About.ads.microsoft.com - SEO Checker

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Overview of the SEO Check
Meta information
76% 
Page quality
58% 
Page structure
91% 
Link structure
61% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.06 s
File size
212.20 kB
Words
1040
Media files
21
Number of links
63 internal / 94 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Microsoft Advertising | End-to-End Digital Marketing Solutions for Advertisers and Publishers | Microsoft Advertising
The page title should be shorter than 580 pixels. It is 1027 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
Microsoft Advertising is building a new world of advertising possibilities to empower growth for all.
The length of the meta description is perfect. (598 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://about.ads.microsoft.com/en
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The alternate link to the page itself is missing.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
keywordsPlatform
descriptionMicrosoft Advertising is building a new world of advertising possibilities to empower growth for all.
templatepage-content
viewportwidth=device-width, initial-scale=1
authorsling-distribution-importer
publish_date27-06-2025
awa-pageNameHomepage:en
awa-pageTypeHomepage
awa-marketen
awa-stv1.0
awa-envProd
awa-sourceMarketing AEM
awa-cmsMarketing AEM
langen
twitter:imagehttps://about.ads.microsoft.com/content/dam/sites/msa-about/global/common/content-lib/blog/thumbnail/MSA_General_Thumbnail_02_407x229_2x.jpg
twitter:site@MicrosoftAds
twitter:creator@Microsoft
twitter:titleMicrosoft Advertising | End-to-End Digital Marketing Solutions for Advertisers and Publishers
twitter:descriptionMicrosoft Advertising is building a new world of advertising possibilities to empower growth for all.
twitter:cardsummary
og:titleMicrosoft Advertising | End-to-End Digital Marketing Solutions for Advertisers and Publishers
og:descriptionMicrosoft Advertising is building a new world of advertising possibilities to empower growth for all.
og:imagehttps://about.ads.microsoft.com/content/dam/sites/msa-about/global/common/content-lib/blog/thumbnail/MSA_General_Thumbnail_02_407x229_2x.jpg
og:publish_date27-06-2025
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
This page contains 1040 words. That's ok.
25.3% of the text are stop words.
The page contains a listing, which indicates a good text layout.
14 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.35 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 21 tags for this page.
Image SEO
(Somewhat important)
13 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...crosoft.com/images/microsoft/RE1Mu3b.pngNo alt attribute provided
...-1440x810.jpg?preferwebp=true&quality=85No alt attribute provided
...43x474-x2.png?preferwebp=true&quality=85A smart TV showing an unskippable ad.
...43x474-x2.png?preferwebp=true&quality=85The MSN homepage showing Display and Native Ads.
...43x474-x2.png?preferwebp=true&quality=85The Microsoft Start interface showing a Video Ad.
...5-843x474.jpg?preferwebp=true&quality=85A smart TV showing an unskippable ad.
...43x474-x2.jpg?preferwebp=true&quality=85Two clothing ads showing how ad placements in search engine results and retail sites look like.
...43x474-x2.jpg?preferwebp=true&quality=85No alt attribute provided
...7-843x474.jpg?preferwebp=true&quality=85A person with headphone sitting at a desk.
...1-408x229.jpg?preferwebp=true&quality=85No alt attribute provided
...2-408x229.jpg?preferwebp=true&quality=85No alt attribute provided
...3-408x229.jpg?preferwebp=true&quality=85No alt attribute provided
...1-625x352.png?preferwebp=true&quality=85Copilot's image generation interface showing results for "a couple enjoying a walk around Edinburgh" prompt.
...001-96x96.jpg?preferwebp=true&quality=85No alt attribute provided
...002-96x96.jpg?preferwebp=true&quality=85No alt attribute provided
...003-96x96.jpg?preferwebp=true&quality=85No alt attribute provided
...ge-icon04.png?preferwebp=true&quality=85No alt attribute provided
...1-625x352.jpg?preferwebp=true&quality=85No alt attribute provided
...2-625x352.jpg?preferwebp=true&quality=85No alt attribute provided
...3-625x352.jpg?preferwebp=true&quality=85No alt attribute provided
...ontent-lib/icons/MSA_Modal_250x140_3.jpgMSA Website survey

