Whitney.org - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
98% 
Page structure
100% 
Link structure
96% 
Server
88% 
External factors
100% 
SEO Score
Response time
0.65 s
File size
84.90 kB
Words
865
Media files
23
Number of links
80 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Whitney Museum of American Art
The length of the page title is perfect. (299 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The Whitney Museum of American Art. Explore works, exhibitions, and events online. Located in New York City.
The length of the meta description is perfect. (684 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://whitney.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, viewport-fit=cover
google-site-verification7H-upWFqE2QIpO83eIsNxpEUchG7lrWFMOZlOzoM3GI
theme-color#FFFFFF
color-schemedark light
turbo-cache-controlno-cache
turbo-prefetchfalse
descriptionThe Whitney Museum of American Art. Explore works, exhibitions, and events online. Located in New York City.
csrf-paramauthenticity_token
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action-cable-url/cable
langen
twitter:imagehttps://whitneymedia.org/assets/image/774437/gancsos_wmaa_01.jpg
twitter:cardsummary_large_image
twitter:site@whitneymuseum
og:titleWhitney Museum of American Art
og:typewebsite
og:urlhttps://whitney.org/
og:imagehttps://whitneymedia.org/assets/image/774437/gancsos_wmaa_01.jpg
og:descriptionThe Whitney Museum of American Art. Explore works, exhibitions, and events online. Located in New York City.

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Page quality

Content
(Critically important)
This page contains 865 words. That's ok.
26.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
12 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 21.68 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, viewport-fit=cover" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 111 characters this one is longer than 70 characters:
"on the hour projects can contain motion and sound. to respect your accessibility settings autoplay is ..."
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/assets/whitney_text-a190f486.pngNo alt attribute provided
...1016_GPowell_Whitney_1409_v2_3x2_web.jpgA woman sits on a bench looking at large colorful paintings in a modern art gallery.
...5/large_WMAA21151_2002_19_cropped_v2.jpgA loosely drawn refrigerator with shelves holding colorful food items, with the words “ice box” written below.
...y-Akashi_-2026_Photo-Timothy-Schenck.jpgA tall glass-brick sculpture with a matching glass path sits on a rooftop.
...33182/large_WMAA38139_31_722_cropped.jpgA group of vaudeville performers on stage entertain a crowded audience while a man conducts.
...5_FilipWolak_SecondSundays_0467_3492.jpgA large group of people dance together outdoors, raising their arms, while others watch and walk nearby.
...rge_WMAA100037_BFA_53520_7759391_lpr.jpgA man and woman lean forward to closely examine suspended porous sculptures at a gallery.
...condSundaysChristineSunKim_0704_4193.jpgChild drawing on paper titled "Seven Soothing Sketches" with colorful markers and a pill organizer on a table.
..._WMAA73220_2021_05_25_Day_s_End_2308.jpgA metal art sculpture over water with a city skyline in the background at sunset.
...mage/828864/large_Lehoux_630.006_web.jpgA view of the Museum with people and traffic in the foreground.
...Screen_Shot_2022-01-09_at_5.54.17_PM.jpgBlurred images of mugshots arranged in a grid against a black background.
.../assets/artwork/56998/2017_185_still.jpgA small teddy bear stands on a wooden floor looking at its reflections in two mirrors.
.../assets/artwork/56998/2017_185_still.jpgA small teddy bear stands on a wooden floor looking at its reflections in two mirrors.
...rg/assets/artwork/635/31_172_cropped.jpgA geometric industrial building with two large silos, a tall smokestack, and crisscrossing power lines.
...rg/assets/artwork/635/31_172_cropped.jpgA geometric industrial building with two large silos, a tall smokestack, and crisscrossing power lines.
...ets/artwork/48677/2016_93a-b_cropped.jpgIn a room extending across a diptych, a pensive Black woman sits at a table surrounded by pattered surfaces.
...ets/artwork/48677/2016_93a-b_cropped.jpgIn a room extending across a diptych, a pensive Black woman sits at a table surrounded by pattered surfaces.
...rg/assets/artwork/2171/50_17_cropped.jpgTwo abstract figures stand side by side, one holding a small object, both with neutral expressions.
...rg/assets/artwork/2171/50_17_cropped.jpgTwo abstract figures stand side by side, one holding a small object, both with neutral expressions.
...assets/artwork/57843/2018_40_cropped.jpgBold text reads I KNOW YOU HAVE A LOT OF STRENGTH LEFT against a geometric pattern and framed by bead-like metal tacks
...assets/artwork/57843/2018_40_cropped.jpgBold text reads I KNOW YOU HAVE A LOT OF STRENGTH LEFT against a geometric pattern and framed by bead-like metal tacks
...g/assets/artwork/1190/51_17a_cropped.jpgPeople in a boat with blue ropes, wearing patterned clothing, appear thoughtful and somber.
...g/assets/artwork/1190/51_17a_cropped.jpgPeople in a boat with blue ropes, wearing patterned clothing, appear thoughtful and somber.

