Tourism.australia.com - SEO Checker

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Overview of the SEO Check
Meta information
90% 
Page quality
53% 
Page structure
50% 
Link structure
91% 
Server
93% 
External factors
100% 
SEO Score
Response time
0.54 s
File size
51.00 kB
Words
552
Media files
20
Number of links
27 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Official Tourism Australia Corporate Website
The length of the page title is perfect. (393 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Explore Tourism Australia's corporate website which provides news and resources for tourism businesses and international media.
The length of the meta description is perfect. (800 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.tourism.australia.com/en
There is more than one canonical link on this page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Germany
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0, maximum-scale=2.0, user-scalable=yes
apple-mobile-web-app-capableyes
templatehomepage
descriptionExplore Tourism Australia's corporate website which provides news and resources for tourism businesses and international media.
titleOfficial Tourism Australia Corporate Website
DC.CreatorTourism Australia
DC.TitleOfficial Tourism Australia Corporate Website
DC.DescriptionExplore Tourism Australia's corporate website which provides news and resources for tourism businesses and international media.
DC.Date2025-06-10
DC.Typetext
iden
category-id|| Tourism Australia
keywords|| Tourism Australia
langen
og:descriptionExplore Tourism Australia's corporate website which provides news and resources for tourism businesses and international media.
og:titleOfficial Tourism Australia Corporate Website
og:typewebsite
og:site_nametourism.australia.com
og:urlhttps://www.tourism.australia.com/en
og:imagehttps://www.tourism.australia.com/content/dam/dropboxes/brandon-tate/Banner%20Promotion%20cropped.jpg
content-typetext/html; charset=UTF-8
X-UA-CompatibleIE=edge

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
There are 2 text duplicates on this page:
  • Duplicate: *Disclaimer: The information on this website is presented in good fait...
The average number of words per sentence of 31.18 words is high.
This page contains 552 words. That's ok.
36.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0, maximum-scale=2.0, user-scalable=yes" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: *disclaimer:
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...s/images/navigation/v3/dt-icon-close.svgClose navigation menu
.../images/navigation/v3/dt-icon-search.svgConduct search
...s/navigation/v3/dt-icon-search-clear.svgclear search
...es/navigation/v3/dt-icon-search-menu.svgSearch the site
...s/navigation/v3/dt-icon-chevron-left.svgBack to main menu
...s/images/navigation/v3/dt-icon-close.svgClose navigation menu
...libs/resources/images/header/v3/logo.svgAustraliaAustralia
...resources/images/header/icon-contact.svgcontact-icon
.../images/navigation/v3/dt-icon-search.svgSearch the site
.../images/navigation/v3/dt-icon-search.svgConduct search
...s/images/hyperlink-groups/icon-right.svgAbout us
...s/images/hyperlink-groups/icon-right.svgInsights
...s/images/hyperlink-groups/icon-right.svgResources
...s/images/hyperlink-groups/icon-right.svgLatest news
...s/images/hyperlink-groups/icon-right.svgEvents
...s/images/hyperlink-groups/icon-right.svgContact us
...entlibs/resources/images/footer/logo.svgTourism Australia logoTourism Australia logo
...s/images/Indigenous/naturalBeauty-01.pngIndigenous symbol - Natural Beauty
...ormation-publication-scheme-ips-logo.pngInformation Publication Scheme logo

Page structure

H1 heading
(Critically important)
Welcome to Tourism Australia’s corporate site
The H1 heading contains the words Welcome to! Use important keywords instead.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Welcome to Tourism Australia’s corporate site
H3 Subscribe to our news
H3 This website uses cookies
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 13 external links on this page.

