Atalarms.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
71% 
Page structure
100% 
Link structure
27% 
Server
98% 
External factors
27% 
SEO Score
Response time
0.43 s
File size
92.70 kB
Words
716
Media files
76
Number of links
115 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Alarms Nottingham | Fire & Security Specialists | A.T. Alarms
The length of the page title is perfect. (540 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
A.T. Alarms Fire and Security: Alarms Security Specialists in the East Midlands serving Nottingham. Call for a free quote.
The length of the meta description is perfect. (741 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.atalarms.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionA.T. Alarms Fire and Security: Alarms Security Specialists in the East Midlands serving Nottingham. Call for a free quote.
msapplication-TileImagehttps://www.atalarms.com/wp-content/uploads/2020/10/favicon.png
article:modified_time2025-06-16T10:48:22+00:00
langen-gb
twitter:cardsummary_large_image
twitter:label1Estimated reading time
twitter:data11 minute
og:localeen_GB
og:typewebsite
og:titleAlarms Nottingham | Fire & Security Specialists | A.T. Alarms
og:descriptionA.T. Alarms Fire and Security: Alarms Security Specialists in the East Midlands serving Nottingham. Call for a free quote.
og:urlhttps://www.atalarms.com/
og:site_nameA.T. Alarms
og:imagehttps://www.atalarms.com/wp-content/uploads/2020/10/new-van-logo-2-1.png
og:image:width2000
og:image:height635
og:image:typeimage/png
X-UA-CompatibleIE=edge
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 716 words. That's ok.
27.9% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
13 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 9.64 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 14 tags for this page.
Image SEO
(Somewhat important)
21 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/wp-content/uploads/2020/10/A-1.pngA.T. Alarms Logo
...oads/2024/01/NSI_Gold_Cert_logo_RGB1.jpgNSI Logo
...10/intruder-alarms-365x200-c-default.jpgNo alt attribute provided
...020/10/fire-alarms-365x200-c-default.jpgNo alt attribute provided
...10/commercial-cctv-365x200-c-default.jpgNo alt attribute provided
...20/10/entry-phones-365x200-c-default.jpgNo alt attribute provided
...sources/images/arrow-why-choose-us-1.pngNo alt attribute provided
...sources/images/arrow-why-choose-us-2.pngNo alt attribute provided
...sources/images/arrow-why-choose-us-1.pngNo alt attribute provided
...-06-30-at-09.48.19-400x400-c-default.jpgNo alt attribute provided
...-2-e1692359085357-400x400-c-default.jpegNo alt attribute provided
...-alarm-maintenance-400x400-c-default.jpgNo alt attribute provided
...10/disabled-refuge-400x400-c-default.jpgNo alt attribute provided
...e-alarm-monitoring-400x400-c-default.jpgNo alt attribute provided
...emergency-lighting-400x400-c-default.jpgNo alt attribute provided
...20/10/entry-phones-400x400-c-default.jpgNo alt attribute provided
...0/10/home-security-400x400-c-default.jpgNo alt attribute provided
...nurse-call-systems-400x400-c-default.jpgNo alt attribute provided
.../10/access-control-400x400-c-default.jpgNo alt attribute provided
...10/commercial-cctv-400x400-c-default.jpgNo alt attribute provided
...020/10/fire-alarms-400x400-c-default.jpgNo alt attribute provided
...10/intruder-alarms-400x400-c-default.jpgNo alt attribute provided
...rms/_resources/images/google-reviews.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
A.T. Alarms Fire & Security
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 A.T. Alarms Fire & Security
H2 Comprehensive intruder, fire & security solutions
H2 Our Testimonials
H3 Why Choose Us?
Some anchor texts are used more than once.
17 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 7 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.atalarms.com/Subdomain Home
/home-security/Subdomain Home Security
