Aru.ac.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
95% 
Page structure
29% 
Link structure
81% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.27 s
File size
117.10 kB
Words
1144
Media files
20
Number of links
186 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
University courses at ARU | Anglia Ruskin University - ARU
The length of the page title is perfect. (528 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Boost your career with award-winning facilities and full support throughout your degree. Join ARU in Chelmsford, Cambridge, Peterborough or Writtle.
The length of the meta description is perfect. (919 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.aru.ac.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width
descriptionBoost your career with award-winning facilities and full support throughout your degree. Join ARU in Chelmsford, Cambridge, Peterborough or Writtle.
google-site-verificationpHDs6RN5TNKkFXztTMG4P7ZBV6DUhZfttuzGBTllW1U
msvalidate.01E337CC1DD9163EA7CA6027AEA092C745
msapplication-config/Assets/img/icons/favicons/browserconfig.xml
msapplication-TileImage/Assets/img/icons/favicons/mstile-310x310.png
msapplication-TileColor#da532c
publishid14a3d2af647c40cc8111367dc3303919
langen
X-UA-CompatibleIE=edge,chrome=1
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 1144 words. That's ok.
27.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.9 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 23 tags for this page.
Image SEO
(Somewhat important)
6 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ring/2025/clearing-hero-2025_900x576.jpgThree students on a university campus
...-entering-chelmsford-library_700x430.jpgThree students walking and chatting while holding books
...udents-with-books-in-grounds_700x430.jpgThree students standing in a group and looking at books
...ent-group/chelmsford-grounds_700x430.jpgThree students sitting on grass with trees behind them
.../humanities-students-library_700x430.jpgSmall group of students in a university library
...ia/Images/119x119/icons/star_119x119.jpgNo alt attribute provided
...es/119x119/icons/certificate_119x119.jpgNo alt attribute provided
...s/119x119/icons/uni-building_119x119.jpgNo alt attribute provided
...edia/Images/119x119/icons/cv_119x119.jpgNo alt attribute provided
...mages/119x119/icons/rosette2_119x119.jpgNo alt attribute provided
...mages/119x119/icons/sunshine_119x119.jpgNo alt attribute provided
...ive-students-around-a-laptop_828x563.jpgFive smiling students gathered around a laptop
...ing-military-families-thrive_700x430.jpgMan with prosthetic leg sitting at a desk with a woman
...nd-staff-celebrate-the-Ofsted-report.jpgWrittle College students and staff celebrate the Ofsted report
...s/828x563/research/human-eye_828x563.jpgClose-up of a person's face, focusing on one of their eyes
...n-belong-prosper-video-still_700x230.jpgClose-up of a man painting a woodland scene on canvas
...us/armed-forces-covenant-signing_738.jpgARU Vice Chancellor Roderick Watkins signs the Armed Forces Covenant with representatives of local Service units, veterans and cadet organisations looking on
...plate/Story-cards/graduation_700x430.jpgStudents graduating from ARU
...y-event/sophia_community_day_600x450.jpgYoung girl having fun with a static electricity experiment, causing her hair to stand on end
...udent-ambassadors-chelmsford_700x430.jpgTwo Student Ambassadors outside buildings on the ARU Chelmsford campus

Page structure

H1 heading
(Critically important)
ARU in Cambridge, Chelmsford and Peterborough
Too many H1 headings
Headings
(Important)
There are 52 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 ARU in Cambridge, Chelmsford and Peterborough
H1 Clearing 2025
H2 Undergraduate degrees
H2 College courses
H2 Masters degrees
H2 Research programmes
H2 Explore our campuses
H2 Why ARU
H2 News
H2 Research at ARU
H2 From military service to civilian life
H2 Supporting the Armed Forces community
H2 Events
H2 Footer
H3 Courses
H3 Apply
H3 Discover
H3 Writtle College
H3 Explore
H3 Prepare
H3 Support
H3 Experience
H3 Studying at ARU
H3 Applying to ARU
H3 Arriving at ARU
H3 Postgraduate research
H3 Why research at ARU?
