Sumup.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
61% 
Page structure
58% 
Link structure
67% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.32 s
File size
342.80 kB
Words
629
Media files
62
Number of links
84 internal / 18 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
SumUp: Card Readers and POS Systems | Payment Solutions
The length of the page title is perfect. (559 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Millions of small businesses use SumUp to run their business with our affordable payment solutions and easy to use point-of-sale solutions. Get a demo today.
The length of the meta description is perfect. (973 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.sumup.com/en-us/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
google-site-verificationb2lkTJGUSl9hv6nDxtFLKHOI3R4o9Mi3n7pB0PgVnJ0
descriptionMillions of small businesses use SumUp to run their business with our affordable payment solutions and easy to use point-of-sale solutions. Get a demo today.
google-play-appapp-id=com.kaching.merchant
robotsindex, follow
AdsBot-Googleindex
next-head-count74
msapplication-TileColor#ffffff
msapplication-confighttps://static.sumup.com/favicons/browserconfig.xml
theme-color#ffffff
langen-us
twitter:cardsummary_large_image
twitter:site@sumup
fb:app_id278298365672616
og:site_nameSumUp - A Better Way to Get Paid
og:titleSumUp: Card Readers and POS Systems | Payment Solutions
og:descriptionMillions of small businesses use SumUp to run their business with our affordable payment solutions and easy to use point-of-sale solutions. Get a demo today.
og:imagehttps://images.ctfassets.net/txhaodyqr481/Umh01KvLsVnxdHIgeNotC/995d4f028f02813cdcf353dfb66da9bb/SumUp_US_General_Meta_Image_V01.jpg?q=70
og:typewebsite
og:updated2025-07-08T11:40:09.736Z
og:urlhttps://www.sumup.com/en-us/
og:localeen_US
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are 2 text duplicates on this page:
  • Duplicate: Our pricing is designed to work for you. We'll never charge you admin ...
This page contains 629 words. That's ok.
28.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 13.26 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
The amount of tags is very high (14). We recommend using a maximum of 13 tags for this page.
The following tag is repeated too often: transparent pricing
Image SEO
(Somewhat important)
61 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...S_Connect_Kiosk_V02.2_2x.png?q=85&w=1500No alt attribute provided
...un_Your_Business_Desktop_V02_2x.png?q=85No alt attribute provided
...Engage_Customers_Desktop_V01_2x.png?q=85No alt attribute provided
...ct_Offer_Rewards_Desktop_V01_2x.png?q=85No alt attribute provided
..._Manage_Finances_Desktop_V01_2x.png?q=85No alt attribute provided
...rs_Take_Payments_Desktop_V01_2x.png?q=85No alt attribute provided
...Run_Your_Business_Mobile_V02_2x.png?q=85No alt attribute provided
..._Engage_Customers_Mobile_V01_2x.png?q=85No alt attribute provided
...ect_Offer_Rewards_Mobile_V01_2x.png?q=85No alt attribute provided
...t_Manage_Finances_Mobile_V01_2x.png?q=85No alt attribute provided
...ers_Take_Payments_Mobile_V01_2x.png?q=85No alt attribute provided
...03.jpg?fm=jpg&q=85&fl=progressive&w=1500POS screen displays a transaction summary with items like iced coffee, donut, total $20.19. A friendly cashier hands coffee to a customer. Reward offer: "FREE fries with purchase of burger."
