Basel.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
77% 
Page structure
43% 
Link structure
25% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.33 s
File size
261.70 kB
Words
919
Media files
42
Number of links
226 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Basel City [Switzerland] | Sightseeing, Events 2025 | basel.com
The length of the page title is perfect. (565 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Discover the City of Basel [Switzerland]: ✓Sightseeing ✓Events ✓Hotels ✓Restaurants ✓Shopping ✓Guided tours on the official website of Basel Tourism.
The length of the meta description is perfect. (947 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.basel.com/en
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionDiscover the City of Basel [Switzerland]: ✓Sightseeing ✓Events ✓Hotels ✓Restaurants ✓Shopping ✓Guided tours on the official website of Basel Tourism.
robotsindex,follow
viewportwidth=device-width, initial-scale=1.0
msapplication-TileColor#333333
msapplication-confighttps://www.basel.com/_Resources/Static/Packages/Newland.BaseTheme/images/favicons/browserconfig.xml
theme-color#ffffff
google-site-verificationdWZROt16vOPa_87B-CaMyQnXGrgXwWpcQ42pkKzPO2o
langen
twitter:cardsummary
twitter:titleBasel City [Switzerland] | Sightseeing, Events 2025
twitter:descriptionDiscover the City of Basel [Switzerland]: ✓Sightseeing ✓Events ✓Hotels ✓Restaurants ✓Shopping ✓Guided tours on the official website of Basel Tourism.
twitter:urlhttps://www.basel.com/en
twitter:imagehttps://www.basel.com/_Resources/Persistent/4c3346e4a48fb0bf6cd334aae3cba46c75eb1fbc/fruehling-in-basel-1280x1281-600x600.jpg
og:typewebsite
og:titleBasel City [Switzerland] | Sightseeing, Events 2025
og:site_namebasel.com
og:descriptionDiscover the City of Basel [Switzerland]: ✓Sightseeing ✓Events ✓Hotels ✓Restaurants ✓Shopping ✓Guided tours on the official website of Basel Tourism.
og:urlhttps://www.basel.com/en
og:imagehttps://www.basel.com/_Resources/Persistent/4c24a954c4a7ea3b973217d6d64aad8f99d8315f/fruehling-in-basel-1280x670-1200x628.jpg
og:image:typeEmpty
og:image:width1200
og:image:height628
og:image:altfruehling-in-basel-1280x670.jpg
x-ua-compatibleie=edge
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 919 words. That's ok.
23.4% of the text are stop words.
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 13.94 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 18 tags for this page.
Image SEO
(Somewhat important)
12 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../Newland.BaseTheme/images/logo-white.svgHome
...ges/Newland.BaseTheme/images/logo-1z.svgHome
...vg?hash=10ba90e2837b04c98fb0624f213870b7No alt attribute provided
...vg?hash=2a10cd05641109b0f63286a03c969344No alt attribute provided
...vg?hash=027fddb4ab18a2891b0eeabc9aff4a99No alt attribute provided
...vg?hash=47b1aa54b9571aa8c3ca3a5e883bf659No alt attribute provided
...vg?hash=a1deda796be1dc30b198e93cd5796b52No alt attribute provided
...vg?hash=10ba90e2837b04c98fb0624f213870b7No alt attribute provided
...vg?hash=2a10cd05641109b0f63286a03c969344No alt attribute provided
...vg?hash=027fddb4ab18a2891b0eeabc9aff4a99No alt attribute provided
...vg?hash=47b1aa54b9571aa8c3ca3a5e883bf659No alt attribute provided
...vg?hash=a1deda796be1dc30b198e93cd5796b52No alt attribute provided
...vg?hash=2a10cd05641109b0f63286a03c969344No alt attribute provided
...b50a85/sommershooting-pati-grabowicz.jpgNo alt attribute provided

