Umarcomm.umn.edu - SEO Checker

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Overview of the SEO Check
Meta information
75% 
Page quality
76% 
Page structure
95% 
Link structure
81% 
Server
84% 
External factors
3% 
SEO Score
Response time
0.73 s
File size
48.60 kB
Words
363
Media files
5
Number of links
41 internal / 29 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
University Marketing Communications, University of Minnesota Twin Cities
The page title should be shorter than 580 pixels. It is 662 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
We shine a light on the driven.
The meta description is too short. (186 pixels out of 1000 max pixel length) Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://umarcomm.umn.edu/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionWe shine a light on the driven.
google-site-verificationP3ApD7qRcrs949LZZ5W8qmGSuNAcndWSSrMpj8kAFjg
GeneratorDrupal 11 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
format-detectiontelephone=no
langen
twitter:cardsummary_large_image
twitter:titleHomepage
twitter:descriptionWe shine a light on the driven.
twitter:imagehttps://umarcomm.umn.edu/sites/university-relations.umn.edu/files/2022-06/150618_Morrill_7700_12x18%20%281%29.jpg
twitter:image:altexterior of Morrill Hall in summer
og:site_nameUniversity Marketing Communications
og:urlhttps://umarcomm.umn.edu/homepage
og:titleHomepage
og:descriptionWe shine a light on the driven.
og:imagehttps://umarcomm.umn.edu/sites/university-relations.umn.edu/files/2022-06/150618_Morrill_7700_12x18%20%281%29.jpg
og:image:urlhttps://umarcomm.umn.edu/sites/university-relations.umn.edu/files/2022-06/150618_Morrill_7700_12x18%20%281%29.jpg
og:image:secure_urlhttps://umarcomm.umn.edu/sites/university-relations.umn.edu/files/2022-06/150618_Morrill_7700_12x18%20%281%29.jpg
og:image:typeimage/jpeg
og:image:width1200
og:image:height800
og:image:altexterior of Morrill Hall in summer
charsetutf-8

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Page quality

Content
(Critically important)
There are only 363 words on this page. Good pages should have about 800 words of useful content.
34.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 7 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...omm.umn.edu/files/2022-03/Mktg:Brand.pngdetail of people's hands as they collaborate around a conference table
...es/umarcomm.umn.edu/files/2022-03/PR.pngdetail of two people working together on a laptop
...comm.umn.edu/files/2022-03/InterComm.pngpost-it notes on conference room with people working in background
...4-11/HealthierCampaign-email-v1-edit.jpgHealthier. Here, There, and Everywhere.
Video URLWidthHeight
...mm.umn.edu/files/2022-06/MH WEB HERO.mp4

Page structure

H1 heading
(Critically important)
University Marketing Communications
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 University Marketing Communications
H2 We shine a light on the driven.
H2 Marketing and Branding
H2 Public Relations
H2 Internal Communications
H2 Healthier. Here, There, and Everywhere.
H2 Communication Blog
H2 University Marketing Communications Duplicate text
H2 For Students, Faculty, and Staff
H3 Connect with us
H3 Resources
H3 Subscriptions
H3 System Campuses
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (29) on this page.

