Tbaycounselling.com - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
74% 
Page structure
79% 
Link structure
90% 
Server
54% 
External factors
100% 
SEO Score
Response time
2.11 s
File size
119.50 kB
Words
672
Media files
20
Number of links
67 internal / 19 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - Thunder Bay Counselling
The length of the page title is perfect. (297 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Thunder Bay Counselling is the leading provider of personal and workplace support services. We provide counselling, psychotherapy, education and support services to help people make positive changes in their lives.
The meta description is too long: 1334 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.tbaycounselling.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: Canada
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionThunder Bay Counselling is the leading provider of personal and workplace support services. We provide counselling, psychotherapy, education and support services to help people make positive changes in their lives.
robotsmax-image-preview:large
generatorPowered by Slider Revolution 6.7.31 - responsive, Mobile-Friendly Slider Plugin for WordPress with comfortable drag and drop interface.
viewportwidth=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0
google-site-verificationqYXcxPmBvyDp30bJi5e2H_zDJ-KkuxtjTPhMOFJVu1Q
msapplication-TileImagehttps://www.tbaycounselling.com/wp-content/uploads/2023/03/favicon.png
langen-us
twitter:cardsummary_large_image
twitter:site@tbcounselling
twitter:titleHome - Thunder Bay Counselling
twitter:descriptionThunder Bay Counselling is the leading provider of personal and workplace support services. We provide counselling, psychotherapy, education and support services to help people make positive changes in their lives.
twitter:creator@tbcounselling
og:localeen_US
og:site_nameThunder Bay Counselling - Solutions that change lives
og:typewebsite
og:titleHome - Thunder Bay Counselling
og:descriptionThunder Bay Counselling is the leading provider of personal and workplace support services. We provide counselling, psychotherapy, education and support services to help people make positive changes in their lives.
og:urlhttps://www.tbaycounselling.com/
X-UA-CompatibleIE=edge
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 672 words. That's ok.
30.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.79 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 24 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
16 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/wp-content/uploads/2023/03/TBC-Logo-02.pngNo alt attribute providedTBC-Logo-02
/wp-content/uploads/2023/03/TBC-Logo-02.pngNo alt attribute providedTBC-Logo-02
...ent/uploads/2023/03/Icon-Calendar-01.pngNo alt attribute provided
...nt/uploads/2023/03/Icon-Clipboard-01.pngNo alt attribute provided
...ntent/uploads/2023/03/Icon-Speech-01.pngNo alt attribute provided
...ntent/uploads/2023/03/Icon-People-01.pngNo alt attribute provided
...ntent/uploads/2023/03/Icon-Social-01.pngNo alt attribute provided
...content/uploads/2023/03/Icon-Felx-01.pngNo alt attribute provided
...tent/uploads/2023/03/Icon-Quality-01.pngNo alt attribute provided
...ontent/uploads/2023/03/Icon-Share-01.pngNo alt attribute provided
...ncialHealthCounsellor-Job-01-400x250.jpgFinancial Health Counsellor
...t/uploads/2025/06/Insight-01-400x250.jpgAgencies are coming together to protect women and their children from violence.
...t/uploads/2025/06/Insight-01-400x250.jpgThunder Bay Counselling opens a second location to build capacity for community support services.
...ent/uploads/2023/03/WIC-LogoWhite-01.pngNo alt attribute providedWIC-LogoWhite-01
.../uploads/2023/03/Icon-GetInvolved-01.pngNo alt attribute provided
/wp-content/uploads/2023/03/TBC-Logo-02.pngNo alt attribute providedTBC-Logo-02
...ploads/2025/05/InsightLogo-01-scaled.pngNo alt attribute providedInsightLogo-01
...ent/uploads/2023/03/Accreditation-01.pngNo alt attribute providedAccreditation-01
/wp-content/uploads/2024/03/GSDCert-01.jpgNo alt attribute providedGSDCert-01
Video URLWidthHeight
...uploads/1690/09/TBC-WebsiteHeader-v2.mp4

