Analyze your website with Seobility:

You have 3 of 3 checks left today.

Swisslos.ch - SEO Checker

Overview of the SEO Check

Meta information

55%

Page quality

73%

Page structure

79%

Link structure

82%

Server

100%

External factors

100%

SEO Score

SEO Score Widget

Response time

0.27 s

File size

90.40 kB

Words

677

Media files

113

Number of links

74 internal / 3 external

Task list of SEO Improvements 6 Tasks

Add a H1 heading to this page.Very important!
The page is using alternate links, but has no alternate link pointing to itself.Very important!
Review and improve the page title.Important!
Add a meta description.Important!
Use good alternative descriptions (alt attributes) for your images.Important!
Review and improve the heading structure.Tip!

View all

Meta specifications 55% achieved

Title

(Critically important)

Swisslos

The page title is too short. (79 pixels of 580 max pixel length) Optimize title

The page title is only one word.

There are no duplicate words in the title

Meta Title

Meta description

(Critically important)

The meta description is empty.

Meta Description

Crawlability

(Critically important)

There are no problems in accessing the website.

Search Engine Crawlers

Canonical URL

(Important)

https://www.swisslos.ch/en/home.html

There is a valid canonical link specified.

Canonical Tag

Language

(Somewhat important)

Language detected in text: en

Language defined in HTML: en

Language defined in HTTP-Equiv meta tag: en

Server location: Switzerland

The following language is defined by HTML: en

Declaring language in HTML

Alternate/Hreflang Links

(Somewhat important)

The alternate link to the page itself is missing.

An alternate link incorrectly contains an URL with a relative path.

Hreflang

Other meta tags

(Somewhat important)

There is no rel next meta tag on this page.

There is no rel prev meta tag on this page.

Meta Tags

Domain

(Somewhat important)

The domain is no subdomain.

The domain length is good.

The domain does not contain non-latin characters.

Domain for SEO

Page URL

(Somewhat important)

No parameters were found in the URL.

No session ID was found in the URL.

The URL does not have too many subdirectories.

SEO-friendly URLs

Charset encoding

(Somewhat important)

The charset encoding (UTF-8) is set correctly.

Character Encoding

Doctype

(Nice to have)

The doctype HTML 5 is set correctly.

The doctype is placed at first in the HTML code.

HTML Doctype

Favicon

(Nice to have)

The favicon is linked correctly.

Favicon

Meta tags

Name	Value
description	Empty
title	Empty
google-site-verification	vvu2jV3x0gXll5J4KhH8-kGQ47d-Yi6veDMWqJOnMn0
viewport	width=device-width, initial-scale=1, maximum-scale=1, user-scalable=no
format-detection	telephone=no
_csrf	00865bff-c161-480f-9e37-8d294d15228c
_csrf_header	X-CSRF-TOKEN
mobile-device	false
lang	en
twitter:card	summary_large_image
twitter:site	@swisslos
twitter:title	Empty
twitter:description	Empty
twitter:image	https://www.swisslos.ch/media/en/swisslos/navigations-logos/swisslos_logo_navigation.png
fb:app_id	103684843462
og:type	article
og:url	https://www.swisslos.ch/en/home.html
og:title	Empty
og:description	Empty
og:image	https://www.swisslos.ch/media/en/swisslos/navigations-logos/swisslos_logo_navigation.png
og:image:type	image/png
og:image:width	274
og:image:height	50
Content-Type	text/html; charset=UTF-8
language	en

Automatically check swisslos.ch including all subpages at once!

Check 300+ SEO parameters on every page of your website
Easy troubleshooting with optimization suggestions
Automated check for keyword optimization

Try for free
Guaranteed free of charge during trial period.

Page quality 73% achieved

Content

(Critically important)

Only 2 paragraph/s was/were found on this page.

This page contains 677 words. That's ok.

21.3% of the text are stop words.

The page contains a listing, which indicates a good text layout.

No placeholders texts or images were found.

There are no duplicates on the site.

The average number of words per sentence of 12.67 words is good.

Content is King

Frames

(Critically important)

This page does not use a frameset.

