Umb.edu - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
95% 
Page structure
91% 
Link structure
35% 
Server
86% 
External factors
100% 
SEO Score
Response time
1.09 s
File size
69.40 kB
Words
1063
Media files
34
Number of links
146 internal / 29 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - UMass Boston
The length of the page title is perfect. (202 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The most diverse college campus in New England, and the 3rd most diverse in the US. 200+ programs offered. A university for the times.
The length of the meta description is perfect. (841 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
authorUMass Boston
generatorTerminalfour
viewportwidth=device-width, initial-scale=1, minimum-scale=1
descriptionThe most diverse college campus in New England, and the 3rd most diverse in the US. 200+ programs offered. A university for the times.
lo:sample2
Page-TypeWebsite
urlLength1to10
msvalidate.01557471B6D40A887611E745BFDCA536BE
langen
twitter:cardsummary_large_image
twitter:site@umassboston
twitter:creator@umassboston
fb:app_id12345678910
og:titleUMass Boston
og:descriptionThe most diverse college campus in New England, and the 3rd most diverse in the US. 100+ undergraduate programs offered. Explore your options and become a Beacon.
og:imagehttps://www.umb.edu/media/umassboston/content-assets/images/UMass_6-21-22-83.jpg
og:typewebsite
cache-controlno-cache
x-ua-compatibleie=edge
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 1063 words. That's ok.
27% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
13 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.1 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1, minimum-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 21 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...site-assets/images/new-umb-logo-blue.svgnew-umb-logo-blue.svg
...site-assets/images/new-umb-logo-blue.svgnew-umb-logo-blue.svg
...tudents-stones-UMB-8-16-9520-900x600.jpgstudents talk sitting on stones at UMass Boston.
...iecegroupshots2023-08591-900x9000-79.jpgThree UMass Boston students, a woman and two men, smiling
...Boston-StephenNorregaard-519_900x900.jpgA student smiles while working in an audio production booth wearing a bright red jacket.
...rley-UMass-Boston-sn_366_900x900-min.jpgHarley smiles standing in Uhall lobby.
...jali-UMass-Boston-sn_117_900x900-min.jpgAnjali in nursing scrubs stands in nursing lab.
...efan-UMass-Boston-SN-127_900x900-min.jpgStefan sits in the cafeteria looking thoughtfully at camera.
...eden-UMass-Boston-sn_146_900x900-min.jpgEden wearing cooking uniform stands in Campus Center kitchen.
...-jai-UMass-Boston-sn_506_900x900-min.jpgMya-Jai holds flute smiling in the auditorium.
...erie-UMass-Boston-sn_360_900x900-min.jpgValerie stands in lobby of Uhall.
...-Boston-StephenNorregaard-2-800x1100.jpgInternational flags on railings in campus center view from balcony.
...b_2024.8.15WetLabsISC-77_900x900-min.jpgresearchers working in the wet labs at UMass Boston's Integrated Science Complex
...l-stairs-UMass-Boston-sn_209_900x900.jpgStudent poses in front of ISC railing.
...nalstudents-UMB20140124-0994_900x900.jpgInternational student stands in front of flags on balcony in Campus Center.
...st-diverse-2024.5.4POWWOW-20-900x900.jpg2 attend the Pow Wow on Campus Center lawn.
...MASSBOSTONGraduateCommencement-1825-.jpg2 sit outside at commencement in caps & gowns, 1 holds up diploma.
...n-cafeteria-stefan-crop2_132_900x900.jpgStefan sits in wheelchair talks with two students in cafeteria.
...s-2025/Karen-Johannesson-900x600-(1).jpgUMass Boston Professor to Give Pardee Symposium Keynote Address at Geological Society of America Meeting
...-uploads/news-2025/Werner-Kunz-award.jpgUMass Boston Professor’s Award-Winning Research Reveals Why Humans and AI Should Team Up to Win Over Customers
...-2025/UMass-Boston-aerial-from-water.jpgUMass Boston Launches Rooted & Rising Campaign to Expand Opportunity, Advance Research and Strengthen University’s Future
...ton-stefan-red-sox-favorite-1200x800.jpgSitting in his wheelchair on the field at Fenway park, Stefan wears a Red Sox employee shirt.
...ostonimagesforWebsite-08173-1200x800.jpgParamount Theater, theater district Boston.
...-public-gardens-09_21_18_13-1200x800.jpg4 students in UMB apparel walk in the Boston Public Gardens past the gates.
...ostonimagesforWebsite-08372-1200x800.jpgChinatown Gate Boston.
...BostonimagesforWebsite-0173-1200x800.jpgBreathe Life Mural Rob-ProBlak-Gibbs-2017, Roxbury.
