Sweetsuccess.uk.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
89% 
Page structure
67% 
Link structure
43% 
Server
100% 
External factors
54% 
SEO Score
Response time
0.30 s
File size
195.10 kB
Words
1024
Media files
32
Number of links
163 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Sweet Success - Ready to Decorate Cakes, Icings and more!
The length of the page title is perfect. (549 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Delivered UK Wide - Ready to Decorate Cakes, Cupcakes, Icings, Ganache and all your cake decorating essentials. Order Now for Fast Delivery or Shop Instore!
The length of the meta description is perfect. (994 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.sweetsuccess.uk.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
titleSweet Success - Ready to Decorate Cakes, Icings and more!
descriptionDelivered UK Wide - Ready to Decorate Cakes, Cupcakes, Icings, Ganache and all your cake decorating essentials. Order Now for Fast Delivery or Shop Instore!
keywordsSweet Success Sugarcraft and Bakery Ready to Decorate Cakes, Icings and all your Cake Decorating Essentials - Nottingham
robotsINDEX,FOLLOW
viewportwidth=device-width, initial-scale=1, maximum-scale=1.0, user-scalable=no
format-detectiontelephone=no
p:domain_verifyfST0rzZRYBo4XDg9QV4edvrlEOsISuHF
langen
og:site_nameSweet Success
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 1024 words. That's ok.
22.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.94 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1, maximum-scale=1.0, user-scalable=no" is provided.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
The amount of tags is very high (29). We recommend using a maximum of 20 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/media/logo/websites/1/logo.jpgSweet Success
/media/wysiwyg/samples_banner_1__1.jpgBuy cake samples here!
/media/wysiwyg/website_banner_size_2_1_.pngSweet Silk Offer!
/media/wysiwyg/mini_cake_banner_1_.pngBento Cakes
/media/wysiwyg/ready_to_decorate.pngReady To Decorate
...ia/wysiwyg/trade-account-banner-v2_1.pngTrade Customers
/media/wysiwyg/visit-store.jpgVisit Store
/media/wysiwyg/tik-tok-small.pngTikTok
...pi/logo?merchantidentifier=sweet-successFeefo logoSee what our customers say about us

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Latest Products
H2 Featured Products
H2 Ready to Decorate Cakes, Icing & more!
H2 Real Customer Photos
H3 FREE DELIVERY orders over £70*
H3 Visit Our Nottingham Shop
H3 0115 845 0660
H3 FREE DELIVERY orders over £70* Duplicate text
H3 Visit Our Nottingham Shop Duplicate text
H3 0115 845 0660 Duplicate text
Some anchor texts are used more than once.
23 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 9 external links on this page.

