Wtm.com - SEO Checker

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Overview of the SEO Check
Meta information
72% 
Page quality
79% 
Page structure
100% 
Link structure
86% 
Server
99% 
External factors
100% 
SEO Score
Response time
0.41 s
File size
163.70 kB
Words
753
Media files
2
Number of links
44 internal / 23 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
World Travel Market Events | The ultimate destination for travel and tourism
The page title should be shorter than 580 pixels. It is 673 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The World Travel Market brand is synonymous with travel and tourism. discover all our events and join us to expand your network.
The length of the meta description is perfect. (800 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.wtm.com/portfolio/en-gb.html
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
The alternate link to the page itself is missing.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
format-detectiontelephone=no
descriptionThe World Travel Market brand is synonymous with travel and tourism. discover all our events and join us to expand your network.
dc.identifier/content/sitebuilder/rxuk/wtm/portfolio/en-gb
google-site-verification7OValOZyItwr53vVv3OIOWQcNpDaodxXsszvfY07QkY
facebook-domain-verificationlzrrhcimtu3txp9t12i5jlxv3uy9uw
langen-gb
twitter:cardsummary
og:typewebsite
og:urlhttps://www.wtm.com/portfolio/en-gb.html
og:titleWorld Travel Market Events | The ultimate destination for travel and tourism
og:descriptionThe World Travel Market brand is synonymous with travel and tourism. discover all our events and join us to expand your network.
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 753 words. That's ok.
28.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
14 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.2 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 15 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...nal./862565816/WTM-192x96-logo-white.pngwtm-logo
...s/privacy-policy-ccpa/privacyoptions.svgCalifornia Consumer Privacy Act (CCPA) Opt-Out Icon

Page structure

H1 heading
(Critically important)
The ultimate destination for travel and tourism
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 The ultimate destination for travel and tourism
H2 Welcome to World Travel Market
H2 Discover all WTM events
H2 WTM Spotlight Events
H2 Bringing the travel community together
H2 Share your business with tourism professionals
H2 Your place for travel industry news
H2 Our Press Teams
H2 The Story of WTM
H3 WTM London
H3 Arabian Travel Market
H3 WTM Latin America
H3 WTM Africa
H3 WTM Spotlight in Saudi Arabia
H3 Featured Articles
H3 All About Destination Marketing
H3 10 Halal Friendly Family Destinations
H3 A Flexi-Future for Hotel Accommodation 
H4 WTM Portfolio
H4 WTM Spotlight
6 links don't have an anchor text.
The number of internal links is ok.
Every linktext is unique.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 23 external links on this page.

Found links on this page

LinkAttributesAnchor text
/london/en-gb.htmlWTM London
/atm/en-gb.htmlArabian Travel Market
/latin-america/pt-br.htmlWTM Latin America
/africa/en-gb.htmlWTM Africa
/spotlight-riyadh/en-gb.htmlWTM Spotlight Riyadh 08/Sep/2026 Riyadh, Saudi Arabia
/atm/en-gb/portfolio/news.htmlGlobal Hub
/portfolio/en-gb.htmlIMG-ALT wtm-logo
https://www.wtm.com/Anchor View events
/portfolio/en-gb/about.htmlAbout
/portfolio/en-gb/history.htmlHistory
/portfolio/en-gb/pr-contacts.htmlPR Contacts
/portfolio/en-gb/blog.htmlNews
/portfolio/en-gb/blog/show-new...Show news
/portfolio/en-gb/blog/wtm-tv.htmlWTM TV
/portfolio/en-gb/blog/reports....Reports
/portfolio/en-gb/blog/industry...Industry news
/portfolio/en-gb/blog/press-re...Press releases
https://www.wtm.com/Anchor View our events
/london/en-gb.htmlNew window Visit WTM London
/atm/en-gb.htmlVisit ATM Dubai
/latin-america/en-gb.htmlNew window Visit WTM LATAM
/africa/en-gb.htmlNew window Visit WTM Africa
/spotlight-riyadh/en-gb.htmlNew window Visit WTM Spotlight
/london/en-gb/exhibitor-direct...View WTM London Exhibitors
/atm/en-gb/exhibitor-directory...View ATM Dubai Exhibitors
/latin-america/en-gb/exhibitor...View WTM LATAM Exhibitors
/africa/en-gb/exhibitor-direct...View WTM Africa Exhibitors
/portfolio/en-gb/forms/exhibit...Exhibitor enquiry
https://hub.wtm.com/New window External Subdomain Latest Travel News
https://hub.wtm.com/blog/trave...New window External Subdomain Destination Marketing Guide
https://hub.wtm.com/atm-holida...New window External Subdomain Halal Friendly Destinations
https://hub.wtm.com/blog/hospi...New window External Subdomain Future of Hotels
/portfolio/en-gb/forms/pr-enqu...Press Enquiry
/portfolio/en-gb/history.htmlWTM History
/portfolio/en-gb.htmlNo Text
/london/en-gb.htmlNew window No Text
/atm/en-gb.htmlNew window No Text
/latin-america/en-gb.htmlNew window No Text
/africa/en-gb.htmlNew window No Text
/spotlight-riyadh/en-gb.htmlNo Text
/portfolio/en-gb/about.htmlAbout WTM
https://news.wtm.com/New window External Subdomain The WTM blog
/portfolio/en-gb/forms/exhibit...Sales brochure
https://www.wtm.com/World Travel Market
https://www.ibtmworld.com/en-g...External Subdomain IBTM World
https://www.igtmarket.com/en-g...External Subdomain International Golf Travel Market
https://www.iltm.com/External Subdomain International Luxury Travel Market
https://www.proudexperiences.c...External Subdomain Proud Experiences
https://rxglobal.com/sector/tr...External Discover more Travel RX Events
https://privacy.reedexpo.com/e...New window External Subdomain Cookie Policy
https://privacyportal-cdn.onet...New window External Subdomain Your Privacy Choices
IMG-ALT California Consumer Privacy Act (CCPA) Opt-Out Icon
https://privacy.rxglobal.com/e...New window External Subdomain RX Global Privacy Policy
/portfolio/en-gb/admissions-po...Admissions Policy
/portfolio/en-gb/intellectual-...Intellectual Property
https://trademark.reedexpo.com...New window External Subdomain Trademark
/portfolio/en-gb/safety-and-se...Safety & Security
https://legal.rxglobal.com/en-...New window External Subdomain Terms & Conditions of Use
/portfolio/en-gb/sustainabilit...Sustainability
/portfolio/en-gb/sitemap.htmlSitemap
https://rxglobal.com/our-sectorsNew window External Discover more RX Events
https://rxglobal.com/insightsNew window External Latest RX News
https://rxglobal.com/join-usNew window External Careers at RX, join the team
https://rxglobal.com/inclusion...New window External Inclusion & Diversity at RX
https://rxglobal.com/net-zero-...New window External Sustainability at RX
https://accessibility.rxglobal...New window External Subdomain Accessibility
https://rxglobal.com/New window External No Text
https://www.relx.com/New window External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.wtm.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.41 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (164 kB).