Page structure

H1 heading
(Critically important)
Whitney Biennial 2026 Now open
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Whitney Biennial 2026 Now open
H2 “Untitled” (America)
H2 Claes Oldenburg: Drawn from Life
H2 Hyundai Terrace Commission: Kelly Akashi
H2 Mabel Dwight: Cool Head, Warm Heart
H2 Video
H2 Podcasts
H2 artport
H2 Dive Into Our Collection
H2 On the Hour
H3 Free at the Whitney
H3 The Whitney Biennial
H3 Family Programs
H3 Sign up for our newsletter
H3 Here to help
H3 Get involved
H3 Mission & values
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 11 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://whitney.org/Anchor Skip to main content
https://whitney.org/No Text
https://whitney.org/Whitney Museum of American Art
https://whitney.org/admissionTickets
https://transact.whitney.org/g...External Subdomain Book Tickets Whitney Biennial Book Tickets Whitney Biennial Book Tickets
https://whitney.org/membershipsBecome a member
https://whitney.org/visitPlan your visit Admission, hours, and directions
/visit/en-espanolPlanea tu visita (en español) Admisión, horarios y ubicación
https://whitney.org/admissionBook tickets Advance tickets are recommended
/support/membershipMembership Free admission, exhibition previews, and more
https://whitney.org/visit/accessAccessibility Resources for visitors with disabilities
https://whitney.org/visit/diningDining Studio Bar and Frenchette Bakery at the Whitney
https://whitney.org/visit/groupsGroup visits For schools and groups of 10+
https://whitney.org/exhibitionsExhibitions Current and upcoming
https://whitney.org/eventsEvents calendar Upcoming events, tours, programs, and more
https://whitney.org/artportartport Online portal for digital art commissions
/exhibitions/performancePerformance Upcoming and past
/exhibitions/the-biennialThe Biennial The longest running survey of American art
/exhibitions/archiveExhibition archive Exhibitions going back to 1931
/collection/worksCollection 27,000+ works
https://whitney.org/artistsArtists 6,900+ artists
https://whitney.org/audioAudio Guides, podcasts, and other audio
https://whitney.org/mediaVideos Featuring art, artists, exhibitions, and programs
https://whitney.org/essaysEssays Essays and catalogue excerpts
https://whitney.org/conservationConservation Preservation and care of collection works
https://whitney.org/researchResearch Materials, library, and study center
/education/about-historyAbout & history Education at the Whitney
/education/public-programsPublic Programs Events, tours, talks, courses, and more
/education/accessAccess Programs For Deaf and disabled visitors
/education/familiesFamilies Programming and activities for kids and adults
/education/schools-educatorsSchools & educators K–12, teachers, colleges, and universities
/education/teensTeens Programs and events for high school students
/education/communityCommunity Building connections with organizations in NYC
/education/en-espanolEn español Recursos y programas
https://shop.whitney.org/External Subdomain Shop online Products designed to educate and inspire
https://printshop.whitney.org/...External Subdomain Print shop Custom prints of art from the Whitney's collection
/gift-membershipGift membership Share art with someone who matters to you
https://whitney.org/shuffleShuffle
https://transact.whitney.org/g...External Subdomain Text duplicate Book Tickets Whitney Biennial Book Tickets Whitney Biennial Book Tickets
https://whitney.org/membershipsText duplicate Become a member
/exhibitions/2026-biennialWhitney Biennial 2026 Now open
/exhibitions/2026-biennialLearn more about the exhibition
https://transact.whitney.org/External Subdomain Book Tickets
/exhibitions/untitled-america“Untitled” (America)
IMG-ALT A woman sits on a bench looking at large colorful paintings in a modern art gallery.
/exhibitions/claes-oldenburgLast chance Claes Oldenburg: Drawn from Life Through Apr 27
IMG-ALT A loosely drawn refrigerator with shelves holding colorful food items, with the words “ice box” written below.
/exhibitions/kelly-akashiHyundai Terrace Commission: Kelly Akashi Through Aug 23
IMG-ALT A tall glass-brick sculpture with a matching glass path sits on a rooftop.
/exhibitions/mabel-dwightMabel Dwight: Cool Head, Warm Heart Through Sept
IMG-ALT A group of vaudeville performers on stage entertain a crowded audience while a man conducts.
https://whitney.org/exhibitionsView all exhibitions
/visit/free-days-and-nightsIMG-ALT A large group of people dance together outdoors, raising their arms, while others watch and walk nearby.
/visit/free-days-and-nightsFree at the Whitney
/visit/free-days-and-nightsMore about free offerings
/exhibitions/the-biennialIMG-ALT A man and woman lean forward to closely examine suspended porous sculptures at a gallery.
https://whitney.org/familiesT
/exhibitions/the-biennialMore about the Whitney Biennial
https://whitney.org/familiesIMG-ALT Child drawing on paper titled "Seven Soothing Sketches" with colorful markers and a pill organizer on a table.
https://whitney.org/familiesFamily Programs
/familyprogramsupcoming family events
/visit/second-sundaysFree Second Sundays
https://whitney.org/familiesMore about family programs
https://whitney.org/mediaIMG-ALT A metal art sculpture over water with a city skyline in the background at sunset.
https://whitney.org/mediaVideo
https://whitney.org/mediavideo series
/audio/podcastsIMG-ALT A view of the Museum with people and traffic in the foreground.
/audio/podcastsPodcasts
/audio/podcastsArtists Among Us
https://whitney.org/artportIMG-ALT Blurred images of mugshots arranged in a grid against a black background.
https://whitney.org/artportartport
https://whitney.org/artportText duplicate artport
https://whitney.org/collectionDive Into Our Collection
https://whitney.org/collectionView all
/exhibitions/2026-biennialNo Text
https://www.instagram.com/whit...External Subdomain No Text
https://www.threads.net/@whitn...External Subdomain No Text
https://www.facebook.com/whitn...External Subdomain No Text
https://www.tiktok.com/@whitne...External Subdomain No Text
https://twitter.com/whitneymuseumExternal No Text
https://www.youtube.com/user/W...External Subdomain No Text
https://whitney.org/visit/accessAccessibility
https://whitney.org/contactContact us
https://whitney.org/about/faqFAQ
https://whitney.org/pressPress
https://whitney.org/supportSupport us
/support/membershipMembership
/about/job-postingsJobs & internships
https://whitney.org/research/ispIndependent Study Program
https://whitney.org/aboutAbout us
https://whitney.org/about/landLand acknowledgment
/privacy-policyPrivacy policy
/terms-and-conditionsTerms & conditions
https://whitney.org/about/websiteAbout whitney.org
/exhibitions/frank-wang-yefengLearn more about this project