H3 Impact and case studies
H3 Institutes and centres
H3 Develop your business
H3 Develop your people
H3 Student and graduate talent
H3 Case studies and news
H3 Recent graduates
H3 Alumni
H3 Supporters
H3 Legal
H3 History and values
H3 Jobs
H3 Search for a course
H3 Student entrepreneurs flourish at ARU
H3 How Assistive Technology can support veterans and families
H3 College prepares students for real-world success
H3 Graduation ceremonies
H3 Community Day
H3 Campus tours
H3 About our University
H3 Our campuses
H3 Faculties
H3 Research institutes
H3 Quick links
H3 Get in touch
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 5 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.aru.ac.uk/Anchor Skip main navigation
/students-and-staffStudents and staff
https://www.aru.ac.uk/No Text
/study/undergraduate/clearingClearing 2025
/study/undergraduateUndergraduate
/study/postgraduatePostgraduate
/research/postgraduate-researchPostgraduate research
/study/college-coursesCollege courses and apprenticeships
/study/continuing-professional...Short courses and CPD
/study/degree-apprenticeshipsDegree apprenticeships
/student-life/life-on-campus/d...Distance learning at ARU
/study/undergraduate/how-to-applyHow to apply - undergraduate
/study/postgraduate/how-to-applyHow to apply - postgraduate taught
/study/college-courses/how-to-...How to apply - college courses
/study/admissionsAdmissions process
/study/admissions/interviews-a...Interviews, auditions and portfolios
/study/open-dayOpen Days
/about-us/explore-aru/teaching...Teaching excellence
/schools-and-collegesSchools and colleges
/community-engagementARU in the community
/study/college-coursesText duplicate College courses and apprenticeships
https://www.aru.ac.uk/studyStudy with us
/student-life/life-on-campusOur campuses
/student-life/accommodationAccommodation
/study/open-dayText duplicate Open Days
/schools-and-colleges/subject-...School and College taster days
/student-life/preparing-for-st...Student finance
/student-life/preparing-for-st...Money advice and support
/student-life/preparing-for-st...Choosing where to live: campus or home
/student-life/preparing-for-st...Before you get here
/student-life/preparing-for-st...Welcome Week
/student-life/preparing-for-st...Starting your course
/student-life/preparing-for-st...Information for parents
/student-life/support-and-faci...Careers and employability
/student-life/support-and-faci...World-class facilities
/student-life/support-and-faci...Health and wellbeing
/student-life/support-and-faci...Study skills
/student-life/support-and-faci...Disability and neurodiversity support
/student-life/support-and-faci...Information and support for specific student groups
/student-life/student-experien...ARU Students’ Union
/student-life/student-experien...Sport
/student-life/student-experien...Global opportunities
/student-life/student-experien...Learn a language
/student-life/student-experien...Anglia Ruskin Enterprise Academy (AREA)
/student-lifeStudent life
/international/coursesCourses for international students
/international/incoming-intern...Opportunities for visiting international students
/international/student-supportInternational student support
/international/english-languag...English language support
/about-us/global-partnershipsGlobal partnerships
/international/how-to-applyHow to apply
/international/entry-requirementsEntry requirements
/international/important-dates...Important dates and deadlines
/international/fees-and-schola...Fees, funding and scholarships
/international/immigrationImmigration
/international/information-by-...Information by region
/international/contact-usContact the International Office
/international/information-for...Information for EU/EEA and Swiss students
/international/planning-your-t...Before you arrive
/international/planning-your-t...Planning your travel
/international/planning-your-t...International Orientation Programme
/internationalInternational
/research/postgraduate-researchText duplicate Postgraduate research
/research/postgraduate-researc...Types of degrees we offer
/research/postgraduate-researc...How to apply for a research programme
/student-life/preparing-for-st...Postgraduate research student finance
/research/postgraduate-researc...Postgraduate research degree enquiries
/research/why-research-at-aruWhy research at ARU?
/research/why-research-at-aru/...Why do a research degree at ARU?