Found links on this page

LinkAttributesAnchor text
/enIMG-ALT Australia
/en/about.htmlAbout
/en/insights.htmlInsights
/en/resources.htmlResources
/en/news-and-events.htmlNews and events
/en/contact-us.htmlIMG-ALT contact-icon
/en/about.htmlText duplicate About
/en/insights.htmlText duplicate Insights
/en/resources.htmlText duplicate Resources
/en/news-and-events.htmlText duplicate News and events
/en/about.htmlAbout us Get to know Tourism Australia: Our mission, values and dedication to showcasing Australia’s incredible beauty and diversity. Learn more
IMG-ALT About us
/en/insights.htmlInsights Dive into the pulse of Australia’s tourism insights - explore trends, research and data. Learn more
IMG-ALT Insights
/en/resources.htmlResources Explore a treasure trove of resources: Reports, tools, publications and more. Learn more
IMG-ALT Resources
/en/news-and-events.htmlLatest news Stay in the loop with all things Australian tourism. Check out the freshest updates and stories. Learn more
IMG-ALT Latest news
/en/news-and-events.htmlEvents Discover when key industry events are coming up and how you can register to attend. Learn more
IMG-ALT Events
/en/contact-us.htmlContact us Contact us for more information about marketing, partnerships, working with Tourism Australia or industry advice. Learn more
IMG-ALT Contact us
/en/news-and-events/newsletter...Subdomain Subscribe now
/en/about/industry-sectors/abo...Trivial anchor text
Read more
https://www.linkedin.com/compa...New window External Subdomain LinkedIn
https://twitter.com/tourismausNew window External Twitter
https://tourism-australia.zend...External Subdomain Help
/en/contact-us.htmlContact us
/en/about/careers/working-at-t...Careers
/en/news-and-events/newsletter...Subscribe to news
/en/sitemap.htmlSitemap
/en/privacy-policy.htmlPrivacy Policy
/en/terms-and-conditions.htmlTerms and Conditions
/content/dam/digital/corporate...New window Subdomain WGEA Employer Statement
/en/accessibility-statement.htmlAccessibility Statement
https://tourism-australia.zend...New window External Subdomain Site feedback
https://www.australia.com/New window External Subdomain Holiday in Australia
https://businessevents.austral...New window External Subdomain Plan a business event
https://www.aussiespecialist.com/New window External Subdomain Aussie Specialist Program
https://international.austrade...New window External Subdomain Australian tourism investment
https://www.australia.com/New window External Subdomain Text duplicate Holiday in Australia
https://businessevents.austral...New window External Subdomain Text duplicate Plan a business event
https://www.aussiespecialist.com/New window External Subdomain Text duplicate Aussie Specialist Program
https://international.austrade...New window External Subdomain Text duplicate Australian tourism investment
https://www.oaic.gov.au/New window External Subdomain IMG-ALT Information Publication Scheme logo
/en/privacy-policy.htmlNew window Text duplicate Privacy Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.tourism.australia.com/en"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.54 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (51 kB).

HTTP Response Header

NameValue
content-typetext/html;charset=utf-8
serverApache
x-dispatcherdispatcher1apsoutheast2-28535085
x-vhostpublish
x-content-type-optionsnosniff
last-modifiedThu, 24 Jul 2025 06:20:27 GMT
etag"be7d-63aa6d24ca8c4-gzip"
accept-rangesbytes
varyAccept-Encoding,User-Agent
x-frame-optionsSAMEORIGIN
x-akamai-transformed9 10152 0 pmb=mRUM,2
content-encodinggzip
cache-controlmax-age=604800
expiresSun, 03 Aug 2025 07:44:16 GMT
dateSun, 27 Jul 2025 07:44:16 GMT
content-length12016
set-cookie178 Characters
server-timingcdn-cache; desc=MISS
akamai-grn0.51173317.1753602256.188f39c4
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 444 referring domains.
This page has 6,264 backlinks.
This page has backlinks from 336 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: * 
Disallow: https://www.tourism.australia.com/en/404.html
Disallow: https://www.tourism.australia.com/en/500.html
Disallow: /global-master/*
Disallow: /na/*
Disallow: /gb/*
Disallow: /sea/*
Disallow: /id/*
Disallow: /eu/*
Disallow: /fr/*
Disallow: /it/*
Disallow: /de/*
Disallow: /nas/*
Disallow: /ja/*
Disallow: /ko/*
Disallow: /zh/*
Disallow: /cn/*
Disallow: /te-lc/*
Disallow: */component-archive/*
Disallow: */test-content/*
Disallow: */test-pages/*
Disallow: /*.pdf$
Disallow: */pdf/*
Sitemap: https://www.tourism.australia.com/en/sitemap.xml

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Search preview

www.tourism.australia.com
Official Tourism Australia Corporate Website
Explore Tourism Australia's corporate website which provides news and resources for tourism businesses and international media.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Tourism85%Check
Australia85%Check
Tourism Australia85%Check
site83%Check
Tourism Australia corporate81%Check
Corporate site80%Check
Tourism Australia Corporate Website76%Check
corporate75%Check
Corporate Website68%Check
Contact us65%Check
Show more keywords and terms

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