Taylorswift.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
86% 
Page structure
79% 
Link structure
72% 
Server
87% 
External factors
100% 
SEO Score
Response time
0.68 s
File size
301.00 kB
Words
1011
Media files
64
Number of links
14 internal / 60 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The Official Website of Taylor Swift
The length of the page title is perfect. (310 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Discover the world of Taylor Swift – music, tours, news, content, and more. Stay updated on the latest releases, events, and official merchandise. Explore now!
The length of the meta description is perfect. (974 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.taylorswift.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1, noimageai, noai
descriptionDiscover the world of Taylor Swift – music, tours, news, content, and more. Stay updated on the latest releases, events, and official merchandise. Explore now!
generatorWordPress 6.6.2
msapplication-TileImagehttps://www.taylorswift.com/wp-content/uploads/sites/2529/2025/10/favicona4b.webp
article:modified_time2025-10-03T19:40:34+00:00
langen-us
twitter:cardsummary_large_image
og:localeen_US
og:typewebsite
og:titleThe Official Website of Taylor Swift
og:descriptionDiscover the world of Taylor Swift – music, tours, news, content, and more. Stay updated on the latest releases, events, and official merchandise. Explore now!
og:urlhttps://www.taylorswift.com/
og:site_nameThe Official Website of Taylor Swift
og:imagehttps://www.taylorswift.com/wp-content/uploads/sites/2529/2025/08/Share-Card_1200x6301.jpg
og:image:width1200
og:image:height630
og:image:typeimage/jpeg
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 1011 words. That's ok.
21.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.75 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 20 tags for this page.
Image SEO
(Somewhat important)
11 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ads/sites/2529/2025/08/c6aKvzeQm_png.pngTHE LIFE OF A SHOWGIRL: SWEAT AND VANILLA PERFUME (PORTOFINO ORANGE GLITTER VINYL)
...529/2025/08/CgYHKoUkOcJJyVu2jxiMQlTj.pngTHE LIFE OF A SHOWGIRL: SWEAT AND VANILLA PERFUME CD WITH POSTER
...2529/2025/08/N2dYP50yVwIdEsFjykpKmdg.pngTHE LIFE OF A SHOWGIRL: SWEAT AND VANILLA PERFUME CASSETTE
...loads/sites/2529/2024/12/debut-album.jpgDebut Era
...ites/2529/2024/12/debut-album-mobile.jpgDebut Era
...sites/2529/2025/07/logo-Taylor-Swift.pngNo alt attribute provided
...ds/sites/2529/2025/07/image-Fearless.pngFearless
...24/12/img-fearless-mobile-compressed.jpgFearless
...ads/sites/2529/2025/07/logo-Fearless.pngNo alt attribute provided
...ads/sites/2529/2025/07/img-Speak-Now.pngSpeak Now
...2529/2025/07/img-Speak-Now-TV-mobile.pngNo alt attribute provided
...ds/sites/2529/2025/07/logo-Speak-Now.pngNo alt attribute provided
...ploads/sites/2529/2025/07/imgage-Red.pngRed
...sites/2529/2025/07/imgage-Red-mobile.pngRed
.../uploads/sites/2529/2025/07/logo-Red.pngNo alt attribute provided
