Basingstokeskiphire.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
68% 
Page quality
78% 
Page structure
100% 
Link structure
30% 
Server
78% 
External factors
45% 
SEO Score
Response time
1.27 s
File size
170.20 kB
Words
766
Media files
18
Number of links
78 internal / 0 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Basingstoke Skip Hire – Skip hire and waste management company
The page title should be shorter than 580 pixels. It is 605 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.basingstokeskiphire.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
robotsmax-image-preview:large
viewportwidth=device-width, initial-scale=1
generatorElementor 3.25.10; features: additional_custom_breakpoints, e_optimized_control_loading; settings: css_print_method-external, google_font-enabled, font_display-auto
msapplication-TileImagehttps://www.basingstokeskiphire.co.uk/wp-content/uploads/2019/09/cropped-skip-icon-270x270.png
langen-gb
Content-Security-Policyupgrade-insecure-requests
charsetUTF-8

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Page quality

Content
(Critically important)
The average number of words per sentence of 27.12 words is high.
This page contains 766 words. That's ok.
35.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
15 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 15 tags for this page.
Image SEO
(Somewhat important)
16 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...content/uploads/2019/06/BSH-SWM-Logo.pngNo alt attribute provided
.../uploads/2019/08/Skips-of-every-size.jpgNo alt attribute provided
...ds/2019/08/basingstokeSkip_266-Small.jpgNo alt attribute provided
/wp-content/uploads/2019/08/3-yard.pngNo alt attribute provided
/wp-content/uploads/2019/08/4-yard.pngNo alt attribute provided
/wp-content/uploads/2019/08/6-yard.pngNo alt attribute provided
/wp-content/uploads/2019/08/8-yard.pngNo alt attribute provided
/wp-content/uploads/2019/08/10-yard.pngNo alt attribute provided
...content/uploads/2025/03/ks25-300x258.jpgNo alt attribute provided
...ent/uploads/2024/04/IMG_1277-300x225.jpgNo alt attribute provided
...uploads/2024/03/IMG_1517-002-300x225.jpgNo alt attribute provided
...ent/uploads/2023/05/IMG_6601-300x225.jpgNo alt attribute provided
...uploads/2025/03/Picture2-dka-300x288.jpgNo alt attribute provided
...tent/uploads/2024/12/HAMPERS-229x300.jpgNo alt attribute provided
...tent/uploads/2024/12/santa-2-300x254.jpgNo alt attribute provided
...uploads/2024/12/home-instead-300x225.jpgNo alt attribute provided

Page structure

H1 heading
(Critically important)
sales@basingstokeskiphire.co.uk
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 sales@basingstokeskiphire.co.uk
H2 0800 917 1373
H2 3 Yard Skip
H2 35 bin bags
H2 4 Yard Skip
H2 45 bin bags
H2 6 Yard Skip
H2 65 bin bags
H2 8 Yard Skip
H2 80 bin bags
H2 10 Yard Skip
H2 100 bin bags
H2 Copyright © 2024 Basingstoke Skip Hire
H3 New Skip Lorry
H3 New Case CX145
H3 New Sweeper Hire Service
H3 New CX90
H3 Helping Out
H3 Christmas Help
H3 Santa’s Helpers
H3 Home Instead!
Some anchor texts are used more than once.
8 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are no external links on this page.