Frames and framesets

Mobile optimization

(Somewhat important)

A viewport "width=device-width, initial-scale=1, maximum-scale=1, user-scalable=no" is provided.

At least one Apple touch icon is specified.

Mobile Optimization

Bold and strong tags

(Somewhat important)

The usage of strong and bold tags is perfect. We recommend the use of up to 14 tags for this page.

Strong and Bold Tags

Image SEO

(Somewhat important)

95 images have no alt attribute. The content of alt attributes is used by search engines.

Image SEO

This page is optimized perfectly for social networks.

Social Sharing

Additional markup

(Nice to have)

No additional page markup was found.

HTTPS

(Somewhat important)

This website uses HTTPS to protect privacy and integrity of the exchanged data.

All included files are also transferred via HTTPS.

HTTPS

Media list

URL	Alt attribute	Title
...kpot/jackpot_header_swisslotto_coins.png	No alt attribute provided
...ckpot_header_swisslotto_curtain_ani1.png	No alt attribute provided
...ckpot_header_swisslotto_curtain_ani2.png	No alt attribute provided
...ckpot_header_swisslotto_curtain_ani3.png	No alt attribute provided
...ot/jackpot_header_swisslotto_curtain.png	No alt attribute provided
..._header_swisslotto_in_the_jackpot_en.svg	No alt attribute provided
...ackpot/jackpot_header_swisslotto_man.png	No alt attribute provided
...ackpot_header_swisslotto_play_now_en.svg	No alt attribute provided
...ckpot/jackpot_header_swisslotto_logo.png	No alt attribute provided
...elfmeter_slider/images/en/dice_small.png	No alt attribute provided
...lfmeter_slider/images/en/dice_medium.png	No alt attribute provided
...x_elfmeter_slider/images/en/dice_big.png	No alt attribute provided
...elfmeter_slider/images/en/image_back.png	No alt attribute provided
...lfmeter_slider/images/en/image_front.png	No alt attribute provided
..._elfmeter_slider/images/en/clix_logo.png	No alt attribute provided
...easer/big21_slider/img/de/big21_logo.png	No alt attribute provided
...ser/big21_slider/img/en/Haupttext_EN.svg	No alt attribute provided
...hnenteaser/big21_slider/img/de/shine.png	No alt attribute provided
...hnenteaser/big21_slider/img/de/shine.png	No alt attribute provided
...hnenteaser/big21_slider/img/de/shine.png	No alt attribute provided
...hnenteaser/big21_slider/img/de/shine.png	No alt attribute provided
...hnenteaser/big21_slider/img/de/shine.png	No alt attribute provided
...big21_slider/img/en/big21_stoerer_EN.png	No alt attribute provided
...nteaser/big21_slider/img/de/card_gif.gif	No alt attribute provided
...nteaser/big21_slider/img/de/confetti.png	No alt attribute provided
...aser/eurodreams_slider/images/bubble.png	No alt attribute provided
...aser/eurodreams_slider/images/bubble.png	No alt attribute provided
...aser/eurodreams_slider/images/bubble.png	No alt attribute provided
...aser/eurodreams_slider/images/bubble.png	No alt attribute provided
...aser/eurodreams_slider/images/bubble.png	No alt attribute provided
...aser/eurodreams_slider/images/bubble.png	No alt attribute provided
