Williams.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
57% 
Page structure
79% 
Link structure
87% 
Server
53% 
External factors
100% 
SEO Score
Response time
0.71 s
File size
1,027.30 kB
Words
511
Media files
14
Number of links
58 internal / 21 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Homepage | Williams Companies
The length of the page title is perfect. (296 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Find out how Williams is providing infrastructure that safely delivers natural gas products to fuel a clean energy economy.
The length of the meta description is perfect. (743 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.williams.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
facebook-domain-verificationclg70tldnusmno44ebm38jae5wo0ju
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionFind out how Williams is providing infrastructure that safely delivers natural gas products to fuel a clean energy economy.
google-site-verificationKp9E2tB15uUZ3bOYAxPZWcDF8SCaA_KwnzrzzBcQHno
msapplication-TileImagehttps://www.williams.com/wp-content/uploads/sites/8/2019/11/williams_logo_favicon.jpg?w=108
article:modified_time2025-07-31T13:18:21+00:00
langen-us
twitter:cardsummary_large_image
og:localeen_US
og:typewebsite
og:titleHomepage | Williams Companies
og:descriptionFind out how Williams is providing infrastructure that safely delivers natural gas products to fuel a clean energy economy.
og:urlhttps://www.williams.com/
og:site_nameWilliams Companies
og:imagehttps://www.williams.com/wp-content/uploads/sites/8/2019/10/williams-field-worker-harrison-hub-careers-why-williams-e1573000668601.jpg?w=1024
X-UA-CompatibleIE=edge