Page structure

H1 heading
(Critically important)
Welcome to Basel
The H1 heading contains the words Welcome to! Use important keywords instead.
The H1 heading is too short (16 characters). It should be at least 20 Characters long.
Headings
(Important)
There are 37 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Welcome to Basel
H2 Highlights UEFA Women’s Euro 2025
H2 Basel excites.
H2 Top events
H2 Basel lives.
H2 #thisisbasel
H2 Plan your trip
H3 Hotels and accommo- dation
H3 Stories of Basel’s Old Town
H3 BaselCard
H3 Meetings and conferences
H3 MICE DAY 2025
H3 UEFA Women’s Euro 2025
H3 Basel City Guide
H3 Public Viewing
H3 Experiences around the tournament
H3 Special tour
H3 Rhine Swim Pop-up
H3 Art
H3 Places of interest
H3 Culture
H3 Architecture
H3 Eating out
H3 Activities and excursions
H3 Summer in Basel
H3 Portraits of a City
H3 Audio tours through the Old Town
H3 Basel Tattoo
H3 Experience more. Pay less.
H3 Urban Art
H3 Shopping
H3 Going out and dancing
H3 Trips with children
H3 Boat trips on the Rhine
H3 City tours
H3 Newsletter
H4 Common search terms
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
There are 9 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.basel.com/enAnchor Skip to main content
https://www.basel.com/enIMG-ALT Home
https://www.basel.com/enText duplicate IMG-ALT Home
https://www.basel.com/deDeutsch
https://www.basel.com/frFrançais
https://www.basel.com/itItaliano
https://www.basel.com/esEspañol
https://www.basel.com/en/eventsEvents
https://www.basel.com/en/eventsEvents calendar
/en/events/christmasChristmas in Basel
/en/events/carnivalCarnival in Basel
/en/events/basler-herbstmesseBasler Herbstmesse
/en/events/weuro-2025UEFA Women’s Euro 2025
/en/events/art-baselArt Basel
/en/events/swiss-indoorsSwiss Indoors Basel
/en/events/basel-tattooBasel Tattoo
/en/places-of-interestPlaces of interest
/en/places-of-interestTop 9 places of interest
/en/places-of-interest/old-townOld Town
/en/attractions/basler-muenste...Basler Münster
/en/attractions/city-hall-7099...City Hall
/en/places-of-interest/public-artPublic art
/en/places-of-interest/instagr...Instagram hotspots
https://www.basel.com/en/artArt
/en/art/museumsMuseums
/en/art/top-10-works-of-artTop 10 works of art
/en/art/galleriesGalleries
/en/art/urban-artUrban art
/en/art/picassoPicasso in Basel
https://www.basel.com/en/cultureCulture
/en/culture/theatreTheatre
/en/culture/musicMusic
/en/culture/literatureLiterature
/en/places-of-interest/archite...Architecture
/en/activities-excursionsActivities and excursions
/en/activities-excursions/swim...Swimming in the Rhine
/en/activities-excursions/boat...Boat trips on the Rhine
/en/activities-excursions/ferriesFerries
/en/activities-excursions/day-...Day trips from Basel
/en/activities-excursions/with...Trips with children
/en/activities-excursions/sportSport and exercise
/en/activities-excursions/when...When it rains in Basel
/en/basel-inspiresBasel inspires
/en/basel-inspires/19-reasons19 reasons to love Basel
/en/basel-inspires/sustainable...Sustainable Basel tips
/en/basel-inspires/lgbtqia-guideBasel LGBTQIA+ guide
/en/basel-inspires/our-baselThis is our Basel
/en/basel-inspires/virtual-visitVirtual visit
/en/basel-inspires/springSpring in Basel
/en/basel-inspires/summerSummer in Basel
/en/basel-inspires/autumnAutumn in Basel
/en/basel-inspires/winterWinter in Basel
https://www.basel.com/en/shoppingShopping
/en/food-and-drinkFood and drink
/en/food-and-drink/all-restaur...All restaurants
/en/food-and-drink/vegetarian-...Vegetarian restaurants
/en/food-and-drink/vegan-resta...Vegan restaurants
/en/food-and-drink/gourmet-res...Gourmet restaurants
/en/food-and-drink/traditional...Traditional restaurants
/en/food-and-drink/cafesCafés
/en/food-and-drink/brunchBrunch
/en/food-and-drink/burgersBurgers
/en/food-and-drink/street-foodStreet food
/en/eating-outSubdomain Anchor Basel food guide
/en/nightlifeNightlife
/en/nightlife/barsBars
/en/nightlife/clubsClubs
/en/nightlife/sports-barsSports bars
https://www.basel.com/en/eventsText duplicate Events calendar
/en/events/christmasText duplicate Christmas in Basel
/en/events/carnivalText duplicate Carnival in Basel
/en/events/basler-herbstmesseText duplicate Basler Herbstmesse
/en/events/weuro-2025Text duplicate UEFA Women’s Euro 2025
/en/events/art-baselText duplicate Art Basel
/en/events/swiss-indoorsText duplicate Swiss Indoors Basel
/en/events/basel-tattooText duplicate Basel Tattoo
/en/city-toursCity tours
/en/Basel/experience?date_unkn...Subdomain Public guided tours
/en/Basel/experience?date_unkn...Subdomain Self-guided tours