...nhmi-SandwichPhoto-JessieLi-1200x800.jpgStudent holds a banh mi sandwich in front of a shop in Dorchester.
...ostonimagesforWebsite-08042-1200x800.jpgFreedom trail viewed from street level, feet on sidewalk.
...ton-common-UMB20120405-0621-1200x800.jpgTwo women in wool coats on Boston Common.
...n-Colleges-NationalUniversities-2027.pngUS News Badge Education Colleges National Universities 2027
...ges-NationalUniversities-Public-2027.pngUS News Badge Education Colleges National Universities Public 2027
...ucation-Colleges-SocialMobility-2027.pngUS News Badge Education Colleges Social Mobility 2027
...ing-assets/umb-logo-white-249x139-tm.svgUMass Boston logo in white with trademark
Video URLWidthHeight
...ets/video-files/UMB-Homepage-Loop-V2.mp4

Page structure

H1 heading
(Critically important)
UMass Boston
The H1 heading is too short (12 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 UMass Boston
H2 Fall Open House
H2 Find Your Passion, Launch Your Future
H2 Find Your Passion, Launch Your Future Duplicate text
H2 A Campus that Reflects Our Diverse World
H2 By the Numbers
H2 Boston Connection
H3 News at UMass Boston
H3 Next Steps
H4 UMass Boston Professor to Give Pardee Symposium Keynote Address at Geological Society of America Meeting
H4 UMass Boston Professor’s Award-Winning Research Reveals Why Humans and AI Should Team Up to Win Over Customers
H4 UMass Boston Launches Rooted & Rising Campaign to Expand Opportunity, Advance Research and Strengthen University’s Future
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are too many external links (29) on this page.
LinkAttributesAnchor text
https://o7907ibcib.execute-api...Nofollow External Subdomain honeypot link
https://www.umb.edu/Anchor Skip to Main Navigation
https://www.umb.edu/Anchor Skip to Search
https://www.umb.edu/Anchor Skip to Main Content
https://www.umb.edu/Anchor Skip to Footer Links
https://www.umb.edu/UMass
IMG-ALT new-umb-logo-blue.svg
/admissions/request-info/Request Info
/admissions/visit/Visit
/admissions/apply/Apply
https://www.givecampus.com/cam...External Subdomain Give
https://www.umb.edu/admissions/Admissions Overview
/admissions/visit/Visit UMass Boston
/financial-aid/Financial Aid
/admissions/first-year-students/First-Year Students
/admissions/transfer-students/Transfer Students
/admissions/graduate-students/Graduate Students
/admissions/international-stud...International Students
/admissions/veterans/Veterans
https://www.umb.edu/academics/Academics Overview
/academics/program-finder/Majors & Programs
https://online.umb.edu/External Subdomain Online & Continuing Education
/academics/colleges-schools/Colleges & Schools
/academics/advising/Advising
/registrar/academic-calendar/Academic Calendar
https://www.umb.edu/library/Healey Library
/academics/global-programs/Global Programs
/academics/study-abroad/Study Abroad
/academics/fellowships/Fellowships
https://www.umb.edu/campus-life/Campus Life Overview
/campus-life/clubs-activities/Student Groups & Activities
/campus-life/housing-dining/Housing & Dining
/campus-life/health-wellness/Health & Wellness
/campus-life/inclusion-belonging/Inclusion & Belonging
/campus-life/safety-security/Safety & Security
https://www.umb.edu/orientation/Orientation & New Students
https://www.umb.edu/events/Events & Calendars
https://www.umb.edu/research/Research Overview
/research/r1-research-classifi...R1 Research Classification
/research/innovation/Innovation & Entrepreneurship
/research/centers-institutes/Centers & Institutes
/core-facilities/Core Facilities
/research/research-sponsored-p...Research & Sponsored Programs
/research/grand-scholarly-chal...Grand Scholarly Challenges
/research/collaborate/Collaborate
https://www.umb.edu/about/About Overview
https://www.umb.edu/news/News
/about/leadership-administration/Leadership & Administration
/about/mission/Mission & Vision
/about/facts--figures/Facts & Figures
/about/accreditation--rankings/Accreditation & Rankings
/about/history-of-umass-boston/History of UMass Boston
/about/student-consumer-inform...Student Consumer Information
https://hr.umb.edu/External Subdomain Human Resources
https://www.umb.edu/athletics/Athletics Overview
/athletics/recreation/Recreation at UMass Boston
/campus-life/current-students/Current Students
/admissions/parents/Parents & Families
/faculty-staff/Faculty & Staff
https://www.alumni.umb.edu/s/1...External Subdomain Alumni
https://www.umb.edu/Text duplicate UMass
IMG-ALT new-umb-logo-blue.svg
/admissions/request-info/Text duplicate Request Info
/admissions/visit/Text duplicate Visit
/admissions/apply/Text duplicate Apply
https://www.umb.edu/admissions/Text duplicate Admissions Overview
/admissions/visit/Text duplicate Visit UMass Boston
/financial-aid/Text duplicate Financial Aid
/admissions/first-year-students/Text duplicate First-Year Students
/admissions/transfer-students/Text duplicate Transfer Students
/admissions/graduate-students/Text duplicate Graduate Students