...s/sites/2529/2025/07/logo-Red-mobile.pngNo alt attribute provided
...ploads/sites/2529/2025/07/image-1989.png1989
...sites/2529/2025/07/image-1989-mobile.png1989
...uploads/sites/2529/2025/07/logo-1989.pngNo alt attribute provided
.../sites/2529/2025/07/logo-1989-mobile.pngNo alt attribute provided
.../sites/2529/2025/07/image-Reputation.pngReputation
...2529/2025/07/image-Reputation-mobile.pngReputation
...s/sites/2529/2025/07/logo-Reputation.pngNo alt attribute provided
...uploads/sites/2529/2025/07/img-Lover.pngLover
.../sites/2529/2025/07/img-Lover-mobile.pngLover
...ploads/sites/2529/2024/12/logo-Lover.pnglogo-Lover
...sites/2529/2024/12/logo-Lover-mobile.pngLover Logo
...loads/sites/2529/2025/07/img-Folkore.pngfolklore
...tes/2529/2025/07/img-Folklore-mobile.pngfolklore
...oads/sites/2529/2024/12/logo-Folkore.pngfolklore Logo
...oads/sites/2529/2025/07/img-Evermore.pngevermore
...tes/2529/2025/07/img-Evermore-mobile.pngevermore
...ads/sites/2529/2024/12/logo-Evermore.pnglogo-Evermore
...2529/2024/12/img-fearless-compressed.jpgFearless Taylor's Version
...24/12/img-fearless-mobile-compressed.jpgFearless
...s/sites/2529/2024/12/logo-Fearless-1.pnglogo-Fearless-1
...oads/sites/2529/2025/07/imgage-Red-1.pngRed Taylor's Version
...sites/2529/2025/07/img-Red-TV-mobile.pngRed Taylor's Version
...ploads/sites/2529/2024/12/logo-Red-1.pngRed Logo
...s/sites/2529/2024/12/logo-Red-mobile.pnglogo-Red-mobile
...ads/sites/2529/2025/07/img-Midnights.pngNo alt attribute provided
...es/2529/2025/07/img-Midnights-mobile.pngNo alt attribute provided
...ds/sites/2529/2024/12/logo-Midnights.pnglogo-Midnights
.../sites/2529/2025/07/img-Speak-Now-TV.pngSpeak Now TV
...29/2025/07/img-Speak-Now-TV-mobile-1.pngSpeak Now TV
.../sites/2529/2024/12/logo-Speak-Now-1.pngSpeak Now Logo
...ads/sites/2529/2025/07/image-1989-TV.png1989 Taylor's Version
...ites/2529/2025/07/img-1989-TV-mobile.png1989 Taylor's Version
...oads/sites/2529/2025/07/logo-1989-TV.png1989 Taylor's Version Logo
.../uploads/sites/2529/2025/07/img-TTPD.pngThe Tortured Poets Department
...s/sites/2529/2025/07/img-TTPD-mobile.pngThe Tortured Poets Department
...uploads/sites/2529/2024/12/logo-TTPD.pngThe Tortured Poets Department Logo
...uploads/sites/2529/2024/12/img-tloas.jpgThe Life Of A Showgirl
.../sites/2529/2024/12/img-tloas-mobile.jpgThe Life Of A Showgirl
...oads/sites/2529/2024/12/logo-tloas-1.pngThe Life Of A Showgirl logo
.../uploads/sites/2529/2025/07/img-Eras.pngEras Tour
...s/sites/2529/2025/07/img-Eras-mobile.pngEras Tour
...tent/uploads/sites/2529/2024/12/1989.pngThe Eras Tour Logo
...uploads/sites/2529/2024/12/logo-Eras.pngThe Eras Tour Logo
....com/_sites/_halo/zyx/rsg/tcsdmetmpd.pngTaylor Swift The Cardigan Collection
...c.com/_sites/_halo/zyx/rsg/tscdsdsme.pngTaylor Swift The Cardigan Collection
data:[...] Base64Add on Snapchat
Video URLWidthHeight
..._sites/_halo/zyx/smbd/images/scofabm.mp4
..._sites/_halo/zyx/smbd/images/mbasver.mp4

