Whathouse.com - SEO Checker

Overview of the SEO Check
Meta information
75% 
Page quality
53% 
Page structure
100% 
Link structure
25% 
Server
86% 
External factors
100% 
SEO Score
Response time
1.05 s
File size
117.60 kB
Words
1076
Media files
32
Number of links
281 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
New Homes for Sale - Search for New Build Properties 🏠 | WhatHouse
The page title should be shorter than 580 pixels. It is 637 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Browse new homes for sale across the UK using WhatHouse search option. Find a brand new home that fits your requirements from UK's Top Developers ✅ .
The length of the meta description is perfect. (972 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.whathouse.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Server location: United States of America
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
SKYPE_TOOLBARSKYPE_TOOLBAR_PARSER_COMPATIBLE
descriptionBrowse new homes for sale across the UK using WhatHouse search option. Find a brand new home that fits your requirements from UK's Top Developers ✅ .
msapplication-tap-highlightno
viewportwidth=device-width, initial-scale=1, viewport-fit=cover, maximum-scale=1, minimum-scale=1, user-scalable=no, minimal-ui
apple-mobile-web-app-capableyes
mobile-web-app-capableyes
format-detectiontelephone=no
google-site-verificationW1g3jlXbJ5t7QTJ-4vU3_upRFeuAzA1ZTS_rXOedLEw
msvalidate.014805D9814E873079E5CC938C8160808E
com.silverpop.pagenameHome Page
com.silverpop.brandeddomainswww.pages03.net,development.whathouse.com,staging.whathouse.com,whathouse.com,whathouse.mkt7267.com,www.showhouse.co.uk,www.whathouse.com
com.silverpop.cothostcampaign-us-3.goacoustic.com
Content-Typetext/html; charset=UTF-8
Content-Script-Typetext/javascript
Content-Style-Typetext/css

