Swindon.gov.uk - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
70% 
Page structure
85% 
Link structure
83% 
Server
80% 
External factors
100% 
SEO Score
Response time
0.84 s
File size
62.30 kB
Words
719
Media files
7
Number of links
138 internal / 4 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Swindon Borough Council
The length of the page title is perfect. (232 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Make reports, request council services and pay online at your convenience, without having to phone or visit. Use the search bar or links to quickly get to the page you need.
The meta description is too long: 1054 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
authorSwindon Borough Council
revisit-after2 days
google-site-verificationBO4HoVvBLs2G5j8gGhr4vz9GO3TFcTr0Y3-1fE-kRlg
viewportwidth=device-width, initial-scale=1
ROBOTSINDEX,FOLLOW
descriptionMake reports, request council services and pay online at your convenience, without having to phone or visit. Use the search bar or links to quickly get to the page you need.
keywordsSwindon, council, local, housing, government, council tax, schools, parking, education, rubbish, libraries, social care, planning, parks, register office, jobs
dcterms:creatorSwindon Borough Council
dcterms:coverageSwindon, UK, Worldwide
dcterms:formattext/html
dcterms:identifierhttps://www.swindon.gov.uk/
dcterms:languageen
dcterms:publisherSwindon Borough Council
dcterms:rightsHolderCopyright 2015 Swindon Borough Council
dcterms:descriptionMake reports, request council services and pay online at your convenience, without having to phone or visit. Use the search bar or links to quickly get to the page you need.
dcterms:subjectSwindon, council, local, housing, government, council tax, schools, parking, education, rubbish, libraries, social care, planning, parks, register office, jobs>
dcterms:titleSwindon Borough Council - Tel:
langen
og:titleSwindon Borough Council
og:typeMake reports, request council services and pay online at your convenience, without having to phone or visit. Use the search bar or links to quickly get to the page you need.
og:imagehttps://www.swindon.gov.uk/images/SBC_Orange_Tree_Resize.png
og:urlhttps://www.swindon.gov.uk/
charsetUTF-8

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Page quality

Content
(Critically important)
The average number of words per sentence of 37.6 words is high.
This page contains 719 words. That's ok.
26.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 14 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/images/We_Went_Solar_Together.jpgSolar Together - Example of solar panels on a roof
/images/wharf_green.jpgWharf green
/images/rsz_dji_0708.jpgSTEAM Museum drone
/images/Ratdroppings.jpgrat droppings
/images/rsz_dji_0314.jpgFleming Way in July 2025
...s/The_Swindon_Plan_Banner___Homepage.jpgImage of The Swindon Plan that sets out the council’s long-term priorities to build a fairer, better and greener Swindon
...ndon_Borough_Council_Homepage_Banner.jpgImage showing the Swindon Borough Council Wat Tyler House offices in Swindon