...aser/eurodreams_slider/images/bubble.png	No alt attribute provided
...aser/eurodreams_slider/images/bubble.png	No alt attribute provided
...eurodreams_slider/images/headline_en.png	No alt attribute provided
...nteaser/eurodreams_slider/images/jet.png	No alt attribute provided
...teaser/eurodreams_slider/images/glow.png	No alt attribute provided
...aser/eurodreams_slider/images/ufo_en.png	No alt attribute provided
...teaser/eurodreams_slider/images/logo.png	No alt attribute provided
...aser/eurodreams_slider/images/bubble.png	No alt attribute provided
...aser/eurodreams_slider/images/bubble.png	No alt attribute provided
...aser/eurodreams_slider/images/bubble.png	No alt attribute provided
...aser/eurodreams_slider/images/bubble.png	No alt attribute provided
...aser/eurodreams_slider/images/bubble.png	No alt attribute provided
...go_jackpot/jackpot_header_bingo_logo.png	No alt attribute provided
...oal_slider/images/typo_background_en.svg	No alt attribute provided
.../goooal_slider/images/typo_mobile_en.svg	No alt attribute provided
...nteaser/goooal_slider/images/line_l1.png	No alt attribute provided
...nteaser/goooal_slider/images/line_l2.png	No alt attribute provided
...nteaser/goooal_slider/images/line_l3.png	No alt attribute provided
...nteaser/goooal_slider/images/line_r1.png	No alt attribute provided
...nteaser/goooal_slider/images/line_r2.png	No alt attribute provided
...nteaser/goooal_slider/images/line_r3.png	No alt attribute provided
...enteaser/goooal_slider/images/player.png	No alt attribute provided
...hnenteaser/goooal_slider/images/logo.svg	No alt attribute provided
...ilder/lose/grid-fortuna-2025_660_660.jpg	No alt attribute provided	Grid Fortuna 2025
...r-1x1-sporttip-cl-final-2025_660_660.jpg	No alt attribute provided	Grid-Teaser 1x1 Sporttip CL Final 2025
...o/grid-bingo-wallstreet-2025_660_660.jpg	No alt attribute provided	Grid Bingo Wallstreet 2025
...verlosung/draw-may-grid-2025_660_660.jpg	No alt attribute provided	Draw may Grid 2025
...r/clix/clix_tell-vs-helvetia_660_660.jpg	No alt attribute provided	Clix_Tell vs Helvetia
...teaserbilder/clix/clix_cargo_660_660.jpg	No alt attribute provided	Clix_Cargo
...clix/clix_sportstar_fussball_660_660.jpg	No alt attribute provided	Clix_Sportstar_Fussball
...easerbilder/clix/clix_towers_660_660.jpg	No alt attribute provided	Clix_Towers
...aserbilder/clix/clix_million_660_660.jpg	No alt attribute provided	Clix_Million
...odreams/grid-eurodreams-2025_660_660.jpg	No alt attribute provided	Grid EuroDreams 2025
...er/big21/grid-big21-1x1-2024_660_660.jpg	No alt attribute provided	Grid Big21 1x1 2024
...ilder/jass/jass-differenzler_660_660.jpg	No alt attribute provided	Jass Differenzler
...serbilder/jass/jass-schieber_660_660.jpg	No alt attribute provided	Jass Schieber
...serbilder/jass/jass-coiffeur_660_660.jpg	No alt attribute provided	Jass Coiffeur
...to/grid-swiss-lotto-new-app_1376_660.jpg	No alt attribute provided	Grid Swiss Lotto new App
.../goooal/grid-goooal-ohne-new_660_660.jpg	No alt attribute provided	Grid Goooal ohne New