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
This page contains 1076 words. That's ok.
27% of the text are stop words.
The page contains a listing, which indicates a good text layout.
12 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.16 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
Multiple viewport tags are given. There should only be one.
A viewport "width=device-width, initial-scale=1, viewport-fit=cover, maximum-scale=1, minimum-scale=1, user-scalable=no, minimal-ui" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 22 tags for this page.
Image SEO
(Somewhat important)
31 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
static.whathouse.com/logo_small1.pngWhatHouse?WhatHouse?
...house.com/2022/Adverts/valuehouseads.pngNo alt attribute provided
...house.com/2022/Adverts/valuehouseads.pngNo alt attribute provided
...house.com/content/Development/banner.pngNo alt attribute provided
...house.com/content/Development/banner.pngNo alt attribute provided
...house.com/2022/Adverts/valuehouseads.pngNo alt attribute provided
...house.com/2022/Adverts/valuehouseads.pngNo alt attribute provided
...house.com/2022/Adverts/valuehouseads.pngNo alt attribute provided
...house.com/2022/Adverts/valuehouseads.pngNo alt attribute provided
...s/Whathouse-A4-New-Homes-Guide-V10-2.jpgNo alt attribute provided
....whathouse.com/2023/Email/tembo_logo.jpgNo alt attribute provided
....com/2024/awards/wha24_topimagetemp2.pngNo alt attribute provided
...se.com/news/Beat the stamp duty rise.jpgNo alt attribute provided
...se.com/news/240220 Bromford mortgage.jpgNo alt attribute provided
...s/Screen Shot 2022-01-07 at 17.13.39.pngNo alt attribute provided
...operlogos/barratt-homesDeveloperLogo.pngNo alt attribute provided
...perlogos/barratt-londonDeveloperLogo.pngNo alt attribute provided
...ogos/david-wilson-homesDeveloperLogo.pngNo alt attribute provided
...erlogos/persimmon-homesDeveloperLogo.pngNo alt attribute provided
...rlogos/ambassador-homesDeveloperLogo.pngNo alt attribute provided
...loperlogos/lovell-homesDeveloperLogo.pngNo alt attribute provided
...rlogos/allanwater-homesDeveloperLogo.pngNo alt attribute provided
...eloperlogos/graven-hillDeveloperLogo.pngNo alt attribute provided
...logos/places-for-peopleDeveloperLogo.pngNo alt attribute provided
...southern-home-ownershipDeveloperLogo.pngNo alt attribute provided
...operlogos/newland-homesDeveloperLogo.pngNo alt attribute provided
...perlogos/spitfire-homesDeveloperLogo.pngNo alt attribute provided
...developerlogos/berkeleyDeveloperLogo.pngNo alt attribute provided
...loperlogos/square-rootsDeveloperLogo.pngNo alt attribute provided
...perlogos/charles-churchDeveloperLogo.pngNo alt attribute provided
...operlogos/london-squareDeveloperLogo.pngNo alt attribute provided
.../developerlogos/dandaraDeveloperLogo.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
Begin your new home journey today
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Begin your new home journey today
H2 Find your new home with WhatHouse? today
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
28 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 7 external links on this page.
LinkAttributesAnchor text
https://www.whathouse.com/IMG-ALT WhatHouse?
/User_Login_Desktop.aspx?Activ...Login
/EmailAlertPopup.aspx?LandingP...Subscribe to Alerts
/new-homes/Buy
https://www.whathouse.com/Regions
/new-homes-in-scotland/Scotland
/new-homes-in-wales/Wales
/new-homes-in-north-east-england/North East
/new-homes-in-north-west-england/North West
/new-homes-in-yorkshire-and-th...Yorkshire and the Humber
/new-homes-in-west-midlands-re...West Midlands
/new-homes-in-east-midlands/East Midlands
/new-homes-in-south-west-england/South West
/new-homes-in-south-east-england/South East
/new-homes-in-east-of-england/East of England
/new-homes-in-london/London
https://www.whathouse.com/Trending Locations
/new-homes-in-greater-manchester/Manchester
/new-homes-in-north-yorkshire/North Yorkshire
/new-homes-in-west-yorkshire/West Yorkshire
/new-homes-in-northamptonshire/Northamptonshire
/new-homes-in-leicestershire/Leicestershire
/new-homes-in-essex/Essex
/new-homes-in-bedfordshire/Bedfordshire
/new-homes-in-devon/Devon
/new-homes-in-dorset/Dorset
/new-homes-in-oxfordshire/Oxfordshire
/search-by-location/Search by Location
https://www.whathouse.com/More Information
/todays-new-homes/Today's New Homes
/house-prices/Sold House Prices
/luxury-homes/Luxury Homes
/advice/how-to-negotiate-a-new...How to Negotiate Guide