/en/Basel/experience?date_unkn...Culinary experiences
/en/city-tours/Private-guided-...Private guided tours
/en/hotels-accommodationHotels and accommodation
/en/hotels-accommodation/book-...Hotels & Hostels
/en/hotels-accommodation/book-...Bed & breakfast and apartments
/en/team-eventsTeam events
/en/Basel/offer?date_unknown=1...Subdomain Group experiences
/en/Basel/offer?date_unknown=1...Subdomain Active team events
/en/Basel/offer?date_unknown=1...Subdomain Culinary team events
/en/Basel/offer?date_unknown=1...All team events
/en/gift-voucherGift voucher
/en/Basel/experience?date_unkn...Subdomain Text duplicate Public guided tours
/en/Basel/experience?date_unkn...Subdomain Text duplicate Self-guided tours
/en/Basel/experience?date_unkn...Text duplicate Culinary experiences
/en/city-tours/Private-guided-...Text duplicate Private guided tours
/en/hotels-accommodationBook now Hotels and accommo- dation
/en/Basel/experience/detail/TD...Subdomain Anchor BaselCard | 50% Stories of Basel’s Old Town Guided tour
/en/tourist-informationTourist Information
/en/tourist-information/brochuresBrochures
/en/tourist-information/museum...Museums-PASS-Musées
/en/baselcardBaselCard
https://www.basel.com/en/city-mapCity map
/en/city-map/districtsDistricts of Basel
/en/city-map/public-restroomsPublic restrooms
/en/weather-webcamWeather and webcam
/en/arrival-getting-aroundTravelling to and getting around in Basel
/en/arrival-getting-around/trainArrival by train
/en/arrival-getting-around/aer...Arrival by aeroplane
/en/arrival-getting-around/shipArrival by ship
/en/arrival-getting-around/pub...Public transport
/en/arrival-getting-around/par...Parking
/en/arrival-getting-around/taxisTaxis
/en/arrival-getting-around/bar...Barrier-free
/en/facts-figuresFacts and figures
/en/facts-figures/historyHistory
/en/facts-figures/politicsPolitics
/en/facts-figures/academia-bus...Academia and business
/en/tourist-information/brochuresText duplicate Brochures
/en/tourist-information/museum...Text duplicate Museums-PASS-Musées
/en/baselcardText duplicate BaselCard
/en/business/meetings-conferencesMeetings and conferences
/en/business/venues-searchVenue Finder
/en/business/meetings-conferen...Planning
/en/business/meetings-conferen...Conference calendar
/en/business/meetings-conferen...References
/en/business/meetings-conferen...Ambassadors
/en/business/meetings-conferen...Meeting Planner Newsletter
/en/business/meetings-conferen...Sustainability guide
/en/business/travel-tradeTravel Trade
/en/business/travel-trade/plan...Planning FIT
/en/business/travel-trade/sale...Sales Guide
/en/business/travel-trade/rive...River cruises
/en/business/travel-trade/grou...Group and bus tours
/en/business/travel-trade/serv...Service and contact
/en/business/mediaMedia
/en/business/media/press-photo...Press photo gallery
/en/business/media/media-eventsMedia events in Basel
/en/business/media/press-releasesPress releases
/en/business/media/event-highl...Event highlights for 2025
/en/business/media/text-ideasText and ideas
/en/business/media/newsletterMedia newsletter
/en/business/partner/newsletterPartner
/en/business/partner/newsletterPartner newsletter
/en/business/partner/baselcard...BaselCard B2B support
/en/business/basel-tourismBasel Tourism
/en/business/basel-tourism/aboutAbout Basel Tourism
/de/business/basel-tourismus/o...New window Jobs
/en/business/basel-tourism/sus...Sustainability
/en/business/venues-searchText duplicate Venue Finder
/en/business/meetings-conferen...Text duplicate Planning
/en/business/meetings-conferen...Text duplicate Conference calendar
/en/business/meetings-conferen...Text duplicate References
/en/business/meetings-conferen...Text duplicate Ambassadors
/en/business/meetings-conferen...Text duplicate Meeting Planner Newsletter
/en/business/meetings-conferen...Text duplicate Sustainability guide
/en/business/meetings-conferencesBusiness Meetings and conferences
/en/business/meetings-conferen...Register now MICE DAY 2025
/cdn-cgi/l/email-protection[email protected]
https://wa.me/41612686868New window External WhatsApp
/en/art-guideNo Text
/en/Basel/shoppingcartShopping cart
https://www.basel.com/deText duplicate Deutsch
https://www.basel.com/frText duplicate Français
https://www.basel.com/itText duplicate Italiano
https://www.basel.com/esText duplicate Español
https://www.basel.com/en/eventsText duplicate Events
/en/events/art-baselText duplicate Art Basel
/en/hotels-accommodationHotels
/en/city-toursText duplicate City tours
/en/places-of-interestText duplicate Places of interest