/admissions/international-stud...Text duplicate International Students
/admissions/veterans/Text duplicate Veterans
https://www.umb.edu/academics/Text duplicate Academics Overview
/academics/program-finder/Text duplicate Majors & Programs
https://online.umb.edu/External Subdomain Text duplicate Online & Continuing Education
/academics/colleges-schools/Text duplicate Colleges & Schools
/academics/advising/Text duplicate Advising
/registrar/academic-calendar/Text duplicate Academic Calendar
https://www.umb.edu/library/Text duplicate Healey Library
/academics/global-programs/Text duplicate Global Programs
/academics/study-abroad/Text duplicate Study Abroad
/academics/fellowships/Text duplicate Fellowships
https://www.umb.edu/campus-life/Text duplicate Campus Life Overview
/campus-life/clubs-activities/Text duplicate Student Groups & Activities
/campus-life/housing-dining/Text duplicate Housing & Dining
/campus-life/health-wellness/Text duplicate Health & Wellness
/campus-life/inclusion-belonging/Text duplicate Inclusion & Belonging
/campus-life/safety-security/Text duplicate Safety & Security
https://www.umb.edu/orientation/Text duplicate Orientation & New Students
https://www.umb.edu/events/Text duplicate Events & Calendars
https://www.umb.edu/research/Text duplicate Research Overview
/research/r1-research-classifi...Text duplicate R1 Research Classification
/research/innovation/Text duplicate Innovation & Entrepreneurship
/research/centers-institutes/Text duplicate Centers & Institutes
/core-facilities/Text duplicate Core Facilities
/research/research-sponsored-p...Text duplicate Research & Sponsored Programs
/research/grand-scholarly-chal...Text duplicate Grand Scholarly Challenges
/research/collaborate/Text duplicate Collaborate
https://www.umb.edu/about/Text duplicate About Overview
https://www.umb.edu/news/Text duplicate News
/about/leadership-administration/Text duplicate Leadership & Administration
/about/mission/Text duplicate Mission & Vision
/about/facts--figures/Text duplicate Facts & Figures
/about/accreditation--rankings/Text duplicate Accreditation & Rankings
/about/history-of-umass-boston/Text duplicate History of UMass Boston
/about/student-consumer-inform...Text duplicate Student Consumer Information
https://hr.umb.edu/External Subdomain Text duplicate Human Resources
https://www.umb.edu/athletics/Text duplicate Athletics Overview
/athletics/recreation/Text duplicate Recreation at UMass Boston
/campus-life/current-students/Text duplicate Current Students
/admissions/parents/Text duplicate Parents & Families
/faculty-staff/Text duplicate Faculty & Staff
https://www.alumni.umb.edu/s/1...External Subdomain Text duplicate Alumni
/campus-life/current-students/Text duplicate Current Students
/admissions/parents/Text duplicate Parents & Families
/faculty-staff/Text duplicate Faculty & Staff
https://www.alumni.umb.edu/s/1...External Subdomain Text duplicate Alumni
/admissions/request-info/Text duplicate Request Info
/admissions/visit/Text duplicate Visit
/admissions/apply/Text duplicate Apply
https://www.givecampus.com/cam...External Subdomain Text duplicate Give
/campus-life/current-students/Text duplicate Current Students
/admissions/parents/Text duplicate Parents & Families
/faculty-staff/Text duplicate Faculty & Staff
https://www.alumni.umb.edu/s/1...External Subdomain Text duplicate Alumni
/admissions/request-info/Text duplicate Request Info
/admissions/visit/Text duplicate Visit
/admissions/apply/Text duplicate Apply
https://www.givecampus.com/cam...External Subdomain Text duplicate Give
https://www.umb.edu/Anchor Explore
https://go.umb.edu/portal/open...External Subdomain RSVP for Open House
/academics/program-finder?cour...Majors & Minors
/academics/program-finder/?cou...Graduate Programs
https://online.umb.edu/External Subdomain Online Programs
https://www.youtube.com/watch?...External Subdomain Open Video Modal
https://www.youtube.com/watch?...External Subdomain Play Video
https://www.youtube.com/watch?...External Subdomain Text duplicate Play Video
https://www.youtube.com/watch?...External Subdomain Text duplicate Play Video
https://www.youtube.com/watch?...External Subdomain Text duplicate Play Video
https://www.youtube.com/watch?...External Subdomain Text duplicate Play Video
https://www.youtube.com/watch?...External Subdomain Text duplicate Play Video
https://www.umb.edu/news/Explore All News
/news/recent-news/umass-boston...UMass Boston Professor to Give Pardee Symposium Keynote Address at Geological Society of America Meeting
/news/recent-news/why-humans-a...UMass Boston Professor’s Award-Winning Research Reveals Why Humans and AI Should Team Up to Win Over Customers
/news/recent-news/umass-boston...UMass Boston Launches Rooted & Rising Campaign to Expand Opportunity, Advance Research and Strengthen University’s Future
/media/umassboston/content-ass...UMass Boston student Stefan G. volunteers at Fenway Park
IMG-ALT Sitting in his wheelchair on the field at Fenway park, Stefan wears a Red Sox employee shirt.
