Upwork.com - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
51% 
Page structure
100% 
Link structure
62% 
Server
76% 
External factors
100% 
SEO Score
Response time
0.64 s
File size
766.10 kB
Words
1202
Media files
19
Number of links
109 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Upwork | Hire Top Freelance Talent with Confidence
The length of the page title is perfect. (461 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Upwork is the world’s largest human and AI-powered freelance marketplace to hire top talent—trusted by businesses and professionals worldwide.
The length of the meta description is perfect. (900 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.upwork.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: Canada
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, viewport-fit=cover
robotsnoodp,nodir,noydir
google-site-verificationN-_jCyE1h6__HRbsQXeaCARvBgWHSOcWxe2OPfoEsRY
descriptionUpwork is the world’s largest human and AI-powered freelance marketplace to hire top talent—trusted by businesses and professionals worldwide.
msvalidate.01792FAE3BBB1963C097705C92F7902F4B
format-detectiontelephone=no
langen-us
twitter:urlhttps://www.upwork.com/
twitter:cardsummary
twitter:site@upwork
twitter:titleUpwork | Hire Top Freelance Talent with Confidence
twitter:image:srchttps://assets.static-upwork.com/webflow/assets/open-graph/up-open-graph.png
twitter:descriptionUpwork is the world’s largest human and AI-powered freelance marketplace to hire top talent—trusted by businesses and professionals worldwide.
og:titleUpwork | Hire Top Freelance Talent with Confidence
og:imagehttps://assets.static-upwork.com/webflow/assets/open-graph/up-open-graph.png
og:urlhttps://www.upwork.com/
og:site_nameUpwork
og:typewebsite
og:descriptionUpwork is the world’s largest human and AI-powered freelance marketplace to hire top talent—trusted by businesses and professionals worldwide.
accept-chsec-ch-ua-full-version-list, sec-ch-viewport-width, sec-ch-width, sec-ch-ua-mobile
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

Automatically check upwork.com including all subpages at once!

