Watersafe.org.uk - SEO Checker

Overview of the SEO Check
Meta information
70% 
Page quality
90% 
Page structure
79% 
Link structure
100% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.27 s
File size
22.30 kB
Words
1087
Media files
14
Number of links
25 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Find a Local Approved Plumber | WaterSafe
The length of the page title is perfect. (390 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
#{page.description}
The meta description is too short. (119 pixels out of 1000 max pixel length) Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.watersafe.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
HTTP-Header Content-Type: utf-8
Meta http-equiv Content-Type: ;utf-8
Meta Charset Attribut: utf-8
The specified character encodings are different.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
description#{page.description}
keywordsEmpty
authorwww.duodesign.co.uk
viewportwidth=device-width, initial-scale=1.0
langen
Content-Typetext/html; UTF-8
X-UA-CompatibleIE=edge
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 1087 words. That's ok.
33.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
24 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.22 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 22 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...aintenance-logo.pagespeed.1643714890.svgWaterSafe - Local Approved PlumbersWaterSafe - Local Approved Plumbers
...gespeed.1641465781.jpg/rs-960x10000a.jpgFind a plumberFind a plumber
...gespeed.1753021351.png/rs-960x10000a.pngTake the lead-free solder pledgeTake the lead-free solder pledge
...gespeed.1753220173.png/rs-960x10000a.pngNew WaterSafe lead-free podcast New WaterSafe lead-free podcast
...gespeed.1752799928.png/rs-960x10000a.pngNew WaterSafe ChairNew WaterSafe Chair
...pagespeed.1753021351.png/rs-140x140c.jpgWaterSafe Urges Plumbers to Use Only Lead-Free Solder to Protect UK Drinking WaterWaterSafe Urges Plumbers to Use Only Lead-Free Solder to Protect UK Drinking Water
...pagespeed.1733483986.jpg/rs-140x140c.jpgIs There Hidden Lead in Your Drinking Water? What You Need to Know.Is There Hidden Lead in Your Drinking Water? What You Need to Know.
...pagespeed.1752800090.png/rs-140x140c.jpgWaterSafe appoints new ChairWaterSafe appoints new Chair
...pagespeed.1752800090.png/rs-140x140c.jpgNew WaterSafe chair, Mark HodgensNew WaterSafe chair, Mark Hodgens
...pagespeed.1752495938.jpg/rs-140x140c.jpgWaterSafe Plumber Profile: Brett KnowlesWaterSafe Plumber Profile: Brett Knowles
...gespeed.1641465830.jpg/rs-960x10000a.jpgAssociation of Plumbing & Heating ContractorsAssociation of Plumbing & Heating Contractors
...gespeed.1641465830.jpg/rs-960x10000a.jpgCIPHECIPHE
...ch-logos/snipef.pagespeed.1641465831.svgSNIPEFSNIPEF
...s.pagespeed.1641465811.png/rs-114x75.pngWIAPSWIAPS

