Apprenticeships.gov.uk - SEO Checker

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Overview of the SEO Check
Meta information
79% 
Page quality
60% 
Page structure
100% 
Link structure
98% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.17 s
File size
23.90 kB
Words
314
Media files
5
Number of links
31 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Apprenticeships
The page title is too short. (144 pixels of 580 max pixel length) Optimize title
The page title is only one word.
There are no duplicate words in the title
Meta description
(Critically important)
Everything you need to know about how apprenticeships can fire up your career or organisation.
The length of the meta description is perfect. (589 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Netherlands
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
descriptionEverything you need to know about how apprenticeships can fire up your career or organisation.
viewportwidth=device-width, initial-scale=1
theme-color#0b0c0c
facebook-domain-verificationkh4khj78brlww6y7llhp7r7z7cz2d1
langen
og:image/images/opengraph.png?20250320.1
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are only 314 words on this page. Good pages should have about 800 words of useful content.
37.3% of the text are stop words.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.25 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/images/Apprenticeships-Logo.pngApprenticeships
...ts/images/design/homepage-background.jpgNo alt attribute provided
...fiu/assets/images/hm-government-logo.svgHM Government logo
/images/Apprenticeships-Logo-White.pngApprenticeships logo
...fiu/assets/images/hm-government-logo.svgHM Government logo

Page structure

H1 heading
(Critically important)
Connecting people with ambition to businesses with vision
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Connecting people with ambition to businesses with vision
H2 Get the app
H2 Become an apprentice
H2 Hire an apprentice
H2 Inspire and influence
H2 Blaze your own trail
H2 Get free help and support
H3 Apprentices
H3 Employers
H3 Influencers
H3 Browse the resource hub
H3 What is the Apprenticeship Ambassador Network?
H3 Browse apprenticeships
H3 Based outside England?
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 6 external links on this page.

Found links on this page

LinkAttributesAnchor text
/Anchor Skip to main content
/Home
IMG-ALT Apprenticeships
/apprenticesApprentices
/employersEmployers
/influencersInfluencers
/Anchor Menu
/apprentices/are-they-right-fo...Are they right for you?
/apprentices/how-do-they-workHow do they work?
/apprentices/apprentices-get-s...Get started
/apprentices/browse-apprentice...Browse apprenticeships
/apprentices/support-centreApprentice support centre
/employers/considering-hiring-...Considering hiring an apprentice?
/employers/get-startedText duplicate Get started
/employers/whats-nextWhat's next?
/employers/sign-upStay up to date
/influencers/how-apprenticeshi...How they work
/influencers/request-ask-supportRequest support
/influencers/resource-hubResource hub
/influencers/become-an-ambassa...Apprenticeship ambassador network
/apprentices/download-your-app...New window Subdomain download Your Apprenticeship app
/apprenticesLearn more becoming an apprentice
/employersLearn more about hiring an apprentice
/influencersLearn more about inspiring future apprentices
/apprentices/employer-profilesEmployer profiles
/influencers/resource-hubLearn more about the resource hub
/influencers/what-is-the-aanFind out how to join the AAN
/apprentices/browse-apprentice...Learn more about apprenticeships
https://www.apprenticeships.scot/New window External Subdomain Scotland (Opens in a new window)
https://www.nidirect.gov.uk/ca...New window External Subdomain Northern Ireland (Opens in a new window)
https://www.gov.wales/apprenti...New window External Subdomain Wales (Opens in a new window)
https://www.smartsurvey.co.uk/...New window External Subdomain Give us feedback (Opens in a new window)
/sitemapSitemap
/cookiesCookies
/privacyPrivacy notice
/accessibilityAccessibility statement
https://www.gov.uk/government/...New window External Education and Skills Funding Agency
https://www.nationalarchives.g...New window External Subdomain Open Government Licence v3.0 (Opens in a new window)

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.apprenticeships.gov.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.17 seconds.
The file size of the HTML document is fine (24 kB).

HTTP Response Header

NameValue
dateTue, 20 May 2025 22:03:49 GMT
content-typetext/html; charset=utf-8
content-encodinggzip
varyAccept-Encoding
strict-transport-securitymax-age=31536000
request-contextappId=cid-v1:5a1488a1-0b27-4c5a-8225-bd6f223b5a0a
x-frame-optionsDENY
x-content-type-optionsnosniff
x-permitted-cross-domain-policiesnone
x-xss-protection0
content-security-policyscript-src 'self' 'unsafe-inline' 'unsafe-eval' das-at-frnt-end.azureedge.net das-pp-frnt-end.azureedge.net das-mo-frnt-end.azureedge.net das-test-frnt-end.azureedge.net das-test2-frnt-end.azureedge.net das-prd-frnt-end.azureedge.net https://*.twitter.com *.snapchat.com snap.licdn.com static.ads-twitter.com sc-static.net munchkin.marketo.net acdn.adnxs.com www.youtube.com connect.facebook.net bat.bing.com *.typekit.net https://consent-api-bgzqvpmbyq-nw.a.run.app https://www.googletagmanager.com https://tagmanager.google.com https://www.google-analytics.com https://ssl.google-analytics.com https://*.zdassets.com https://*.zopim.com https://*.rcrsv.io; style-src 'self' 'unsafe-inline' das-at-frnt-end.azureedge.net das-pp-frnt-end.azureedge.net das-mo-frnt-end.azureedge.net das-test-frnt-end.azureedge.net das-test2-frnt-end.azureedge.net das-prd-frnt-end.azureedge.net https://*.fontawesome.com/ *.typekit.net https://tagmanager.google.com https://fonts.googleapis.com https://*.rcrsv.io ; img-src das-at-frnt-end.azureedge.net das-pp-frnt-end.azureedge.net das-mo-frnt-end.azureedge.net das-test-frnt-end.azureedge.net das-test2-frnt-end.azureedge.net das-prd-frnt-end.azureedge.net www.apprenticeships.gov.uk images.ctfassets.net https://*.doubleclick.net https://t.co ib.adnxs.com www.facebook.com bat.bing.com https://*.linkedin.com www.facebook.com https://analytics.twitter.com https://*.google.com https://*.google.co.uk www.googletagmanager.com https://ssl.gstatic.com https://www.gstatic.com https://*.google-analytics.com ; font-src das-at-frnt-end.azureedge.net das-pp-frnt-end.azureedge.net das-mo-frnt-end.azureedge.net das-test-frnt-end.azureedge.net das-test2-frnt-end.azureedge.net das-prd-frnt-end.azureedge.net *.typekit.net https://fonts.gstatic.com https://*.rcrsv.io data: ;connect-src wss://localhost:* bat.bing.com https://t.co https://*.mktoresp.com https://*.doubleclick.net https://*.linkedin.com https://*.snapchat.com https://consent-api-bgzqvpmbyq-nw.a.run.app https://*.google-analytics.com https://*.zendesk.com https://*.zdassets.com wss://*.zopim.com https://*.rcrsv.io ;
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,032 referring domains.
This page has 672,658 backlinks.
This page has backlinks from 819 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

Sitemap: https://www.apprenticeships.gov.uk/sitemap.xml

Similar sites

Search preview

www.apprenticeships.gov.uk
Apprenticeships
Everything you need to know about how apprenticeships can fire up your career or organisation.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Apprentices86%Check
Apprentice83%Check
Apprenticeship81%Check
apprenticeships77%Check
future apprentices62%Check
Apprenticeship ambassador61%Check
Apprenticeship ambassador network54%Check
Connecting50%Check
people50%Check
ambition50%Check
Show more keywords and terms

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