/research/why-research-at-aru/...Health, Performance and Wellbeing
/research/why-research-at-aru/...Safe and Inclusive Communities
/research/why-research-at-aru/...Sustainable Futures
/research/impact-and-case-studiesImpact and case studies
/research/impact-and-case-stud...Research news
/research/impact-and-case-stud...Research Excellence Framework
/research/our-research-institu...Our research institutes and centres
https://www.aru.ac.uk/researchResearch
/business-employers/develop-yo...Funding opportunities
/business-employers/develop-yo...Innovation and business support
/business-employers/develop-yo...Arise Innovation Hubs
/business-employers/develop-yo...Conference and meeting room hire
/study/continuing-professional...Text duplicate Short courses and CPD
/study/degree-apprenticeships/...Degree Apprenticeships for employers
/business-employers/develop-yo...PhDs at work
/business-employers/access-stu...Access our student and graduate talent
/business-employers/access-stu...Advertise graduate jobs and internships
/business-employers/access-stu...Making social impact - SHoKE
/business-employers/access-stu...Work with students on business projects
/business-employers/access-stu...Work placements for ARU students
/business-employers/why-collab...Working with ARU – Case studies
/business-employers/contact-usContact us and sign up for our newsletter
/business-employersBusiness and employers
/graduation-and-alumni/your-gr...Your graduation ceremony
/graduation-and-alumni/celebra...Celebration Events
/graduation-and-alumni/alumni-...Alumni stories
/graduation-and-alumni/benefit...Alumni benefits and services
/graduation-and-alumni/benefit...Career development
/graduation-and-alumni/get-inv...Opportunities for alumni to get involved
/graduation-and-alumni/support...Support ARU
/graduation-and-alumni/support...Supporting our people
/graduation-and-alumni/support...Ways to give
/graduation-and-alumniAlumni and supporters
https://www.aru.ac.uk/newsNews
https://www.aru.ac.uk/eventsEvents
/about-us/governanceGovernance
/about-us/governance/writtle-c...Writtle College governance
/community-engagementText duplicate ARU in the community
/about-us/our-historyOur history
/about-us/our-mission-and-valuesOur vision and values
/about-us/equity-diversity-and...Equity, Diversity and Inclusion
/about-us/sustainabilitySustainability
/about-us/new-spacesNew Spaces
/about-us/working-hereJobs at ARU
https://www.aru.ac.uk/about-usAbout us
/study/undergraduate/clearingSubdomain Discover Clearing at ARU
/study/course-searchShow all courses
/student-life/accommodationText duplicate Accommodation
/student-life/preparing-for-st...Text duplicate Student finance
/student-life/support-and-faci...Text duplicate Careers and employability
/our-prospectusesRequest a prospectus
/study/undergraduateFind an undergraduate course
/study/college-coursesSearch college courses
/study/postgraduateBrowse postgraduate courses
/research/postgraduate-researchExplore research opportunities
/student-life/life-on-campus/c...Cambridge
/student-life/life-on-campus/c...Chelmsford
/student-life/life-on-campus/a...Peterborough
/student-life/life-on-campus/w...Writtle
/about-us/explore-aru/teaching...Gold standard teaching
/about-us/explore-aru/awards-a...University of the Year 2023
/student-life/support-and-faci...Award-winning facilities
/student-life/support-and-faci...Career support from day one
https://www.aru.ac.uk/researchWorld-leading research
/about-us/sustainabilityA sustainable university
/news/student-entrepreneurs-ar...Find out about start-up support
/veterans-and-families-institu...Read more about the project
/news/college-prepares-student...Read about the Ofsted results
https://www.aru.ac.uk/newsView all news
/research/why-research-at-aru/...Text duplicate Health, Performance and Wellbeing
/research/why-research-at-aru/...Text duplicate Safe and Inclusive Communities
/research/why-research-at-aru/...Text duplicate Sustainable Futures
/veterans-and-families-institu...Text duplicate Read more about the project
/community-engagement/safe-and...Find out more about our commitment to the Armed Forces
/community-engagementText duplicate ARU in the community
/graduation-and-alumni/your-gr...Check dates and venues
/events/community-day-arupJoin in the fun
/study/open-day/campus-toursCome and explore