...rbilder/bingo/das-neue-bingo_660_660.jpg	No alt attribute provided	The new Bingo
...er/bingo/bingo-moonshine-jpg_660_660.jpg	No alt attribute provided	Bingo Moonshine JPG
...lder/pmu/pmu-die-pferdewette_660_660.jpg	No alt attribute provided	PMU
...er/lose/grid_winforlife_2024_660_660.jpg	No alt attribute provided	Grid_WinForLife_2024
...zweck/grid-guter-zweck-apfel_660_660.jpg	No alt attribute provided	Grid Guter Zweck Apfel
...-spielerschutz-einzahllimite_660_660.jpg	No alt attribute provided	Grid Spielerschutz Einzahllimite
.../layout/images/logo/swiss_lotto_logo.png	No alt attribute provided	swiss_lotto_logo
...es/logo/euro_millions_logo_two_lines.png	No alt attribute provided	euro_millions_logo_two_lines
...h/layout/images/logo/eurodreams_logo.png	EuroDreams Logo
/assets/images/logo/swiss_lotto_logo.png	Swiss Lotto Logo
/assets/images/logo/joker_logo.png	Joker Logo
/assets/images/logo/swiss_lotto_logo.png	Swiss Lotto Logo
/assets/images/logo/joker_logo.png	Joker Logo
...es/logo/euro_millions_logo_two_lines.png	Euro Millions Logo
...yout/images/euromillions-star-footer.png	No alt attribute provided
...yout/images/euromillions-star-footer.png	No alt attribute provided
/assets/images/logo/2nd-chance-logo.png	Logo zweite Chance Zusatzspiel
...ch/layout/images/logo/superstar_logo.png	Superstar Logo
...es/logo/euro_millions_logo_two_lines.png	Euro Millions Logo
...ch/layout/images/logo/superstar_logo.png	No alt attribute provided
...yout/images/euromillions-star-footer.png	No alt attribute provided
...yout/images/euromillions-star-footer.png	No alt attribute provided
...yout/images/euromillions-star-footer.png	No alt attribute provided
...yout/images/euromillions-star-footer.png	No alt attribute provided
...yout/images/euromillions-star-footer.png	No alt attribute provided
...yout/images/euromillions-star-footer.png	No alt attribute provided
...yout/images/euromillions-star-footer.png	No alt attribute provided
...yout/images/euromillions-star-footer.png	No alt attribute provided
...yout/images/euromillions-star-footer.png	No alt attribute provided
...yout/images/euromillions-star-footer.png	No alt attribute provided
...yout/images/euromillions-star-footer.png	No alt attribute provided
...yout/images/euromillions-star-footer.png	No alt attribute provided
...yout/images/euromillions-star-footer.png	No alt attribute provided
...yout/images/euromillions-star-footer.png	No alt attribute provided
...los/eurodreams/eurodreams_logo_small.png	EuroDreams Logo
...los/eurodreams/eurodreams_logo_small.png	EuroDreams Logo
...slos/eurodreams/jackpot-image-footer.png	Jackpot Image Footer
...ia/swisslos/apps/app-icon-swisslotto.png	App Icon SwissLotto	App Icon SwissLotto
.../swisslos/apps/app-icon-euromillions.png	App Icon EuroMillions	App Icon EuroMillions
...ia/swisslos/apps/app-icon-eurodreams.png	App Icon EuroDreams	App Icon EuroDreams
/media/swisslos/apps/app-icon-sporttip.png	App Icon Sporttip	App Icon Sporttip
/media/swisslos/apps/app-icon-jass.png	App Icon Jass	App Icon Jass
/media/swisslos/apps/app-icon-clix.png	App Icon Clix	App Icon Clix