...siness_Types_Fast_Casual_V01_2x.png?q=85No alt attribute provided
...ess_Types_Dessert_Bakery_V01_2x.png?q=85No alt attribute provided
...usiness_Types_Coffee_Tea_V01_2x.png?q=85No alt attribute provided
..._Clothing_Boutique_Shoes_V01_2x.png?q=85No alt attribute provided
...usiness_Types_Enterprise_V01_2x.png?q=85No alt attribute provided
...d01726eaf3f5b6f2f2808150e0856d6f/POS.pngNo alt attribute provided
...f187e48c56/SumUp_Connect_Icon_V01_2x.pngNo alt attribute provided
...6ac07d67fb78/SumUp_Kiosk_Icon_V01_2x.pngNo alt attribute provided
...d31e98bb80240562bee90f52/card-reader.svgNo alt attribute provided
...8a68ab0fbc98825a9c1/business-account.svgNo alt attribute provided
...c31f1359d6788dbc20c7700c164/invoices.svgNo alt attribute provided
...78.jpg?fm=jpg&q=85&fl=progressive&w=4000No alt attribute provided
...ircuit.sumup.com/icons/v2/flag_us_16.svgNo alt attribute provided
...ircuit.sumup.com/icons/v2/flag_au_16.svgNo alt attribute provided
...ircuit.sumup.com/icons/v2/flag_at_16.svgNo alt attribute provided
...ircuit.sumup.com/icons/v2/flag_be_16.svgNo alt attribute provided
...ircuit.sumup.com/icons/v2/flag_br_16.svgNo alt attribute provided
...ircuit.sumup.com/icons/v2/flag_bg_16.svgNo alt attribute provided
...ircuit.sumup.com/icons/v2/flag_cl_16.svgNo alt attribute provided
...ircuit.sumup.com/icons/v2/flag_co_16.svgNo alt attribute provided
...ircuit.sumup.com/icons/v2/flag_hr_16.svgNo alt attribute provided
...ircuit.sumup.com/icons/v2/flag_cy_16.svgNo alt attribute provided
...ircuit.sumup.com/icons/v2/flag_cz_16.svgNo alt attribute provided
...ircuit.sumup.com/icons/v2/flag_dk_16.svgNo alt attribute provided
...ircuit.sumup.com/icons/v2/flag_ee_16.svgNo alt attribute provided
...ircuit.sumup.com/icons/v2/flag_fi_16.svgNo alt attribute provided
...ircuit.sumup.com/icons/v2/flag_fr_16.svgNo alt attribute provided
...ircuit.sumup.com/icons/v2/flag_de_16.svgNo alt attribute provided
...ircuit.sumup.com/icons/v2/flag_gr_16.svgNo alt attribute provided
...ircuit.sumup.com/icons/v2/flag_hu_16.svgNo alt attribute provided
...ircuit.sumup.com/icons/v2/flag_ie_16.svgNo alt attribute provided
...ircuit.sumup.com/icons/v2/flag_it_16.svgNo alt attribute provided
...ircuit.sumup.com/icons/v2/flag_lv_16.svgNo alt attribute provided
...ircuit.sumup.com/icons/v2/flag_lt_16.svgNo alt attribute provided
...ircuit.sumup.com/icons/v2/flag_lu_16.svgNo alt attribute provided
...ircuit.sumup.com/icons/v2/flag_mt_16.svgNo alt attribute provided
...ircuit.sumup.com/icons/v2/flag_mx_16.svgNo alt attribute provided
...ircuit.sumup.com/icons/v2/flag_no_16.svgNo alt attribute provided
...ircuit.sumup.com/icons/v2/flag_pe_16.svgNo alt attribute provided
...ircuit.sumup.com/icons/v2/flag_pl_16.svgNo alt attribute provided
...ircuit.sumup.com/icons/v2/flag_pt_16.svgNo alt attribute provided
...ircuit.sumup.com/icons/v2/flag_ro_16.svgNo alt attribute provided
...ircuit.sumup.com/icons/v2/flag_sk_16.svgNo alt attribute provided
...ircuit.sumup.com/icons/v2/flag_si_16.svgNo alt attribute provided
...ircuit.sumup.com/icons/v2/flag_es_16.svgNo alt attribute provided
...ircuit.sumup.com/icons/v2/flag_se_16.svgNo alt attribute provided
...ircuit.sumup.com/icons/v2/flag_ch_16.svgNo alt attribute provided
...ircuit.sumup.com/icons/v2/flag_nl_16.svgNo alt attribute provided
...ircuit.sumup.com/icons/v2/flag_gb_16.svgNo alt attribute provided
...ircuit.sumup.com/icons/v2/flag_us_16.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
Smart POS systems to grow your business
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 35 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Smart POS systems to grow your business
H2 Empty heading
H2 Choose products based on your needs
H2 Choose products based on your needs Duplicate text
H2 Transparent pricing at its best
H2 2.6% + 10¢
H2 3.5% + 15¢
H2 Transparent pricing at its best Duplicate text
H2 2.6% + 10¢ Duplicate text
H2 3.5% + 15¢ Duplicate text
H2 A Seamless Checkout Experience
H2 Tools for every type of business
H2 “I added SumUp to my business and I see nothing but my business go up! It gives an easier way for people to pay me and check out.”