Page structure

H1 heading
(Critically important)
Discover what's possible
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Discover what's possible
H2 Global
H2 Powerful solutions for better results
H3 Unleash the power of search
H3 Engage with visual storytelling
H3 Combine the impact of video – with the ease and intent of search
H3 Expand your brand’s reach
H3 Maximize your return on investment
H3 Find new opportunities with Microsoft’s advertising technology and services
H3 Microsoft gaming solutions
H3 Reach more relevant audiences, wherever, however
H3 Experience the power of our brand-safe platforms
H3 Capture your audience’s attention with richer experiences
H3 Copilot in the Microsoft Advertising Platform
H3 Resources to help unlock your potential
H3 We’re transforming so you can grow
H3 Case study
H3 How ixigo generated a remarkable 44% total conversions with Microsoft’s Dynamic Search Ads
H3 Case study Duplicate text
H3 Green KPIs for the win: How Microsoft Invest helps brands lowering carbon emissions
H3 Case study Duplicate text
H3 How Darmarsklep.pl increased ROAS 865% with Microsoft Advertising
H3 Unlock new growth possibilities with Microsoft Advertising
H3 Your input makes us better
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are too many external links (94) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.microsoft.com/External Subdomain Microsoft
https://about.ads.microsoft.com/Subdomain Advertising
https://about.ads.microsoft.com/Subdomain Home
/en/get-started/achieve-your-a...Advertising Goals
/en/get-started/contact-expertContact an expert
/en-us/resources/microsoft-adv...Subdomain Find a partner
/en/solutions/ad-products-form...Display
/en/solutions/ad-products-form...Performance Max
/en/solutions/ad-products-form...Retail
/en/solutions/ad-products-form...Search
/en/solutions/ad-products-form...Video and CTV
/en/solutions/technology/micro...Deal curation
/en/solutions/technology/gamin...Gaming solutions
/en/solutions/technology/micro...Monetization
/en/tools/planning/ad-previewAd preview
/en/tools/planning/display-dataDisplay data
/en/tools/planning/keyword-pla...Keyword planner
/en/tools/planning/search-dataSearch data
/en/tools/productivity/copilot...Copilot
/en/tools/productivity/microso...Editor
/en/tools/productivity/import-...Import tools
/en/tools/productivity/microso...Microsoft Advertising App
/en/tools/performance/audience...Audience targeting
/en/tools/performance/automate...Automated bidding
/en/tools/performance/conversi...Conversion tracking
/en/resources/discover/case-st...Case studies
/en/resources/discover/insightsInsights
/en/resources/discover/marketi...Marketing with Purpose
/en/resources/discover/webcastsWebcasts
/en/resources/training-certifi...Certifications
/en/resources/learn/free-consu...Free consultation
/en/forms/microsoft-advertisin...Insider newsletter
/en/resources/training-certifi...Learning Lab
/en/resources/partners-agencie...Agency center
https://msadvertisingpartnerpr...External Subdomain Partner portal
/en-us/resources/policies/micr...Subdomain Agreements
/en-us/policies/homeSubdomain Policies
/en/blog/Blog
/en/support/Support
/en/sign-upSubdomain Sign up
https://www.microsoft.com/en-u...External Subdomain Microsoft Security
https://azure.microsoft.com/en...External Subdomain Azure
https://dynamics.microsoft.com...External Subdomain Dynamics 365
https://www.microsoft.com/en-u...External Subdomain Microsoft 365
https://www.microsoft.com/en-u...External Subdomain Microsoft Teams
https://www.microsoft.com/en-u...External Subdomain Windows 365
https://www.microsoft.com/en-u...External Subdomain Microsoft Cloud
https://www.microsoft.com/en-u...External Subdomain AI
