Asa.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
88% 
Page quality
88% 
Page structure
48% 
Link structure
72% 
Server
87% 
External factors
100% 
SEO Score
Response time
0.67 s
File size
56.40 kB
Words
843
Media files
17
Number of links
144 internal / 8 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - ASA | CAP
The page title is too short. (167 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The Advertising Standards Authority (ASA) is UK's regulator of advertising. We apply the Ad Codes, written by the Committees of Advertising Practice (CAP).
The length of the meta description is perfect. (964 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Server location: Canada
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionThe Advertising Standards Authority (ASA) is UK's regulator of advertising. We apply the Ad Codes, written by the Committees of Advertising Practice (CAP).
authorAdvertising Standards Authority | Committee of Advertising Practice
robotsindex,follow
viewportwidth=device-width, initial-scale=1
og:titleHome
og:typewebsite
og:urlhttps://www.asa.org.uk/
og:descriptionThe Advertising Standards Authority (ASA) is UK's regulator of advertising. We apply the Ad Codes, written by the Committees of Advertising Practice (CAP).
og:imagehttps://www.asa.org.uk/static/c05a1374-29fc-45c3-aeb338c496a915f4/opengraphimage_83f4e8796336604b59d7216d0ecd81a5/parallax-image-homepage-1600px2x.jpg