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Our Commitment to Our Community
H2 We’re here to help change lives. Here’s how we do it.
H2 Latest News
H2 Financial Health Counsellor
H2 Agencies are coming together to protect women and their children from violence.
H2 Thunder Bay Counselling opens a second location to build capacity for community support services.
H4 Request an appointment.
H4 Information for clients.
H4 Compliments, Complaints and Feedback
H4 People First
H4 Social Inclusion
H4 Flexibility
H4 Quality
H4 Shared Responsibility
H4 Step up and get involved! Help make a difference in the community.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 19 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.tbaycounselling.com/Subdomain No Text
https://www.google.com/External Subdomain Quick Escape
/for-clients/Subdomain For Clients
/resources/Subdomain Resources
/faqs/Subdomain FAQs
https://www.facebook.com/thund...New window External Subdomain Follow
A-TITLE Follow on Facebook
https://twitter.com/tbcounsellingNew window External Text duplicate Follow
A-TITLE Follow on X
https://www.instagram.com/tbay...New window External Subdomain Text duplicate Follow
A-TITLE Follow on Instagram
https://www.youtube.com/user/T...New window External Subdomain Text duplicate Follow
A-TITLE Follow on Youtube
https://www.linkedin.com/compa...New window External Subdomain Text duplicate Follow
A-TITLE Follow on LinkedIn
https://www.tbaycounselling.com/Subdomain No Text
https://www.google.com/External Subdomain Text duplicate Quick Escape
/for-clients/Subdomain Text duplicate For Clients
/resources/Subdomain Text duplicate Resources
/faqs/Subdomain Text duplicate FAQs
https://www.facebook.com/thund...New window External Subdomain Text duplicate Follow
A-TITLE Follow on Facebook
https://twitter.com/tbcounsellingNew window External Text duplicate Follow
A-TITLE Follow on X
https://www.instagram.com/tbay...New window External Subdomain Text duplicate Follow
A-TITLE Follow on Instagram
https://www.youtube.com/user/T...New window External Subdomain Text duplicate Follow
A-TITLE Follow on Youtube
https://www.linkedin.com/compa...New window External Subdomain Text duplicate Follow
A-TITLE Follow on LinkedIn
/about/who-we-are/Subdomain Who we are
/wp-content/uploads/2023/07/TB...New window Subdomain Strategic Priorities
/about/board-of-directors/Subdomain Board of Directors
/about/leadership-team/Subdomain Leadership Team
/about/annual-reports/Subdomain Annual Reports
/about/audited-financial-state...Subdomain Audited Financial Statements
/about/partnerships-affiliatio...Subdomain Partnerships, Affiliations and Funders
/accessibility-policy/Subdomain Accessibility Policy
/services/adults/counselling-p...Subdomain Counselling & Psychotherapy
/services/adults/substance-use...Subdomain Substance use Health
/services/adults/financial-cou...Subdomain Financial Counselling and Support
/services/adults/par-program/Subdomain PAR Program
/services/youth-families/couns...Subdomain Counselling
/services/youth-families/subst...Subdomain Text duplicate Substance use Health
/services/youth-families/court...Subdomain Court Support for Victims and Witnesses
/services/youth-families/invol...Subdomain Support for Youth/Families – Involved with Child Protection
/services/youth-families/witne...Subdomain Support for Children/Youth – Witnessing Intimate Partner Violence
/services/youth-families/choices/Subdomain CHOICES
/services/business-workplace/e...Subdomain Employee and Family Assistance Programs
/services/business-workplace/w...Subdomain Workshops and Training
/services/business-workplace/a...Subdomain Assessment and Counselling for Employees
/services/business-workplace/c...Subdomain Critical Incidents and Debriefings
/victim-services/Subdomain Victim Services
/groups/Subdomain Groups
/groups/brave-horizons/Subdomain Brave Horizons
/groups/tomorrow-without-viole...Subdomain Tomorrow Without Violence
/groups/entry-group/Subdomain Entry Group
/services/youth-families/choices/Subdomain Text duplicate CHOICES
/services/adults/par-program/Subdomain Text duplicate PAR Program
/groups/independence-101/Subdomain Independence 101
/walk-in-counselling/Subdomain Walk-In Counselling
https://www.canadahelps.org/en...New window External Subdomain Donate
/get-involved/careers/Subdomain Careers
/get-involved/students-volunte...Subdomain Students & Volunteers
/stay-up-to-date/Subdomain Stay up to Date
/contact/Subdomain Contact
/about/who-we-are/Subdomain Learn more about Thunder Bay Counselling
/contact/Subdomain Learn more
/for-clients/Subdomain Text duplicate Learn more
/compliments-complaints/Subdomain Text duplicate Learn more
/wp-content/uploads/2024/08/TB...New window Subdomain View our Full Statement
/wp-content/uploads/2023/07/TB...New window Subdomain Learn more about our Strategic Goals
/2025/07/24/financial-health-c...Subdomain IMG-ALT Financial Health Counsellor
/2025/07/24/financial-health-c...Subdomain Text duplicate Financial Health Counsellor
/category/careers/Subdomain Text duplicate Careers
/2025/06/26/agencies-are-comin...Subdomain IMG-ALT Agencies are coming together to protect women and their children from violence.
/2025/06/26/agencies-are-comin...Subdomain Text duplicate Agencies are coming together to protect women and their children from violence.
/category/news/Subdomain News
/2025/06/09/thunder-bay-counse...Subdomain IMG-ALT Thunder Bay Counselling opens a second location to build capacity for community support services.
/2025/06/09/thunder-bay-counse...Subdomain Text duplicate Thunder Bay Counselling opens a second location to build capacity for community support services.
/category/news/Subdomain Text duplicate News
/newsSubdomain View All Posts
/walk-in-counselling/Subdomain Learn More
/compliments-complaints/Subdomain Compliments, Complaints, and Feedback
/wp-content/uploads/2024/08/TB...New window Subdomain EQUITY DIVERSITY STATEMENT
/wp-content/uploads/2023/06/MS...New window Subdomain MSAA
/accessibility-policy/Subdomain ACCESSIBILITY POLICY
/privacy-policy/Subdomain PRIVACY POLICY
/terms-of-use/Subdomain TERMS OF USE
/wp-login.phpNew window Subdomain ADMIN LOGIN
http://boardportal.tbaycounsel...New window External Subdomain BOARD LOGIN
https://www.facebook.com/thund...New window External Subdomain Text duplicate Follow
A-TITLE Follow on Facebook
https://twitter.com/tbcounsellingNew window External Text duplicate Follow
A-TITLE Follow on X
https://www.instagram.com/tbay...New window External Subdomain Text duplicate Follow
A-TITLE Follow on Instagram
https://www.youtube.com/user/T...New window External Subdomain Text duplicate Follow
A-TITLE Follow on Youtube
https://www.linkedin.com/compa...New window External Subdomain Text duplicate Follow
A-TITLE Follow on LinkedIn