https://www.aru.ac.uk/eventsBrowse all events
https://www.aru.ac.uk/Anchor Skip footer navigation
https://www.aru.ac.uk/about-usText duplicate About us
/community-engagementText duplicate ARU in the community
/about-us/our-mission-and-valuesText duplicate Our vision and values
/about-us/equity-diversity-and...Text duplicate Equity, Diversity and Inclusion
/about-us/sustainabilityText duplicate Sustainability
/about-us/explore-aruExplore ARU
/about-us/governanceText duplicate Governance
/about-us/governance/ofs-trans...Transparency return
/about-us/governance/policies-...Slavery and Human Trafficking Statement
/about-us/working-hereText duplicate Jobs at ARU
/student-life/life-on-campus/c...Text duplicate Cambridge
/student-life/life-on-campus/c...Text duplicate Chelmsford
/peterboroughARU Peterborough
/student-life/life-on-campus/w...Text duplicate Writtle
/student-life/life-on-campus/a...ARU London
/arts-humanities-education-and...Arts, Humanities, Education and Social Sciences
/business-and-lawBusiness and Law
/health-medicine-and-social-careHealth, Medicine and Social Care
/science-and-engineeringScience and Engineering
/cambridge-institute-for-music...Cambridge Institute for Music Therapy Research
/global-sustainability-institu...Global Sustainability Institute
/international-policing-and-pu...International Policing and Public Protection Research Institute
/veterans-and-families-instituteVeterans & Families Institute for Military Social Research
/vision-and-eye-research-insti...Vision and Eye Research Institute
/our-prospectusesText duplicate Request a prospectus
/schools-and-collegesText duplicate Schools and colleges
https://www.aru.ac.uk/eventsEvents at ARU
https://www.aru.ac.uk/news/pressPress Office
https://library.aru.ac.uk/External Subdomain Library
/anglia-learning-and-teachingAnglia Learning & Teaching
/web-paymentsOnline payment portal
https://www.facebook.com/angli...External Subdomain Anglia Ruskin on Facebook
https://www.instagram.com/angl...External Subdomain Anglia Ruskin on Instagram
https://twitter.com/angliaruskinExternal Anglia Ruskin on Twitter
https://www.youtube.com/user/U...External Subdomain Anglia Ruskin on YouTube
https://www.aru.ac.uk/contact-usMore contact options
/accessibility-statementAccessibility
/privacy-and-cookiesPrivacy and cookies
/disclaimer-and-acceptable-useDisclaimer
/about-us/governance/policies-...Freedom of Information
/about-us/governance/strategy-...Charities Act
/terms-of-useTerms of use of the website

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.aru.ac.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.27 seconds.
The file size of the HTML document is fine (117 kB).

HTTP Response Header

NameValue
dateSat, 28 Jun 2025 10:11:50 GMT
content-typetext/html; charset=utf-8
cache-controlno-cache, no-store
expires-1
pragmano-cache
set-cookie101 Characters
varyAccept-Encoding
request-contextappId=cid-v1:2683a447-64ff-48e2-92a1-131d0a868b92
cf-cache-statusDYNAMIC
strict-transport-securitymax-age=15552000; includeSubDomains
x-content-type-optionsnosniff
servercloudflare
cf-ray956c66fe0e1dc9c2-CDG
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,850 referring domains.
This page has 58,254 backlinks.
This page has backlinks from 1,397 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
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Disallow: /sitecore
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Disallow: /sitecore_files/
Disallow: /sitecore modules/
Disallow: /App_Browsers/
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Disallow: /App_Data/
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Disallow: /upload/
Disallow: /xsl/
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#Disallow: /*?*
Sitemap: https://aru.ac.uk/sitemap.ashx

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www.aru.ac.uk
University courses at ARU | Anglia Ruskin University - ARU
Boost your career with award-winning facilities and full support throughout your degree. Join ARU in Chelmsford, Cambridge, Peterborough or Writtle.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
ARU91%Check
Peterborough or69%Check
ARU Students68%Check
Chelmsford65%Check
Cambridge62%Check
Peterborough62%Check
support59%Check
University56%Check
Courses54%Check
Writtle54%Check
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