https://azure.microsoft.com/en...External Subdomain Azure Space
https://www.microsoft.com/en-u...External Subdomain Mixed reality
https://www.microsoft.com/en-u...External Subdomain Microsoft HoloLens
https://www.microsoft.com/en-u...External Subdomain Microsoft Viva
https://azure.microsoft.com/en...External Subdomain Quantum computing
https://www.microsoft.com/en-u...External Subdomain Sustainability
https://www.microsoft.com/en-u...External Subdomain Education
https://www.microsoft.com/en-u...External Subdomain Automotive
https://www.microsoft.com/en-u...External Subdomain Financial services
https://www.microsoft.com/en-u...External Subdomain Government
https://www.microsoft.com/en-u...External Subdomain Healthcare
https://www.microsoft.com/en-u...External Subdomain Manufacturing
https://www.microsoft.com/en-u...External Subdomain Text duplicate Retail
https://www.microsoft.com/en-u...External Subdomain All industries
https://partner.microsoft.com/...External Subdomain Text duplicate Find a partner
https://partner.microsoft.com/...External Subdomain Become a partner
https://partner.microsoft.com/...External Subdomain Partner Network
https://azuremarketplace.micro...External Subdomain Azure Marketplace
https://appsource.microsoft.co...External Subdomain AppSource
https://blogs.microsoft.com/External Subdomain Text duplicate Blog
/en-us?s_cid=dig-src_uhfcommSubdomain Microsoft Advertising
https://developer.microsoft.co...External Subdomain Developer Center
https://learn.microsoft.com/docs/External Subdomain Documentation
https://www.microsoft.com/en-u...External Subdomain Events
https://www.microsoft.com/en-u...External Subdomain Licensing
https://learn.microsoft.com/External Subdomain Microsoft Learn
https://www.microsoft.com/en-u...External Subdomain Microsoft Research
https://www.microsoft.com/en-u...External Subdomain View Sitemap
/en/sign-upNew window Subdomain Experience new growth possibilities with Microsoft Advertising today >
/en/sign-upGet started
/en/get-started/contact-expertText duplicate Contact an expert
/en/solutions/ad-products-form...Subdomain Explore Search ads
/en/solutions/ad-products-form...Subdomain Explore Display ads
/en/solutions/ad-products-form...Subdomain Explore Video and Connected TV ads
/en/solutions/ad-products-form...Subdomain Explore Retail ads
/en/solutions/ad-products-form...Subdomain Explore Performance Max
/en/solutions/technology/micro...Subdomain Microsoft Monetize
/en/solutions/technology/micro...Subdomain Curate
/en/solutions/technology/micro...Subdomain Retail Media
/en/solutions/technology/gamin...Subdomain Explore gaming solutions
/en/tools/productivity/copilot...Explore Copilot
/en/resources/discover/webcastsWebcasts & videos
/en/resources/discover/case-st...Text duplicate Case studies
https://learninglab.about.ads....New window External Subdomain Training and certification
/en/resources/partners-agencie...Microsoft Advertising Agency Center
/en/blog/post/june-2023/puttin...Learn more
/en/resources/discover/insight...Text duplicate Learn more
/en/resources/discover/case-st...Text duplicate Learn more
/en/resources/discover/case-st...Text duplicate Learn more
/en/sign-upText duplicate Get started
/en/get-started/contact-expertText duplicate Contact an expert
https://microsoft.qualtrics.co...New window External Subdomain Take survey
https://www.microsoft.com/surf...External Subdomain Surface Pro
https://www.microsoft.com/surf...External Subdomain Surface Laptop
https://www.microsoft.com/en-u...External Subdomain Surface Laptop Studio 2
https://www.microsoft.com/en-u...External Subdomain Surface Laptop Go 3
https://www.microsoft.com/en-u...External Subdomain Microsoft Copilot
