Aon.com - SEO Checker

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Overview of the SEO Check
Meta information
99% 
Page quality
89% 
Page structure
2% 
Link structure
53% 
Server
95% 
External factors
100% 
SEO Score
Response time
1.91 s
File size
435.50 kB
Words
1524
Media files
27
Number of links
120 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Better Decisions | Aon
The page title is too short. (198 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Aon is in the business of better decisions.
The length of the meta description is perfect. (256 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0
descriptionAon is in the business of better decisions.
langen
twitter:cardsummary_large_image
twitter:titleVisit Aon.com
twitter:descriptionAon is in the business of better decisions.
twitter:imagehttps://res.aon.com/image/fetch/c_fill,f_auto,g_auto/https://assets.aon.com//-/media/images/photos/business/business-woman-casual-1282120121.jpg
twitter:image:srchttps://res.aon.com/image/fetch/c_fill,f_auto,g_auto/https://assets.aon.com//-/media/images/photos/business/business-woman-casual-1282120121.jpg
twitter:image:altBatter Decisions
twitter:domainwww.aon.com
og:site_nameAon
og:typewebsite
og:titleVisit Aon.com
og:descriptionAon is in the business of better decisions.
og:imagehttps://res.aon.com/image/fetch/c_fill,f_auto,g_auto/https://assets.aon.com//-/media/images/photos/business/business-woman-casual-1282120121.jpg
og:image:altBatter Decisions
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 1524 words. That's ok.
36% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
23 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.98 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 30 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...s/aon/about/risk-capital-hero-banner.pngRisk Capital Hero Image
.../aon/about/human-capital-hero-banner.pngMaking Better People Decisions
...2025/26383-clienttrends2025-hero-1x1.pngClient Trends
...s-man-senior-executive-1326254031_rt.jpgDecision Makers Survey
...383-clienttrends2025-home-trade-16x9.pngTrade
...lienttrends2025-home-technology-16x9.pngTechnology
...3-clienttrends2025-home-weather-16x9.pngWeather
...25/26383-clienttrends2025-trade-16x9.pngTrade
...lienttrends2025-home-technology-16x9.pngTechnology
.../26383-clienttrends2025-weather-16x9.pngWeather
...s/aon/about/risk-capital-hero-banner.pngRisk Capital Image
.../aon/about/human-capital-hero-banner.pngHuman Capital image
...83-clienttrends2025-trends-hero-16x9.png2025 Client Trends Report
...ess/business-woman-asia-1469723102_e.jpg5 Top Trends for Risk Capital in 2025
...nsights/articles/team_1181792620_2_e.jpgteam_1181792620_2_e
...onment-chimneys-pollution-1287633556.jpgAn Insurer Roadmap for Navigating the Energy Transition
...ts/articles/gettyimages_1330547182_e.jpgDelivering Inclusive Benefits by Removing Barriers to Care
...ildings/building-aerial_946287188_rt.jpgDe-Risking M&A in Financial Institutions: Strategies for Smarter Deals in Uncertain Markets
.../people/working-men-timber-567867311.jpgUnlocking Mass Timber: Strategies for Risk and Insurance
...featured/public-sector-1408304047_rt.jpgTotal Rewards Strategies That Drive Business Outcomes
...s/articles/gettyimages_1083799728_rt.jpgBuilding Resilience for Another Active Atlantic Hurricane Season
...le/people-street-crossing-1150072427.jpgImage
.../building-city-top-view-945391574_rt.jpgNo alt attribute provided
...houses-real-estate-data-1339215136_e.jpgLitigation and Contingent Risks: Unlocking the Value in Mergers and Acquisitions Hero Banner
...business-team-diversity-629358988_rt.jpgHow Data and Analytics Can Optimize HR Programs Hero Image
...houses-real-estate-data-1339215136_e.jpgLitigation and Contingent Risks: Unlocking the Value in Mergers and Acquisitions Hero Banner
...business-team-diversity-629358988_rt.jpgHow Data and Analytics Can Optimize HR Programs Hero Image

