Sunderland.gov.uk - SEO Checker

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Overview of the SEO Check
Meta information
92% 
Page quality
81% 
Page structure
100% 
Link structure
58% 
Server
91% 
External factors
95% 
SEO Score
Response time
0.31 s
File size
68.90 kB
Words
742
Media files
16
Number of links
130 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Sunderland Home Page - Sunderland City Council
The length of the page title is perfect. (448 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Information on Sunderland City Council services including bins, Council Tax, benefits, libraries, business and more.
The length of the meta description is perfect. (705 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.sunderland.gov.uk/
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
There should not be dynamic parameters in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionInformation on Sunderland City Council services including bins, Council Tax, benefits, libraries, business and more.
viewportwidth=device-width, initial-scale=1
langen
twitter:cardsummary
twitter:titleSunderland Home Page - Sunderland City Council
twitter:descriptionInformation on Sunderland City Council services including bins, Council Tax, benefits, libraries, business and more.
twitter:imagehttps://www.sunderland.gov.uk/image/30876/Sunderland-City-Council-Logo-White/twittercard.png?m=1697542019057
twitter:image:altSunderland City Council Logo - White
og:typewebsite
og:titleSunderland Home Page - Sunderland City Council
og:descriptionInformation on Sunderland City Council services including bins, Council Tax, benefits, libraries, business and more.
og:urlhttps://www.sunderland.gov.uk/
og:site_nameSunderland City Council
og:imagehttps://www.sunderland.gov.uk/image/30876/Sunderland-City-Council-Logo-White/opengraph.png?m=1697542019057
og:image:width1200
og:image:height630

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Page quality

Content
(Critically important)
This page contains 742 words. That's ok.
32.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.31 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 15 tags for this page.
Image SEO
(Somewhat important)
10 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ncil-Logo-White/logo.png?m=1697542019057No alt attribute provided
...-Cruise-Icon/primary.png?m=1697541842203No alt attribute provided
...ruise-Icon/secondary.png?m=1697541842203No alt attribute provided
...-Cruise-Icon/primary.png?m=1697541913663No alt attribute provided
...ruise-Icon/secondary.png?m=1697541913663No alt attribute provided
...-Cruise-Icon/primary.png?m=1697541961560No alt attribute provided
...ruise-Icon/secondary.png?m=1697541961560No alt attribute provided
...Cruise-Icon/original.png?m=1697541842203No alt attribute provided
...Cruise-Icon/original.png?m=1697541913663No alt attribute provided
...Cruise-Icon/original.png?m=1697541961560No alt attribute provided
...-Logo-White/original.png?m=1697542019057Sunderland City Council Logo - White
...book-logo/footericon.png?m=1504020438517Sunderland, the city - Facebook page
...tter-logo/footericon.png?m=1692984628487twitter

Page structure

H1 heading
(Critically important)
Sunderland Home Page
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Sunderland Home Page
H2 This site uses cookies to store information on your computer.
H2 Roker Pier is safe again for public access
H2 Help shape Washington's future
H2 Travel advice to avoid the scrum
H3 Necessary cookies
H3 Analytics cookies
Baselink: https://www.sunderland.gov.uk/
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 5 external links on this page.