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
This page contains 1202 words. That's ok.
31.2% of the text are stop words.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 12.05 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
The file size of the HTML document is very large (766.1 kB).
A viewport "width=device-width, initial-scale=1, viewport-fit=cover" is provided.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
The amount of tags is very high (38). We recommend using a maximum of 24 tags for this page.
The following tag is repeated too often: post a job and hire a pro
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
Connecting clients in need to freelancers who deliver
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Connecting clients in need to freelancers who deliver
H2 Find freelancers by relevant skills
H2 Clients only pay after hiring
H2 Real results from clients
H2 Find your next hire for a short task or long-term growth
H3 How it works
H3 MARKETPLACE
H3 BUSINESS PLUS
H3 ENTERPRISE
H4 Explore millions of pros
H4 Posting jobs is always free
H4 Get proposals and hire
H4 Pay when work is done
H4 Get insights into freelancer pricing
Baselink: /
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 9 external links on this page.
LinkAttributesAnchor text
https://www.upwork.com/Upwork home
https://www.upwork.com/nx/signup/Sign up
/ab/account-security/loginLog in
https://www.upwork.com/nx/signup/Text duplicate Sign up
/talent-marketplace/Post a job and hire a proTalent Marketplace
/talent-marketplace/Hire on Talent Marketplace
IMG-ALT Arrow Right
https://www.upwork.com/cat/dev-itDevelopment & IT
/cat/design-creativeDesign & Creative
/cat/sales-and-marketingSales & Marketing
/cat/writing-translationWriting & Translation
/cat/admin-customer-supportAdmin & Customer Support
/cat/finance-accountingFinance & Accounting
/cat/hr-trainingHR & Training
https://www.upwork.com/cat/legalLegal
/cat/engineering-architectureEngineering & Architecture
https://www.upwork.com/hire/Hire freelancers
https://www.upwork.com/services/Browse and buy projectsProject Catalog
https://www.upwork.com/services/Browse Project Catalog
IMG-ALT Arrow Right
/services/logo-designLogo Design
/services/articles-blog-postsArticles & Blog Posts
/services/wordpressWordPress
/services/social-media-managementSocial Media Management
/services/video-editingVideo Editing
/services/seoSEO
/consultations/Get advice from an industry expertConsultations
/consultations/Explore all categories
IMG-ALT Arrow Right
/nx/search/talent/?offer_consu...Web Programming
/nx/search/talent/?offer_consu...AI & Machine Learning
/nx/search/talent/?offer_consu...Marketing Strategy
/nx/search/talent/?offer_consu...Social Media Marketing
/nx/search/talent/?offer_consu...Website Builders & CMS
https://www.upwork.com/workWays to earnLearn why Upwork has the right opportunities for you.
/freelance-jobs/Find work for your skillsExplore the kind of work available in your field.
/work/promote/Win work with adsGet noticed by the right client.
/work/freelancerplusJoin Freelancer PlusAccess more Connects, get strategic insights on competitors, and try out the latest tools.
https://www.upwork.com/workWays to earn Learn why Upwork has the right opportunities for you.
/freelance-jobs/Find work for your skills Explore the kind of work available in your field.
/work/promote/Win work with ads Get noticed by the right client.
/work/freelancerplusJoin Freelancer Plus Access more Connects, get strategic insights on competitors, and try out the latest tools.
/success-storiesSuccess stories
/i/how-it-works/client/How to hire
https://www.upwork.com/reviews/Reviews
/i/how-it-works/freelancer/How to find work
/resources/how-to-hire-freelan...How to Hire Freelancers on Upwork
/resources/upwork-for-beginnersHow to Use Upwork as a Freelancer
/resources/growing-your-freela...Grow Your Freelance Business
https://www.upwork.com/resourcesMore resources
/success-storiesSuccess stories Discover how teams work strategically and grow together.
/i/how-it-works/client/How to hire Learn about the different ways to get work done.
https://www.upwork.com/reviews/Reviews See what it’s like to collaborate on Upwork.
/i/how-it-works/freelancer/How to find work Learn about how to grow your independent career.
/resources/how-to-hire-freelan...Text duplicate How to Hire Freelancers on Upwork
/resources/upwork-for-beginnersText duplicate How to Use Upwork as a Freelancer
/resources/growing-your-freela...Text duplicate Grow Your Freelance Business
https://www.upwork.com/resourcesText duplicate More resources
IMG-ALT Arrow Right
https://www.upwork.com/updates/Upwork UpdatesCheck out our latest products, partners, and enhancements.
https://www.upwork.com/blogBlogNews and stories from the world’s work marketplace.
https://www.upwork.com/researchResearch InstituteInsights and tools for business leaders navigating a new world of work.
/product-release-notesRelease notesOur latest product news, additions, and improvements.
https://www.upwork.com/updates/Upwork Updates Check out our latest products, partners, and enhancements.
https://www.upwork.com/blogBlog News and stories from the world’s work marketplace.
https://www.upwork.com/researchResearch Institute Insights and tools for business leaders navigating a new world of work.
/product-release-notesRelease notes Our latest product news, additions, and improvements.
/enterprise/EnterpriseEnterprise
/ab/account-security/loginLog in Log in
/nx/signup/?signupType=clientCreate a job
/services/consultations/Explore experts
https://www.upwork.com/Anchor View pricing
/nx/signup/?accountType=clientNew window Get started for free
/nx/signup/?midTier=1New window Text duplicate Get started for free
/enterprise/contact-usNew window Contact sales
/pricing/clientNew window Compare all plan features
/i/how-it-works/client/Text duplicate How to hire
/talent-marketplace/Talent Marketplace
https://www.upwork.com/services/Project Catalog
https://www.upwork.com/agenciesHire an agency
/enterprise/Enterprise
/business-plus/Business Plus
https://www.upwork.com/anyhire/Any Hire
/contract-to-hire/clientContract-to-hire
/direct-contracts/clDirect Contracts
https://www.upwork.com/hire/Hire worldwide
https://www.upwork.com/hire/us/Hire in the USA
/i/how-it-works/freelancer/Text duplicate How to find work
/direct-contractsText duplicate Direct Contracts
/freelance-jobs/Find freelance jobs worldwide
/freelance-jobs/united-states/Find freelance jobs in the USA
https://www.upwork.com/work/adsWin work with ads
/work/freelancerplusExclusive resources with Freelancer Plus
https://support.upwork.com/hc/...External Subdomain Help & support
/success-storiesText duplicate Success stories
https://www.upwork.com/reviewsUpwork reviews
https://www.upwork.com/resourcesResources
https://www.upwork.com/blogBlog
https://www.upwork.com/affiliatesAffiliate programme
https://www.upwork.com/toolsFree Business Tools
/product-release-notesRelease notes
https://www.upwork.com/aboutAbout us
https://www.upwork.com/about/teamLeadership
https://investors.upwork.com/External Subdomain Investor relations
https://www.upwork.com/careersCareers
/about/our-impactOur impact
https://www.upwork.com/pressPress
/about/contactContact us
https://www.upwork.com/partners/Partners
/trust-and-safety/security/Trust, safety & security
/documents/modern-slavery-stat...Modern slavery statement
https://www.facebook.com/upworkNew window External Subdomain Visit Upwork on Facebook
A-TITLE Visit Upwork on Facebook
https://www.linkedin.com/compa...New window External Subdomain Read Upwork company news on LinkedIn
A-TITLE Read Upwork company news on LinkedIn
https://twitter.com/UpworkNew window External Follow @Upwork on Twitter
A-TITLE Follow @Upwork on Twitter
https://www.youtube.com/channe...New window External Subdomain Watch Upwork videos on YouTube
A-TITLE Watch Upwork videos on YouTube
https://www.instagram.com/upwork/New window External Subdomain Follow Upwork on Instagram
A-TITLE Follow Upwork on Instagram
https://apps.apple.com/us/deve...New window External Subdomain Download Upwork app from iTunes
A-TITLE Download Upwork app from iTunes
https://play.google.com/store/...New window External Subdomain Download Upwork app from Google Play
A-TITLE Download Upwork app from Google Play
https://www.upwork.com/legalTerms of Service
https://www.upwork.com/legalPrivacy Policy
https://www.upwork.com/legalCA Notice at Collection
https://www.upwork.com/legalAccessibility