https://www.microsoft.com/en-u...External Subdomain AI in Windows
https://www.microsoft.com/en-u...External Subdomain Explore Microsoft products
https://www.microsoft.com/wind...External Subdomain Windows 11 apps
https://account.microsoft.com/External Subdomain Account profile
https://www.microsoft.com/en-u...External Subdomain Download Center
https://go.microsoft.com/fwlin...External Subdomain Microsoft Store support
https://www.microsoft.com/en-u...External Subdomain Returns
https://www.microsoft.com/en-u...External Subdomain Order tracking
https://www.microsoft.com/en-u...External Subdomain Certified Refurbished
https://www.microsoft.com/en-u...External Subdomain Microsoft Store Promise
https://www.microsoft.com/en-u...External Subdomain Flexible Payments
https://www.microsoft.com/en-u...External Subdomain Microsoft in education
https://www.microsoft.com/en-u...External Subdomain Devices for education
https://www.microsoft.com/en-u...External Subdomain Microsoft Teams for Education
https://www.microsoft.com/en-u...External Subdomain Microsoft 365 Education
https://www.microsoft.com/educ...External Subdomain How to buy for your school
https://education.microsoft.com/External Subdomain Educator training and development
https://www.microsoft.com/en-u...External Subdomain Deals for students and parents
https://www.microsoft.com/en-u...External Subdomain AI for education
https://www.microsoft.com/en-u...External Subdomain Text duplicate Microsoft Cloud
https://www.microsoft.com/en-u...External Subdomain Text duplicate Microsoft Security
https://www.microsoft.com/en-u...External Subdomain Text duplicate Dynamics 365
https://www.microsoft.com/en-u...External Subdomain Text duplicate Microsoft 365
https://www.microsoft.com/en-u...External Subdomain Microsoft Power Platform
https://www.microsoft.com/en-u...External Subdomain Text duplicate Microsoft Teams
https://www.microsoft.com/en-u...External Subdomain Microsoft 365 Copilot
https://www.microsoft.com/en-u...External Subdomain Small Business
https://azure.microsoft.com/en...External Subdomain Text duplicate Azure
https://developer.microsoft.co...External Subdomain Microsoft Developer
https://learn.microsoft.com/External Subdomain Text duplicate Microsoft Learn
https://www.microsoft.com/isv/...External Subdomain Support for AI marketplace apps
https://techcommunity.microsof...External Subdomain Microsoft Tech Community
https://azuremarketplace.micro...External Subdomain Text duplicate Azure Marketplace
https://appsource.microsoft.co...External Subdomain Text duplicate AppSource
https://visualstudio.microsoft...External Subdomain Visual Studio
https://careers.microsoft.com/External Subdomain Careers
https://www.microsoft.com/aboutExternal Subdomain About Microsoft
https://news.microsoft.com/External Subdomain Company news
https://privacy.microsoft.com/...External Subdomain Privacy at Microsoft
https://www.microsoft.com/inve...External Subdomain Investors
https://www.microsoft.com/en-u...External Subdomain Diversity and inclusion
https://www.microsoft.com/en-u...External Subdomain Accessibility
https://www.microsoft.com/en-u...External Subdomain Text duplicate Sustainability
/en-us/market-selectorEnglish (United States)
https://aka.ms/yourcaliforniap...External Your Privacy Choices
https://go.microsoft.com/fwlin...External Subdomain Consumer Health Privacy
/en/sitemapSitemap
https://privacy.microsoft.com/...External Subdomain Privacy & Cookies
https://www.microsoft.com/en-u...External Subdomain Terms of use
https://www.microsoft.com/en-u...External Subdomain Trademarks
https://www.microsoft.com/en-u...External Subdomain Safety & eco
https://account.microsoft.com/...External Subdomain About our ads

