The-exeter.com - SEO Checker

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Overview of the SEO Check
Meta information
93% 
Page quality
88% 
Page structure
48% 
Link structure
76% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.24 s
File size
49.60 kB
Words
600
Media files
14
Number of links
59 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | The Exeter
The page title is too short. (167 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Looking for affordable income protection, life and health insurance that's famous for paying out? Welcome to The Exeter.
The length of the meta description is perfect. (738 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0, minimum-scale=1.0, maximum-scale=2.0, user-scalable=yes
msapplication-TileColor#ffffff
msapplication-TileImage/assets/favicon/ms-icon-144x144.png
theme-color#ffffff
keywordsSystem.String[]
descriptionLooking for affordable income protection, life and health insurance that's famous for paying out? Welcome to The Exeter.
langen
og:titleEmpty
og:descriptionEmpty
og:urlhttps://the-exeter.com/
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
There are 4 text duplicates on this page:
  • Duplicate 1: With two award-winning products managed by multiple experts, that's mo...
  • Duplicate 2: You can now upload your logo and create personalised reports for your ...
This page contains 600 words. That's ok.
34.7% of the text are stop words.
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 17.67 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0, minimum-scale=1.0, maximum-scale=2.0, user-scalable=yes" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
https://the-exeter.com/assets/img/logo.svgThe Exeter
https://the-exeter.com/assets/img/logo.svgThe Exeter
...benefit_web_banners_380x450px_expert.pngMulti-benefit
/media/40kbjdab/hw-homepage-hero-v2.pngHealthwise just got smarter!
/media/f1zpfu1f/h-ff_home_hero_v7.pngHealth and Financial Fears
...4/ir-calculator-banner-screengrab-v9.pngIncome risk calculator
...lpg20/promo-image-header-health-wise.pngFor members
/media/1g1hjlwk/logo-healthwise.pngFor members
/media/vfihoqqg/promo-header-image-bulb.pngFor advisers
...gktem/imageicon_reallife_promo-boxes.pngReal Life
/media/qmwctcut/desk-lamp-25px.pngIncome First
/media/inhdvsbi/promo-image-umbrella.pngHealth+
...a/wxwlk4is/adhoc-image-all-about-you.pngWhy choose The Exeter?
/assets/img/logo-footer.svgThe Exeter