/mortgages/Mortgages
/value-my-home/No Text
/budget-search/Budget Search
https://www.whathouse.com/Text duplicate Regions
/new-homes-in-scotland/Text duplicate Scotland
/new-homes-in-wales/Text duplicate Wales
/new-homes-in-north-east-england/Text duplicate North East
/new-homes-in-north-west-england/Text duplicate North West
/new-homes-in-yorkshire-and-th...Text duplicate Yorkshire and the Humber
/new-homes-in-west-midlands-re...Text duplicate West Midlands
/new-homes-in-east-midlands/Text duplicate East Midlands
/new-homes-in-south-west-england/Text duplicate South West
/new-homes-in-south-east-england/Text duplicate South East
/new-homes-in-east-of-england/Text duplicate East of England
/new-homes-in-london/Text duplicate London
https://www.whathouse.com/Text duplicate Trending Locations
/new-homes-in-greater-manchester/Text duplicate Manchester
/new-homes-in-north-yorkshire/Text duplicate North Yorkshire
/new-homes-in-west-yorkshire/Text duplicate West Yorkshire
/new-homes-in-northamptonshire/Text duplicate Northamptonshire
/new-homes-in-leicestershire/Text duplicate Leicestershire
/new-homes-in-essex/Text duplicate Essex
https://www.whathouse.com/More Information Budget
/house-prices/Text duplicate Sold House Prices
/value-my-home/Value my Property
/value-my-home/No Text
/location-ratings/Location Ratings
https://www.whathouse.com/Text duplicate Regions
/location-ratings/scotland/ave...Text duplicate Scotland
/location-ratings/wales/averag...Text duplicate Wales
/location-ratings/north-east-e...Text duplicate North East
/location-ratings/north-west-e...Text duplicate North West
/yorkshire-and-the-humber/aver...Text duplicate Yorkshire and the Humber
/location-ratings/west-midland...Text duplicate West Midlands
/location-ratings/east-midland...Text duplicate East Midlands
/location-ratings/south-west-e...Text duplicate South West
/location-ratings/south-east-e...Text duplicate South East
/location-ratings/east-of-engl...Text duplicate East of England
/location-ratings/london/avera...Text duplicate London
https://www.whathouse.com/Text duplicate Trending Locations
/location-ratings/west-sussex/...West Sussex
/location-ratings/surrey/trans...Surrey
/location-ratings/berkshire/ed...Berkshire
/location-ratings/kent/educati...Kent
/location-ratings/london-enfie...London, Enfield
/location-ratings/london-merto...London, Merton
/location-ratings/london-brent...London, Brent
/location-ratings/shropshire/e...Shropshire
/location-ratings/northumberla...Northumberland
/ocation-ratings/merseyside/tr...Merseyside
/location-ratings/bristol/aver...Bristol
/news/location/Text duplicate More Information
/lifestyle/location-ratings-fo...Health and Wellbeing Explained
/lifestyle/location-ratings-fo...Connectivity Explained
/lifestyle/location-ratings-fo...Transport Links Explained
/lifestyle/location-ratings-fo...Finance Explained
/lifestyle/location-ratings-fo...Education and Amenities Explained
https://www.whathouse.com/No Text
/built-to-rent/Rent
/shared-ownership/Shared Ownership
https://www.whathouse.com/Text duplicate Regions
/shared-ownership/west-midland...Text duplicate West Midlands
/shared-ownership/east-midlands/Text duplicate East Midlands
/shared-ownership/yorkshire-an...Text duplicate Yorkshire and the Humber
/shared-ownership/south-west-e...Text duplicate South West
/shared-ownership/north-west-e...Text duplicate North West
/shared-ownership/south-east-e...Text duplicate South East
/shared-ownership/east-of-engl...Text duplicate East of England
/shared-ownership/north-east-e...Text duplicate North East
https://www.whathouse.com/Text duplicate Trending Locations
/shared-ownership/staffordshire/Staffordshire
/shared-ownership/lincolnshire/Lincolnshire
/shared-ownership/norfolk/Norfolk
/shared-ownership/west-yorkshire/Text duplicate West Yorkshire
/shared-ownership/essex/Text duplicate Essex
/shared-ownership/kent/Text duplicate Kent
/shared-ownership/northamptons...Text duplicate Northamptonshire
/shared-ownership/greater-london/Greater London
https://www.whathouse.com/Text duplicate More Information
/mortgages/Mortgage and Finance
https://www.whathouse.com/No Text
/retirement-properties/Retirement
https://www.whathouse.com/Text duplicate Regions
/retirement-properties/west-mi...Text duplicate West Midlands
/retirement-properties/north-w...Text duplicate North West
/retirement-properties/east-mi...Text duplicate East Midlands
/retirement-properties/south-e...Text duplicate South East
/retirement-properties/yorkshi...Yorkshire