Found links on this page

LinkAttributesAnchor text
/?ccp=trueAnchor Skip to main content
http://tools.google.com/dlpage...External Subdomain URL anchor text
http://tools.google.com/dlpage/gaoptout
http://www.google.com/policies...External Subdomain Google's privacy and terms
https://www.sunderland.gov.uk/Anchor Cookie preferences
https://www.sunderland.gov.uk/Anchor Toggle menu
/article/12491/Sign-up-to-emai...Sign up to email alerts
/article/12997/Sunderland-Info...Sunderland Information Point
/article/15765/Co-operative-Co...Co-operative Council
/loginLogin
/registerRegister
https://www.sunderland.gov.uk/Link to "Sunderland City Council" homepage
https://www.sunderland.gov.uk/Anchor Pay
https://www.sunderland.gov.uk/Anchor Apply
https://www.sunderland.gov.uk/Anchor Report
/ctax-payCouncil Tax
/article/12279/Parking-TicketParking Ticket
/pay-schoolmealsSchool meals & expenses
/article/15007/Pay-for-garden-...Garden waste
/article/12272/Periodic-IncomePeriodic Income
/article/28552/Council-House-RentCouncil House Rent
/payonlineView all
/article/12302/Apply-for-plann...Planning permission
/article/12289/How-to-Claim-Ho...Housing Benefit and Council Tax Support
/article/13757/Licence-or-permitLicence or permit
/article/13758/Parking-PermitParking Permit
/article/13756/SchoolsSchools
/article/12290/Bulky-waste-col...Bulky waste collection
/applyText duplicate View all
/article/20447/Illegal-unlit-b...Illegal unlit bonfire
/report-abandoned-vehicleAbandoned vehicle
/article/12434/Animal-foulingAnimal fouling
/report-asbAnti-social behaviour
/article/26553/Change-to-Housi...Change to Housing Benefit or Council Tax Support
/report-feedbackCompliment or feedback about a council service
/report-itText duplicate View all
/payonlineText duplicate Pay
/applyText duplicate Apply
/report-itText duplicate Report
/article/12030/Services-DirectoryView all our services
https://www.sunderland.gov.uk/Anchor Residents
https://www.sunderland.gov.uk/Anchor Business
https://www.sunderland.gov.uk/Anchor Your Council
/devolutionNorth East Devolution Deal
/article/12947/Transport-and-s...Transport and streets
/householdwasteWaste and recycling
/electionsElections
/council-taxCouncil tax
/housing-benefit-council-tax-s...Text duplicate Housing Benefit and Council Tax Support
/managingyourmoneyManaging your money
/EnergyEfficiencyAtHomeEnergy efficiency at home
/financial-wellbeingFinancial wellbeing support hub
/adult-social-careAdult Social Care
/article/13084/Council-newsCouncil news
/Births-marriages-and-deathsRegistration of births, marriages and deaths
/article/12042/ResidentsView all Residents sections
/article/12121/Business-invest...Business investment
/businessratesBusiness rates
/article/12123/LicensingLicensing
/article/12124/Planning-and-bu...Planning and building control
/article/17115/Sunderland-Trad...Sunderland Traded Services
/cleaningWaste and maintenance
/article/13305/Tenders-contrac...Tenders, contracts and procurement
/article/12126/Health-and-safetyHealth and safety
/article/12127/Trading-standardsTrading standards
/article/20103/Covid-grant-sup...Covid grant support
/article/12129/RegenerationRegeneration
/article/12667/Property-ServicesProperty Services
/article/12044/BusinessView all Business sections
/councillorsYour Councillors
/article/13259/Committee-meetingsCommittee meetings
/transparencyTransparency
/civiclifeMayoral Office
/article/13787/External-Fundin...External Funding support in Sunderland
/areasArea Committees
/scrutinyScrutiny Committees
/complaintsComplaints and representations
/equalityEquality
/GoOnlineSunderlandGo Online Sunderland
/article/14940/Public-question...Public questions at Council meetings
/article/12063/Your-CouncilView all Your Council sections
https://www.sunderland.gov.uk/Anchor Text duplicate Residents
https://www.sunderland.gov.uk/Text duplicate Residents
/devolutionText duplicate North East Devolution Deal
/article/12947/Transport-and-s...Text duplicate Transport and streets
/householdwasteText duplicate Waste and recycling
/electionsText duplicate Elections
/council-taxText duplicate Council tax
/housing-benefit-council-tax-s...Text duplicate Housing Benefit and Council Tax Support
/managingyourmoneyText duplicate Managing your money
/EnergyEfficiencyAtHomeText duplicate Energy efficiency at home
/financial-wellbeingText duplicate Financial wellbeing support hub
/adult-social-careText duplicate Adult Social Care
/article/13084/Council-newsText duplicate Council news
/Births-marriages-and-deathsText duplicate Registration of births, marriages and deaths
/article/12042/ResidentsText duplicate View all Residents sections
https://www.sunderland.gov.uk/Anchor Text duplicate Business
https://www.sunderland.gov.uk/Text duplicate Business
/article/12121/Business-invest...Text duplicate Business investment
/businessratesText duplicate Business rates
/article/12123/LicensingText duplicate Licensing
/article/12124/Planning-and-bu...Text duplicate Planning and building control
/article/17115/Sunderland-Trad...Text duplicate Sunderland Traded Services
/cleaningText duplicate Waste and maintenance
/article/13305/Tenders-contrac...Text duplicate Tenders, contracts and procurement
/article/12126/Health-and-safetyText duplicate Health and safety
/article/12127/Trading-standardsText duplicate Trading standards
/article/20103/Covid-grant-sup...Text duplicate Covid grant support
/article/12129/RegenerationText duplicate Regeneration
/article/12667/Property-ServicesText duplicate Property Services
/article/12044/BusinessText duplicate View all Business sections
https://www.sunderland.gov.uk/Anchor Text duplicate Your Council
https://www.sunderland.gov.uk/Text duplicate Your Council
/councillorsText duplicate Your Councillors
/article/13259/Committee-meetingsText duplicate Committee meetings
/transparencyText duplicate Transparency
/civiclifeText duplicate Mayoral Office
/article/13787/External-Fundin...Text duplicate External Funding support in Sunderland
/areasText duplicate Area Committees
/scrutinyText duplicate Scrutiny Committees
/complaintsText duplicate Complaints and representations
/equalityText duplicate Equality
/GoOnlineSunderlandText duplicate Go Online Sunderland
/article/14940/Public-question...Text duplicate Public questions at Council meetings
/article/12063/Your-CouncilText duplicate View all Your Council sections
/article/35694/Roker-Pier-is-s...Roker Pier is safe again for public access
/article/35673/Help-shape-Wash...Help shape Washington's future
/article/35634/Travel-advice-t...Travel advice to avoid the scrum
https://www.facebook.com/Sunde...External Subdomain IMG-ALT Sunderland, the city - Facebook page
A-TITLE Facebook
http://twitter.com/sunderlandukExternal IMG-ALT twitter
A-TITLE Sunderland on Twitter
/article/14270/Contact-usContact us
/article/15493/Stay-safe-onlineStay safe online
/article/15535/PrivacyPrivacy
/article/14615/Find-your-nearestFind your nearest...
/accessibilityAccessibility
https://www.gossinteractive.com/New window External Subdomain Powered by GOSS
A-TITLE Digital platform technology, online self-service and web content management provided by GOSS