Page structure

H1 heading
(Critically important)
Home
The H1 heading contains the words Home! Use important keywords instead.
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (4 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 104 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Home
H2 Aon is in the Business of Better Decisions
H2 Turning Risk into Resilience
H2 Finding Security in New Opportunities
H2 Unlock Capital to Protect People and Property
H2 60K
H2 120+
H2 Subscribe to Aon
H2 Thank You
H2 Let’s Connect
H2 Thank You Duplicate text
H2 Cybersecurity Report
H2 Cybersecurity Report Duplicate text
H3 Expertise Across Today's Risk and People Issues
H3 Featured Insights
H3 Keep Exploring
H3 Aon is in the Business of Better Decisions Duplicate text
H3 What Comes Next?
H3 Talking to Aon
H3 We’ll be in touch soon.
H4 What we do.
H4 Insights and advice, tailored to your needs.
H4 Discover new insights from Aon.
H4 Aon is in the business of better decisions.
H4 Risk Capital
H4 Human Capital
H4 Industry Experience Matters
H4 Talk to Our Team
H4 Subscribe
H4 Thank You Duplicate text
H4 Let’s Connect Duplicate text
H4 Thank You Duplicate text
H4 Download Now
H4 Your file is downloading.
H4 Download Now Duplicate text
H6 Broking and Risk Transfer
H6 Claims Management
H6 Reinsurance
H6 Risk Analytics
H6 Risk Management
H6 Risk Retention
H6 Health and Benefits
H6 Human Capital Analytics
H6 Investments
H6 Pensions and Retirement
H6 Talent and Rewards
H6 Workplace Wellbeing
H6 Construction and Real Estate
H6 Financial Institutions
H6 Financial Sponsors
H6 Food, Agribusiness and Beverage
H6 Healthcare Providers and Services
H6 Hospitality, Travel and Leisure
H6 Industrials and Manufacturing
H6 Insurance
H6 Life Sciences
H6 Natural Resources
H6 Professional and Business Services
H6 Public Sector
H6 Retail and Consumer Goods
H6 Sports and Entertainment
H6 Technology, Media and Communications
H6 Transportation and Logistics
H6 Trade
H6 Technology
H6 Weather
H6 Workforce
H6 Our Story
H6 Our Values
H6 Our Impact
H6 Inclusion and Wellbeing
H6 Leadership and Governance
H6 Careers
H6 Risk Capital Duplicate text
H6 Human Capital Duplicate text
H6 How can we help you?
H6 Popular Searches
H6 Top Insights
H6 Report
H6 Report Duplicate text
H6 Trade Duplicate text
H6 Turning Risk into Resilience Duplicate text
H6 Technology Duplicate text
H6 Finding Security in New Opportunities Duplicate text
H6 Weather Duplicate text
H6 Unlock Capital to Protect People and Property Duplicate text
H6 Making Better Risk Decisions
H6 Making Better People Decisions
H6 Client Trends 2025
H6 5 Top Trends for Risk Capital in 2025
H6 5 Human Resources Trends to Watch in 2025
H6 Tailored advice for you
H6 Quick Facts
H6 About You
H6 Featured Insights Duplicate text
H6 Litigation and Contingent Risks: Unlocking the Value in M&A
H6 How Data and Analytics Can Optimize HR Programs
H6 I’m interested in
H6 About You Duplicate text
H6 About Your Business
H6 How Can We Help?
H6 Featured Insights Duplicate text
H6 Litigation and Contingent Risks: Unlocking the Value in M&A Duplicate text
H6 How Data and Analytics Can Optimize HR Programs Duplicate text
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 14 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.aon.com/en/No Text
/en/capabilitiesCapabilities
/en/capabilities/risk-transferBroking and Risk Transfer
/en/capabilities/claims-manage...Claims Management
/en/capabilities/reinsuranceReinsurance
/en/capabilities/risk-analyticsRisk Analytics
/en/capabilities/risk-managementRisk Management
/en/capabilities/risk-retentionRisk Retention
/en/capabilities/health-and-be...Health and Benefits
/en/capabilities/human-capital...Human Capital Analytics
/en/capabilities/investmentsInvestments
/en/capabilities/pensions-and-...Pensions and Retirement
/en/capabilities/talent-and-re...Talent and Rewards
/en/capabilities/workplace-wel...Workplace Wellbeing
https://www.aon.com/en/industriesIndustries
/en/industries/construction-an...Construction and Real Estate
/en/industries/financial-insti...Financial Institutions
/en/industries/financial-sponsorsFinancial Sponsors
/en/industries/food-agribusine...Food, Agribusiness and Beverage
/en/industries/healthcare-prov...Healthcare Providers and Services
/en/industries/hospitality-tra...Hospitality, Travel and Leisure
/en/industries/industrials-and...Industrials and Manufacturing
/en/industries/insuranceInsurance
/en/industries/life-sciencesLife Sciences
/en/industries/natural-resourcesNatural Resources
/en/industries/professional-an...Professional and Business Services
/en/industries/public-sectorPublic Sector
/en/industries/retail-and-cons...Retail and Consumer Goods
/en/industries/sports-and-ente...Sports and Entertainment
/en/industries/technology-medi...Technology, Media and Communications
/en/industries/transportation-...Transportation and Logistics
https://www.aon.com/en/insightsInsights
/en/insights/tradeTrade
/en/insights/technologyTechnology
/en/insights/weatherWeather
/en/insights/workforceWorkforce
https://www.aon.com/en/insightsMore Insights
https://www.aon.com/en/aboutAbout
https://www.aon.com/en/aboutOur Story
/en/about/our-valuesOur Values
/en/about/our-impactOur Impact
/en/about/inclusion-and-wellbeingInclusion and Wellbeing
/en/about/leadership-and-gover...Leadership and Governance
https://jobs.aon.com/External Subdomain Careers
/en/about/risk-capitalRisk Capital
IMG-ALT Risk Capital Hero Image
/en/about/human-capitalHuman Capital
IMG-ALT Making Better People Decisions
/en/search?searchStudioQuery=I...Text duplicate Insurance
/en/search?searchStudioQuery=B...Benefits
/en/search?searchStudioQuery=P...Pay Transparency
/en/search?searchStudioQuery=P...Parametrics
/en/search?searchStudioQuery=R...Text duplicate Risk Management
