Thecurrent.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
89% 
Page structure
58% 
Link structure
70% 
Server
75% 
External factors
74% 
SEO Score
Response time
0.76 s
File size
213.60 kB
Words
765
Media files
27
Number of links
105 internal / 15 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
News from the open internet | The Current
The length of the page title is perfect. (375 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
A news resource and community for marketers providing context to open internet trends across retail, CTV, data, digital marketing strategy and more.
The length of the meta description is perfect. (916 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.thecurrent.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
robotsindex,follow
descriptionA news resource and community for marketers providing context to open internet trends across retail, CTV, data, digital marketing strategy and more.
viewportwidth=device-width, initial-scale=1
next-head-count22
langen
twitter:cardsummary_large_image
og:titleNews from the open internet | The Current
og:descriptionA news resource and community for marketers providing context to open internet trends across retail, CTV, data, digital marketing strategy and more.
og:urlhttps://www.thecurrent.com/
og:imagehttps://www.thetradedesk.com/assets/global/TheCurrent_MetadataImage_NewsFromTheOpenInternet_Sohne_v2.jpg
og:image:altThe Current: News from the open internet
og:image:typeimage/jpeg
og:image:width800
og:image:height600
og:site_nameThe Current
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 765 words. That's ok.
25.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.86 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 15 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...fahrer_1200px_Square-_v2.jpg&w=1920&q=75A forward facing car with fogged windshield being wiped by orange wipers in the shape of orange arrows.
...-1_2026-03-17-211455_pmuf.jpg&w=640&q=75Password field with asterisks floating away from and outside of it.
...v1_2026-03-17-152848_bysh.jpg&w=640&q=75A megaphone and streaming remote, crossed and displayed in red and blue
...v1_2026-03-16-203739_dxba.jpg&w=640&q=75Figures on laptops and using megaphones sitting on a couch within a TV screen.
...v2_2026-03-16-150422_rwmw.jpg&w=640&q=75Two open pill bottle laying down made to resemble binoculars, surrounded by glowing AI sparkles.
...go_2026-03-13-144829_xeta.jpg&w=640&q=75A TV with people on it are carried away by multi-colored hot air balloons.
...v1_2026-03-12-213036_gzum.jpg&w=640&q=75Two links of a chain connected by a digital wireframe link.
...v1_2026-03-11-134126_zbyp.jpg&w=640&q=75Files showing megaphones copied and filling the entire image.
...-2026-03-06-at-1.53.55-PM.png&w=640&q=75A Trade Desk logo sits within a glowing pearl shell.
...v1_2026-03-02-153116_cgzf.jpg&w=640&q=75Alarm clock with AI-sparkle hands going off and ringing.
...v1_2026-03-04-210602_auts.jpg&w=640&q=75Cursor with a bar chart tail eating its own tail like an orouboros.
...keinblackfridayoffline-1.png&w=3840&q=75Graph titled, "A spike in Black Friday offline sales YOY by region"
...x1080px_FeaturedImage_v1.jpg&w=3840&q=75The Current: For Context - The Media's fight to reclaim the news.
...x1080px_FeaturedImage_v2.jpg&w=3840&q=75For Context: From oil to data: The new monopoly game.
...eQuotient_1920x1080px_v1.gif&w=3840&q=755 Minutes with Shelley Zalis, founder and CEO, The Female Quotient.
...io_NoLogo_1920x1080px_v1.jpg&w=3840&q=75The Current: From Radio to Spotify: The evolution of audio.
...al/IlyseLiffreing_162px_v1.jpg&w=96&q=75Ilyse Liffreing, reporter, The Current
...obal/DamianFowler_162px_v1.jpg&w=96&q=75Damian Fowler, reporter, The Current
...al/ChrisBrooklier_162px_v1.jpg&w=96&q=75Chris Brooklier, reporter, The Current
...m/assets/global/HeadshotBW.png&w=96&q=75Zac Wang, reporter, The Current
...isClark_162px_Greyscale_v2.jpg&w=96&q=75Travis Clark, The Current Reporter
...m/assets/global/IMG_5360-1.jpg&w=96&q=75Tharshini Tharma-Asokan, reporter, The Current.
...taliaBall_MarsPetcare_v1.jpg&w=3840&q=75The Current: Big Impression, Natalia Ball, Mars.
...cchini_Diadora_NoLogo_v1.jpg&w=3840&q=75The Current, The Big Impression, Antonio Gnocchini, Diadora.
...on_NoLogo_1920x1080px_v1.jpg&w=3840&q=75The Current: The Big Impression Podcast, Liam Kristinnsson, Dish Media.
...1_2026-01-06-211006_vjra.jpg&w=3840&q=75Former Lyft brand leader Jessica Bryndza
...etradedesk.com/assets/privacyoptions.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 44 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H2 Latest News
H2 Across the internet
H2 Opinion
H2 Black Friday offline sales jumped 21% from last year as shoppers sought in-person discounts
H2 Video
H2 Subscribe to The Current
H2 Writers
H2 Podcast
H2 Trending
H3 The Trade Desk, Amazon and the question: Who’s the Geisterfahrer?
H3 How new privacy regulations are reshaping APAC marketers’ data strategies
H3 Is CTV’s political ‘tipping point’ finally here?
