automotive-parts | | Automotive Parts |
/research/toys-and-crafts | | Toys, Crafts & Hobbies |
/research/merchandise-and-prin... | | Merchandise & Print-to-Order |
/research/pet-food-and-care | | Pet Food & Care |
/research/video-games | | Video Games |
/research/educational-reading-... | | Educational Reading & Books |
/research/digital-subscriptions | | Digital Subscriptions & SaaS |
/research/telco | | Telco |
/research/internet-service-pro... | | ISP |
/research/insurance | | Insurance |
/research/online-learning | | Online Learning |
/research/travel-accommodations | | Travel Accommodations |
/research/travel-tours-experie... | | Travel Tours & Experience Booking |
/research/flight-booking-and-a... | | Flight Booking & Airlines |
/research/b2b-electronic-compo... | | Components & Machinery |
/research/b2b-medical-pharma | | Medical & Pharma |
/research/business-to-business | | B2B Ecommerce |
/research/digital-subscriptions | Text duplicate | Digital Subscriptions & SaaS |
/research/merchandise-and-prin... | Text duplicate | Merchandise & Print-to-Order |
/research/online-grocery | | Online Grocery |
/research/online-food-delivery | | Food Delivery & Takeout |
/research/meal-kits | | Meal Kits |
/research/consumables-subscrip... | | Consumables Subscriptions |
/research/vitamins-supplements | Text duplicate | Vitamins & Supplements |
/product/ux-benchmarking | | Benchmark Your UX Performance How does your UX performance stack up against industry leaders and competitors? IMG-ALT Benchmark Your UX Performance |
/ux-audit-services | | UX Audit |
https://baymard.com/blog | | UX Articles 400+ free UX articles based on large-scale research |
https://baymard.com/ux-benchmark | | Benchmarks 310+ top sites ranked by UX performance |
/ecommerce-design-examples | | UX Design Examples 18,000+ annotated designs for systematic inspiration |
https://baymard.com/resources | | Resources Code samples, demos, and key stats for usability |
https://baymard.com/search | | Search for Research and Resources |
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/research/methodology | | Methodology |
https://baymard.com/jobs | | Jobs |
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https://baymard.com/product | Text duplicate | Learn more about Baymard |
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/audits/site-element | | No Text |
/audits/site-element | | EXPLORE Audit Services |
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https://baymard.com/industries | | EXPLORE 26 INDUSTRIES |
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/product/ux-ray | | Find out more |
https://baymard.com/product | | UX Insights |
/product/ux-best-practice-guid... | | UX BEST PRACTICE GUIDELINES |
/audits/site-element | | AUDIT SERVICE |
/product/ux-ray | | UX-RAY 1.0 |
/product/ux-assistant | | UX-QUERY |
/product/ux-benchmarking | | UX BENCHMARKING |
/product/ux-review-tool | | UX REVIEW TOOL |
/product/research-personalization | | RESEARCH PERSONALIZATION |
/product/ux-design-examples | | UX DESIGN EXAMPLES |
https://baymard.com/ux-training | | TRAINING & CERTIFICATION |
https://calendly.com/baymard-i... | External | Speak to an Expert |
https://x.com/johnsonstevec/st... | New window External | @johnsonstevec |
https://x.com/dtelepathy/statu... | New window External | @dtelepathy |
https://x.com/digital_darts/st... | New window External | @digital_darts |
https://x.com/chauhongpham/sta... | New window External | @chauhongpham |
https://x.com/DesignUXUI/statu... | New window External | @DesignUXUI |
https://x.com/maxciccotosto/st... | New window External | @maxciccotosto |
https://x.com/aquazie/status/2... | New window External | @aquazie |
https://baymard.com/blog | | Read all articles |
/blog/explain-phone-number-field | | Phone Number UX: Always Explain Why the “Phone Field” Is Required (39% Don’t) July 29, 2025 (Updated)Popular |
/blog/educational-reading-and-... | | Educational Reading & Books: New UX Benchmark with 2,900+ Performance Scores and 1,900+ Best Practice Examples July 22, 2025 |
/blog/grocery-ecommerce-benchmark | | 4 “Online Grocery” Ecommerce UX Best Practices July 15, 2025 (Updated) |
/blog/small-catalog-dtc-2025-b... | | Small Catalog DTC: New UX Benchmark with 2,500+ Performance Scores and 1,700+ Best Practice Examples July 8, 2025 |
https://baymard.com/pricing | | Explore plans and pricing |
https://baymard.com/blog | | UX Articles Read 300+ free, indepth best practice articles based on Baymard's deep UX research findings. |