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Page quality

Content
(Critically important)
This page contains 843 words. That's ok.
29.1% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.36 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 17 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/assets/img/logos/logo-asa.pnglogo-asa
/assets/img/logos/logo-cap.pnglogo-cap
.../8ad44dea-bd7e-45fc-a10a8e5b2beb3d51.jpgMeet our Press Team
.../a6ff1495-edb6-4d62-9170bf825a699f3f.jpgPublished rulings
....f2844ba9-50af-4622-9cd3a2b878e4bcf3.jpgAdviceOnline
.../083bb48f-0b88-4af4-b17b6931c76eaee5.jpgNo alt attribute provided
...ca9_4a7c7e45a350/2024-Twitter-Post-1.jpgAnnual Report 2024
...d145434e1f02229a6c7328b08abca9/phone.pngReport a Scam Ad
...Series-3-Thumbnails-website-version6.pngCAP Bitesize!
....3fbf40fd-21f8-4abd-b2f50eaa2bcf8143.pngSubscribe to our newsletters
/assets/img/logos/logo-cap.pnglogo-cap
.../06ae10d2-bb4f-4eac-9908994601e42b50.jpgCAP eLearning
.../a6ff1495-edb6-4d62-9170bf825a699f3f.jpgOur newsletters
.../4f2506c6-a55c-4baa-b25af13512de0c24.jpgOur research
/assets/img/logos/logo-asa-small.pnglogo-asa-small
/assets/img/logos/logo-cap-small.pnglogo-cap-small
https://www.asa.org.uk/assets/img/pixl8.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
Annual Report 2024
Too many H1 headings
The H1 heading is too short (18 characters). It should be at least 20 Characters long.
Headings
(Important)
There are 35 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Annual Report 2024
H1 Report a Scam Ad
H1 CAP Bitesize!
H1 Subscribe to our newsletters
H1 Who we are and what we do
H1 Popular advice & resources
H2 Latest rulings
H2 Latest news
H2 Latest advice
H2 Useful resources
H2 Also of interest
H3 Advice and guidance
H3 Make a complaint
H3 Training & events
H3 Our latest news
H3 CAP eLearning
H3 Our newsletters
H3 Our research
H4 Meet our Press Team
H4 Published rulings
H4 AdviceOnline
H4 Issues and topics
H4 Our 2024 Annual Report highlights the ongoing transformation of the ASA into a preventative and proactive regulator.
H4 We have a Scam Ad Alert system to better protect consumers, as well as an ad reporting tool to help us act quickly. If you've seen an online scam ad, let us know.
H4 Our latest CAP Bitesize series helps businesses get to grips with advertising non-surgical cosmetic interventions, such as dermal fillers, teeth whitening treatments, laser or light treatments, and...
H4 Keep up to date with our work, plus receive guidance, tips and training alerts
H4 Mondelez UK Ltd t/a Cadbury
H4 Kenvue UK Ltd t/a Listerine
H4 Wowcher Ltd
H4 Our commitment to protecting vulnerable consumers
H4 Take Pride in your ads for Pride Month 2025
H4 Mind Your Age-vertising: Why older audiences deserve respect in ads
H4 Beauty and Cosmetics: General
H4 Cosmetic Interventions: Non-surgical procedures
H4 Substantiation for health, beauty and slimming claims
Some anchor texts are used more than once.
9 links don't have an anchor text.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 8 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.asa.org.uk/IMG-ALT logo-asa
https://www.asa.org.uk/IMG-ALT logo-cap
/account/login.htmlSubdomain Sign in / Sign up
https://www.asa.org.uk/Subdomain Home
/about-asa-and-cap.htmlSubdomain About ASA and CAP
/about-asa-and-cap/people.htmlSubdomain People
/about-asa-and-cap/about-regul...Subdomain About regulation
/about-asa-and-cap/the-work-we...Subdomain The work we do
/about-asa-and-cap/our-history...Subdomain Our history
/about-asa-and-cap/national-ad...Subdomain Our ad campaign
/about-asa-and-cap/careers-at-...Subdomain Careers
/about-asa-and-cap/sustainabil...Subdomain Sustainability
/general/media.htmlSubdomain Meet our Press Team
/codes-and-rulings.htmlSubdomain Codes and rulings
/codes-and-rulings/advertising...Subdomain Advertising codes
/codes-and-rulings/rulings.htmlSubdomain Rulings
/codes-and-rulings/independent...Subdomain Independent reviews
/codes-and-rulings/non-complia...Subdomain Non-compliant advertisers
/codes-and-rulings/sanctions.htmlSubdomain Sanctions
/codes-and-rulings/trading-sta...Subdomain Trading Standards referrals
/codes-and-rulings/non-complia...Subdomain Non-compliant social media influencers
/codes-and-rulings/rulings.htmlSubdomain Published rulings
/advice-and-resources.htmlSubdomain Advice and resources
/advice-and-resources/news.htmlSubdomain News
/advice-and-resources/resource...Subdomain Resource library
/advice-and-resources/bespoke-...Subdomain Bespoke Copy Advice
/advice-and-resources/training...Subdomain Training and events
/advice-and-resources/cap-elea...Subdomain Online Training
/advice-and-resources/rulings-...Subdomain Our Rulings podcasts
/advice-and-resources/cap-bite...Subdomain CAP Bitesize
/advice-and-resources/cap-webi...Subdomain CAP Webinars
/advice-and-resources/research...Subdomain Research at the ASA and CAP
/advice-and-resources/advice-f...Subdomain Advice for businesses
/advice-and-resources/resource...Subdomain AdviceOnline
/issues-and-topics.htmlSubdomain Issues and topics
/topic_category/social_and_pol...Subdomain Social and political
/topic/Beliefs_and_cultural_id...Subdomain Beliefs and cultural identity
/topic/Privacy_and_popular_cul...Subdomain Privacy and popular culture
/topic/Charity_education_and_t...Subdomain Charity, education and Third sector
/topic/Children_and_the_vulner...Subdomain Children and the vulnerable
/topic/Claims_endorsements_and...Subdomain Claims, endorsements and testimonials
/topic/Gender_sex_and_relation...Subdomain Gender, sex and relationships
/topic/Politics_and_public_ser...Subdomain Politics and public services
/topic/Safety_and_security.htmlSubdomain Safety and security
/topic_category/lifestyle_and_...Subdomain Lifestyle and living
/topic/Alcohol.htmlSubdomain Alcohol
/topic/Clothing_shoes_and_jewe...Subdomain Clothing, shoes and jewellery
/topic/Food_drink_and_suppleme...Subdomain Food, drink and supplements
/topic/Gambling.htmlSubdomain Gambling
/topic/Holidays_travel_and_mot...Subdomain Holidays, travel and motoring
/topic/Home_and_garden.htmlSubdomain Home and garden
/topic/Sports_leisure_and_hobb...Subdomain Sports, leisure and hobbies
/topic/Vaping_smoking_and_drug...Subdomain Vaping, smoking and drugs
/topic_category/money_and_lega...Subdomain Money and legal