H3 Britain’s SMEs are finally advertising on CTV. The next challenge is keeping them.
H3 How Eli Lilly and Allergan marketers are navigating AI in healthcare advertising
H3 How B2B CMOs are rethinking brand discovery, beyond search and white papers
H3 At Marketecture Live, Jeff Green says AI companies will need ads
H3 Listen up
H3 Members only
H3 Streaming gains
H3 Nice bot energy
H3 Media consolidation
H3 Switch off
H3 Protecting youth
H3 Paramount poach
H3 Ad tech is joining LLMs
H3 EU regulation
H3 Little boxes and ad tech’s fragmentation paradox
H3 Why I spent $150M on my own company???
H3 How CMOs can wake up to the AI reality
H3 Stop chasing perfect measurement — start making better decisions 
H3 For Context: The media’s fight to reclaim journalism from Big Tech
H3 For Context: Antitrust laws and the new monopoly game
H3 “Women are good for business” — FQ’s Shelley Zalis on rewriting the rules of corporate leadership
H3 For Context: The evolution of audio
H3 Pedigree’s Natalia Ball on turning an underdog into a Titanium Lion
H3 Diadora’s Antonio Gnocchini on the power of discovery
H3 Dish Media’s Liam Kristinnsson on how linear and programmatic TV are converging
H3 Former Lyft brand leader Jessica Bryndza on humanizing mobility in the age of AI
H3 Little boxes and ad tech’s fragmentation paradox Duplicate text
H3 How B2B CMOs are rethinking brand discovery, beyond search and white papers Duplicate text
H3 Inside Netflix’s quest to double ad revenue to $3 billion
H3 How Disney, Netflix and NBCU are ramping up CTV measurement
H3 When Wall Street started reading ad tech dashboards
H3 Avoiding news may shrink German reach by almost 20%
Some anchor texts are used more than once.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 15 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.thecurrent.com/Link to home page
https://www.thecurrent.com/Text duplicate Link to home page
/sections/opinionOpinion
/sections/podcastPodcast
/sections/videoVideo
https://www.thecurrent.com/Link to home
/sections/the-latestLatest News
/sections/opinionText duplicate Opinion
/opinion-the-trade-desk-amazon...The Trade Desk, Amazon and the question: Who’s the Geisterfahrer?
/writers/shirley-marschallShirley Marschall
/opinion-the-trade-desk-amazon...IMG-ALT A forward facing car with fogged windshield being wiped by orange wipers in the shape of orange arrows.
/data-privacy-regulation-resha...IMG-ALT Password field with asterisks floating away from and outside of it.
/sections/data-privacyData Privacy
/data-privacy-regulation-resha...How new privacy regulations are reshaping APAC marketers’ data strategies
/writers/tharshini-tharma-asokanTharshini Tharma-Asokan
/political-streaming-ctv-polit...IMG-ALT A megaphone and streaming remote, crossed and displayed in red and blue
/sections/politicalPolitical
/political-streaming-ctv-polit...Is CTV’s political ‘tipping point’ finally here?
/writers/travis-clarkTravis Clark
/streaming-britain-sme-adverti...IMG-ALT Figures on laptops and using megaphones sitting on a couch within a TV screen.
/sections/streamingStreaming
/streaming-britain-sme-adverti...Britain’s SMEs are finally advertising on CTV. The next challenge is keeping them.
/writers/zac-wangZac Wang
/marketing-strategy-culture-el...IMG-ALT Two open pill bottle laying down made to resemble binoculars, surrounded by glowing AI sparkles.
/sections/marketing-strategyMarketing Strategy
/marketing-strategy-culture-el...How Eli Lilly and Allergan marketers are navigating AI in healthcare advertising
/writers/ilyse-liffreingIlyse Liffreing
/marketing-strategy-b2b-cmos-r...IMG-ALT A TV with people on it are carried away by multi-colored hot air balloons.
/sections/marketing-strategyText duplicate Marketing Strategy
/marketing-strategy-b2b-cmos-r...How B2B CMOs are rethinking brand discovery, beyond search and white papers
/writers/zac-wangText duplicate Zac Wang
/marketing-strategy-open-web-m...IMG-ALT Two links of a chain connected by a digital wireframe link.
/sections/marketing-strategyText duplicate Marketing Strategy
/marketing-strategy-open-web-m...At Marketecture Live, Jeff Green says AI companies will need ads
/writers/ilyse-liffreingText duplicate Ilyse Liffreing
https://podnews.net/press-rele...New window External Listen up
https://ppc.land/iab-sweden-ki...New window External Members only
https://www.hollywoodreporter....New window External Subdomain Streaming gains
https://www.businessinsider.co...New window External Subdomain Nice bot energy
https://www.ft.com/content/e5c...New window External Subdomain Media consolidation
https://www.hollywoodreporter....New window External Subdomain Switch off
https://www.mlex.com/mlex/data...New window External Subdomain Protecting youth
https://www.businessinsider.co...New window External Subdomain Paramount poach
https://www.criteo.com/news/pr...New window External Subdomain Ad tech is joining LLMs
https://www.reuters.com/legal/...New window External Subdomain EU regulation
/sections/opinionText duplicate Opinion
/opinion-little-boxes-ad-techs...IMG-ALT Files showing megaphones copied and filling the entire image.