https://www.aon.com/en/insightsView All Insights
/en/insights/client-trendsClient Trends Report
/en/insights/reports/business-...Business Decision Maker Survey
/en/contact-us-optionsContact Us
https://jobs.aon.com/External Subdomain Text duplicate Careers
https://ir.aon.com/External Subdomain Investors
https://aon.mediaroom.com/External Subdomain News
/en/location-selectorGlobal EN
https://www.aon.com/en/aboutLearn More
/en/capabilitiesBrowse Capabilities
https://www.aon.com/en/insightsExplore Insights
https://www.aon.com/en/aboutDiscover Aon’s Story
/en/insights/tradeTurning Risk into Resilience
/en/insights/tradeText duplicate Learn More
/en/insights/technologyFinding Security in New Opportunities
/en/insights/technologyText duplicate Learn More
/en/insights/weatherUnlock Capital to Protect People and Property
/en/insights/weatherText duplicate Learn More
/en/about/risk-capitalText duplicate Learn More
/en/about/human-capitalText duplicate Learn More
https://www.aon.com/en/insightsText duplicate More Insights
/en/insights/client-trendsIMG-ALT 2025 Client Trends Report
/en/insights/client-trendsClient Trends 2025
/en/insights/client-trendsText duplicate Learn More
/en/insights/articles/5-top-tr...IMG-ALT 5 Top Trends for Risk Capital in 2025
/en/insights/articles/5-top-tr...Text duplicate 5 Top Trends for Risk Capital in 2025
/en/insights/articles/5-top-tr...Text duplicate Learn More
/en/insights/articles/five-hum...IMG-ALT team_1181792620_2_e
/en/insights/articles/five-hum...5 Human Resources Trends to Watch in 2025
/en/insights/articles/five-hum...Text duplicate Learn More
https://www.aon.com/en/insightsText duplicate More Insights
https://www.aon.com/en/insightsText duplicate View All Insights
/en/insights/articles/reinsura...New window IMG-ALT An Insurer Roadmap for Navigating the Energy Transition
/en/insights/articles/reinsura...New window Text duplicate An Insurer Roadmap for Navigating the Energy Transition
/en/insights/articles/deliveri...New window IMG-ALT Delivering Inclusive Benefits by Removing Barriers to Care
/en/insights/articles/deliveri...New window Text duplicate Delivering Inclusive Benefits by Removing Barriers to Care
/en/insights/articles/de-riski...New window IMG-ALT De-Risking M&A in Financial Institutions: Strategies for Smarter Deals in Uncertain Markets
/en/insights/articles/de-riski...New window Text duplicate De-Risking M&A in Financial Institutions: Strategies for Smarter Deals in Uncertain Markets
/en/insights/articles/mass-tim...New window IMG-ALT Unlocking Mass Timber: Strategies for Risk and Insurance
/en/insights/articles/mass-tim...New window Text duplicate Unlocking Mass Timber: Strategies for Risk and Insurance
/en/insights/articles/total-re...New window IMG-ALT Total Rewards Strategies That Drive Business Outcomes
/en/insights/articles/total-re...New window Text duplicate Total Rewards Strategies That Drive Business Outcomes
/en/insights/articles/building...New window IMG-ALT Building Resilience for Another Active Atlantic Hurricane Season
/en/insights/articles/building...New window Text duplicate Building Resilience for Another Active Atlantic Hurricane Season
https://www.aon.com/en/industriesView All Industries
https://www.aon.com/en/aboutAbout Aon
https://www.aon.com/en/contact-usText duplicate Contact Us
/en/location-selectorText duplicate Global EN
https://www.aon.com/en/No Text
https://www.aon.com/en/No Text
https://www.aon.com/en/aboutText duplicate Our Story
https://jobs.aon.com/New window External Subdomain Text duplicate Careers
https://ir.aon.com/New window External Subdomain Text duplicate Investors
https://aon.mediaroom.com/New window External Subdomain Text duplicate News
/en/capabilitiesText duplicate Capabilities
https://www.aon.com/en/industriesText duplicate Industries
https://www.aon.com/en/insightsText duplicate Insights
/en/insights/tradeText duplicate Trade
/en/insights/technologyText duplicate Technology
/en/insights/weatherText duplicate Weather
/en/insights/workforceText duplicate Workforce
https://www.aon.com/en/site-mapSite Map
/en/about/leadership-and-gover...Privacy Statement
/en/about/leadership-and-gover...Legal Notice
https://mypreferences.aon.com/External Subdomain Email Preferences
https://www.facebook.com/Aonplc/New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://twitter.com/aon_plcNew window External No Text
/en/about/leadership-and-gover...New window Aon's global privacy statement
/en/insights/articles/litigati...IMG-ALT Litigation and Contingent Risks: Unlocking the Value in Mergers and Acquisitions Hero Banner
/en/insights/articles/how-data...IMG-ALT How Data and Analytics Can Optimize HR Programs Hero Image
https://www.aon.com/en/insightsText duplicate View All Insights
https://www.aon.com/en/supportSupport (e.g., benefit sites, certificates, claims, etc.)
/en/about/leadership-and-gover...New window Text duplicate Aon's global privacy statement
/en/insights/articles/litigati...Text duplicate IMG-ALT Litigation and Contingent Risks: Unlocking the Value in Mergers and Acquisitions Hero Banner
/en/insights/articles/litigati...Litigation and Contingent Risks: Unlocking the Value in M&A
/en/insights/articles/how-data...Text duplicate IMG-ALT How Data and Analytics Can Optimize HR Programs Hero Image
/en/insights/articles/how-data...How Data and Analytics Can Optimize HR Programs
https://www.aon.com/en/insightsText duplicate View All Insights
/en/about/leadership-and-gover...New window Text duplicate Aon's global privacy statement
https://mypreferences.aon.com/External Subdomain Trivial anchor text
click here
https://policies.google.com/pr...New window External Subdomain Privacy Policy
https://policies.google.com/termsNew window External Subdomain Terms of Service