Found links on this page

LinkAttributesAnchor text
/customer/account/forgotpassword/Subdomain Forgot Your Password?
/customer/account/login/refere...Subdomain Sign In
/contactSubdomain Contact Us
/customer/account/create/Subdomain Create an Account
/catalogsearch/advanced/Subdomain Advanced Search
/customer/account/Subdomain A-TITLE My Account
/wishlistSubdomain A-TITLE Wishlist
/checkout/cart/Subdomain Cart 0
/checkout/cart/Subdomain Shopping Cart
https://www.sweetsuccess.uk.com/Anchor Menu
/new-productsSubdomain New Products!
A-TITLE New Products!
/ready-made-cakeSubdomain Ready Made Cakes
A-TITLE Ready Made Cakes
/ready-made-cake/sponge-cake-b...Subdomain Ready Made Sponge Cakes
A-TITLE Ready Made Sponge Cakes
/ready-made-cake/fruit-cake-basesSubdomain Fruit Cake Bases - Ready to Decorate
A-TITLE Fruit Cake Bases - Ready to Decorate
/ready-made-cake/ready-to-deco...Subdomain Cupcakes
A-TITLE Cupcakes
/ready-made-cake/cake-mixesSubdomain Cake Mixes
A-TITLE Cake Mixes
/ready-made-cake/special-dietsSubdomain Special Diet
A-TITLE Special Diet
/ready-made-cake/samplesSubdomain Samples
A-TITLE Samples
/icingsSubdomain Icings
A-TITLE Icings
/ediblesSubdomain Edibles
A-TITLE Edibles
/bulk-buysSubdomain *Bulk Buys*
A-TITLE *Bulk Buys*
/cake-decorating-essentialsSubdomain Cake Decorating Essentials
A-TITLE Cake Decorating Essentials
/chocolate-and-candy-meltsSubdomain Chocolate and Candy Melts
A-TITLE Chocolate and Candy Melts
/colourings-and-flavouringsSubdomain Colourings and Flavourings
A-TITLE Colourings and Flavourings
/dust-colours-and-glittersSubdomain Dust Colours and Glitters
A-TITLE Dust Colours and Glitters
/edible-cake-lace-38Subdomain Edible Cake Lace
A-TITLE Edible Cake Lace
/fillings-and-icingsSubdomain Fillings and Icings
A-TITLE Fillings and Icings
/flower-and-modelling-pasteSubdomain Flower and Modelling Paste
A-TITLE Flower and Modelling Paste
/special-dietSubdomain Text duplicate Special Diet
A-TITLE Special Diet
/sprinklesSubdomain Sprinkles
A-TITLE Sprinkles
/edibles/veganSubdomain Vegan Friendly
A-TITLE Vegan Friendly
/packagingSubdomain Boards and Packaging
A-TITLE Boards and Packaging
/packaging/bulk-pack-boards-an...Subdomain Bulk Pack Boards and Boxes
A-TITLE Bulk Pack Boards and Boxes
/packaging/drum-cake-boardsSubdomain Cake Boards and Drums
A-TITLE Cake Boards and Drums
/packaging/cake-boxesSubdomain Cake Boxes
A-TITLE Cake Boxes
/packaging/cupcake-boxesSubdomain Cupcake Boxes
A-TITLE Cupcake Boxes
/packaging/cupcake-casesSubdomain Cupcake Cases
A-TITLE Cupcake Cases
/packaging/packagingSubdomain Treat Packaging
A-TITLE Treat Packaging
/equipmentSubdomain Equipment
A-TITLE Equipment
/airbrushingSubdomain Airbrushing
A-TITLE Airbrushing
/bakewareSubdomain Bakeware
A-TITLE Bakeware
/cake-dummies-and-separatorsSubdomain Cake Dummies and Separators
A-TITLE Cake Dummies and Separators
/equipment/cakesicles-cake-popsSubdomain Cakesicles & Cake Pops
A-TITLE Cakesicles & Cake Pops
/cuttersSubdomain Cutters
A-TITLE Cutters
/dowelsSubdomain Dowels
A-TITLE Dowels
/equipment/drip-cakesSubdomain Drip Cakes & Buttercream DecorNew
A-TITLE Drip Cakes & Buttercream Decor
/edible-cake-lace-and-matsSubdomain Text duplicate Edible Cake Lace
A-TITLE Edible Cake Lace
/essentialsSubdomain Essential Equipment
A-TITLE Essential Equipment
/fast-figuresSubdomain Fast Figures
A-TITLE Fast Figures
/flower-making-17Subdomain Flower Making
A-TITLE Flower Making
/icing-nozzlesSubdomain Icing Bags and Nozzles
A-TITLE Icing Bags and Nozzles
/knivesSubdomain Knives and Rolling Pins
A-TITLE Knives and Rolling Pins
/mouldsSubdomain Moulds