/retirement-properties/east-of...Text duplicate East of England
/retirement-properties/south-w...Text duplicate South West
https://www.whathouse.com/Text duplicate Trending Locations
/retirement-properties/essex/Text duplicate Essex
/retirement-properties/devon/Text duplicate Devon
/retirement-properties/norfolk/Text duplicate Norfolk
/retirement-properties/bucking...Buckinghamshire
/retirement-properties/west-yo...Text duplicate West Yorkshire
/retirement-properties/cambrid...Cambridgeshire
/retirement-properties/south-y...South Yorkshire
https://www.whathouse.com/Text duplicate More Information
/advice/assisted-living-faq/Assisted Living Guide
/retirement-properties/guide/Retirement Property Guide
/advice/retirement-living-faq/Retirement Living Guide
/advice/extra-care-faq/Retirement Extra Guide
/value-my-home/No Text
/housebuilders/Housebuilders
https://www.whathouse.com/Featured Housebuilders
/housebuilders/barratt-homes/Barratt Homes
/housebuilders/berkeley/Berkeley
/housebuilders/david-wilson-ho...David Wilson Homes
/housebuilders/persimmon-homes/Persimmon Homes
/housebuilders/All Housebuilders
https://www.whathouse.com/Housing Developments
/housebuilders/barratt-homes/o...Whitechapel Gardens, Bodicote
/housebuilders/david-wilson-ho...Hampton Mill, Okehampton
/housebuilders/berkeley/thames...Lombard Square, Greenwich
/housebuilders/charles-church/...Kenilworth Gate, Kenilworth
/housebuilders/persimmon-homes...Whitmore Place, Coventry
https://www.whathouse.com/Text duplicate More Information
/todays-new-homes/Text duplicate Today's New Homes
/house-prices/Text duplicate Sold House Prices
/interviews/Interviews with Experts
/value-my-home/No Text
/news-and-advice/News & Advice
https://www.whathouse.com/guides/Guides
/guides/new-homes/Buy a new Home
/guides/built-to-rent/Rent a new home
/guides/shared-ownership/Text duplicate Shared Ownership
/guides/retirement/Text duplicate Retirement
https://www.whathouse.com/advice/Advice
/advice/mortgage-and-finance/Text duplicate Mortgage and Finance
/advice/insurance/Insurance
/advice/legal/Legal
/advice/sustainability/Sustainability
https://www.whathouse.com/news/Market News
/news/new-developments/New Developments
/news/expert-interviews/Expert Interviews
/news/awards-news/WhatHouse? Award Winners
/news/case-studies/Case Studies
/news/location/Location
/news/lifestyle/Lifestyle
/news/interiors/Interiors
/news/architecture/Architecture
/news/outdoor-living/Outdoor Living
/value-my-home/No Text
https://www.whathouse.com/awards/Awards
https://www.whathouse.com/awards/WhatHouse Awards
/awards/book-your-table/Book your tickets
/awards/categories/Categories
/awards/sponsors/Sponsors
https://www.whathouse.com/Previous Winners
/awards/2025/2025 Winners
/awards/2024/2024 Winners
/awards/2023/2023 Winners
/awards/2022/2022 Winners
/awards/2021/2021 Winners
/awards/2020/2020 Winners
/awards/2019/2019 Winners
https://www.whathouse.com/Awards Information
/awards/previous-winners/Text duplicate Previous Winners
/value-my-home/No Text
/new-homes/Buy a new home
/new-homes/SEARCH HOMES TO BUY
/shared-ownership/Text duplicate Shared Ownership
/shared-ownership/SEARCH SHARED OWNERSHIP
/built-to-rent/Text duplicate Rent a new home
/built-to-rent/SEARCH HOMES TO RENT
/retirement-properties/Text duplicate Retirement
/retirement-properties/SEARCH RETIREMENT
/contact-guide/homepage/No Text
/contact-guide/homepage/Get Your Free Guide Now
https://www.tembomoney.com/wha...New window External Subdomain No Text
https://www.tembomoney.com/wha...New window External Subdomain Get Mortgage Savvy
https://www.whathouse.com/awards/No Text
https://www.whathouse.com/guides/No Text
https://www.whathouse.com/guides/Find out more
https://www.whathouse.com/advice/No Text
https://www.whathouse.com/advice/Text duplicate Find out more
https://www.whathouse.com/news/No Text
https://www.whathouse.com/news/Text duplicate Find out more
/housebuilders/barratt-homes/No Text
/housebuilders/barratt-london/No Text
/housebuilders/david-wilson-ho...No Text
/housebuilders/persimmon-homes/No Text
/housebuilders/ambassador-homes/No Text
/housebuilders/lovell-homes/No Text
/housebuilders/allanwater-homes/No Text
/housebuilders/graven-hill/No Text
/housebuilders/places-for-people/No Text
/housebuilders/southern-housin...No Text
/housebuilders/newland-homes/No Text
/housebuilders/spitfire-homes/No Text
/housebuilders/berkeley/No Text
/housebuilders/square-roots/No Text
/housebuilders/charles-church/No Text
/housebuilders/london-square/No Text