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.upwork.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.64 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is very large (766 kB).

HTTP Response Header

NameValue
dateFri, 25 Jul 2025 04:30:53 GMT
content-typetext/html; charset=utf-8
set-cookie116 Characters
varyAccept-Encoding
cache-controlno-store
server-timingapi;dur=220, app;dur=251
x-frame-optionshttps://feedback.usabilla.com/
strict-transport-securitymax-age=31536000; includeSubDomains; preload
vnd-eo-trace-id9648ecad295ab868-PDX
referrer-policyorigin-when-cross-origin
x-xss-protection1; mode=block
cf-cache-statusDYNAMIC
x-content-type-optionsnosniff
servercloudflare
cf-ray9648ecad295ab868-CDG
content-encodingbr
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 33,868 referring domains.
This page has 1,238,937 backlinks.
This page has backlinks from 22,489 different ip addresses.

Robots.txt

User-agent: *

# Sitemaps
Sitemap: https://www.upwork.com/sitemap.xml

# Directories
Disallow: /att/
Disallow: /att-old/
Disallow: /freelancers/public/api/
Disallow: /messages/
Disallow: /*/jobs/search*
Disallow: /search/profiles/*
Disallow: /catalog-images/*
Disallow: /ab/
Disallow: /nx/

# Files
Disallow: /j/view_opening_popup.php
Disallow: /leaving_odesk.php
Disallow: /leaving-odesk
Disallow: /leaving
Disallow: /nx/top-nav-ssi/visitor-gql-token

# Paths (clean URLs)
Disallow: /rss/
Disallow: /atom/
Disallow: /jobs/rss
Disallow: /jobs/atom
Disallow: /jobs/*?source=rss
Allow: /ab/account-security/reset-password
Allow: /ab/downloads
Allow: /ab/g/pub/wom/prx/
Allow: /ab/g/pub/wom/bnr/
Allow: /nx/signup/