/sections/opinionText duplicate Opinion
/opinion-little-boxes-ad-techs...Little boxes and ad tech’s fragmentation paradox
/writers/shirley-marschallText duplicate Shirley Marschall
/opinion-jeff-green-why-i-spen...IMG-ALT A Trade Desk logo sits within a glowing pearl shell.
/sections/opinionText duplicate Opinion
/opinion-jeff-green-why-i-spen...Why I spent $150M on my own company???
/writers/jeff-greenJeff Green
/opinion-valeria-balaro-cmo-st...IMG-ALT Alarm clock with AI-sparkle hands going off and ringing.
/sections/opinionText duplicate Opinion
/opinion-valeria-balaro-cmo-st...How CMOs can wake up to the AI reality
/writers/valeria-balaroValeria Balaro
/opinion-kellyn-christmas-vp-p...IMG-ALT Cursor with a bar chart tail eating its own tail like an orouboros.
/sections/opinionText duplicate Opinion
/opinion-kellyn-christmas-vp-p...Stop chasing perfect measurement — start making better decisions 
/writers/kellyn-christmasKellyn Christmas
/sections/the-readoutThe Readout
/readout-black-friday-offline-...Trivial anchor text
READ MORE
/sections/videoText duplicate Video
/sections/videoText duplicate Video
/video-for-context-media-fight...For Context: The media’s fight to reclaim journalism from Big Tech
/sections/videoText duplicate Video
/sections/videoText duplicate Video
/video-for-context-antitrust-l...For Context: Antitrust laws and the new monopoly game
/sections/opinionText duplicate Opinion
/sections/opinionText duplicate Opinion
/opinion-shelley-zalis-women-g...“Women are good for business” — FQ’s Shelley Zalis on rewriting the rules of corporate leadership
/sections/videoText duplicate Video
/sections/videoText duplicate Video
/video-for-context-evolution-o...For Context: The evolution of audio
/writersWriters
/writers/ilyse-liffreingIMG-ALT Ilyse Liffreing, reporter, The Current
/writers/ilyse-liffreingText duplicate Ilyse Liffreing
/marketing-strategy-culture-el...Text duplicate How Eli Lilly and Allergan marketers are navigating AI in healthcare advertising
/writers/damian-fowlerIMG-ALT Damian Fowler, reporter, The Current
/writers/damian-fowlerDamian Fowler
/opinion-sincera-cofounder-ian...Sincera co-founder Ian Meyers on scaling at The Trade Desk and being ‘irrationally bullish’ on ad tech
/writers/chris-brooklierIMG-ALT Chris Brooklier, reporter, The Current
/writers/chris-brooklierChris Brooklier
/streaming-no-playbook-inside-...Inside Netflix’s quest to double ad revenue to $3 billion
/writers/zac-wangIMG-ALT Zac Wang, reporter, The Current
/writers/zac-wangText duplicate Zac Wang
/streaming-britain-sme-adverti...Text duplicate Britain’s SMEs are finally advertising on CTV. The next challenge is keeping them.
/writers/travis-clarkIMG-ALT Travis Clark, The Current Reporter
/writers/travis-clarkText duplicate Travis Clark
/political-streaming-ctv-polit...Text duplicate Is CTV’s political ‘tipping point’ finally here?
/writers/tharshini-tharma-asokanIMG-ALT Tharshini Tharma-Asokan, reporter, The Current.
/writers/tharshini-tharma-asokanText duplicate Tharshini Tharma-Asokan
/data-privacy-regulation-resha...Text duplicate How new privacy regulations are reshaping APAC marketers’ data strategies
/sections/podcastText duplicate Podcast
/podcast-the-big-impression-pe...Pedigree’s Natalia Ball on turning an underdog into a Titanium Lion
/podcast-the-big-impression-di...Diadora’s Antonio Gnocchini on the power of discovery
/podcast-dish-media-liam-krist...Dish Media’s Liam Kristinnsson on how linear and programmatic TV are converging
/the-big-impression-lyft-brand...Former Lyft brand leader Jessica Bryndza on humanizing mobility in the age of AI
/sections/opinionText duplicate Opinion
/opinion-little-boxes-ad-techs...Text duplicate Little boxes and ad tech’s fragmentation paradox
/sections/marketing-strategyText duplicate Marketing Strategy
/marketing-strategy-b2b-cmos-r...Text duplicate How B2B CMOs are rethinking brand discovery, beyond search and white papers
/sections/streamingText duplicate Streaming
/streaming-no-playbook-inside-...Text duplicate Inside Netflix’s quest to double ad revenue to $3 billion
/sections/streamingText duplicate Streaming
/streaming-disney-netflix-nbcu...How Disney, Netflix and NBCU are ramping up CTV measurement
/sections/marketing-strategyText duplicate Marketing Strategy
/marketing-strategy-wall-stree...When Wall Street started reading ad tech dashboards
/sections/marketing-strategyText duplicate Marketing Strategy
/marketing-strategy-stagwell-a...Avoiding news may shrink German reach by almost 20%
https://www.thecurrent.com/Link to The Current home page
https://www.thetradedesk.com/u...New window External Subdomain Website Privacy Policy
https://www.thetradedesk.com/u...New window External Subdomain Terms of Service
https://www.thecurrent.com/Cookie Settings
https://www.adsrvr.org/New window External Subdomain Your privacy choices
https://www.youtube.com/channe...New window External Subdomain Link to YouTube
https://www.linkedin.com/showc...New window External Subdomain Link to LinkedIn
/cdn-cgi/l/email-protectionLink to Email