Page structure

H1 heading
(Critically important)
Multi-benefit
Too many H1 headings
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (13 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Multi-benefit
H1 Healthwise just got smarter!
H1 Health and Financial Fears
H1 Income risk calculator
H2 New research from The Exeter
H2 It’s got your name all over it!
H2 Feel better faster with
H2 Let’s get down to business.
H2 What’s the difference between a generalist and a specialist?
H2 IT'S ALL ABOUT YOU.
H3 For members:
H3 ADVISER WORLD
H3 Why choose The Exeter?
H4 Real Life
H4 Income First
H4 Health+
H4 How can we help?
H5 You matter more.
H6 For members
H6 For advisers
H6 Product overview
H6 Write to us:
H6 Call us:
H6 Email us:
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 12 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://the-exeter.com/IMG-ALT The Exeter
https://the-exeter.com/customer/Customer
A-TITLE Customer
/customer/life-insurance/Life insurance
/customer/income-protection/Income protection
/customer/health-insurance/Health insurance
/customer/member-benefits/Member benefits
https://the-exeter.com/adviser/Adviser
A-TITLE Adviser
/adviser/life-insurance/Text duplicate Life insurance
/adviser/income-protection/Text duplicate Income protection
/adviser/health-insurance/Text duplicate Health insurance
/adviser/member-benefits/Text duplicate Member benefits
/adviser/literature/Literature
https://the-exeter.com/about-us/About us
A-TITLE About us
/about-us/why-us/Why us
/about-us/our-board/Our Board
/about-us/corporate-governance/Corporate governance
/about-us/awards/Awards
/about-us/careers/Careers
/contact-us/Contact us
A-TITLE Contact us
/terms-conditions/Terms & Conditions
A-TITLE Terms & Conditions
/privacy-policy/Privacy Policy
A-TITLE Privacy Policy
/make-a-claim/Make a claim
A-TITLE Make a claim
/cookie-policy/Cookie Policy
A-TITLE Cookie Policy
/complaints/Complaints
A-TITLE Complaints
/cost-of-living/Cost of living
A-TITLE Cost of living
/vulnerable-customers-charter/Vulnerable customers charter
A-TITLE Vulnerable customers charter
https://dyn.the-exeter.com/reg...External Subdomain Register
https://dyn.the-exeter.com/my-...External Subdomain Login
https://the-exeter.com/news/News
/contact-us/Text duplicate Contact us
/make-a-claim/Text duplicate Make a claim
/cost-of-living/Text duplicate Cost of living
https://the-exeter.com/customer/Text duplicate Customer
https://the-exeter.com/adviser/Text duplicate Adviser
https://the-exeter.com/about-us/Text duplicate About us
https://the-exeter.com/news/Text duplicate News
/contact-us/Text duplicate Contact us
/make-a-claim/Text duplicate Make a claim
/cost-of-living/Text duplicate Cost of living
https://the-exeter.com/Text duplicate IMG-ALT The Exeter
https://dyn.the-exeter.com/reg...External Subdomain Text duplicate Register
https://dyn.the-exeter.com/my-...External Subdomain Text duplicate Login
https://multibenefit.the-exete...External Subdomain Find out more
https://multibenefit.the-exete...External Subdomain Text duplicate Find out more
/customer/member-benefits/Discover more
/customer/member-benefits/Text duplicate Discover more
/adviser/knowledge-centre/cpd/...Read now and get your CPD
/adviser/knowledge-centre/cpd/...Text duplicate Read now and get your CPD
/adviser/income-protection/inc...Create a report
/adviser/income-protection/inc...Text duplicate Create a report
/customer/member-benefits/Text duplicate Member benefits
https://dyn.the-exeter.com/adv...External Subdomain Adviser login
https://the-exeter.com/adviser/Text duplicate Discover more
https://the-exeter.com/Anchor Protection
https://the-exeter.com/Anchor Text duplicate Health insurance
/customer/life-insurance/View details
/customer/income-protection/Text duplicate View details
/customer/health-insurance/Text duplicate Health insurance
https://the-exeter.com/about-us/Text duplicate Discover more
https://the-exeter.com/Text duplicate IMG-ALT The Exeter
https://twitter.com/_TheExeterNew window External No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
/make-a-claim/Text duplicate Make a claim
https://dyn.the-exeter.com/dow...New window External Subdomain Modern Slavery Act
https://dyn.the-exeter.com/dow...External Subdomain Inclusion and Diversity
/terms-conditions/Text duplicate Terms & Conditions
/privacy-policy/Text duplicate Privacy Policy
/cookie-policy/Text duplicate Cookie Policy
/complaints/Text duplicate Complaints
https://dyn.the-exeter.com/pay...New window External Subdomain Pay premiums
/vulnerable-customers-charter/Text duplicate Vulnerable customers charter

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://the-exeter.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.24 seconds.
The file size of the HTML document is fine (50 kB).