A-TITLE Moulds
/equipment/smoothers-and-turnt...Subdomain Smoothers and Turntables
A-TITLE Smoothers and Turntables
/equipment/stencilsSubdomain Stencils & Embossers
A-TITLE Stencils & Embossers
/decorationsSubdomain Decorations
A-TITLE Decorations
/decorations/animalsSubdomain Animals
A-TITLE Animals
/decorations/faux-silk-flowersSubdomain Artificial FlowersNew
A-TITLE Artificial Flowers
/babySubdomain Baby
A-TITLE Baby
/birthdaySubdomain Birthdays
A-TITLE Birthdays
/decorations/cake-decoration-b...Subdomain Cake Decoration Balls
A-TITLE Cake Decoration Balls
/cake-topper-figurinesSubdomain Cake Figurines
A-TITLE Cake Figurines
/cake-toppersSubdomain Cake Toppers
A-TITLE Cake Toppers
/christmasSubdomain Christmas
A-TITLE Christmas
/decorations/birthday-candlesSubdomain Candles
A-TITLE Candles
/diamanteSubdomain Diamante
A-TITLE Diamante
/decorations/dinosaurSubdomain Dinosaur/Jungle
A-TITLE Dinosaur/Jungle
/easterSubdomain Easter
A-TITLE Easter
/decorations/fathers-daySubdomain Fathers Day
A-TITLE Fathers Day
/decorations/harry-potter-coll...Subdomain Harry Potter Collection
A-TITLE Harry Potter Collection
/halloweenSubdomain HalloweenNew
A-TITLE Halloween
/mermaidSubdomain Mermaid
A-TITLE Mermaid
/mothers-daySubdomain Mother's Day
A-TITLE Mother's Day
/princessSubdomain Princess
A-TITLE Princess
/rainbowSubdomain Rainbow Pride
A-TITLE Rainbow Pride
/decorations/religionSubdomain Religious Events
A-TITLE Religious Events
/ribbonSubdomain Ribbon
A-TITLE Ribbon
/sportsSubdomain Sports
A-TITLE Sports
/decorations/sugar-decorationsSubdomain Sugar Decorations
A-TITLE Sugar Decorations
/sugar-flowersSubdomain Sugar Flowers
A-TITLE Sugar Flowers
/superheroSubdomain Superhero
A-TITLE Superhero
/unicornSubdomain Unicorn
A-TITLE Unicorn
/weddingSubdomain Wedding/Anniversary
A-TITLE Wedding/Anniversary
https://www.sweetsuccess.uk.com/Anchor Account
/deliverySubdomain FREE DELIVERY orders over £70*
/shopSubdomain Visit Our Nottingham Shop
/ready-made-cake/samplesSubdomain IMG-ALT Buy cake samples here!
A-TITLE Buy cake samples here!
/sweet-silk-white-sugarpasteSubdomain IMG-ALT Sweet Silk Offer!
A-TITLE Sweet Silk Offer!
/mini-sponge-cakesSubdomain IMG-ALT Bento Cakes
A-TITLE Mini Bento Cakes
/cakes-and-cake-mixesSubdomain IMG-ALT Ready To Decorate
/trade-customersSubdomain IMG-ALT Trade Customers
/shopSubdomain IMG-ALT Visit Store
/wilton-pumpkin-face-mould-12-...Subdomain No Text
/wilton-pumpkin-face-mould-12-...Subdomain Wilton Pumpkin Face Mould - 12 Cavity
/small-ivory-pearls-10-metre-rollSubdomain No Text
/small-ivory-pearls-10-metre-rollSubdomain Small Ivory Pearls - 10 Metre Roll
/dnr-large-rose-quartz-pearls-...Subdomain No Text
/dnr-large-rose-quartz-pearls-...Subdomain Large Rose Quartz Pearls - 5 Metre Roll
/jungle-themed-cake-balls-pack...Subdomain No Text
/jungle-themed-cake-balls-pack...Subdomain Jungle themed Cake Balls (pack of 4)
/happy-birthday-debosser-smallSubdomain No Text
/happy-birthday-debosser-smallSubdomain Happy Birthday Debosser (Small)
/happy-birthday-debosser-largeSubdomain No Text
/happy-birthday-debosser-largeSubdomain Happy Birthday Debosser (Large)
/pme-black-bats-edible-glitter...Subdomain No Text
/pme-black-bats-edible-glitter...Subdomain PME Black Bats Edible Glitter Shapes
/blue-medium-ribbon-bows-pack-...Subdomain No Text
/blue-medium-ribbon-bows-pack-...Subdomain Blue Medium Ribbon Bows (pack of 10)
/pokemon-cake-topperSubdomain No Text
/pokemon-cake-topperSubdomain Pokemon Cake Topper
/dnr-starry-night-cupcake-boxSubdomain No Text
/dnr-starry-night-cupcake-boxSubdomain Starry Night Cupcake Box
