Surveys.ons.gov.uk - SEO Checker

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Overview of the SEO Check
Meta information
69% 
Page quality
52% 
Page structure
62% 
Link structure
97% 
Server
45% 
External factors
6% 
SEO Score
Response time
0.15 s
File size
50.40 kB
Words
164
Media files
0
Number of links
13 internal / 8 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Complete a survey on behalf of a business | ONS Business Surveys
The page title should be shorter than 580 pixels. It is 608 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
theme-color#206095
langen
og:typewebsite
og:urlEmpty
og:titleComplete a survey on behalf of a business | ONS Business Surveys
og:imagehttps://cdn.ons.gov.uk/sdc/design-system/72.0.0/favicons/opengraph.png
og:image:typeimage/png
og:image:width1200
og:image:height630
og:descriptionEmpty
og:site_nameONS Business Surveys
og:localeen
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
There are only 164 words on this page. Use at least 250 words to provide useful information.
Some words from the page title are not used within the pages content
The average number of words per sentence of 9 words is low.
37.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

No media files were found.

Page structure

H1 heading
(Critically important)
Sign in
Too many H1 headings
The H1 heading is too short (7 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Sign in
H1 New to this service?
H2 Tell us whether you accept cookies ons.gov.uk
H2 Legal information
H2 About ONS
H2 Statistics
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 8 external links on this page.

Found links on this page

LinkAttributesAnchor text
/cookiescookies to collect information
/cookiesView cookies
/cookieschange your cookie preferences
/sign-in/Anchor Skip to main content
https://www.ons.gov.uk/help/br...External Subdomain upgrade your browser to the latest version
https://surveys.ons.gov.uk/helpHelp
/sign-inSign in
https://surveys.ons.gov.uk/helpText duplicate Help
/sign-inText duplicate Sign in
/passwords/forgot-passwordhelp signing in?
/register/create-account/Create an account
/cookiesCookies
/privacy-and-data-protectionPrivacy and data protection
https://www.ons.gov.uk/aboutus...External Subdomain What we do
/contact-usContact us
https://www.ons.gov.uk/help/ac...External Subdomain Accessibility
https://www.statisticsauthorit...External Subdomain UK Statistics Authority
https://www.ons.gov.uk/release...External Subdomain Release calendar
https://www.ons.gov.uk/newsExternal Subdomain News
https://www.nationalarchives.g...New window External Subdomain Open Government Licence v3.0 (opens in a new tab)
https://www.ons.gov.uk/External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://surveys.ons.gov.uk/sign-in/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time is excellent with 0.15 seconds.
The file size of the HTML document is fine (50 kB).

HTTP Response Header

NameValue
servergunicorn
dateTue, 10 Jun 2025 01:51:03 GMT
content-typetext/html; charset=utf-8
content-length51708
permissions-policybrowsing-topics=()
x-frame-optionsDENY
x-content-type-optionsnosniff
content-security-policydefault-src 'self' https://cdn.ons.gov.uk; font-src 'self' data: https://fonts.gstatic.com https://cdn.ons.gov.uk; script-src 'self' https://www.googletagmanager.com https://cdn.ons.gov.uk 'nonce-RBUFSnyEz8ZZo1a24pQ7Q5-0SGZU_1pV'; connect-src 'self' https://*.google-analytics.com https://*.analytics.google.com https://*.googletagmanager.com; img-src 'self' data: https://www.gstatic.com https://www.google-analytics.com https://www.googletagmanager.com https://ssl.gstatic.com https://cdn.ons.gov.uk; style-src 'self' https://cdn.ons.gov.uk 'unsafe-inline' https://tagmanager.google.com https://fonts.googleapis.com
strict-transport-securitymax-age=31536000; includeSubDomains
referrer-policystrict-origin-when-cross-origin
cache-controlno-cache, no-store, must-revalidate
pragmano-cache
varyCookie
set-cookie159 Characters
via1.1 google
alt-svch3=":443"; ma=2592000,h3-29=":443"; ma=2592000
statuscode200
http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 2 referring domains.
This page only has 3 backlinks.
This page only has few backlinks from 2 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Sign56%Check
surveys51%Check
Business Surveys49%Check
Business44%Check
gov44%Check
cookies38%Check
information38%Check
accept38%Check
New38%Check
Statistics38%Check
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