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.aon.com/en/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (1.91 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (436 kB).

HTTP Response Header

NameValue
dateSun, 06 Jul 2025 08:09:31 GMT
content-typetext/html
cf-ray95ad9ed089a9d54c-CDG
cf-cache-statusDYNAMIC
cache-controlno-cache
last-modifiedFri, 27 Jun 2025 05:50:51 GMT
strict-transport-securitymax-age=15552000; preload
content-md5nl5HduECJK3YX15P4GYdtQ==
referrer-policysame-origin
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
x-ms-request-id1698a5ef-f01e-004d-684d-ee5e4e000000
x-ms-version2018-03-28
x-xss-protection1; mode=block
set-cookie277 Characters
varyAccept-Encoding
servercloudflare
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,089 referring domains.
This page has 87,175 backlinks.
This page has backlinks from 753 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: Googlebot
Disallow: /nogooglebot/

User-agent: *
Disallow: /bursts/
Disallow: /surveys/
Disallow: /pages/
Disallow: *.pdf
Disallow: /attachements/
Disallow: /attachments/*
Disallow: /*.pdf$
Disallow: /mypreferences-staging/

Sitemap: https://www.aon.com/sitemap-master.xml

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Search preview

www.aon.com
Better Decisions | Aon
Aon is in the business of better decisions.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
better68%Check
decisions68%Check
Better Decisions68%Check
Business58%Check
Better Risk57%Check
People Decisions57%Check
Making Better56%Check
business make better56%Check
make better53%Check
make better risk53%Check
Show more keywords and terms

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