/spider-web-cupcake-casesSubdomain No Text
/spider-web-cupcake-casesSubdomain Spider Web Cupcake Cases
/happy-halloween-cake-topperSubdomain No Text
/happy-halloween-cake-topperSubdomain Happy Halloween Cake Topper
/harry-potter-foil-lined-cupca...Subdomain No Text
/harry-potter-foil-lined-cupca...Subdomain Harry Potter Foil Lined Cupcake Cases x 60
/pearl-mix-blue-with-chocoball...Subdomain No Text
/pearl-mix-blue-with-chocoball...Subdomain Pearl Mix Blue with Chocoballs (Mixed Sizes) 80g
/vegan-vanilla-ready-to-decora...Subdomain No Text
/vegan-vanilla-ready-to-decora...Subdomain *NEW* Vegan Vanilla Ready to Decorate Cupcakes - Box of 24
/vegan-vanilla-ready-to-decora...Subdomain As low as £16.02
/vanilla-genoese-spongeSubdomain No Text
/vanilla-genoese-spongeSubdomain Vanilla Sponge Cake - Ready Made
/mini-sponge-cakesSubdomain No Text
/mini-sponge-cakesSubdomain Mini Sponge Cakes - Bento Style
/white-chocolate-modelling-pasteSubdomain No Text
/white-chocolate-modelling-pasteSubdomain White Chocolate Modelling Paste
/sweet-silk-white-5kgSubdomain No Text
/sweet-silk-white-5kgSubdomain Sweet Silk Bright White Sugarpaste (Vegan) 5 kg Box
/ready-to-decorate-cupcakes-la...Subdomain No Text
/ready-to-decorate-cupcakes-la...Subdomain Ready to Decorate Cupcakes
/red-velvet-cakeSubdomain No Text
/red-velvet-cakeSubdomain Red Velvet Cake - Ready Made
/freee-gluten-free-sponge-mix-...Subdomain No Text
/freee-gluten-free-sponge-mix-...Subdomain Freee Gluten Free Sponge Cake Mix 350g
/ready-to-use-ganacheSubdomain No Text
/ready-to-use-ganacheSubdomain Ready to Use Chocolate Ganache
/cakes-and-cake-mixesSubdomain ready baked sponge cakes
/decorationsSubdomain cake decorating supplies
/shopSubdomain cake decorating shop
/edible-imagesSubdomain edible image printing service
/stand/tin-hireSubdomain cake tin hire
https://www.facebook.com/Sweet...New window External Subdomain Facebook
A-TITLE Sweet Success Facebook
https://www.instagram.com/swee...New window External Subdomain Instagram
A-TITLE Sweet Success Instagram
/wholesale-cakesSubdomain wholesale cakes for traders
/trade-customersSubdomain Fill in our trade registration form now
/deliverySubdomain Text duplicate FREE DELIVERY orders over £70*
/shopSubdomain Text duplicate Visit Our Nottingham Shop
https://www.facebook.com/Sweet...External Subdomain No Text
https://twitter.com/sweetsucce...External No Text
https://www.pinterest.co.uk/sw...External Subdomain No Text
https://www.instagram.com/swee...External Subdomain No Text
https://www.youtube.com/c/swee...External Subdomain No Text
https://www.tiktok.com/@sweets...External Subdomain IMG-ALT TikTok
/about-usSubdomain About us
A-TITLE About us
/shopSubdomain Nottingham Shop
A-TITLE Nottingham Shop
/contactSubdomain Contact us
A-TITLE Contact us
/customer/accountSubdomain My account
A-TITLE My account
/customer/account/createSubdomain Register
A-TITLE My account
/sales/order/historySubdomain Orders history
A-TITLE Orders history
/catalogsearch/advancedSubdomain Advanced search
A-TITLE Advanced search
/termsSubdomain Terms & Privacy
A-TITLE terms
/faqSubdomain FAQ's
A-TITLE FAQ's
/blogSubdomain Blog
A-TITLE Blog
/trade-customersSubdomain Text duplicate Trade Customers
A-TITLE Trade Customers
/deliverySubdomain Delivery & Returns
A-TITLE Delivery & Returns
/contactSubdomain Text duplicate Contact Us
A-TITLE Contact Us
/cakeculatorSubdomain Cakeculator
A-TITLE Cakeculator
/company-reviewsSubdomain Company Reviews
A-TITLE Company Reviews
https://www.feefo.com/reviews/...New window External Subdomain IMG-ALT Feefo logo