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are 2 text duplicates on this page:
  • Duplicate: Williams newest Sustainability Report is a comprehensive review of the...
This page contains 511 words. That's ok.
27.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 21.6 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (1027.3 kB).
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
14 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
..._Final-2_EDITED.png?w=2256&h=1382&crop=1No alt attribute provided
...ILtransco-78292.jpg?w=2400&h=1600&crop=1No alt attribute provided
...eams-image-1011.jpg?w=2400&h=1017&crop=1No alt attribute provided
...ico_3_0109_Crop.jpg?w=2400&h=1239&crop=1No alt attribute provided
...r_NewsroomHeader.gif?w=1440&h=580&crop=1No alt attribute provided
...025/07/DJI_0020.jpg?w=5472&h=3648&crop=1No alt attribute provided
...WILdrone-121438.jpg?w=5160&h=3864&crop=1No alt attribute provided
...2024/02/tanker-vertical-for-homepage.jpgNo alt attribute provided
...s-why-williams-e1573000668601.jpg?w=1024No alt attribute provided
...22/08/MicrosoftTeams-image-85.jpg?w=1024No alt attribute provided
...3b4dd24a4.jpg?image_crop_resized=500x281No alt attribute provided
...oads/sites/8/2023/02/landowners-1@3x.pngNo alt attribute provided
...loads/sites/8/2023/02/customers@3x-1.pngNo alt attribute provided
...loads/sites/8/2023/02/investors@3x-1.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Featured News
H2 Landowners
H2 Customers
H2 Investors
H3 2024 Sustainability Report
H3 Scale. Reliability. Growth.
H3 Careers
H3 Experience Powers Us
H3 New report details commitment to sustainability
H3 Power couple: How solar and natural gas are partnering in PA
H3 Robots and other advanced technology ensure pipeline integrity
H3 The Future of Energy
Some anchor texts are used more than once.
3 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 21 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.williams.com/Subdomain Williams
/our-company/Subdomain Our Company
/leadership/Subdomain Leadership
/our-company/corporate-governa...Subdomain Corporate Governance
/our-company/operations/Subdomain Operations
/our-company/expansion-projects/Subdomain Expansion Projects
https://www.williams.com/sequent/Subdomain Commodity Marketing
/our-company/diversity-inclusion/Subdomain Diversity & Inclusion
/our-company/our-history/Subdomain Our History
/sustainability/Subdomain Sustainability
/sustainability/esg/Subdomain Environmental, Social & Governance (ESG)
/sustainability/climate-commit...Subdomain Climate Commitment
/sustainability/biodiversity/Subdomain Biodiversity
/sustainability/new-energy-ven...Subdomain New Energy Ventures
/sustainability/corporate-vent...Subdomain Corporate Venture Capital
https://www.williams.com/careers/Subdomain Careers
https://williams.wd5.myworkday...External Subdomain Job Openings
/total-rewards/Subdomain Total Rewards
/employees/Subdomain Employees & Retirees
/equal-employment-opportunity/Subdomain Equal Employment Opportunity
/community/Subdomain Community
/community/safety/Subdomain Safety
/community/landowners-developers/Subdomain Landowners & Developers
/community/community-giving/Subdomain Community Giving
/newsroom/Subdomain Newsroom
/newsroom/energy-insights/Subdomain Energy Insights
/executive-perspectives/Subdomain Executive Perspectives
/newsroom/media-resources/Subdomain Media Resources
https://www.williams.com/video/Subdomain Video Library
https://investor.williams.com/External Subdomain Investors
https://www.williams.com/contact/Subdomain Contact
https://www.facebook.com/Willi...External Subdomain Facebook
https://www.linkedin.com/compa...External Subdomain LinkedIn
http://twitter.com/WilliamsUpd...External Twitter
https://www.instagram.com/will...External Subdomain Instagram
https://www.youtube.com/user/W...External Subdomain YouTube
https://www.williams.com/Anchor Skip to content
https://www.facebook.com/Willi...External Subdomain Text duplicate Facebook
https://www.linkedin.com/compa...External Subdomain Text duplicate LinkedIn
http://twitter.com/WilliamsUpd...External Text duplicate Twitter
https://www.instagram.com/will...External Subdomain Text duplicate Instagram
https://www.youtube.com/user/W...External Subdomain Text duplicate YouTube
/2025/07/31/new-report-details...Subdomain Learn More
/our-company/operations/Subdomain Our Operations
https://www.williams.com/careers/Subdomain Text duplicate Learn More
/sustainability/Subdomain Explore the report
/newsroom/Subdomain More News
/2025/07/31/new-report-details...Subdomain New report details commitment to sustainability
/2025/07/31/new-report-details...Subdomain No Text
/2025/07/22/power-couple-how-s...Subdomain Power couple: How solar and natural gas are partnering in PA
/2025/07/22/power-couple-how-s...Subdomain No Text
/2025/07/15/robots-and-other-a...Subdomain Robots and other advanced technology ensure pipeline integrity
/2025/07/15/robots-and-other-a...Subdomain No Text
/benefits-of-u-s-lng/Subdomain Learn more
/our-company/New window Subdomain Learn More about Williams
/sustainability/Subdomain explore sustainability
/sustainability/new-energy-ven...New window Subdomain Learn more.
/sustainability/Subdomain Text duplicate Sustainability
/community/landowners-developers/Subdomain Text duplicate Landowners & Developers
/community/safety/emergency-co...Subdomain Emergency Contact
/our-company/customer-electron...Subdomain Electronic Bulletin Boards
/our-company/operations/Subdomain Text duplicate Operations
/community/safety/emergency-co...Subdomain Emergency Contacts
https://investor.williams.com/...External Subdomain Investor Center
https://s24.q4cdn.com/61164427...External Subdomain Investor Fact Sheet
https://investor.williams.com/...External Subdomain Events and Presentations
/subscription-centerSubdomain Subscribe Today
https://www.williams.com/Subdomain Text duplicate Williams
/newsroom/Subdomain Text duplicate Newsroom
https://www.williams.com/contact/Subdomain Text duplicate Contact
https://investor.williams.com/External Subdomain Text duplicate Investors
/our-company/customer-electron...Subdomain Customer EBBs
https://www.facebook.com/Willi...External Subdomain Text duplicate Facebook
https://www.linkedin.com/compa...External Subdomain Text duplicate LinkedIn
http://twitter.com/WilliamsUpd...External Text duplicate Twitter
https://www.instagram.com/will...External Subdomain Text duplicate Instagram
https://www.youtube.com/user/W...External Subdomain Text duplicate YouTube
/privacy-policy/Subdomain Privacy Policy
/vendor-terms-conditions/Subdomain Vendor Terms & Conditions

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.williams.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.71 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is very large (1,027 kB).

HTTP Response Header

NameValue
servernginx
dateFri, 01 Aug 2025 14:26:48 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
x-hackerIf you're reading this, you should visit https://join.a8c.com/viphacker and apply to join the fun, mention this header.
x-powered-byWordPress VIP <https://wpvip.com>
host-headera9130478a60e5f9135f765b23f26593b
x-frame-optionsSAMEORIGIN
link<https://www.williams.com/wp-json/>; rel="https://api.w.org/"
content-encodingbr
x-rqvie1 0 20 9980
accept-rangesbytes
cache-controlmax-age=300, must-revalidate
x-cacheSTALE
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,012 referring domains.
This page has 11,456 backlinks.
This page has backlinks from 607 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://www.williams.com/sitemap_index.xml
Sitemap: https://constitutionpipeline.com/sitemap_index.xml
Sitemap: https://gulfstreamgas.com/sitemap_index.xml
Sitemap: https://blueracermidstream.com/sitemap_index.xml
Sitemap: https://experience.williams.com/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

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www.williams.com
Homepage | Williams Companies
Find out how Williams is providing infrastructure that safely delivers natural gas products to fuel a clean energy economy.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Williams71%Check
Energy50%Check
natural50%Check
gas50%Check
Natural Gas50%Check
Clean Energy48%Check
Energy Infrastructure48%Check
infrastructure46%Check
safely46%Check
economy46%Check
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