Page structure

H1 heading
(Critically important)
The Official Website of Taylor Swift
The H1 heading is perfect.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 The Official Website of Taylor Swift
H2 Store
H2 Directed Projects
H2 Archive
H2 Sign Up
H2 Sign up to receive updates
H2 Scan to add on Snapchat
H3 The Fate of Ophelia
H3 Fortnight (Feat. Post Malone)
H3 I Can See You (Taylor’s Version) (From The Vault)
H3 Karma (Feat. Ice Spice)
H3 Lavender Haze
H3 Bejeweled
H3 Anti-Hero
H3 All Too Well: The Short Film
H3 willow
H3 cardigan
H3 ME! (Feat. Brendon Urie of Panic! At The Disco)
H3 You Need To Calm Down
H3 Lover
H3 The Man
H6 By providing this information, you are opting to receive emails from Taylor Nation with news, special offers, promotions and messages tailored to your interests, and you agree to the UMG/Taylor Nat...
H6 By providing your cell number, you are opting to receive news, special offers, promotions, messages tailored to your interests, and shopping cart updates from Taylor Nation LLC via autodialed calls...
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (60) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.taylorswift.com/The Official Website of Taylor Swift
https://taylorswift.lnk.to/storeNew window External Subdomain Shop
/read-my-letter/My Letter
/archive/Archive
/directed-projects/Directed Projects
/sign-up/Sign Up
https://www.facebook.com/Taylo...External Subdomain Facebook
https://www.instagram.com/tayl...External Subdomain Instagram
https://taylorswift.tumblr.com/External Subdomain Tumblr
https://twitter.com/taylorswift13External Twitter
https://www.tiktok.com/@taylor...External Subdomain TikTok
https://www.youtube.com/taylor...External Subdomain YouTube
https://snapchat.com/add/taylo...External Snapchat
https://www.facebook.com/Taylo...New window External Subdomain No Text
https://www.instagram.com/tayl...New window External Subdomain No Text
https://taylorswift.tumblr.com/New window External Subdomain No Text
https://twitter.com/taylorswift13New window External No Text
https://www.tiktok.com/@taylor...New window External Subdomain No Text
https://www.youtube.com/taylor...New window External Subdomain No Text
https://snapchat.com/add/taylo...New window External No Text
https://store.taylorswift.com/New window External Subdomain A-TITLE Order The Life of A Showgirl Now
https://taylorswift.lnk.to/storeNew window External Subdomain Shop Now
https://taylor.lnk.to/product1New window External Subdomain Text duplicate Shop Now
https://taylor.lnk.to/product2New window External Subdomain Text duplicate Shop Now
https://taylor.lnk.to/product3New window External Subdomain Text duplicate Shop Now
https://www.youtube-nocookie.c...External Subdomain The Fate of Ophelia'
https://www.youtube-nocookie.c...External Subdomain Fortnight (Feat. Post Malone)'
https://www.youtube-nocookie.c...External Subdomain I Can See You (Taylor’s Version) (From The Vault)'
https://www.youtube-nocookie.c...External Subdomain Karma (Feat. Ice Spice)'
https://www.youtube-nocookie.c...External Subdomain Lavender Haze'
https://www.youtube-nocookie.c...External Subdomain Bejeweled'
https://www.youtube-nocookie.c...External Subdomain Anti-Hero'
https://www.youtube-nocookie.c...External Subdomain All Too Well: The Short Film'
https://www.youtube-nocookie.c...External Subdomain willow'
https://www.youtube-nocookie.c...External Subdomain cardigan'
https://www.youtube-nocookie.c...External Subdomain ME! (Feat. Brendon Urie of Panic! At The Disco)'
https://www.youtube-nocookie.c...External Subdomain You Need To Calm Down'
https://www.youtube-nocookie.c...External Subdomain Lover'
https://www.youtube-nocookie.c...External Subdomain The Man'
https://tserasarchive.taylorsw...New window External Subdomain View This Era
https://tserasarchive.taylorsw...New window External Subdomain Text duplicate View This Era
https://tserasarchive.taylorsw...New window External Subdomain Text duplicate View This Era
https://tserasarchive.taylorsw...New window External Subdomain Text duplicate View This Era
https://tserasarchive.taylorsw...New window External Subdomain Text duplicate View This Era
https://tserasarchive.taylorsw...New window External Subdomain Text duplicate View This Era
https://tserasarchive.taylorsw...New window External Subdomain Text duplicate View This Era
https://tserasarchive.taylorsw...New window External Subdomain Text duplicate View This Era
https://tserasarchive.taylorsw...New window External Subdomain Text duplicate View This Era
https://tserasarchive.taylorsw...New window External Subdomain Text duplicate View This Era
https://tserasarchive.taylorsw...New window External Subdomain Text duplicate View This Era
https://tserasarchive.taylorsw...New window External Subdomain Text duplicate View This Era
https://tserasarchive.taylorsw...New window External Subdomain Text duplicate View This Era
https://tserasarchive.taylorsw...New window External Subdomain Text duplicate View This Era
https://tserasarchive.taylorsw...New window External Subdomain Text duplicate View This Era
https://tserasarchive.taylorsw...New window External Subdomain Text duplicate View This Era
https://tstheerastour.taylorsw...New window External Subdomain View Microsite
/privacyprivacy policy
A-TITLE Privacy Policy
https://www.taylorswift.com/termsterms of use
A-TITLE Terms of Use
/privacyText duplicate privacy policy
A-TITLE Privacy Policy
https://www.taylorswift.com/termsText duplicate terms of use
A-TITLE Terms of Use
https://store.taylorswift.com/New window External Subdomain Taylor Swift The Cardigan Collection Available for 48 Hours *Available until November 23, 2025 at 10:59AM ET. While Supplies Last
IMG-ALT Taylor Swift The Cardigan Collection
https://www.taylorswift.com/Anchor Open modal
https://www.facebook.com/Taylo...New window External Subdomain No Text
https://www.instagram.com/tayl...New window External Subdomain No Text
https://taylorswift.tumblr.com/New window External Subdomain No Text
https://twitter.com/taylorswift13New window External No Text
https://www.tiktok.com/@taylor...New window External Subdomain No Text
https://www.youtube.com/taylor...New window External Subdomain No Text
https://snapchat.com/add/taylo...New window External No Text
https://www.taylorswift.com/© 2025 Taylor Nation, LLC
/terms/Terms
/privacy/Privacy
/accessibility/Accessibility
https://privacy.universalmusic...External Subdomain Do not sell or share my personal information