H2 Explore more products SumUp has to offer
H2 One app, countless possibilities
H2 Customers can discover rewards
H3 Run Your Business
H3 Engage Customers
H3 Offer Rewards
H3 Manage Finances
H3 Take Payments
H3 Run Your Business Duplicate text
H3 Engage Customers Duplicate text
H3 Offer Rewards Duplicate text
H3 Manage Finances Duplicate text
H3 Take Payments Duplicate text
H3 In-person transactions
H3 Online & Manual Entry
H3 In-person transactions Duplicate text
H3 Online & Manual Entry Duplicate text
H3 Fast Casual
H3 Dessert & Bakery
H3 Coffee & Tea
H3 Boutique
H3 Enterprise
H5 Joe, owner of Netzel’s Barbershop
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 18 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.sumup.com/en-us/Subdomain No Text
/en-us/pos/sumup-pos/overview/Subdomain Products
/en-us/banking/Subdomain Business Account
/en-us/credit-card-processing-...Subdomain Pricing
https://help.sumup.com/hc/en-us/External Subdomain Help
https://me.sumup.com/en-us/login/External Subdomain Login
https://www.sumup.com/en-us/Subdomain EN
https://www.sumup.com/es-us/Subdomain ES
https://recommendation.sumup.c...External Subdomain LoadingGet started
https://store.sumup.com/en-us/...External Subdomain LoadingShop Now
/en-us/pos/sumup-pos/overview/Subdomain Anchor LoadingGet a Demo
/en-us/contact-us/Subdomain Contact Us.
/en-us/pos/sumup-pos/overview/Subdomain Run Your Business POS tools for your daily businesses needs
/en-us/pos/sumup-pos/kiosk/Subdomain Engage Customers Enhance your customers' experience
/en-us/loyalty-program/Subdomain Offer Rewards Incentivize regulars and one-time visitors
/en-us/banking/Subdomain Manage Finances Spend, save, and manage your money
/en-us/card-reader-comparison/Subdomain Take Payments Take card payments anywhere, anytime
/en-us/pos/sumup-pos/overview/Subdomain Text duplicate Run Your Business POS tools for your daily businesses needs
/en-us/pos/sumup-pos/kiosk/Subdomain Text duplicate Engage Customers Enhance your customers' experience
/en-us/loyalty-program/Subdomain Text duplicate Offer Rewards Incentivize regulars and one-time visitors
/en-us/banking/Subdomain Text duplicate Manage Finances Spend, save, and manage your money
/en-us/card-reader-comparison/Subdomain Text duplicate Take Payments Take card payments anywhere, anytime
https://store.sumup.com/en-us/...External Subdomain Text duplicate LoadingShop Now
/en-us/pos/sumup-pos/overview/Subdomain Anchor Text duplicate LoadingGet a Demo
/en-us/pos/fast-casual/?fcam_r...Subdomain Fast Casual
/en-us/pos/dessert-and-bakery/...Subdomain Dessert & Bakery
/en-us/pos/coffee-and-tea/?fca...Subdomain Coffee & Tea
/en-us/pos/boutique/?fcam_rc=4...Subdomain Boutique
/en-us/sumup-for-enterprise-bu...Subdomain Enterprise
/en-us/pos/sumup-pos/overview/Subdomain Point of Sale
/en-us/loyalty-program/?fcam_r...Subdomain SumUp Connect
/en-us/pos/sumup-pos/kiosk/?fc...Subdomain Kiosk
/en-us/card-reader-comparison/Subdomain Card Readers
/en-us/banking/Subdomain Text duplicate Business Account
/en-us/invoices/Subdomain Invoices
https://apps.apple.com/gb/app/...New window External Subdomain Apple App Store
https://play.google.com/store/...New window External Subdomain Google Play
https://me.sumup.com/en-us/sig...External Subdomain LoadingSign up
https://play.google.com/store/...New window External Subdomain LoadingDownload for Android
https://apps.apple.com/gb/app/...New window External Subdomain LoadingDownload for Apple
/en-us/banking/legal/terms/Subdomain Deposit Account Agreement