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.thecurrent.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.76 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (214 kB).

HTTP Response Header

NameValue
dateThu, 19 Mar 2026 02:58:43 GMT
content-typetext/html; charset=utf-8
set-cookie37 Characters
x-powered-byNext.js
cache-controlprivate, no-cache, no-store, max-age=0, must-revalidate
varyAccept-Encoding
x-cacheMiss from cloudfront
via1.1 a76fa9726ee874821e5dfb7bf947ffbc.cloudfront.net (CloudFront)
x-amz-cf-popFRA60-P12
x-amz-cf-idGT8SYMlqIT1JAeNFYyZdZNW1B5b1iqMEEDlCix7nlg9XS1warHvSNw==
cf-cache-statusDYNAMIC
content-encodingbr
servercloudflare
cf-ray9de9378ceeb33615-FRA
statuscode200
http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 23 referring domains.
This page only has 2,284 backlinks.
This page only has few backlinks from 23 different ip addresses.
This page is referenced by wikipedia.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# *
User-agent: *
Allow: /

# Host
Host: https://www.thecurrent.com

# Sitemaps
Sitemap: https://www.thecurrent.com/sitemap.xml
Sitemap: https://www.thecurrent.com/server-sitemap.xml

Similar sites

Search preview

www.thecurrent.com
News from the open internet | The Current
A news resource and community for marketers providing context to open internet trends across retail, CTV, data, digital marketing strategy and more.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
News74%Check
Current News69%Check
internet66%Check
Current65%Check
open internet65%Check
Open64%Check
Context63%Check
CTV61%Check
marketers61%Check
Business News60%Check
Show more keywords and terms

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