/en/activities-excursions/swim...Text duplicate Swimming in the Rhine
/en/art/museumsText duplicate Museums
/en/art/urban-artStreet art
/en/places-of-interest/archite...Text duplicate Architecture
/en/baselcardText duplicate BaselCard
https://www.basel.com/Our website may be available in another language that is more suitable for you.
/en/events/weuro-2025UEFA Women’s Euro 2025 Schedule, tickets, venue
/en/events/weuro-2025Subdomain Anchor Basel City Guide The app for the UEFA Women’s Euro 2025
/en/events/weuro-2025Subdomain Anchor Public Viewing
/en/events/weuro-2025/experien...Experiences around the tournament Events, city tours, exhibitions
/en/events/weuro-2025/experien...Subdomain Anchor Special tour Free of charge with a match ticket
IMG-ALT Junger Mann im Rollstuhl mit Begleitung im Innenhof des Rathaus Basel.
/en/events/weuro-2025/experien...Subdomain Anchor Rhine Swim Pop-up
https://www.basel.com/en/artText duplicate Art
/en/places-of-interestText duplicate Places of interest
https://www.basel.com/en/cultureText duplicate Culture
/en/places-of-interest/archite...Text duplicate Architecture
IMG-ALT Warteck
/en/food-and-drinkEating out
/en/activities-excursionsText duplicate Activities and excursions
/en/hotels-accommodationText duplicate Hotels
/en/city-toursTours
https://www.basel.com/en/eventsText duplicate Events
/en/baselcardText duplicate BaselCard
/en/basel-inspires/summerActivities and excursions Summer in Basel Basel has a Mediterranean climate and as many as 300 days of sunshine a year. The city truly comes into its own dur...
IMG-ALT ST-Kurzclip Rheinschwimmen 2022
https://www.basel.com/en/magazineMagazine Portraits of a City Basel is most impressively revealed through the people who shape the city. In personal portraits, artists, architects, cultural ...
IMG-ALT Kozak
/en/activities-excursions/walk...Self-guided tours Audio tours through the Old Town Discover Basel’s Old Town on foot and immerse yourself in its history! Five different audio tours take you...
IMG-ALT Basler Münster, LezBroz 2019
/en/events/basel-tattooEvent highlight Basel Tattoo Against the historical backdrop of Kaserne Basel, the Basel Tattoo – the world’s second-largest tattoo – is held each summer. Lo...
IMG-ALT Basel Tattoo
https://www.basel.com/en/eventsText duplicate Events calendar
/en/baselcardBaselCard Experience more. Pay less. Discover Basel’s diversity with a free guest card. Use the BaselCard to enjoy discounts on numerous cultural and leisure...
IMG-ALT BaselCard Key Visual CMYK
/en/art/urban-artUrban Art
https://www.basel.com/en/shoppingText duplicate Shopping
/en/nightlifeGoing out and dancing
/en/activities-excursions/with...Text duplicate Trips with children
/en/activities-excursions/boat...Text duplicate Boat trips on the Rhine
IMG-ALT Das Personenschiff der Basler Personenschifffahrt (BPG) bietet neben Schleusenfahrten auch romantische Rhein-Erlebnisse am Abend – Dinner und Sonnenuntergang...
/en/city-toursText duplicate City tours
/en/hotels-accommodationAccommodation
/en/city-toursText duplicate City tours
/en/baselcardText duplicate BaselCard
https://www.basel.com/en/city-mapText duplicate City map
https://www.basel.com/en/eventsText duplicate Events
/en/arrival-getting-aroundTravelling to Basel
/en/newsletterRegister now
/cdn-cgi/l/email-protectionText duplicate [email protected]
https://www.basel.com/en/contactContact
https://wa.me/41612686868External Text duplicate WhatsApp
/en/hotels-accommodationText duplicate Hotels and accommodation
/en/city-toursText duplicate City tours
/en/baselcardText duplicate BaselCard
/en/facts-figuresText duplicate Facts and figures
/en/weather-webcamText duplicate Weather and webcam
/en/tourist-information/brochuresText duplicate Brochures
/en/newsletterNewsletter
/en/business/meetings-conferencesText duplicate Meetings and conferences
/en/business/mediaText duplicate Media
/en/business/travel-tradeText duplicate Travel Trade
/en/business/basel-tourismText duplicate Basel Tourism
https://www.facebook.com/basel...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.instagram.com/base...New window External Subdomain No Text
https://www.youtube.com/user/B...New window External Subdomain No Text
https://www.pinterest.de/basel...New window External Subdomain No Text
https://www.tiktok.com/@basels...New window External Subdomain No Text
https://whatsapp.com/channel/0...New window External No Text
https://www.basel.com/en/imprintLegal information
/en/data-protectionData protection
https://www.basel.com/en/gtcGT & C
/en/accessibilityAccessibility