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Looking for an approved water contractor?
H2 Find a Plumber
H2 How Does it Work?
H2 FAQs
H3 Latest Updates
H3 WaterSafe Urges Plumbers to Use Only Lead-Free Solder to Protect UK Drinking Water
H3 Is there hidden lead in your drinking water?
H3 WaterSafe appoints new Chair
H3 Welcoming our new Chair, Mark Hodgens
H3 WaterSafe Plumber Profile: Brett Knowles
H3 Our Partners
The number of internal links is ok.
Every linktext is unique.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 9 external links on this page.
LinkAttributesAnchor text
/approved_contractors/Approved Contractors and other services
https://www.watersafe.org.uk/IMG-ALT WaterSafe - Local Approved Plumbers
https://www.watersafe.org.uk/Home
/about/About
/advice/Advice
/news/News
/blog/Blog
/contact_us/Contact Us
/about/installer_area/Installer Area
/members/Login
/approved_contractors/Approved Installers / Contractors
/about/installer_area/lead-free/Plumbers: Take the pledge
IMG-ALT Take the lead-free solder pledge
/advice/is-your-plumber-lead-f...New lead-free solder podcast
IMG-ALT New WaterSafe lead-free podcast
/latest_news/watersafe-appoint...WaterSafe appoints new chair
IMG-ALT New WaterSafe Chair
/news/latest_news/watersafe-ur...WaterSafe Urges Plumbers to Use Only Lead-Free Solder to Protect UK Drinking Water
/blog/posts/lead-solder/Is there hidden lead in your drinking water?
/news/latest_news/watersafe-ap...WaterSafe appoints new Chair
/blog/posts/new-chair-mark-hod...Welcoming our new Chair, Mark Hodgens
/blog/posts/watersafe-plumber-...WaterSafe Plumber Profile: Brett Knowles
http://www.aphc.co.uk/New window External Subdomain IMG-ALT Association of Plumbing & Heating Contractors
http://www.ciphe.org.uk/New window External Subdomain IMG-ALT CIPHE
http://www.snipef.org/New window External Subdomain IMG-ALT SNIPEF
https://www.waterregsuk.co.uk/...New window External Subdomain IMG-ALT WIAPS
/footer/privacy_policy/Privacy Policy
/footer/cookies/Cookies
/duocms/api/cookieconsent/Update Cookies Consent
/footer/terms_of_use/Terms of Use
https://www.watersafe.org.uk/© WaterSafe 2025
https://twitter.com/watersafeukNew window External A-TITLE Twitter
https://www.facebook.com/Water...New window External Subdomain A-TITLE Facebook
https://www.linkedin.com/https...New window External Subdomain A-TITLE LinkedIn
https://www.youtube.com/@water...New window External Subdomain A-TITLE Youtube
/contact_us/CONTACT OUR TEAM
http://www.duodesign.co.uk/External Subdomain Site By Duo

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.watersafe.org.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.27 seconds.
The file size of the HTML document is fine (22 kB).

HTTP Response Header

NameValue
servernginx
dateThu, 31 Jul 2025 22:20:14 GMT
content-typetext/html; charset=utf-8
varyAccept-Encoding
x-content-type-optionsnosniff
x-dns-prefetch-controloff
x-frame-optionsSAMEORIGIN
strict-transport-securitymax-age=31536000; includeSubDomains
x-download-optionsnoopen
x-permitted-cross-domain-policiesnone
referrer-policysame-origin
x-xss-protection0
cache-controlmax-age=90
content-security-policyframe-src 'self' https://www.google.com https://player.vimeo.com https://www.youtube-nocookie.com https://www.youtube.com https://platform.twitter.com https://syndication.twitter.com https://td.doubleclick.net https://docs.google.com https://www.googletagmanager.com;script-src 'self' 'nonce-0LPpWDjxjZdTq/xh4R5niQ==' 'unsafe-eval' https://www.google.com https://maps.googleapis.com https://www.googletagmanager.com https://platform.twitter.com https://www.gstatic.com;connect-src 'self' https://maps.googleapis.com https://www.google-analytics.com https://region1.google-analytics.com https://region1.analytics.google.com https://www.google.co.uk https://stats.g.doubleclick.net https://analytics.google.com https://www.google.com https://www.googleadservices.com https://google.com;font-src 'self' https://fonts.gstatic.com;img-src 'self' https://maps.gstatic.com https://maps.googleapis.com data: https://i.vimeocdn.com https://i.ytimg.com https://www.google-analytics.com https://www.googletagmanager.com https://s3.amazonaws.com https://syndication.twitter.com https://www.google.co.uk https://www.google.com https://www.googleadservices.com;style-src 'self' 'unsafe-inline' https://fonts.googleapis.com http://fonts.googleapis.com;default-src 'self'
set-cookie126 Characters
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 231 referring domains.
This page has 22,610 backlinks.
This page has backlinks from 204 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Search preview

www.watersafe.org.uk
Find a Local Approved Plumber | WaterSafe
#{page.description}

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
WaterSafe75%Check
water73%Check
Plumber63%Check
Drinking Water60%Check
Local Approved Plumber58%Check
WaterSafe appoints new chair56%Check
Approved54%Check
Find54%Check
local54%Check
New53%Check

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