Thebta.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
54% 
Page structure
75% 
Link structure
77% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.29 s
File size
27.70 kB
Words
472
Media files
8
Number of links
67 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The BTA - Business Travel Association - Home
The length of the page title is perfect. (416 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The BTA delivers a rich mix of in-person and virtual events to encourage engagement, education, debate, discussion and collaboration.
The length of the meta description is perfect. (828 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.thebta.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
SKYPE_TOOLBARSKYPE_TOOLBAR_PARSER_COMPATIBLE
descriptionThe BTA delivers a rich mix of in-person and virtual events to encourage engagement, education, debate, discussion and collaboration.
keywordsbusiness travel, aIrlines, lobbying, association, travel management
theme-color#45B9CC
viewportwidth=device-width,initial-scale=1.0,maximum-scale=1.0,user-scalable=0
langen-gb
og:typewebsite
og:titleThe BTA - Business Travel Association - Home
og:descriptionThe BTA delivers a rich mix of in-person and virtual events to encourage engagement, education, debate, discussion and collaboration.
og:site_nameThe BTA - Business Travel Association
og:urlhttps://www.thebta.org.uk
X-UA-CompatibleIE=edge
Content-Typetext/html; charset=UTF-8

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Page quality

Content
(Critically important)
Only 1 paragraph/s was/were found on this page.
There are only 472 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 37 words is high.
27.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width,initial-scale=1.0,maximum-scale=1.0,user-scalable=0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/mint-project/uploads/303756113.pngGroup 1
...roject/style/images/arrow-right-blue.svgarrow right
/mint-project/uploads/112707204.jpgBanner
/mint-project/uploads/490103163.pngBeyond Boardroom landing page
/mint-project/uploads/102175119.pngRectangle 258
/mint-project/uploads/265550011.pngRectangle 259
/mint-project/uploads/930999079.pngGroup 34
/mint-project/uploads/838701006.jpgBTA Roadshow

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H3 New Research: Beyond the Boardroom
H3 The Real Faces & Economic Value of Travelling for Work in the UK
H4 The Beyond the Boardroom white paper uncovers the true diversity of the UK’s mobile workforce — from community nurses and skilled tradespeople to consultants and caterers. Our research reveals a po...
H4 Key Findings
H4 >> 62% of work trips are domestic, short-haul, and essential to local economies >> £800m annual contribution to UK rail from business travellers >> 72% of travellers use TMCs across all trip types ...
H4 Empty heading
H4 Why this matters
H4 Our research makes a clear case for:
H4 >> Greater investment in sustainable transport, especially rail >> Broader recognition of the mobile workforce’s value >> Smarter, integrated travel solutions led by TMCs
H4 "We commissioned this report to challenge outdated assumptions and highlight the real people — and real value — behind business travel in the UK. The findings show a clear opportunity for smarter i...
H5 Empty heading
H5 Who really travels for work in the UK? It’s time to move beyond the boardroom cliché.
H5 Empty heading
H5 This isn't just a report - it's a wake up call for our industry and government.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 7 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.thebta.org.uk/homeIMG-ALT Group 1
https://www.thebta.org.uk/Subdomain About us
/about-btaAbout BTA
/bta-teamBTA Team
/executive-boardExecutive Board
/industry-partner-boardIndustry Partner Board
/buyers-advisory-boardBuyers Advisory Board
/generation-bta-boardGeneration BTA Board
/bta-membersBTA Members
/bta-partnersBTA Partners
/bta-affiliatesBTA Affiliates
/planet-plan-councilPlanet Plan Council
/working-groupsWorking Groups
/bta-membershipMembership
https://www.thebta.org.uk/Subdomain Resources
/white-papersWhite Papers
/careers-resourcesCareers Resources
/vacanciesWho's Hiring
/useful-resourcesUseful Resources
/best-practicesBest Practice
https://www.thebta.org.uk/Subdomain Events
/events-4954Events Calendar
https://www.thebta.org.uk/Subdomain PR & Media
/bta-pr-contactsPR Contacts & Press Releases
/partners-in-the-pressMembers & Partners In The Press
/bta-in-the-pressBTA In The Press
/bta-newslettersBTA Newsletters
https://www.thebta.org.uk/tvBTA TV
/webinarsBTA Webinars
/podcastsBTA In Conversation
/bta-teamContact us
https://www.thebta.org.uk/Subdomain Text duplicate About us
/about-btaText duplicate About BTA
/bta-teamText duplicate BTA Team
/executive-boardText duplicate Executive Board
/industry-partner-boardText duplicate Industry Partner Board
/buyers-advisory-boardText duplicate Buyers Advisory Board
/generation-bta-boardText duplicate Generation BTA Board
/bta-membersText duplicate BTA Members
/bta-partnersText duplicate BTA Partners
/bta-affiliatesText duplicate BTA Affiliates
/planet-plan-councilText duplicate Planet Plan Council
/working-groupsText duplicate Working Groups
/bta-membershipText duplicate Membership
https://www.thebta.org.uk/Subdomain Text duplicate Resources
/white-papersText duplicate White Papers
/careers-resourcesText duplicate Careers Resources
/vacanciesText duplicate Who's Hiring
/useful-resourcesText duplicate Useful Resources
/best-practicesText duplicate Best Practice
https://www.thebta.org.uk/Subdomain Text duplicate Events
/events-4954Text duplicate Events Calendar
https://www.thebta.org.uk/Subdomain Text duplicate PR & Media
/bta-pr-contactsText duplicate PR Contacts & Press Releases
/partners-in-the-pressText duplicate Members & Partners In The Press
/bta-in-the-pressText duplicate BTA In The Press
/bta-newslettersText duplicate BTA Newsletters
https://www.thebta.org.uk/tvText duplicate BTA TV
/webinarsText duplicate BTA Webinars
/podcastsText duplicate BTA In Conversation
/bta-teamText duplicate Contact us
/mint-project/uploads/68637046...View the White Paper
/mint-project/uploads/68637046...Subdomain IMG-ALT Beyond Boardroom landing page
https://twitter.com/thebtaorgNew window External @TheBTAorg
https://uk.linkedin.com/compan...New window External Subdomain @TheBTA
https://www.instagram.com/theb...New window External Subdomain IMG-ALT Group 34
https://www.instagram.com/theb...New window External Subdomain @thebta_org
/events-4954View the latest events calendar
https://twitter.com/TheBTAorgNew window External No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.instagram.com/theb...New window External Subdomain No Text
/bta-teamContact Us
/terms-and-conditionsTerms & Conditions
/privacy-policyPrivacy Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.thebta.org.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.29 seconds.
The file size of the HTML document is fine (28 kB).