Page structure 79% achieved

H1 heading

(Critically important)

There is no H1 heading specified.

H1-H6 headings

Headings

(Important)

The structure of headings is missing one or more levels. Do not skip heading levels.

H1-H6 headings

Heading structure

Heading level	Content
H2	Swiss Lotto
H2	Joker
H2	EuroMillions
H2	2. Chance
H2	Super-Star
H2	EuroDreams
H3	About Swisslos
H3	Good cause
H3	Player protection
H3	Contact
H3	Media
H3	Sales outlets
H3	Winners
H3	Apps
H4	Register for newsletter

Link structure 82% achieved

Internal links

(Important)

Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.

Some anchor texts are used more than once.

1 links don't have an anchor text.

The number of internal links is ok.

None of the anchor texts is too long.

Internal Linking

External links

(Nice to have)

There are 3 external links on this page.

External Links

Found links on this page

Link	Attributes	Anchor text
/en/euromillions/individual-pi...		Play now
/en/informations/games/instant...		Find out more
/en/bingo/play/bingo_spielseit...	Subdomain Anchor Text duplicate	Find out more
/en/swisslotto/individual-pick...		No Text
/en/clix/instant-tickets-onlin...	Text duplicate	Play now
/en/sporttip/sporttip.html		Bet now
/en/skillgames/big21/big21.html	Text duplicate	Play now
/en/eurodreams/individual-pick...	Text duplicate	Play now
/en/jass/differenzler/play.html	Text duplicate	Play now
/bingo/gotogame	Text duplicate	Play now
/en/goooal/play.html	Text duplicate	Bet now
/en/informations/games/instant...		Instant tickets
/en/sporttip/sports/football/c...	Subdomain	Sporttip Bet now
/bingo/gotogame		Bingo New bingo in high demand Play now
/en/isp/questionnaire/20250501...		Game credits How do you spend your days off? Go to the draw
/en/clix/instant-tickets-onlin...		Make Switzerland your playing field Play now
/en/clix/instant-tickets-onlin...		Main prize ahoy! Play now
/en/clix/instant-tickets-onlin...		On form for the main prize? Play now
/en/clix/instant-tickets-onlin...		Reach for the sky with Towers Play now
/en/clix/instant-tickets-onlin...		Bag the Million Play now
/en/eurodreams/individual-pick...		EuroDreams EuroDreams - make your dreams come true Play now
/en/skillgames/big21/big21.htm...	Subdomain	Big21 Demonstrate your skill with every click Play now
/en/jass/differenzler/play.html		Differenzler Play now
/en/jass/schieber/play.html		Schieber Play now
/en/jass/coiffeur/play.html		Coiffeur Play now
/en/swisslotto/information/swi...		Download the app
/en/goooal/play.html		Goooal Win with virtual football matches Bet now
/en/bingo/informations/infos-n...		Bingo briefly explained That's how it's done!
/en/bingo/play/bingo_spielseit...		Moonshine all night long! Play now
/en/informations/games/pmu/sta...		PMU The PMU info site To the info site
/en/informations/games/instant...		Instant tickets Discover our bestseller! Go to the ticket
/en/informations/good-cause/pr...		# Projects supported in your region # Read more
/en/landingpages/swisslos/akti...		Player protection Worry-free playing? Of course!
/de/home.html		DE
/fr/home.html		FR
/it/home.html		IT
/en/swisslotto/information/win...		Draw of Sat, 24.05.2025 Previous draws
/en/swisslotto/individual-pick...	Text duplicate	Play now
/en/euromillions/information/w...		Draw of Tue, 27.05.2025 Previous draws
/en/euromillions/individual-pi...	Text duplicate	Play now
/en/eurodreams/information/win...		Draw of Mon, 26.05.2025 Previous draws
https://www.swisslos.ch/de/quoten		Odds & prizes
/en/eurodreams/individual-pick...	Text duplicate	Play now
/en/informations/about-swisslo...		Mandate
/en/informations/about-swisslo...		Legal framework
/en/informations/about-swisslo...		Portrait
/en/informations/about-swisslo...		Publications
/en/informations/about-swisslo...		Jobs
/en/informations/good-cause/ap...		Appropriation of lottery income
/en/informations/good-cause/ca...		Cantonal funds
/en/informations/good-cause/pr...		Projects supported
/en/informations/player-protec...		For players & their families
/en/informations/player-protec...		Social and political aspects
/en/informations/player-protec...		Specialized advice centers
/en/informations/contact/custo...		Contact
https://www.facebook.com/swisslos	New window External Subdomain	No Text
https://www.youtube.com/user/S...	New window External Subdomain	No Text
https://www.instagram.com/swis...	New window External Subdomain	No Text
/en/informations/media/media-r...		Media releases
/en/informations/media/images-...		Images, films & logos
/media/swisslos/pmu/verkaufsst...	New window	Sales outlets PMU
/media/swisslos/subito/verkauf...	New window	Sales outlets Subito
/en/informations/winners/numbe...		Number of winners
/en/informations/winners/recor...		Records
/en/informations/winners/prize...		Prize brochure
/en/informations/winners/compe...		Competitions
/en/sporttip/archive		Archive
/en/swisslotto/information/swi...		IMG-ALT App Icon SwissLotto
/en/euromillions/information/e...		IMG-ALT App Icon EuroMillions
/en/eurodreams/information/eur...		IMG-ALT App Icon EuroDreams
/en/sporttip/information/sport...		IMG-ALT App Icon Sporttip
/en/informations/games/apps/ov...		IMG-ALT App Icon Jass
/en/clix/information/clix-app/...		IMG-ALT App Icon Clix
/en/meta/security/security-201...		Security
/en/meta/data-privacy/data-pri...		Privacy policy
/en/meta/terms-and-rules/terms...		Rules and conditions of participation
/en/meta/legal-disclosure/lega...		Legal disclosure

Server configuration 100% achieved

HTTP redirects

(Critically important)

This page redirects to "https://www.swisslos.ch/en/home.html"

WWW Redirect

HTTP header

(Important)

No X-Powered HTTP header is sent.