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.sweetsuccess.uk.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.30 seconds.
The file size of the HTML document is fine (195 kB).

HTTP Response Header

NameValue
dateSun, 10 Aug 2025 05:44:59 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
set-cookie162 Characters
x-content-type-optionsnosniff
x-xss-protection1; mode=block
x-frame-optionsSAMEORIGIN
content-encodinggzip
pragmano-cache
expires-1
cache-controlno-store, no-cache, must-revalidate, max-age=0
accept-rangesbytes
content-length24442
strict-transport-securitymax-age=0
statuscode200
http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 18 referring domains.
This page only has 389 backlinks.
This page only has few backlinks from 18 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /lib/
Disallow: /*.php$
Disallow: /pkginfo/
Disallow: /report/
Disallow: /var/
Disallow: /catalog/
Disallow: /customer/
Disallow: /sendfriend/
Disallow: /review/
Disallow: /*SID=

# Disable checkout & customer account
Disallow: /checkout/
Disallow: /onestepcheckout/
Disallow: /customer/
Disallow: /customer/account/
Disallow: /customer/account/login/

# Disable Search pages
Disallow: /catalogsearch/
Disallow: /catalog/product_compare/
Disallow: /catalog/category/view/
Disallow: /catalog/product/view/

# Disable common folders
Disallow: /app/
Disallow: /bin/
Disallow: /dev/
Disallow: /lib/
Disallow: /phpserver/
Disallow: /pub/

# Disable Tag & Review (Avoid duplicate content)

Disallow: /tag/
Disallow: /review/

# Common files
Disallow: /composer.json
Disallow: /composer.lock
Disallow: /CONTRIBUTING.md
Disallow: /CONTRIBUTOR_LICENSE_AGREEMENT.html
Disallow: /COPYING.txt
Disallow: /Gruntfile.js
Disallow: /LICENSE.txt
Disallow: /LICENSE_AFL.txt
Disallow: /nginx.conf.sample
Disallow: /package.json
Disallow: /php.ini.sample
Disallow: /RELEASE_NOTES.txt

# Disable sorting (Avoid duplicate content)
Disallow: /*?*product_list_mode=
Disallow: /*?*product_list_order=
Disallow: /*?*product_list_limit=
Disallow: /*?*product_list_dir=

# Disable version control folders and others
Disallow: /*.git
Disallow: /*.CVS
Disallow: /*.Zip$
Disallow: /*.Svn$
Disallow: /*.Idea$
Disallow: /*.Sql$
Disallow: /*.Tgz$
Sitemap: https://www.sweetsuccess.uk.com/pub/sitemap.xml

Similar sites

Search preview

www.sweetsuccess.uk.com
Sweet Success - Ready to Decorate Cakes, Icings and more!
Delivered UK Wide - Ready to Decorate Cakes, Cupcakes, Icings, Ganache and all your cake decorating essentials. Order Now for Fast Delivery or Shop Instore!

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Cake70%Check
Ready70%Check
Cakes70%Check
Decorate70%Check
Decorate Cakes70%Check
Sweet66%Check
Sweet Success64%Check
Icing61%Check
Cakes Cupcakes61%Check
Decorate Cupcakes61%Check
Show more keywords and terms

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