HTTP Response Header

NameValue
dateWed, 18 Feb 2026 00:26:45 GMT
content-typetext/html;charset=utf-8
content-encodinggzip
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
x-xss-protection1; mode=block
referrer-policyno-referrer, strict-origin-when-cross-origin
last-modifiedMon, 16 Feb 2026 09:31:26 GMT
cache-controlmax-age=300
expiresWed, 18 Feb 2026 00:31:45 GMT
varyAccept-Encoding
cf-cache-statusEXPIRED
set-cookie277 Characters
strict-transport-securitymax-age=31536000
servercloudflare
cf-ray9cf9650f0ce8d22b-FRA
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 278 referring domains.
This page has 4,807 backlinks.
This page has backlinks from 242 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# Robots.txt file from https://www.wtm.com/

Sitemap: https://www.wtm.com/portfolio/en-gb.single-sitemap.xml
Sitemap: https://www.wtm.com/atm/en-gb.single-sitemap.xml
Sitemap: https://www.wtm.com/atm/ar-ae.single-sitemap.xml
Sitemap: https://www.wtm.com/atm/en-gb.exhibitors-sitemap.xml
Sitemap: https://www.wtm.com/atm/ar-ae.exhibitors-sitemap.xml
Sitemap: https://www.wtm.com/atm/en-gb.sessions-sitemap.xml
Sitemap: https://www.wtm.com/africa/en-gb.single-sitemap.xml
Sitemap: https://www.wtm.com/africa/en-gb.exhibitors-sitemap.xml
Sitemap: https://www.wtm.com/africa/en-gb.sessions-sitemap.xml
Sitemap: https://www.wtm.com/latin-america/en-gb.single-sitemap.xml
Sitemap: https://www.wtm.com/latin-america/es-mx.single-sitemap.xml
Sitemap: https://www.wtm.com/latin-america/pt-br.single-sitemap.xml
Sitemap: https://www.wtm.com/latin-america/en-gb.exhibitors-sitemap.xml
Sitemap: https://www.wtm.com/latin-america/es-mx.exhibitors-sitemap.xml
Sitemap: https://www.wtm.com/latin-america/pt-br.exhibitors-sitemap.xml
Sitemap: https://www.wtm.com/latin-america/en-gb.sessions-sitemap.xml
Sitemap: https://www.wtm.com/latin-america/es-mx.sessions-sitemap.xml
Sitemap: https://www.wtm.com/latin-america/pt-br.sessions-sitemap.xml
Sitemap: https://www.wtm.com/london/en-gb.single-sitemap.xml
Sitemap: https://www.wtm.com/london/en-gb.exhibitors-sitemap.xml
Sitemap: https://www.wtm.com/london/en-gb.sessions-sitemap.xml
Sitemap: https://www.wtm.com/responsible-tourism/en-gb.single-sitemap.xml
Sitemap: https://www.wtm.com/arabian-travel-week/en-gb.single-sitemap.xml

User-agent: *
Disallow: /*error-pages
Disallow: /*en-gb/Test/
Disallow: /Test/
Disallow: /en-gb/landing-pages/
Disallow: /landing-pages/
Disallow: /*en-gb/lp/
Disallow: /*ar-ae/lp/
Disallow: /*en-gb/ARCHIVE/
Disallow: /ARCHIVE/
Disallow: /*en-gb/exhibitor-hub/
Disallow: /*en-gb/exhibitor-manual/
Disallow: /services/rxauthlogout.logout.html
Disallow: /london/en-gb/media/media-guide
Disallow: /*?refinementList
Disallow: /content/dam/sitebuilder/rxuk/wtmkt/documents/wtm-global-travel-report-2024.pdf.coredownload.307954965.pdf
Disallow: /cdn-cgi/

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Search preview

www.wtm.com
World Travel Market Events | The ultimate destination for travel an...
The World Travel Market brand is synonymous with travel and tourism. discover all our events and join us to expand your network.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Travel77%Check
Travel and Tourism77%Check
tourism76%Check
travel tourism76%Check
Travel Market72%Check
World Travel71%Check
World Travel Market70%Check
World Travel Market Events69%Check
tourism event68%Check
events66%Check
Show more keywords and terms

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