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.taylorswift.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.68 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (301 kB).

HTTP Response Header

NameValue
dateFri, 21 Nov 2025 16:02:25 GMT
x-frame-optionsSAMEORIGIN
x-wp-plat-longcache1
link<https://www.taylorswift.com/wp-json/>; rel="https://api.w.org/"
cache-controlmax-age=0
expiresFri, 21 Nov 2025 16:02:25 GMT
varyAccept-Encoding
content-encodinggzip
x-xss-protection1; mode=block
x-content-type-optionsnosniff
referrer-policystrict-origin-when-cross-origin
strict-transport-securitymax-age=31536000; includeSubDomains
content-typetext/html; charset=UTF-8
x-envoy-upstream-service-time1
x-cacheableYES
age75047
accept-rangesbytes
x-cacheHIT (29998)
x-plat1EKS
x-plat-va_ip141
x-geoipROW
x-ua-devicebot
svA1
x-webpEXCLUDED
x-webp-deviceY-D
serveristio-envoy
set-cookie104 Characters
x-cdnImperva
x-robots-tagnoimageai, noai
x-iinfo11-4729959-4475031 pNNN RT(1763815995192 8) q(0 0 0 0) r(1 1) U5
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 4,281 referring domains.
This page has 74,638 backlinks.
This page has backlinks from 2,982 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: GPTBot
Disallow: /

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://www.taylorswift.com/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

Similar sites

Search preview

www.taylorswift.com
The Official Website of Taylor Swift
Discover the world of Taylor Swift – music, tours, news, content, and more. Stay updated on the latest releases, events, and official merchandise. Explore now!

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Taylor97%Check
Taylor Swift97%Check
Official78%Check
Taylor Swift Productions78%Check
Official Website72%Check
Taylor Nation72%Check
UMG Taylor Nation63%Check
news55%Check
Sign Up54%Check
cover51%Check
Show more keywords and terms

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