/media/umassboston/content-ass...Boston's Theater District includes more than a dozen historic venues where you can see everything from modern dance to Broadway shows
IMG-ALT Paramount Theater, theater district Boston.
/media/umassboston/content-ass...Boston's Public Garden, established 1837, was the first public botanical garden in America
IMG-ALT 4 students in UMB apparel walk in the Boston Public Gardens past the gates.
/media/umassboston/content-ass...Boston's Chinatown is the epicenter of Asian-American culture in New England
IMG-ALT Chinatown Gate Boston.
/media/umassboston/content-ass..."Breathe Life" mural by Rob 'ProBlak' Gibbs in Boston's historically Black Roxbury neighborhood
IMG-ALT Breathe Life Mural Rob-ProBlak-Gibbs-2017, Roxbury.
/media/Boston-banhmi-SandwichP...Grabbing a bánh mì sandwich in Boston's Dorchester neighborhood, a hot spot for Vietnamese food and culture
IMG-ALT Student holds a banh mi sandwich in front of a shop in Dorchester.
/media/umassboston/content-ass...Boston's Freedom Trail and Black Heritage Trail connect dozens of sites significant to the history of the United States
IMG-ALT Freedom trail viewed from street level, feet on sidewalk.
/media/umassboston/content-ass...Enjoying a fall day on Boston Common, established 1634, the oldest city park in the United States
IMG-ALT Two women in wool coats on Boston Common.
/admissions/request-info/Text duplicate Request Info
/admissions/visit/Visit Campus
/admissions/apply/Start Your Application
https://www.umb.edu/Text duplicate UMass
IMG-ALT UMass Boston logo in white with trademark
https://www.umb.edu/contact/Contact UMass Boston
https://www.umb.edu/directory/Directory
https://hr.umb.edu/External Subdomain Employment
https://www.umb.edu/crtix/Civil Rights & Title IX
https://www.umb.edu/map/Campus Map
/campus-life/safety-security/Text duplicate Safety & Security
/transportation/Transportation
/it/digital-accessibility/Digital Accessibility
/marketing/website/Website Requests
https://www.umb.edu/Anchor Back To Top
https://www.instagram.com/umas...External Subdomain Instagram
https://www.facebook.com/umass...External Subdomain Facebook
https://www.linkedin.com/schoo...External Subdomain LinkedIn
https://www.tiktok.com/@umassb...External Subdomain TikTok
https://www.youtube.com/user/u...External Subdomain YouTube
https://umassbostonedu-cms01-p...External Subdomain Anchor ©
https://www.massachusetts.edu/External Subdomain UMass System
/accessibility-statement/Accessibility Statement
/privacy-terms/Privacy & Terms

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.umb.edu/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.09 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (69 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
content-length15816
dateMon, 12 Oct 2026 10:56:49 GMT
expiresMon, 12 Oct 2026 11:01:49 GMT
set-cookie178 Characters
serverApache
x-frame-optionsSAMEORIGIN
content-encodinggzip
cache-controlmax-age=300
varyAccept-Encoding
x-cacheMiss from cloudfront
via1.1 f5991afb09944a33e3f4ff8b890fa0a2.cloudfront.net (CloudFront)
x-amz-cf-popFRA60-P13
x-amz-cf-id4bdHOmFNthNCdk4WwbuW3N4gc-O8lNeARAruRKN4pjqS9bG_s119rg==
x-xss-protection1; mode=block
referrer-policystrict-origin-when-cross-origin
x-content-type-optionsnosniff
strict-transport-securitymax-age=31536000
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,485 referring domains.
This page has 24,931 backlinks.
This page has backlinks from 1,032 different ip addresses.

Robots.txt

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Disallow: /site-assets/images/
Disallow: /site-assets/google-search-scripts/
Disallow: /scripts/
Disallow: /site-assets/internal/
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