Page structure

H1 heading
(Critically important)
Swindon Borough Council
The H1 heading is perfect.
Headings
(Important)
There are 32 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Swindon Borough Council
H2 Buying solar panels and battery storage made easy with Solar Together
H2 What do you want to do today?
H2 Adult social care and support
H2 Benefits and money matters
H2 Bins, rubbish and recycling
H2 Births, marriages and deaths
H2 Council Tax
H2 Children and young people
H2 Environmental problems
H2 Health and wellbeing
H2 Homes and property
H2 Libraries
H2 Licences and permits
H2 Open data and transparency
H2 Parking, roads and transport
H2 People and communities
H2 Planning and Building Control
H2 Recreation, leisure and culture
H2 Road safety and repairs
H2 Schools and education
H2 Latest news
H2 Latest events
H2 The Swindon Plan: Fairer, better, greener
H2 Shape Swindon's future with a career at the council
H3 Wharf Green summer extravaganza to begin next week
H3 Celebrating 200 years of the railways at STEAM this summer
H3 Court agrees Council was right to close rat-infested store
H3 Multi-million pound improved town centre gateway set to open at end of next month
H3 TechConnect
H3 Summer at the Green
H3 The Wind in the Willows: Outdoor Theatre
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 4 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.swindon.gov.uk/Nofollow Anchor Skip to content
https://www.swindon.gov.uk/Nofollow Anchor Skip to main navigation
https://www.swindon.gov.uk/swindon.gov.uk
https://www.swindon.gov.uk/Anchor Search
/myaccountMy Account
https://www.swindon.gov.uk/Anchor Menu
/info/20079/pay_for_itPay for it
/info/20081/apply_for_itApply for it
/info/20080/report_itReport it
https://www.swindon.gov.uk/a_to_zA-Z of services
/info/20129/communications/970...Service disruptions
/info/20022/contact_usContact us
https://www.swindon.gov.uk/For residents
/businessFor business
/council-democracyCouncil and democracy
/newslettersNewsletters
https://solartogether.co.uk/sw...External Register your interest for free
/info/20079/pay_for_itText duplicate Pay for it
/info/20081/apply_for_itText duplicate Apply for it
/info/20080/report_itText duplicate Report it
/info/20015/bins_rubbish_and_r...Book a visit to the HWRC (tip)
/info/20122/rubbish_and_recycl...Find your bin collection day
/info/20020/council_tax/253/pa...Pay your Council Tax
/info/20011/adult_social_care_...Adult social care and support
/info/20171/social_care_in_swi...About social care in Swindon
/info/20011/adult_social_care_...Disabled facilities grants
/info/20182/social_care_and_he...Emergency duty team
/info/20188/staying_healthyStaying healthy
/info/20013/benefits_and_swind...Benefits and money matters
/info/20013/benefits_and_swind...Apply for benefits
/info/20013/benefits_and_swind...Change in circumstances
/info/20013/benefits_and_swind...Swindon assistance fund
/info/20013/benefits_and_swind...Universal Credit
/info/20015/bins_rubbish_and_r...Bins, rubbish and recycling
/info/20015/bins_rubbish_and_r...Book a visit to the HWRC (the tip)
/info/20122/rubbish_and_recycl...Text duplicate Find your bin collection day
/info/20015/bins_rubbish_and_r...Garden waste subscription
/info/20015/bins_rubbish_and_r...Report a missed bin collection
/info/20016/births_marriages_a...Births, marriages and deaths
/info/20053/death_and_bereavementDeath and bereavement
/info/20052/marriagesMarriages and civil partnerships
/info/20051/births/158/registe...Register a birth
/info/20016/births_marriages_a...Swindon Register Office
/info/20020/council_taxCouncil Tax
/info/20020/council_tax/230/co...Council Tax discounts
/info/20020/council_tax/273/yo...Council Tax explained - 2025/26
/info/20020/council_tax/253/pa...Text duplicate Pay your Council Tax
/info/20020/council_tax/254/re...Register to pay Council Tax
/info/20018/children_and_young...Children and young people
/info/20115/fostering_a_childFostering a child
/info/20043/safeguardingSafeguarding
/info/20237/care_leavers_local...Swindon Care Leavers local offer
/info/20190/send_local_offerSwindon SEND local offer
/info/20023/environmental_prob...Environmental problems
/info/20023/environmental_prob...Abandoned vehicles on public land
/info/20023/environmental_prob...Dirty street that needs cleaning
/info/20023/environmental_prob...Fly-tipping or dumped rubbish
/info/20023/environmental_prob...Report a noise disturbance
/info/20024/health_and_wellbeingHealth and wellbeing
/info/20024/health_and_wellbei...Healthy eating
/info/20024/health_and_wellbei...Help with mental wellbeing
/info/20139/live_well_swindonLive Well Swindon
/info/20269/stop_smoking/921/s...Stop smoking service
/info/20025/homes_and_propertyHomes and property
/info/20254/allocations_and_le...Apply for council housing
/info/20056/council_tenants/25...Pay your council housing rent
/info/20251/community_safety/4...Report anti-social behaviour (ASB)
/info/20056/council_tenants/50...Request a housing repair
/info/20026/librariesLibraries
/info/20026/libraries/888/libr...Find a local library
/info/20026/libraries/298/join...Join the library
/info/20057/books_and_reading_...Library fees and charges
/info/20026/libraries/545/sear...Search the library catalogue
/info/20027/licences_and_permitsLicences and permits
/info/20027/licences_and_permi...Animal licensing
/info/20025/homes_and_property...House in multiple occupation
/info/20027/licences_and_permi...Taxis and minicabs
/info/20027/licences_and_permi...Temporary event licence
/info/20028/open_data_and_tran...Open data and transparency
/info/20028/open_data_and_tran...Corporate reporting
/info/20159/make_a_freedom_of_...Freedom of Information request
/info/20028/open_data_and_tran...Make a subject access request
/info/20028/open_data_and_tran...Publication scheme
/info/20031/roads_parking_and_...Parking, roads and transport
/info/20031/roads_parking_and_...Blue Badge for disabled people
/info/20031/roads_parking_and_...Bus pass
/info/20172/parking_permitsParking permits
/info/20034/parking_tickets_an...Pay a Penalty Charge Notice
/info/20029/people_and_communi...People and communities
/info/20251/community_safety/4...Anti-social behaviour (ASB)
/info/20251/community_safetyCommunity safety
/info/20019/consultations_enga...Consultations and surveys
/info/20251/community_safety/4...Domestic violence and abuse
/info/20030/planning_and_build...Planning and Building Control
/info/20060/building_controlBuilding Control
/info/20268/planning_applicationsPlanning applications
/info/20113/local_plan_and_pla...Local plan and planning policy
/info/20168/town_centre_regene...Swindon town centre regeneration
/info/20074/recreation_leisure...Recreation, leisure and culture
/info/20077/parks_and_open_spa...Coate Water County Park
/info/20074/recreation_leisure...Lydiard House and Park
/info/20074/recreation_leisure...Museum & Art Swindon
/info/20074/recreation_leisure...STEAM museum
/info/20040/road_safety_mainte...Road safety and repairs
/info/20040/road_safety_mainte...Report a damaged road or footpath
/info/20040/road_safety_mainte...Report a faulty street light
/info/20040/road_safety/338/re...Report a faulty traffic light or signal
/info/20040/road_safety/339/re...Report a pothole
/info/20032/schools_and_educationSchools and education
/info/20071/school_places_and_...Apply for a school place
/info/20032/schools_and_educat...Free school meals
/info/20032/schools_and_educat...School contact details
/info/20032/schools_and_educat...School term and holiday dates
/news/article/1225/wharf_green...Wharf Green summer extravaganza to begin next week Swindon’s town centre will be home to free family fun next week, as a busy schedule of activities running ...
IMG-ALT Wharf green
/news/article/1224/celebrating...Celebrating 200 years of the railways at STEAM this summer STEAM Museum’s the place to be over the summer with a new exhibition and activities to celebrate 2...
IMG-ALT STEAM Museum drone
/news/article/1223/court_agree...Court agrees Council was right to close rat-infested store A convenience store, which was closed by council inspectors due to a rat infestation, has been all...
IMG-ALT rat droppings
/news/article/1222/multi-milli...Multi-million pound improved town centre gateway set to open at end of next month A major infrastructure scheme, which has already been a catalyst for regene...
IMG-ALT Fleming Way in July 2025
/news/archiveMore news
/events/event/1171/techconnectTechConnect 29th July 2025 Do you work in, or are interested in, the creative, digital or tech space? If yes, this is the perfect place to meet…
/events/event/1178/summer_at_t...Summer at the Green 2nd August 2025 - 25th August 2025 Wharf Green in Swindon town centre will be transformed into a pop-up park hosting a number of free fam...
/events/event/1160/the_wind_in...The Wind in the Willows: Outdoor Theatre 3rd August 2025 Outdoor theatre is coming back to Lydiard Park! Join us this summer for a magical experience in the ...
https://www.swindon.gov.uk/eventsMore events
/swindonplanIMG-ALT Image of The Swindon Plan that sets out the council’s long-term priorities to build a fairer, better and greener Swindon
/swindonplanThe Swindon Plan: Fairer, better, greener
https://jobs.swindon.gov.uk/External Subdomain IMG-ALT Image showing the Swindon Borough Council Wat Tyler House offices in Swindon
https://jobs.swindon.gov.uk/External Subdomain Shape Swindon's future with a career at the council
https://www.swindon.gov.uk/Swindon Borough Council
/info/20255/your_council/1654/...Accessibility
/info/20022/contact_usText duplicate Contact us
/info/20028/open_data_and_tran...Privacy notice
/info/20129/communications/970...Text duplicate Service disruptions
/info/20255/your_councilYour council
http://www.jadu.net/External Subdomain Jadu
https://www.swindon.gov.uk/Nofollow Homepage
/whats_newNofollow What's new
/site_mapNofollow Site map
/site_searchNofollow Search facility
https://www.swindon.gov.uk/a_to_zNofollow Help
/contactNofollow Contact details
https://www.swindon.gov.uk/termsNofollow Terms & privacy
/feedbackNofollow Feedback
/accessibilityNofollow Access key details