/topic/Financial_products_and_...Subdomain Financial products and services
/topic/Legal_and_regulation.htmlSubdomain Legal and regulation
/topic/Pricing_and_charges.htmlSubdomain Pricing and charges
/topic/Promotions_and_competit...Subdomain Promotions and competitions
/topic/Property_sales_and_lett...Subdomain Property sales and lettings
/topic/Recruitment_and_work.htmlSubdomain Recruitment and work
/topic_category/technology_and...Subdomain Technology and environment
/topic/Animals_and_farming.htmlSubdomain Animals and farming
/topic/Appliances_electronics_...Subdomain Appliances, electronics and machinery
/topic/Computers_phones_and_te...Subdomain Computers, phones and telecoms
/topic/Delivery_construction_a...Subdomain Delivery, construction and logistics
/topic/Utilities_energy_and_en...Subdomain Utilities, energy and environment
/topic_category/health_and_bea...Subdomain Health and beauty
/topic/Beauty_products_groomin...Subdomain Beauty products, grooming and hygiene
/topic/Cosmetic_surgery_and_pr...Subdomain Cosmetic surgery and procedures
/topic/Health_conditions.htmlSubdomain Health conditions
/topic/Medical_devices.htmlSubdomain Medical devices
/topic/Medical_procedures_and_...Subdomain Medical procedures and services
/topic/Medicines_remedies_and_...Subdomain Medicines, remedies and therapies
/topic/Weight_and_slimming.htmlSubdomain Weight and slimming
/media-channel.htmlSubdomain Media channel
/media_channel/Packaging_and_p...Subdomain Packaging and point of sale
/media_channel/Online_catch_up...Subdomain Online, catch-up TV and radio, in-app and in-game
/media_channel/Mailings_email_...Subdomain Mailings, email, phone/fax and messaging
/media_channel/Cinema.htmlSubdomain Cinema
/media_channel/TV_and_radio_br...Subdomain TV and radio (broadcast only)
/media_channel/Poster_and_othe...Subdomain Poster and other out of home
/media_channel/Newspapers_maga...Subdomain Newspapers, magazines and printed materials
/issues.htmlSubdomain Issue
/issue/Offensive.htmlSubdomain Offensive
/issue/copy-advice-issue.htmlSubdomain Copy Advice Issue
/issue/no-issue.htmlSubdomain No Issue
/issue/miscellaneous-other.htmlSubdomain Miscellaneous/Other
/issue/Misleading.htmlSubdomain Misleading
/issue/harm-irresponsibility.htmlSubdomain Harm/Irresponsibility
/issue/Harmful.htmlSubdomain Harmful
/issues-and-topics.htmlSubdomain Text duplicate Issues and topics
/make-a-complaint.htmlSubdomain Make a complaint
/make-a-complaint/complaints-f...Subdomain Complaints FAQ
/make-a-complaint/report-an-on...Subdomain Report an online scam ad
/make-a-complaint/guide-to-mak...Subdomain Guide to making a complaint
/resource/asa-and-cap-annual-r...Subdomain Download the Annual Report
/make-a-complaint/report-an-on...Subdomain Find out more
/advice-and-resources/cap-bite...Subdomain Watch now
/newsletter.htmlSubdomain sign up now
/about-asa-and-cap/about-regul...Subdomain Learn more
/advice-and-resources/resource...Subdomain Advice and guidance
/make-a-complaint.htmlSubdomain Text duplicate Make a complaint
/advice-and-resources/training...Subdomain Training & events
/advice-and-resources/news.htmlSubdomain Our latest news
/rulings/mondelez-europe-servi...Subdomain No Text
/rulings/mondelez-europe-servi...Subdomain Mondelez UK Ltd t/a Cadbury
/rulings/kenvue-uk-ltd-g25-128...Subdomain No Text
/rulings/kenvue-uk-ltd-g25-128...Subdomain Kenvue UK Ltd t/a Listerine
/rulings/wowcher-ltd-a25-12829...Subdomain No Text
/rulings/wowcher-ltd-a25-12829...Subdomain Wowcher Ltd
/codes-and-rulings/rulings.htmlSubdomain Show more
/news/our-commitment-to-protec...Subdomain No Text
/news/our-commitment-to-protec...Subdomain Our commitment to protecting vulnerable consumers
/news/take-pride-in-your-ads-f...Subdomain No Text
/news/take-pride-in-your-ads-f...Subdomain Take Pride in your ads for Pride Month 2025
/news/mind-your-age-vertising-...Subdomain No Text
/news/mind-your-age-vertising-...Subdomain Mind Your Age-vertising: Why older audiences deserve respect in ads
/advice-and-resources/news.htmlSubdomain View all news
https://www.youtube.com/watch?...External Subdomain No Text
/advice-online/beauty-and-cosm...Subdomain No Text
/advice-online/beauty-and-cosm...Subdomain Beauty and Cosmetics: General
/advice-online/cosmetic-interv...Subdomain No Text
/advice-online/cosmetic-interv...Subdomain Cosmetic Interventions: Non-surgical procedures
/advice-online/substantiation-...Subdomain No Text
/advice-online/substantiation-...Subdomain Substantiation for health, beauty and slimming claims
/advice-and-resources/resource...Subdomain AdviceOnline Library - Advice for Marketers
/advice-and-resources/resource...Subdomain Advertising Guidance - Formal CAP Guidance
/advice-and-resources/training...Subdomain Text duplicate Training and events
/advice-and-resources/resource...Subdomain Consultations
/advice-and-resources/research...Subdomain Text duplicate Research at the ASA and CAP
/advice-and-resources/cap-elea...Subdomain CAP eLearning
IMG-ALT CAP eLearning
/newsletter.htmlSubdomain Our newsletters
IMG-ALT Our newsletters
/advice-and-resources/research...Subdomain Our research
IMG-ALT Our research
http://twitter.com/ASA_UKExternal No Text
https://www.facebook.com/adaut...External Subdomain No Text
http://www.linkedin.com/compan...External Subdomain No Text
https://www.linkedin.com/compa...External Subdomain No Text
http://twitter.com/cap_ukExternal No Text
https://goo.gl/maps/GpPMJLcchz...New window External view on map
/contact-us.htmlSubdomain Trivial anchor text
here
/general/accessibility.htmlSubdomain Accessibility
A-TITLE Accessibility
/general/privacy-policy.htmlSubdomain Privacy policy
A-TITLE Privacy policy
/general/cookie-policy.htmlSubdomain Cookies policy
A-TITLE Cookies policy
/general/unacceptable-contact....Subdomain Unacceptable contact
/about-asa-and-cap/careers-at-...New window Subdomain Text duplicate Careers
A-TITLE Careers
/transparency.htmlSubdomain Transparency
A-TITLE Transparency
/general/cymru.htmlSubdomain Cymru
/general/media.htmlSubdomain ASA Press Office
/newsletter.htmlNew window Subdomain Text duplicate Our newsletters
A-TITLE Our newsletters
/about-asa-and-cap/sustainabil...New window Subdomain Text duplicate Sustainability
http://pixl8.co.uk/New window External Website by Pixl8
/newsletter.htmlSubdomain our newsletter