HTTP Response Header

NameValue
dateWed, 23 Jul 2025 05:24:36 GMT
content-typetext/html; charset=utf-8
cf-ray9638c0a20d476ec6-CDG
cf-cache-statusDYNAMIC
cache-controlno-cache, no-store
content-encodinggzip
set-cookie226 Characters
strict-transport-securitymax-age=2592000
varyAccept-Encoding
pragmano-cache
content-security-policydefault-src 'unsafe-inline' 'unsafe-eval' 'self' data: https://api.postcodes.io:443 https://*.google-analytics.com:443 https://region1.analytics.google.com:443 https://stats.g.doubleclick.net:443 https://www.facebook.com:443 https://gateway.shorthand.com:443 https://www.opinionstage.com:443; connect-src 'self' https://api-eu1.hubapi.com:443 https://*.ads.linkedin.com:443 https://px.ads.linkedin.com:443 https://forms-eu1.hscollectedforms.net:443 https://googleads.g.doubleclick.net:443 https://www.google.com:443 https://forms-eu1.hsforms.com:443 https://forms.hsforms.com:443 https://hubspot-forms-static-embed.s3.amazonaws.com:443 https://geolocation.onetrust.com:443 https://gateway.shorthand.com:443 https://*.google-analytics.com:443 https://api.postcodes.io:443 https://region1.analytics.google.com:443 https://stats.g.doubleclick.net:443 https://www.google-analytics.com:443 https://pagead2.googlesyndication.com:443 https://cdn-ukwest.onetrust.com:443 https://www.facebook.com:443 https://www.opinionstage.com:443; frame-src 'self' https://www.googletagmanager.com:443 https://forms-eu1.hsforms.com:443 https://app.hubspot.com:443 https://*.fls.doubleclick.net:443 https://*.doubleclick.net:443 https://widget.trustpilot.com:443 https://gateway.zscloud.net:443 https://www.youtube.com:443 https://player.vimeo.com:443 https://vimeo.com:443 https://www.google.com:443 https://www.opinionstage.com:443; script-src 'self' 'unsafe-inline' 'unsafe-eval' https://googleads.g.doubleclick.net:443 https://js-eu1.hsadspixel.net:443 https://js-eu1.hscollectedforms.net:443 https://js-eu1.hs-banner.com:443 https://js-eu1.hs-analytics.net:443 https://js-eu1.hs-scripts.com:443 https://js.hsforms.net:443 https://cdn-ukwest.onetrust.com:443 https://widget.trustpilot.com:443 https://cdnjs.cloudflare.com:443 https://snap.licdn.com:443 https://s3.amazonaws.com:443 https://www.googletagmanager.com:443 https://www.linkedin.com:443 https://graph.facebook.com:443 https://connect.facebook.net:443 https://platform.twitter.com:443 https://www.google.com:443 https://www.gstatic.com:443 https://www.google-analytics.com:443 https://maps.googleapis.com:443 https://stories.rostrum.agency:443 https://iframely.shorthand.com:443 https://analytics.shorthand.com:443 https://www.opinionstage.com:443 https://player.vimeo.com:443; font-src 'self' data: https://fonts.gstatic.com:443 https://stories.rostrum.agency:443; frame-ancestors 'self'; img-src 'self' data: https://*.ads.linkedin.com:443 https://px.ads.linkedin.com:443 https://px4.ads.linkedin.com:443 https://forms-eu1.hsforms.com:443 https://track-eu1.hubspot.com:443 https://cdn-ukwest.onetrust.com:443 https://ad.doubleclick.net:443 https://fonts.gstatic.com:443 https://gateway.zscloud.net:443 https://www.googletagmanager.com:443 https://dashboard.umbraco.org:443 https://www.google.co.uk:443 https://www.google.com:443 https://www.linkedin.com:443 https://stats.g.doubleclick.net:443 https://www.facebook.com:443 https://s3.amazonaws.com:443 https://maps.googleapis.com:443 https://secure.gravatar.com:443 https://www.google-analytics.com:443 https://ps.w.org:443 https://maps.gstatic.com:443 https://stories.rostrum.agency:443; style-src 'self' 'unsafe-inline' https://www.googletagmanager.com:443 https://cdnjs.cloudflare.com:443 https://fonts.googleapis.com:443 https://ajax.googleapis.com:443 https://stories.rostrum.agency:443;
feature-policymicrophone 'none'; payment 'none'; sync-xhr 'self'
referrer-policyorigin-when-cross-origin
x-content-type-optionsnosniff
x-frame-optionsDENY
x-xss-protection1; mode=block
servercloudflare
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 151 referring domains.
This page has 385 backlinks.
This page has backlinks from 65 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

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            the-exeter.com
Home | The Exeter

Looking for affordable income protection, life and health insurance that's famous for paying out? Welcome to The Exeter.
Most important keywords

            
Following keywords were found. You can check the keyword optimization of this page for each keyword.
KeywordResultRecheck
Exeter79%Check
Health58%Check
Income56%Check
Life54%Check
Health Insurance53%Check
Income Protection52%Check
Multi-benefit52%Check
Life Insurance50%Check
Adviser49%Check
Real Life48%Check
  
      Show more keywords and terms  
            

                

                    
                    

                        
                    

                    

                        
                    

                

            

            
                    

                

            


                    

            

                

                    

                    

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