Found links on this page

LinkAttributesAnchor text
/Anchor Skip to content
A-TITLE Skip to content
/shop/Subdomain Click Here To Hire Your Skip Online
/Subdomain No Text
/Subdomain HOME
/about/Subdomain ABOUT
/news/Subdomain NEWS
/documents/Subdomain Documents
/vacancies/Subdomain Vacancies
/terms-conditions/Subdomain Terms & Conditions
/skip-hire/Subdomain SKIP HIRE
/skip-hire/Subdomain Text duplicate SKIP HIRE
/shop/Subdomain Hire Your Skip Online
/roll-on-roll-off-hire/Subdomain Roll On Roll Off Hire
/tipper-hire/Subdomain Tipper Hire
/new-sweeper-hire-service/Subdomain Sweeper Hire
/trade-waste/Subdomain Trade Waste
/trade-waste/Subdomain Text duplicate Trade Waste
/event-waste/Subdomain Event Waste
/waste-disposal-recycling-faci...Subdomain Waste Disposal & Recycling Facilities
/contact/Subdomain CONTACT
/Subdomain Text duplicate HOME
/about/Subdomain Text duplicate ABOUT
/news/Subdomain Text duplicate NEWS
/documents/Subdomain Text duplicate Documents
/vacancies/Subdomain Text duplicate Vacancies
/terms-conditions/Subdomain Text duplicate Terms & Conditions
/skip-hire/Subdomain Text duplicate SKIP HIRE
/skip-hire/Subdomain Text duplicate SKIP HIRE
/shop/Subdomain Text duplicate Hire Your Skip Online
/roll-on-roll-off-hire/Subdomain Text duplicate Roll On Roll Off Hire
/tipper-hire/Subdomain Text duplicate Tipper Hire
/new-sweeper-hire-service/Subdomain Text duplicate Sweeper Hire
/trade-waste/Subdomain Text duplicate Trade Waste
/trade-waste/Subdomain Text duplicate Trade Waste
/event-waste/Subdomain Text duplicate Event Waste
/waste-disposal-recycling-faci...Subdomain Text duplicate Waste Disposal & Recycling Facilities
/contact/Subdomain Text duplicate CONTACT
/about/Subdomain Discover More About Us
/shop/Subdomain HIRE YOUR SKIP ONLINE TODAY
/shop/Subdomain Text duplicate Click Here To Hire Your Skip Online
/trade-waste/Subdomain Dispose Of Your Trade Waste
/skip-hire/Subdomain Basingstoke Skip Hire
/product/3-yard-skip/Subdomain View Price
/shop/Subdomain View Information for all Skip Sizes
/product/4-yard-skip/Subdomain Text duplicate View Price
/shop/Subdomain Text duplicate View Information for all Skip Sizes
/product/6-yard-skip/Subdomain Text duplicate View Price
/shop/Subdomain Text duplicate View Information for all Skip Sizes
/product/8-yard-skip/Subdomain Text duplicate View Price
/shop/Subdomain Text duplicate View Information for all Skip Sizes
/product/10-yard-skip/Subdomain Text duplicate View Price
/shop/Subdomain Text duplicate View Information for all Skip Sizes
/new-skip-lorry/Subdomain No Text
/new-skip-lorry/Subdomain New Skip Lorry
/new-skip-lorry/Subdomain Read More »
/new-case-cx145/Subdomain No Text
/new-case-cx145/Subdomain New Case CX145
/new-case-cx145/Subdomain Text duplicate Read More »
/new-sweeper-hire-service/Subdomain No Text
/new-sweeper-hire-service/Subdomain New Sweeper Hire Service
/new-sweeper-hire-service/Subdomain Text duplicate Read More »
/new-cx90/Subdomain No Text
/new-cx90/Subdomain New CX90
/new-cx90/Subdomain Text duplicate Read More »
/helping-out/Subdomain No Text
/helping-out/Subdomain Helping Out
/helping-out/Subdomain Text duplicate Read More »
/christmas-help/Subdomain No Text
/christmas-help/Subdomain Christmas Help
/christmas-help/Subdomain Text duplicate Read More »
/santas-helpers/Subdomain No Text
/santas-helpers/Subdomain Santa’s Helpers
/santas-helpers/Subdomain Text duplicate Read More »
/home-instead/Subdomain No Text
/home-instead/Subdomain Home Instead!
/home-instead/Subdomain Text duplicate Read More »
/skip-hire/Subdomain Text duplicate Click Here To Hire Your Skip Online
/privacy-policy/Subdomain Privacy Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.basingstokeskiphire.co.uk/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.27 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (170 kB).

HTTP Response Header

NameValue
dateTue, 22 Jul 2025 08:10:56 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
serverApache
x-powered-byPHP/8.2.29
x-ua-compatibleIE=edge
link<https://www.basingstokeskiphire.co.uk/wp-json/>; rel="https://api.w.org/", <https://www.basingstokeskiphire.co.uk/wp-json/wp/v2/pages/15>; rel="alternate"; title="JSON"; type="application/json", <https://www.basingstokeskiphire.co.uk/>; rel=shortlink
cache-controlpublic, s-maxage=216000
x-stackcache-cacheableyes
x-cache-enabledtrue
x-provided-byStackCDN
x-origin-cache-statusHIT
content-encodinggzip
x-cdn-cache-statusEXPIRED
x-viaFRA1
statuscode200
http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 15 referring domains.
This page only has 29 backlinks.
This page only has few backlinks from 14 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Hire84%Check
Basingstoke84%Check
Basingstoke Skip Hire82%Check
Skip Hire81%Check
Skip79%Check
basingstokeskiphire68%Check
Sweeper Hire63%Check
Hire Service63%Check
Yard Skip61%Check
Skip Lorry56%Check
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