Unibet.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
97% 
Page quality
54% 
Page structure
45% 
Link structure
93% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.34 s
File size
285.30 kB
Words
151
Media files
3
Number of links
17 internal / 1 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Unibet UK - Sports betting, Casino, Bingo and Poker
The length of the page title is perfect. (468 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Unibet offers an outstanding betting experience. Enjoy online casino games and poker. Experience a wide range of betting bonuses!
The length of the meta description is perfect. (809 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.unibet.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Malta
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, maximum-scale=1.0, user-scalable=no viewport-fit=cover
keywordsunibet, betting, odds, poker, casino
descriptionUnibet offers an outstanding betting experience. Enjoy online casino games and poker. Experience a wide range of betting bonuses!
msvalidate.01C0007673EF0196D0FD342DDA4290A6A7
google-site-verificationc0y6bITNXZIh2ZgVQVBA9SB0TDHsg14K6d89j9fK91w
lobbynamewww.unibet.co.uk
contentId2.1772
msapplication-TileImage/kindred-cms-ufe/1.13.52/static/unibet/css/images/touch-icons/tile-144.png
msapplication-TileColor#298027
theme-color#147B45
apple-mobile-web-app-status-bar-styleblack-translucent
langen
twitter:account_id143820595
fb:pages284518608330483
Cache-Controlno-store
Pragmano-cache
ExpiresEmpty
charsetutf-8

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Page quality

Content
(Critically important)
There are only 151 words on this page. Use at least 250 words to provide useful information.
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
Only 2 paragraph/s was/were found on this page.
The average number of words per sentence of 6.67 words is low.
24.5% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1, maximum-scale=1.0, user-scalable=no viewport-fit=cover" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...standard/file/Unibet new logo large1.svgBrand Logo

Page structure

H1 heading
(Critically important)
Sportsbook, Casino, Poker - Unibet UK
Too many H1 headings
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Sportsbook, Casino, Poker - Unibet UK
H1 Empty heading
H2 SPORTS WELCOME OFFER? You're On.
H2 CASINO WELCOME OFFER? You're On.
H4 Empty heading
H4 Empty heading
Some anchor texts are used more than once.
2 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 1 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.unibetcommunity.com/New window External Subdomain Unibet Community
/general-info/info/about-usAbout Unibet
/general-info/whentostopSafer Gambling
/general-info/fair-gambling-po...Fair Gambling Policy
https://www.unibet.co.uk/IMG-ALT Brand Logo
https://www.unibet.co.uk/bettingSports
A-TITLE Sports
https://www.unibet.co.uk/racingRacing
A-TITLE Racing
https://www.unibet.co.uk/casinoCasino
A-TITLE Casino
/livecasinoLive Casino
A-TITLE Live Casino
https://www.unibet.co.uk/bingoBingo
A-TITLE Bingo
https://www.unibet.co.uk/pokerPoker
A-TITLE Poker
https://www.unibet.co.uk/blogBlog
A-TITLE Blog
https://www.unibet.co.uk/appsApps
A-TITLE Apps
/promotionsPromotions
A-TITLE Promotions
/promotions/sportsbook-promoti...Link
/promotions/sportsbook-promoti...No Text
/promotions/welcome-to-bettingText duplicate Link
/promotions/welcome-to-bettingNo Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.unibet.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.34 seconds.
The file size of the HTML document is fine (285 kB).

HTTP Response Header

NameValue
dateFri, 23 May 2025 03:49:32 GMT
content-typetext/html;charset=utf-8
set-cookie159 Characters
x-request-idf36757f785dadee1c2e1fbb8e0a1fcf2
x-ua-compatibleIE=Edge,chrome=1,requiresActiveX=true
cache-controlpublic, max-age=0, s-maxage=60
expiresFri, 23 May 2025 03:50:32 GMT
varyaccept-encoding
content-encodinggzip
serverkindred-loadbalancer
strict-transport-securitymax-age=63072000; includeSubDomains; preload
cross-origin-opener-policysame-origin-allow-popups
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
content-security-policydefault-src 'unsafe-inline' 'unsafe-eval' http: https: data: wss: blob: jockey: unibetpro: *;
x-browser-classM
x-os-classM
x-ooops-debug/500-pages/www.unibet.co.uk/index.html
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 867 referring domains.
This page has 27,348 backlinks.
This page has backlinks from 766 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

Sitemap: https://www.unibet.co.uk/sitemap.xml

User-agent: *
Disallow: /kwp-bundle-store*

User-agent: ia_archiver
Disallow: /

Similar sites

Search preview

www.unibet.co.uk
Unibet UK - Sports betting, Casino, Bingo and Poker
Unibet offers an outstanding betting experience. Enjoy online casino games and poker. Experience a wide range of betting bonuses!

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Unibet87%Check
Unibet UK81%Check
Casino77%Check
Poker72%Check
Sports66%Check
Casino Bonus63%Check
Casino Games63%Check
casino welcome60%Check
Live Casino58%Check
OFFER54%Check
Show more keywords and terms

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