/home-security/home-cctv/Subdomain Home CCTV
/home-security/home-alarm-moni...Subdomain Home Alarm Monitoring
/home-security/entry-phones/Subdomain Entry Phones
/home-security/home-alarm-syst...Subdomain Home Alarm Systems
/home-security/house-alarm-mai...Subdomain House Alarm Maintenance
/business/Subdomain Business Security
/business/commercial-cctv/Subdomain Commercial CCTV
/business/nurse-call-systems/Subdomain Nurse Call Systems
/business/alarm-monitoring-ser...Subdomain Alarm Monitoring Services
/business/door-entry-systems/Subdomain Door Entry Systems
/business/access-control/Subdomain Access Control
/business/intruder-alarms/Subdomain Intruder Alarms
/business/disabled-refuge/Subdomain Disabled Refuge
/business/emergency-lighting/Subdomain Emergency Lighting
/business/alarm-maintenance/Subdomain Alarm Maintenance
/business/self-storage-security/Subdomain Self-Storage Security
/fire-alarms/Subdomain Fire Alarms
/fire-alarms/commercial-fire-a...Subdomain Commercial Fire Alarms
/fire-alarm-maintenance/Subdomain Fire Alarm Maintenance
/fire-alarm-monitoring/Subdomain Fire Alarm Monitoring
https://www.atalarms.com/manuals/Subdomain Manuals
/about-us/Subdomain About Us
https://www.atalarms.com/news/Subdomain Blog
/about-us/meet-the-team/Subdomain Meet The Team
/about-us/careers/Subdomain Careers
/areas-we-cover/Subdomain Areas We Cover
/contact-us/Subdomain Contact Us
https://www.atalarms.com/Subdomain NSI Approved
IMG-ALT A.T. Alarms Logo
/wp-content/uploads/2024/01/NS...Subdomain IMG-ALT NSI Logo
/contact-us/Get a Free Quote
https://www.atalarms.com/Subdomain Text duplicate Home
/home-security/Subdomain Text duplicate Home Security
/home-security/home-cctv/Subdomain Text duplicate Home CCTV
/home-security/home-alarm-moni...Subdomain Text duplicate Home Alarm Monitoring
/home-security/entry-phones/Subdomain Text duplicate Entry Phones
/home-security/home-alarm-syst...Subdomain Text duplicate Home Alarm Systems
/home-security/house-alarm-mai...Subdomain Text duplicate House Alarm Maintenance
/business/Subdomain Text duplicate Business Security
/business/commercial-cctv/Subdomain Text duplicate Commercial CCTV
/business/nurse-call-systems/Subdomain Text duplicate Nurse Call Systems
/business/alarm-monitoring-ser...Subdomain Text duplicate Alarm Monitoring Services
/business/door-entry-systems/Subdomain Text duplicate Door Entry Systems
/business/access-control/Subdomain Text duplicate Access Control
/business/intruder-alarms/Subdomain Text duplicate Intruder Alarms
/business/disabled-refuge/Subdomain Text duplicate Disabled Refuge
/business/emergency-lighting/Subdomain Text duplicate Emergency Lighting
/business/alarm-maintenance/Subdomain Text duplicate Alarm Maintenance
/business/self-storage-security/Subdomain Text duplicate Self-Storage Security
/fire-alarms/Subdomain Text duplicate Fire Alarms
/fire-alarms/commercial-fire-a...Subdomain Text duplicate Commercial Fire Alarms
/fire-alarm-maintenance/Subdomain Text duplicate Fire Alarm Maintenance
/fire-alarm-monitoring/Subdomain Text duplicate Fire Alarm Monitoring
https://www.atalarms.com/manuals/Subdomain Text duplicate Manuals
/about-us/Subdomain Text duplicate About Us
https://www.atalarms.com/news/Subdomain Text duplicate Blog
/about-us/meet-the-team/Subdomain Text duplicate Meet The Team
/about-us/careers/Subdomain Text duplicate Careers
/areas-we-cover/Subdomain Text duplicate Areas We Cover
/contact-us/Subdomain Text duplicate Contact Us
/business/Subdomain Text duplicate Business Security
/home-security/Subdomain Text duplicate Home Security
/business/intruder-alarms/Subdomain No Text
/business/intruder-alarms/Subdomain Text duplicate Intruder Alarms
/fire-alarms/Subdomain No Text
/fire-alarms/Subdomain Fire Alarm Systems
/business/commercial-cctv/Subdomain No Text
/business/commercial-cctv/Subdomain CCTV Systems
/business/access-control/Subdomain No Text
/business/access-control/Subdomain Text duplicate Access Control