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.asa.org.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.67 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (56 kB).

HTTP Response Header

NameValue
dateWed, 02 Jul 2025 21:53:50 GMT
content-typetext/html;charset=UTF-8
content-encodingbr
set-cookie93 Characters
varyAccept-Encoding
x-frame-optionsDENY
content-languageen-US
x-cachenginx: HIT, fpc:
x-content-type-optionsnosniff
x-download-optionsnoopen
x-permitted-cross-domain-policiesnone
strict-transport-securitymax-age=15552000; preload
speculation-rules/no-speculation-rules-here.php
cf-cache-statusDYNAMIC
server-timingcfCacheStatus;desc="DYNAMIC"
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=snr%2FI19J5ANPRYG51tgl4EpmOnv9F2UAbzgDOoSUuO0lQwPeRyuxvfSfw%2Ba3LNa%2B4BDeccE476g21l75bqss4dY0vPExoAXMiN2ZYczxfUxqyZWfJ2Ra7BT2R5LeYj1d"}],"group":"cf-nel","max_age":604800}
nel{"success_fraction":0,"report_to":"cf-nel","max_age":604800}
servercloudflare
cf-ray959160d0bbc8f45b-CDG
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,758 referring domains.
This page has 22,270 backlinks.
This page has backlinks from 1,321 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# robots.txt for https://www.asa.org.uk/

User-agent: *
 Disallow: */type/capcode/code_rule/*
 Disallow: */type/bcapcode/code_rule/*
 Disallow: */account/*

User-agent: Slurp
Crawl-delay: 120
Allow: /

User-agent: BLEXBot
Crawl-delay: 60

User-agent: MJ12bot
Crawl-Delay: 60

sitemap: https://www.asa.org.uk/sitemap.xml

Similar sites

Search preview

www.asa.org.uk
Home - ASA | CAP
The Advertising Standards Authority (ASA) is UK's regulator of advertising. We apply the Ad Codes, written by the Committees of Advertising Practice (CAP).

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
ASA77%Check
ASA CAP75%Check
CAP70%Check
trading as59%Check
CAP Bitesize57%Check
Report56%Check
Annual56%Check
Annual Report56%Check
UK Ltd55%Check
scam ad51%Check
Show more keywords and terms

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