# Exclude blog search
Disallow: /*/wp-content/cache/
Disallow: /*/trackback/
Disallow: /*/feed/
Disallow: /*/comments/
Disallow: /blog/?s=*
Disallow: /hiring/?s=*
Disallow: /hiring/?seo-skill-pages=*
Disallow: /press/?s=*
Disallow: /blog/ajax-api/
Disallow: /hiring/ajax-api/

Disallow: /nx/signup/?accountType
Disallow: /nx/signup/?clRedirectTo
Disallow: /nx/signup/?dest
Disallow: /nx/signup/?midTier
Disallow: /nx/signup/?portal
Disallow: /nx/signup/?redir
Disallow: /nx/signup/?signupType

Disallow: */login*?*
Disallow: */signup*?*
Disallow: /signup/contact-contractor/id/*
Disallow: /signup/view-profile/id/*
Disallow: /signup/please-verify*
Disallow: /offers/?job*
Disallow: /job/*/apply/$
Disallow: /b/signup/create-account/client_contact_freelancer
Disallow: /b/signup/create-account/freelancer_apply_job
Disallow: /freelance-jobs/fiction-writing/
Disallow: /ab/account-security/login?

Disallow: /api*

# Exclude referrals URLs
Disallow: /referrals*

# Exclude Job Search noindex URLs
Disallow: /o/jobs/browse/*?*client_hires=*
Disallow: /o/jobs/browse/*?*duration=*
Disallow: /o/jobs/browse/*?*workload=*
Disallow: /o/jobs/browse/*?*sort=*
Disallow: /o/jobs/browse/api/sands-suggestions*
Disallow: /o/jobs/job/*

# Exclude Vega Job Search URLs for now
Disallow: /r/

# Exclude Registration Success page
Disallow: /signup/registration-success*

# Exclude temporary Vega Job Details URLs
Disallow: /c/o/jobs/job/

# Exclude Vega Profiles Search new parameters
Disallow: /o/profiles/browse*?*exp=*
Disallow: /o/profiles/browse*?*loc=*
Disallow: /o/profiles/browse*?*rhrs=*
Disallow: /o/profiles/browse*?*rate=*
Disallow: /o/profiles/browse*?*tests=*
Disallow: /o/profiles/browse*?*tests_10=*
Disallow: /o/profiles/browse*?*last=*
Disallow: /o/profiles/browse*?*pt=*
Disallow: /o/profiles/browse*?*english=*
Disallow: /o/profiles/browse*?*lang=*
Disallow: /o/profiles/browse*?*local_hiring=*
Disallow: /o/profiles/browse*?*revenue=*
Disallow: /o/profiles/browse*?*user_pref=*
Disallow: /o/profiles/browse/api/freelancer-search-facet/

# Excluded agencies
Disallow: /o/companies/~0180c6b44423eeda59

# Nuxt testing app
Disallow: /ab/cat/*

# Block old static routes
Disallow: /i/js/*
Disallow: /i/css/*
Disallow: /i/images/*
Disallow: /i/wd/*
Disallow: /i/wdj/*
Disallow: /i/p/*
Disallow: /i/trends/*
Disallow: /i/wp-login.php
Disallow: /i/related_users/*
Disallow: /i/smr/*
Disallow: /i/img/*
Disallow: /l/cn/data-analysts-in-beijing/js/*
Disallow: /l/cn/data-analysts-in-beijing/css/*

Disallow: /jobs/
Disallow: /track/

# Block RSS/Atom feeds
Disallow: /ab/feed/

# Block UPI pages
Disallow: /upi/jslogger
Disallow: /upi/metrics/rum
Disallow: /upi/psmetrics

# Block Wayback Machine
User-agent: ia_archiver
Allow: /legal/
Disallow: /

User-agent: Linespider
Disallow: /

User-agent: PetalBot
Disallow: /

User-agent: proximic
Disallow: /

Search preview

www.upwork.com
Upwork | Hire Top Freelance Talent with Confidence
Upwork is the world’s largest human and AI-powered freelance marketplace to hire top talent—trusted by businesses and professionals worldwide.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
work86%Check
Freelance82%Check
Upwork76%Check
hire72%Check
freelance marketplace70%Check
Hire Top Freelance Talent69%Check
Free Business68%Check
Find work66%Check
work done65%Check
Win work64%Check

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