HTTP Response Header

NameValue
dateSat, 02 Aug 2025 09:03:38 GMT
content-typetext/html; charset=UTF-8
content-encodingbr
set-cookie44 Characters
expiresThu, 19 Nov 1981 08:52:00 GMT
cache-controlno-store, no-cache, must-revalidate
pragmano-cache
varyAccept-Encoding
cf-cache-statusDYNAMIC
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=ApF%2BKHINOT5AQGytTy85JzPTZOgJAM5VZzB79flz%2BwiSiYiVuei6fgiqDtr0kV6TQ3bzlbRZqfCQU2n%2FW0ut%2BqDTSf6WFW2UnaDgGQnO5mYMXRdVCqHO5ABmsid9BJJxUxSQ"}],"group":"cf-nel","max_age":604800}
nel{"success_fraction":0,"report_to":"cf-nel","max_age":604800}
strict-transport-securitymax-age=15552000; preload
expect-ctmax-age=86400, enforce
referrer-policysame-origin
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
x-xss-protection1; mode=block
servercloudflare
cf-ray968c6737fad62a1a-CDG
alt-svch3=":443"; ma=86400
server-timingcfL4;desc="?proto=TCP&rtt=13649&min_rtt=13509&rtt_var=3898&sent=6&recv=8&lost=0&retrans=0&sent_bytes=3423&recv_bytes=909&delivery_rate=214375&cwnd=34&unsent_bytes=0&cid=fe06728b23fe9800&ts=101&x=0"
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 60 referring domains.
This page has 158 backlinks.
This page has backlinks from 53 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Allow: /*
Allow: /mint-global/s
Allow: /mint-project/s
Allow: /mint-project/u
Disallow: /mint-

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Search preview

www.thebta.org.uk
The BTA - Business Travel Association - Home
The BTA delivers a rich mix of in-person and virtual events to encourage engagement, education, debate, discussion and collaboration.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
BTA71%Check
business54%Check
Business Travel52%Check
travel51%Check
encourage50%Check
Contact us50%Check
Business Travel Association50%Check
Travel Association47%Check
Events46%Check
TheBTA46%Check
Show more keywords and terms

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