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://whitney.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.65 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (85 kB).

HTTP Response Header

NameValue
alt-svch3=":443"; ma=2592000
cache-controlmax-age=0, private, must-revalidate
content-encodinggzip
content-security-policyframe-ancestors https://*.whitney.org http://localhost:*
content-typetext/html; charset=utf-8
etagW/"2fcf1d6431d9944f66a0663de6f9f0ab"
link</assets/application-ff93b798.css>; rel=preload; as=style; nopush,</assets/global-5aa7eaa7.js>; rel=preload; as=script; nopush,</assets/application-a97be41a.js>; rel=preload; as=script; nopush
referrer-policystrict-origin-when-cross-origin
set-cookie445 Characters
varyAccept-Encoding
via1.1 Caddy
x-content-type-optionsnosniff
x-permitted-cross-domain-policiesnone
x-request-id96e3cc2d-1e7e-4fd0-ac72-ccc7cf5ab7fe
x-runtime0.109746
x-xss-protection0
dateWed, 22 Apr 2026 01:34:27 GMT
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 2,241 referring domains.
This page has 13,599 backlinks.
This page has backlinks from 1,645 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# robots.txt

User-Agent: *
Disallow: /guides?
Disallow: /artists?
Disallow: /collection/works?
Disallow: /search?
Disallow: /welcome

# No idea what this is but it's in bad links that are clogging up GSC
Disallow: *?field_event_type_tid*

# Sitemap must be absolute
Sitemap: https://whitney.org/sitemap_index.xml

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whitney.org
Whitney Museum of American Art
The Whitney Museum of American Art. Explore works, exhibitions, and events online. Located in New York City.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Whitney91%Check
Whitney Museum77%Check
Whitney Biennial72%Check
Art61%Check
Museum59%Check
American Art59%Check
Biennial54%Check
Online Art54%Check
city48%Check
Digital Art48%Check
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