The web server transmits the web page (HTML) in compressed form.

HTTP headers

Performance

(Somewhat important)

The page response time is excellent with 0.27 seconds.

The file size of the HTML document is fine (90 kB).

Page Speed

HTTP Response Header

Name	Value
content-type	text/html;charset=UTF-8
vary	Origin
set-cookie	96 Characters
cache-control	no-cache, no-store, max-age=0, must-revalidate
pragma	no-cache
expires	0
strict-transport-security	max-age=31536000 ; includeSubDomains
content-security-policy	default-src * data: ; frame-src * js2ios: ; script-src https://www.gstatic.com https://www.google.com https://.google-analytics.com https://www.googletagmanager.com https://maps.googleapis.com https://www.googletagservices.com https://.googlesyndication.com https://.sportradar.com https://.sportradarserving.com https://inpref.s3.amazonaws.com https://.usercentrics.eu https://.cloudfront.net https://unpkg.com https://.getback.ch https://connect.facebook.net https://.admiral.at https://jobs-widget.recruiteecdn.com https://admiral.betstream.betgenius.com/ https://cdnjs.cloudflare.com 'self' 'unsafe-inline' 'unsafe-eval' ; img-src * data: blob: ; style-src * 'unsafe-inline' data: ; frame-ancestors 'self' ; report-uri /csp-report; worker-src 'self' blob:
x-frame-options	SAMEORIGIN
x-xss-protection	1; mode=block
content-language	en-CH
date	Wed, 28 May 2025 11:24:41 GMT
content-encoding	gzip
statuscode	200
http_version	HTTP/2

External factors 100% achieved

Backlinks

(Critically important)

This website has excellent links from other websites.

This page has backlinks from 397 referring domains.

This page has 12,223 backlinks.

This page has backlinks from 260 different ip addresses.

Backlinks

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow:
Sitemap: https://api.ch.admiral.at/api/sports/integration/sitemap/sitemap-ch-sl.xml

Similar sites

Search preview

www.swisslos.ch › home.html

Swisslos

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Keyword	Result	Recheck
Swiss	70%	Check
Swisslos	62%	Check
Million	44%	Check
EuroDreams	44%	Check
dreams	44%	Check
EuroMillions	44%	Check
app	44%	Check
Lotto	44%	Check
New	42%	Check
Joker	42%	Check
Play	40%	Check
Sporttip	40%	Check
Tip	40%	Check
Player	40%	Check
New Bingo	40%	Check
draw	38%	Check
winners	38%	Check
Newsletter	38%	Check
jackpot	38%	Check
Bingo	38%	Check
PMU	38%	Check
info	38%	Check
Sales outlets	38%	Check
Towers	38%	Check
Big21	38%	Check

Show more keywords and terms

Automatically check swisslos.ch including all subpages at once!

Check 300+ SEO parameters on every page of your website
Easy troubleshooting with optimization suggestions
Automated check for keyword optimization

Try for free
Guaranteed free of charge during trial period.

Swisslos.ch - SEO Checker

Task list of SEO Improvements 6 Tasks

Meta specifications 55% achieved

(Critically important)

(Critically important)

(Critically important)

(Important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

Meta tags

Automatically check swisslos.ch including all subpages at once!

Page quality 73% achieved

(Critically important)

(Critically important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

(Somewhat important)

Media list

Page structure 79% achieved

(Critically important)

(Important)

Heading structure

Link structure 82% achieved

(Important)

(Nice to have)

Found links on this page

Server configuration 100% achieved

(Critically important)

(Important)

(Somewhat important)

HTTP Response Header

External factors 100% achieved

(Critically important)

Links from Wikipedia

Robots.txt

Similar sites

Search preview

Most important keywords

Automatically check swisslos.ch including all subpages at once!

Cookie Policy