Found links on this page

LinkAttributesAnchor text
https://umarcomm.umn.edu/Anchor Skip to main content
https://system.umn.edu/External Subdomain Go to the University of Minnesota System home page
https://crk.umn.edu/External Subdomain Crookston
https://d.umn.edu/External Subdomain Duluth
https://morris.umn.edu/External Subdomain Morris
https://r.umn.edu/External Subdomain Rochester
https://twin-cities.umn.edu/External Subdomain Twin Cities
https://onestop.umn.edu/External Subdomain One Stop
http://www.myu.umn.edu/External Subdomain MyU
https://umarcomm.umn.edu/University Marketing Communications
https://umarcomm.umn.edu/Anchor Menu
https://umarcomm.umn.edu/aboutAbout
/about/our-teamOur Team
/about/marcom-leadsMarcom Leads
/about/contactContact
https://umarcomm.umn.edu/brandBrand
/communication-resourcesCommunication Resources
/resourcesResources
https://umarcomm.umn.edu/blogBlog
/communication-resources/newsl...Newsletters
/communication-resources/commu...Communities of Practice
/what-we-doWhat We Do
/what-we-do/internal-communica...Internal Communications
/what-we-do/marketing-and-bran...Marketing and Branding
/what-we-do/public-relationsPublic Relations
/node/1241Text duplicate Marketing and Branding
/node/1231Text duplicate Public Relations
/node/1236Text duplicate Internal Communications
https://system.umn.edu/healthierExternal Subdomain Healthier. Here, There, and Everywhere.
https://umarcomm.umn.edu/blogView the Blog
https://www.facebook.com/UofMNExternal Subdomain Link to U of M's Facebook page
https://www.instagram.com/umnt...External Subdomain Link to U of M's Instagram page
https://www.linkedin.com/compa...External Subdomain Link to U of M's LinkedIn page
https://www.tiktok.com/@umntwi...External Subdomain Link to U of M's Tiktok account
https://twitter.com/umnewsExternal Link to U of M's Twitter page
https://www.youtube.com/user/U...External Subdomain Link to U of M's Youtube page
https://www.threads.net/@umntw...New window External Subdomain Link to U of M's Threads Account
/node/1566Colors and Type
https://umarcomm.umn.edu/node/146Logo Download
https://university-relations.u...External Subdomain Provide website feedback
/form/subscribe-to-blogCommunication Blog
/cdn-cgi/l/email-protectionDriven for Greater MN
/form/subscribe-to-mprideMPride
/cdn-cgi/l/email-protectionGood News, This Week
https://system.umn.edu/External Subdomain System Website
https://crk.umn.edu/External Subdomain Text duplicate Crookston
https://www.d.umn.edu/External Subdomain Text duplicate Duluth
https://morris.umn.edu/External Subdomain Text duplicate Morris
https://r.umn.edu/External Subdomain Text duplicate Rochester
https://twin-cities.umn.edu/External Subdomain Text duplicate Twin Cities
https://research.umn.edu/ethic...New window External Subdomain Research ethics at the University of Minnesota
https://onestop.umn.edu/External Subdomain Text duplicate One Stop
https://www.myu.umn.edu/External Subdomain Text duplicate MyU
https://system.umn.edu/External Subdomain University of Minnesota
https://privacy.umn.edu/External Subdomain Privacy Statement
https://z.umn.edu/report-acces...External Subdomain Report Web Accessibility Issues
https://umarcomm.umn.edu/aboutText duplicate About
/about/our-teamText duplicate Our Team
/about/marcom-leadsText duplicate Marcom Leads
/about/contactText duplicate Contact
https://umarcomm.umn.edu/brandText duplicate Brand
/communication-resourcesText duplicate Communication Resources
/resourcesText duplicate Resources
https://umarcomm.umn.edu/blogText duplicate Blog
/communication-resources/newsl...Text duplicate Newsletters
/communication-resources/commu...Text duplicate Communities of Practice
/what-we-doText duplicate What We Do
/what-we-do/internal-communica...Text duplicate Internal Communications
/what-we-do/marketing-and-bran...Text duplicate Marketing and Branding
/what-we-do/public-relationsText duplicate Public Relations

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://umarcomm.umn.edu/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.73 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (49 kB).

HTTP Response Header

NameValue
dateWed, 21 Oct 2026 16:34:19 GMT
content-typetext/html; charset=utf-8
servercloudflare
cache-controlmax-age=2764800, public
x-drupal-dynamic-cacheMISS
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
varyCookie,Accept-Encoding
x-generatorDrupal 11 (https://www.drupal.org)
x-drupal-cacheMISS
last-modifiedWed, 14 Oct 2026 13:52:52 GMT
strict-transport-securitymax-age=31536000
x-request-idv-8cc993d4-c7d6-11f1-9695-03d83d532c9d
x-ah-environmentprod
viavarnish
x-cacheHIT
x-cache-hits24
set-cookie312 Characters
cf-cache-statusREVALIDATED
content-encodinggzip
cf-raya4e1ab4738db009e-CDG
statuscode200
http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 1 referring domains.
This page only has 1 backlinks.
This page only has few backlinks from 1 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips/
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips/
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password/
Disallow: /index.php/user/register/
Disallow: /index.php/user/login/
Disallow: /index.php/user/logout/

# Social Media
User-agent: Twitterbot
Disallow: *
Allow: /images
Allow: /archives# disallow query strings
User-agent: *
Disallow: /*?*

Similar sites

Search preview

umarcomm.umn.edu
University Marketing Communications, University of Minnesota Twin C...
We shine a light on the driven.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
University70%Check
Marketing70%Check
Communications70%Check
Marketing Communications70%Check
University Marketing Communications70%Check
Internal Communications58%Check
driven55%Check
shine55%Check
light55%Check
Marcom52%Check
Show more keywords and terms

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