/housebuilders/dandara/No Text
/housebuilders/View all housebuilders
/new-homes-in-staffordshire/New Homes in Staffordshire
/new-homes-in-west-midlands/New Homes in West Midlands
/new-homes-in-greater-manchester/New Homes in Greater Manchester
/new-homes-in-lancashire/New Homes in Lancashire
/new-homes-in-lincolnshire/New Homes in Lincolnshire
/new-homes-in-leicestershire/New Homes in Leicestershire
/new-homes-in-northamptonshire/New Homes in Northamptonshire
/new-homes-in-east-sussex/New Homes in East Sussex
/new-homes-in-buckinghamshire/New Homes in Buckinghamshire
/new-homes-in-berkshire/New Homes in Berkshire
/new-homes-in-oxfordshire/New Homes in Oxfordshire
/new-homes-in-hampshire/New Homes in Hampshire
/new-homes-in-kent/New Homes in Kent
/new-homes-in-east-riding-of-y...New Homes in East Riding of Yorkshire
/new-homes-in-south-yorkshire/New Homes in South Yorkshire
/new-homes-in-west-yorkshire/New Homes in West Yorkshire
/new-homes-in-north-yorkshire/New Homes in North Yorkshire
/new-homes-in-hertfordshire/New Homes in Hertfordshire
/new-homes-in-bedfordshire/New Homes in Bedfordshire
/new-homes-in-norfolk/New Homes in Norfolk
/new-homes-in-cambridgeshire/New Homes in Cambridgeshire
/new-homes-in-suffolk/New Homes in Suffolk
/new-homes-in-essex/New Homes in Essex
/new-homes-in-dorset/New Homes in Dorset
/new-homes-in-wiltshire/New Homes in Wiltshire
/new-homes-in-devon/New Homes in Devon
/new-homes-in-bristol/New Homes in Bristol
/new-homes-in-northumberland/New Homes in Northumberland
/new-homes-in-tyne-and-wear/New Homes in Tyne and Wear
/new-homes-in-county-durham/New Homes in County Durham
/new-homes-in-west-midlands-re...Text duplicate New Homes in West Midlands
/new-homes-in-north-west-england/New Homes in North West England
/new-homes-in-east-midlands/New Homes in East Midlands
/new-homes-in-south-east-england/New Homes in South East England
/new-homes-in-yorkshire-and-th...New Homes in Yorkshire and The Humber
/new-homes-in-east-of-england/New Homes in East of England
/new-homes-in-south-west-england/New Homes in South West England
/new-homes-in-north-east-england/New Homes in North East England
/advertise/Advertise with us
/search-by-location/New Homes by Region
/newscentre/News Centre
/info/terms-and-conditions/Terms & conditions
/info/privacy-policy/Privacy policy
/housebuilders/Housebuilder Directory
/shared-ownership/Text duplicate Shared Ownership
/retirement-properties/Retirement Homes
/luxury-homes/Luxury New Homes
/part-exchange/Part Exchange Homes
https://www.whathouse.com/news/New Home News
/house-prices/Text duplicate Sold House Prices
/value-my-home/Value my Home
/mortgages/Mortgage Guide
https://www.whathouse.com/awards/What House Awards?
https://www.facebook.com/whath...New window External Subdomain A-TITLE WhatHouse Facebook
https://twitter.com/what_houseNew window External A-TITLE WhatHouse Twitter
https://instagram.com/what_house/New window External A-TITLE WhatHouse Instagram
https://www.linkedin.com/compa...New window External Subdomain A-TITLE WhatHouse LinkedIn
https://www.pinterest.co.uk/wh...New window External Subdomain A-TITLE WhatHouse Pinterest

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.whathouse.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.05 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (118 kB).

HTTP Response Header

NameValue
dateSun, 14 Dec 2025 02:00:37 GMT
content-typetext/html; charset=utf-8
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cache-controlprivate
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varyAccept-Encoding
set-cookie60 Characters
x-ua-compatibleIE=edge,chrome=1
x-content-type-optionsnosniff
cf-cache-statusDYNAMIC
server-timingcfCacheStatus;desc="DYNAMIC"
content-encodingzstd
servercloudflare
cf-ray9ada1bd17ed95d99-FRA
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 45 referring domains.
This page has 91 backlinks.
This page has backlinks from 42 different ip addresses.

Search preview

www.whathouse.com
New Homes for Sale - Search for New Build Properties 🏠 | WhatHouse
Browse new homes for sale across the UK using WhatHouse search option. Find a brand new home that fits your requirements from UK's Top Developers ✅ .

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
New84%Check
WhatHouse83%Check
New Homes76%Check
new build69%Check
brand new69%Check
browse new homes68%Check
new build homes66%Check
Homes64%Check
News New64%Check
Search Homes63%Check

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