https://baymard.com/ux-benchmark | | Benchmarks Case studies of 319 top ecommerce sites. Ranked using 275,000+ UX performance scores. |
/ecommerce-design-examples | | UX Design Examples Over 18,000 annotated ecommerce UX design examples to inspire your next project. |
https://baymard.com/resources | | Resources Abandonment stats, credit card patterns, code samples, and demos, for usability. |
/ux-audit-services | | UX Audit Service Get an in-depth UX audit of your site |
/product/ux-ray | | UX-Ray 1.0 BETA AI-powered site scanner for instant UX analysis |
/product/ux-query | | UX-Query BETA AI-powered UX research assistant |
https://baymard.com/figma-plugin | | Figma Plugin NEW Research-backed UX best practices in Figma |
/product/ux-review-tool | | Review Tool Expert UX review of your designs |
/product/research-personalization | | Personalized Research Custom UX research for your needs |
https://baymard.com/ux-training | | Training & UX Certification Learn UX best practices |
/research/apparel-and-accessories | Text duplicate | Apparel & Accessories |
/research/business-to-business | | Business-to-Business |
/research/electronics-and-office | Text duplicate | Electronics & Office |
/research/health-and-beauty | Text duplicate | Health & Beauty |
/research/home-and-hardware | Text duplicate | Home & Hardware |
/research/houseware-and-furnis... | Text duplicate | Furniture & Home Decor |
/research/luxury-goods | Text duplicate | Luxury Goods |
/research/mass-merchant | Text duplicate | Mass Merchant |
/research/sports-gear-and-equi... | Text duplicate | Sports Gear & Equipment |
/research/toys-and-crafts | Text duplicate | Toys, Crafts & Hobbies |
/research/pet-food-and-care | Text duplicate | Pet Food & Care |
/research/direct-to-consumer | Text duplicate | Direct-to-Consumer |
/research/telco | Text duplicate | Telco |
/research/internet-service-pro... | | Internet Service Providers |
/research/automotive-parts | | Automotive Parts & Specialty |
/research/insurance | Text duplicate | Insurance |
/research/vitamins-supplements | Text duplicate | Vitamins & Supplements |
/research/b2b-medical-pharma | | B2B Medical & Pharma |
/research/b2b-electronic-compo... | | B2B Electronic Components & Machinery |
/research/online-grocery | Text duplicate | Online Grocery |
/research/meal-kits | Text duplicate | Meal Kits |
/research/consumables-subscrip... | | Consumable Subscriptions |
/research/online-food-delivery | Text duplicate | Food Delivery & Takeout |
/research/travel-accommodations | Text duplicate | Travel Accommodations |
/research/travel-tours-experie... | Text duplicate | Travel Tours & Experience Booking |
/research/digital-subscriptions | Text duplicate | Digital Subscriptions & SaaS |
/research/flight-booking-and-a... | Text duplicate | Flight Booking & Airlines |
/research/merchandise-and-prin... | Text duplicate | Merchandise & Print-to-Order |
/research/online-learning | Text duplicate | Online Learning |
/research/video-games | Text duplicate | Video Games |
/research/educational-reading-... | Text duplicate | Educational Reading & Books |
/research/footwear | Text duplicate | Footwear |
/research/jewelry-and-watches | Text duplicate | Jewelry & Watches |
/research/eyewear | Text duplicate | Eyewear |
/research/homepage-and-categor... | | Homepage & Category |
/research/ecommerce-search | | On-Site Search |
/research/accessibility | | Accessibility |
/research/ecommerce-product-lists | | Product List |
/research/product-page | | Product Page |
/research/checkout-usability | | Cart & Checkout |
/research/self-service | | Accounts & Self-Service |
/research/mcommerce-usability | | Mobile Web |
/research/mobile-app | | Mobile App |
https://baymard.com/ux-training | | UX Training for Your Team |
https://baymard.com/certified | | 450+ UX Certificants |
/learn/certification | | UX Certification |
https://baymard.com/about | Text duplicate | About |
/research/methodology | | Our Methodology |
https://baymard.com/jobs | Text duplicate | Jobs |
https://baymard.com/speaking | Text duplicate | Speaking |
/privacy-policy | | Privacy Policy |
/terms-and-conditions | | Terms & Conditions |
https://baymard.com/roadmap | | Roadmap & Changelog |
https://baymard.com/resources | | Resources |
/lists/cart-abandonment-rate | | Cart Abandonment Stats |
/checkout-usability/credit-car... | | Credit Card Patterns |
https://baymard.com/learn | | UX Basics |
https://www.instagram.com/baym... | External Subdomain | Instagram |
https://x.com/baymard | External | X (Twitter) |
https://www.linkedin.com/compa... | External Subdomain | LinkedIn |
(Nice to have)