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://about.ads.microsoft.com/en"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.06 seconds.
The file size of the HTML document is fine (212 kB).

HTTP Response Header

NameValue
dateTue, 22 Jul 2025 22:00:04 GMT
content-typetext/html;charset=utf-8
content-length29727
content-security-policydefault-src 'self' www.microsoft.com; script-src 'self' www.microsoft.com js.monitor.azure.com assets.adobedtm.com wcpstatic.microsoft.com mem.gfx.ms 'unsafe-inline' 'unsafe-eval' snap.licdn.com www.clarity.ms *.google.com www.gstatic.com 204-kzg-685.mktoweb.com bat.bing.com acdn.adnxs.com msamarketing.z22.web.core.windows.net admin.microsoft.com adsuxsiwest.blob.core.windows.net adsuxprodfd-awb5gsddabddbqgv.z01.azurefd.net adsuxsiwestfd-ahfeakeyhtafghd0.z01.azurefd.net *.api.sandbox.ads.microsoft.com *.api.ads.microsoft.com directline.botframework.com petrol-int.office.microsoft.com petrol.office.microsoft.com *.omnichannelengagementhub.com browser.pipe.aria.microsoft.com us-prod.asyncgw.teams.microsoft.com edge.skype.com customervoice.microsoft.com adrecommendation.api.sandbox.ads.microsoft.com adrecommendation.api.ads.microsoft.com res.cdn.office.net; style-src 'self' www.microsoft.com 'unsafe-inline' 204-kzg-685.mktoweb.com; font-src 'self' c.s-microsoft.com www.microsoft.com res-1.cdn.office.net data:; img-src 'self' data: img-prod-cms-rt-microsoft-com.akamaized.net googleads.g.doubleclick.net www.facebook.com px.ads.linkedin.com *.google.com *.google.co * dev-about.ads.microsoft.com qa-about.ads.microsoft.com about.ads.microsoft.com blob:; connect-src 'self' wss: 'unsafe-inline' js.monitor.azure.com assets.adobedtm.com wcpstatic.microsoft.com mem.gfx.ms px.ads.linkedin.com mscom.demdex.net browser.events.data.microsoft.com d.clarity.ms target.microsoft.com dpm.demdex.net *.clarity.ms/collect bat.bing.com dev-about.ads.microsoft.com qa-about.ads.microsoft.com about-uat.ads.microsoft.com beta-about.ads.microsoft.com about.ads.microsoft.com *.adnxs.com consentreceiverfd-prod.azurefd.net adsuxprodfd-awb5gsddabddbqgv.z01.azurefd.net adsuxsiwestfd-ahfeakeyhtafghd0.z01.azurefd.net msftenterprise.sc.omtrdc.net westus2-2.in.applicationinsights.azure.com bat.bing.net msamarketing.z22.web.core.windows.net *.microsoft.com adsuxsiwest.blob.core.windows.net *.api.sandbox.ads.microsoft.com *.api.ads.microsoft.com directline.botframework.com petrol-int.office.microsoft.com petrol.office.microsoft.com *.omnichannelengagementhub.com browser.pipe.aria.microsoft.com us-prod.asyncgw.teams.microsoft.com edge.skype.com comms.omnichannelengagementhub.com *.trouter.skype.com *.communication.azure.com us-prod.asyncgw.teams.microsoft.com adrecommendation.api.sandbox.ads.microsoft.com adrecommendation.api.ads.microsoft.com res.cdn.office.net; frame-src 'self' *.google.com * 204-kzg-685.mktoweb.com www.microsoft.com; media-src 'self' blob: dev-about.ads.microsoft.com qa-about.ads.microsoft.com about-uat.ads.microsoft.com beta-about.ads.microsoft.com about.ads.microsoft.com;
x-frame-optionsSAMEORIGIN
cache-controlpublic, max-age=300
last-modifiedTue, 22 Jul 2025 21:30:16 GMT
etag"350b2-63a8b4c5d5d9b-gzip"
expiresTue, 22 Jul 2025 21:40:28 GMT
content-encodinggzip
x-vhostpublish
age0
x-content-type-optionsnosniff
strict-transport-securitymax-age=31557600
x-served-bycache-mxp6976-MXP
x-cacheTCP_HIT
x-timerS1753220128.389299,VS0,VS0,VE175
varyAccept-Encoding
x-azure-ref20250722T220004Z-178fcc457f4cfxfqhC1FRAvwzc000000050g0000000025vx
x-fd-int-roxy-purgeid66860494
afdrsaemplatformV11
afdforwardBeta Prod
afdgeoDE
afdrsaemversionV1
accept-rangesbytes
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 3,756 referring domains.
This page has 41,097 backlinks.
This page has backlinks from 1,982 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

user-agent: *
Disallow: /content/dam/sites/msa-about/global/common/gated/*
Disallow: /content/dam/sites/msa-about/global/japanese/gated/*
Disallow: /content/dam/sites/msa-about/global/german/gated/*
Disallow: /content/dam/sites/msa-about/global/spanish/gated/*
Disallow: /content/dam/sites/msa-about/global/french/gated/*
Disallow: /*.json$
Sitemap: https://about.ads.microsoft.com/sitemapIndex.xml

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Search preview

about.ads.microsoft.com
Microsoft Advertising | End-to-End Digital Marketing Solutions for ...
Microsoft Advertising is building a new world of advertising possibilities to empower growth for all.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Microsoft75%Check
Microsoft Advertising70%Check
Advertising66%Check
Microsoft Advertising Platform61%Check
advertising possibilities60%Check
Copilot Microsoft59%Check
Microsoft 36557%Check
Microsoft Cloud56%Check
Microsoft Teams56%Check
Microsoft Store56%Check
Show more keywords and terms

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