/fire-alarms/Subdomain Text duplicate Fire Alarms
/business/intruder-alarms/Subdomain Security Alarms
/business/access-control/Subdomain Text duplicate Access Control
/business/commercial-cctv/Subdomain CCTV
/home-security/entry-phones/Subdomain Text duplicate Entry Phones
/business/emergency-lighting/Subdomain Text duplicate Emergency Lighting
/business/nurse-call-systems/Subdomain Text duplicate Nurse Call Systems
/business/Subdomain security protection
/contact-us/Subdomain contact the A.T. Alarms team today
/wp-content/uploads/2023/08/Wh...Subdomain No Text
/wp-content/uploads/2023/08/UK...Subdomain No Text
/wp-content/uploads/2020/10/ho...Subdomain No Text
/wp-content/uploads/2020/10/di...Subdomain No Text
/wp-content/uploads/2020/10/ho...Subdomain No Text
/wp-content/uploads/2020/10/em...Subdomain No Text
/wp-content/uploads/2020/10/en...Subdomain No Text
/wp-content/uploads/2020/10/ho...Subdomain No Text
/wp-content/uploads/2020/10/nu...Subdomain No Text
/wp-content/uploads/2020/10/ac...Subdomain No Text
/wp-content/uploads/2020/10/co...Subdomain No Text
/wp-content/uploads/2020/10/fi...Subdomain No Text
/wp-content/uploads/2020/10/in...Subdomain No Text
https://www.google.com/search?...External Subdomain Anchor Leave us a review
/wp-content/uploads/2024/01/BA...Subdomain IMG-ALT BAFE Logo
/wp-content/uploads/2024/01/NS...Subdomain Text duplicate IMG-ALT NSI Logo
/contact-us/Enquire Online
https://www.facebook.com/atala...New window External Subdomain No Text
https://twitter.com/ATAlarmsLtdNew window External No Text
https://atalarms.business.site/New window External Subdomain No Text
https://www.youtube.com/channe...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
/business/intruder-alarms/Subdomain Text duplicate Intruder Alarms
/fire-alarms/Subdomain Text duplicate Fire Alarms
/business/commercial-cctv/Subdomain Text duplicate CCTV Systems
/business/access-control/Subdomain Text duplicate Access Control
/locations/chesterfield/Subdomain Chesterfield
/locations/coventry/Subdomain Coventry
/locations/derby/Subdomain Derby
/locations/doncaster/Subdomain Doncaster
/locations/grantham/Subdomain Grantham
/locations/leicester/Subdomain Leicester
/locations/loughborough/Subdomain Loughborough
/locations/lincoln/Subdomain Lincoln
/locations/mansfield/Subdomain Mansfield
/locations/newark/Subdomain Newark
/locations/northampton/Subdomain Northampton
https://www.atalarms.com/manuals/Subdomain Text duplicate Manuals
/about-us/careers/Subdomain Text duplicate Careers
/disclaimer/Subdomain Disclaimer
/complaints-handling-policy/Subdomain Complaints Handling Policy
https://www.adtrak.co.uk/websi...External Subdomain IMG-ALT Adtrak Logo

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.atalarms.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.43 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
A Content Delivery Network like Google Hosted Libraries can save bandwidth for the JQuery files.
The file size of the HTML document is fine (93 kB).

HTTP Response Header

NameValue
servernginx
dateThu, 07 Aug 2025 13:07:21 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
last-modifiedWed, 23 Jul 2025 14:39:30 GMT
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 9 referring domains.
This page only has 10 backlinks.
This page only has few backlinks from 6 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Similar sites

Search preview

www.atalarms.com
Alarms Nottingham | Fire & Security Specialists | A.T. Alarms
A.T. Alarms Fire and Security: Alarms Security Specialists in the East Midlands serving Nottingham. Call for a free quote.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Alarm93%Check
Fire Alarm90%Check
Alarms89%Check
Fire Alarms88%Check
Alarms Security85%Check
Alarms Fire Security85%Check
Fire84%Check
Fire Security81%Check
Security79%Check
Alarms Nottingham75%Check
Show more keywords and terms

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