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.sunderland.gov.uk/?ccp=true#cookie-consent-prompt"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.31 seconds.
The file size of the HTML document is fine (69 kB).

HTTP Response Header

NameValue
cache-controlno-cache, no-store
pragmano-cache
content-typetext/html; charset=utf-8
content-encodinggzip
expires-1
varyAccept-Encoding
x-content-type-optionsnosniff
x-xss-protection1; mode=block
strict-transport-securitymax-age=31536000
x-ua-compatibleIE=Edge
x-frame-optionsSAMEORIGIN
report-to{"group":"csp-endpoint","max_age":10886400,"endpoints":[{"url":"csp-reports"}]}
content-security-policyframe-ancestors 'self'; report-uri csp-reports; report-to csp-endpoint;
link<https://www.sunderland.gov.uk/>; rel="canonical"
server
x-powered-by
dateTue, 12 Aug 2025 21:26:48 GMT
content-length14944
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This page is very well linked from other websites.
This page has backlinks from 25 referring domains.
This page has 73 backlinks.
This page has backlinks from 22 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Allow: /

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Search preview

www.sunderland.gov.uk
Sunderland Home Page - Sunderland City Council
Information on Sunderland City Council services including bins, Council Tax, benefits, libraries, business and more.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Sunderland83%Check
Sunderland City72%Check
Sunderland City Council68%Check
Page63%Check
City Council61%Check
Council60%Check
Council Tax52%Check
information50%Check
Tax46%Check
Business46%Check
Show more keywords and terms

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