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.tbaycounselling.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (2.11 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 18 CSS files. This may affect the page load time negatively.
This page loads 24 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (120 kB).

HTTP Response Header

NameValue
dateTue, 29 Jul 2025 11:35:32 GMT
serverApache
link<https://www.tbaycounselling.com/wp-json/>; rel="https://api.w.org/", <https://www.tbaycounselling.com/wp-json/wp/v2/pages/86>; rel="alternate"; title="JSON"; type="application/json", <https://www.tbaycounselling.com/>; rel=shortlink
content-encodinggzip
varyAccept-Encoding
transfer-encodingchunked
content-typetext/html; charset=UTF-8
statuscode200
http_versionHTTP/1.1

External factors

This website has excellent links from other websites.
This page has backlinks from 37 referring domains.
This page has 50 backlinks.
This page has backlinks from 35 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Sitemap: https://www.tbaycounselling.com/sitemap.xml
Sitemap: https://www.tbaycounselling.com/sitemap.rss

Similar sites

Search preview

www.tbaycounselling.com
Home - Thunder Bay Counselling
Thunder Bay Counselling is the leading provider of personal and workplace support services. We provide counselling, psychotherapy, education and support services to help people make positive changes in their lives.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Counselling77%Check
Bay77%Check
Bay Counselling77%Check
Thunder Bay Counselling72%Check
Thunder Bay70%Check
Counselling Psychotherapy61%Check
provide counselling61%Check
Walk-In Counselling56%Check
help54%Check
Services52%Check
Show more keywords and terms

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