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.swindon.gov.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.84 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
A Content Delivery Network like Google Hosted Libraries can save bandwidth for the SFW Object files.
The file size of the HTML document is fine (62 kB).

HTTP Response Header

NameValue
dateFri, 25 Jul 2025 13:08:47 GMT
content-typetext/html; charset=UTF-8
content-length14800
serverWeb Server
expiresThu, 19 Nov 1981 08:52:00 GMT
cache-controlno-store, no-cache, must-revalidate
pragmano-cache
strict-transport-securitymax-age=2592000
x-ua-compatibleIE=edge,chrome=1
x-frame-optionsSAMEORIGIN
set-cookie134 Characters
varyAccept-Encoding
content-encodinggzip
nodejadu-web-1
x-xss-protection1; mode=block
x-content-type-optionsnosniff
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 684 referring domains.
This page has 24,332 backlinks.
This page has backlinks from 328 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent:*
Disallow: /images
Disallow: /javascript
Disallow: /jadu
Disallow: /blogAdmin
Disallow: /preview
Disallow: /search
Disallow: /site/scripts/google_results.php

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Search preview

www.swindon.gov.uk
Swindon Borough Council
Make reports, request council services and pay online at your convenience, without having to phone or visit. Use the search bar or links to quickly get to the page you need.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
swindon81%Check
Council81%Check
Swindon Borough Council77%Check
Borough Council75%Check
Pay Council65%Check
Swindon Plan64%Check
Council Tax61%Check
Swindon town61%Check
council housing59%Check
Pay Council Tax56%Check
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