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.basel.com/en"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.33 seconds.
The file size of the HTML document is fine (262 kB).

HTTP Response Header

NameValue
dateMon, 14 Jul 2025 21:16:14 GMT
content-typetext/html; charset=UTF-8
content-encodingbr
x-flow-poweredFlow/5.3 Neos/4.3
last-modifiedMon, 14 Jul 2025 20:37:46 GMT
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cf-cache-statusHIT
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server-timingcfCacheStatus;desc="HIT"
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varyAccept-Encoding
servercloudflare
cf-ray95f40a3f3d80bb60-CDG
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 383 referring domains.
This page has 3,077 backlinks.
This page has backlinks from 294 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /neos/

Sitemap: https://www.basel.com/de/sitemap.xml
Sitemap: https://www.basel.com/en/sitemap.xml
Sitemap: https://www.basel.com/fr/sitemap.xml
Sitemap: https://www.basel.com/es/sitemap.xml
Sitemap: https://www.basel.com/it/sitemap.xml

Similar sites

Search preview

www.basel.com
Basel City [Switzerland] | Sightseeing, Events 2025 | basel.com
Discover the City of Basel [Switzerland]: ✓Sightseeing ✓Events ✓Hotels ✓Restaurants ✓Shopping ✓Guided tours on the official website of Basel Tourism.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Basel92%Check
Basel City79%Check
Basel Tourism73%Check
Discover Basel70%Check
Basel Tattoo67%Check
City66%Check
Basel City [Switzerland]62%Check
Events61%Check
City Tours60%Check
City Guide60%Check
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