https://www.sumup.com/en-us/Subdomain No Text
/en-us/about/Subdomain About
/en-us/contact-us/Subdomain Contact
https://help.sumup.com/en-US/External Subdomain Help Center
/en-us/us-partnerships/Subdomain Partners
https://developer.sumup.com/New window External Subdomain Developers
/en-us/bug-bounty-program/Subdomain Bug Bounty Program
/en-us/affiliate-program/Subdomain Affiliates
/en-us/business-guide/Subdomain Business Guide
/en-us/press/Subdomain Press
https://www.sumup.com/careers/Subdomain Jobs
/en-us/sumup-handbook/Subdomain Handbook
/en-us/credit-card-reader/Subdomain The Credit Card Reader That Fits In Your Pocket and Suits Your Pocket
https://www.sumup.com/en-au/Subdomain Australia
https://www.sumup.com/de-at/Subdomain Austria
https://www.sumup.com/nl-be/Subdomain Belgium
https://www.sumup.com/pt-br/Subdomain Brazil
https://www.sumup.com/bg-bg/Subdomain Bulgaria
https://www.sumup.com/es-cl/Subdomain Chile
https://www.sumup.com/es-co/Subdomain Colombia
https://www.sumup.com/hr-hr/Subdomain Croatia
https://www.sumup.com/el-cy/Subdomain Cyprus
https://www.sumup.com/cs-cz/Subdomain Czech Republic
https://www.sumup.com/da-dk/Subdomain Denmark
https://www.sumup.com/et-ee/Subdomain Estonia
https://www.sumup.com/fi-fi/Subdomain Finland
https://www.sumup.com/fr-fr/Subdomain France
https://www.sumup.com/de-de/Subdomain Germany
https://www.sumup.com/el-gr/Subdomain Greece
https://www.sumup.com/hu-hu/Subdomain Hungary
https://www.sumup.com/en-ie/Subdomain Ireland
https://www.sumup.com/it-it/Subdomain Italy
https://www.sumup.com/lv-lv/Subdomain Latvia
https://www.sumup.com/lt-lt/Subdomain Lithuania
https://www.sumup.com/fr-lu/Subdomain Luxembourg
https://www.sumup.com/en-mt/Subdomain Malta
https://www.sumup.com/es-mx/Subdomain Mexico
https://www.sumup.com/nb-no/Subdomain Norway
https://www.sumup.com/es-pe/Subdomain Perú
https://www.sumup.com/pl-pl/Subdomain Poland
https://www.sumup.com/pt-pt/Subdomain Portugal
https://www.sumup.com/ro-ro/Subdomain Romania
https://www.sumup.com/sk-sk/Subdomain Slovakia
https://www.sumup.com/sl-si/Subdomain Slovenia
https://www.sumup.com/es-es/Subdomain Spain
https://www.sumup.com/sv-se/Subdomain Sweden
https://www.sumup.com/de-ch/Subdomain Switzerland
https://www.sumup.com/nl-nl/Subdomain The Netherlands
https://www.sumup.com/en-gb/Subdomain United Kingdom
https://www.sumup.com/en-us/Subdomain United States
/careers/sustainability/Subdomain Anchor No Text
/en-us/legal/Subdomain Legal Notice
/en-us/privacy/Subdomain Privacy Policy
/en-us/terms/Subdomain Terms & Conditions
/en-us/cookies/Subdomain Cookie Policy
https://status.sumup.com/usa/?...External Subdomain Service Status
https://facebook.com/sumup.usNew window External A-TITLE Facebook
https://twitter.com/sumupNew window External A-TITLE Twitter
https://instagram.com/sumupusaNew window External A-TITLE Instagram
https://www.youtube.com/SumUpG...New window External Subdomain A-TITLE Youtube
https://linkedin.com/company/s...New window External A-TITLE Linkedin

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.sumup.com/en-us/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.32 seconds.
The file size of the HTML document is fine (343 kB).

HTTP Response Header

NameValue
dateThu, 10 Jul 2025 03:49:05 GMT
content-typetext/html; charset=utf-8
age1398
cache-controlpublic
content-security-policyframe-ancestors 'self'
feature-policygeolocation 'self'; microphone 'none'; camera 'none'; payment 'none'
referrer-policyno-referrer-when-downgrade
strict-transport-securitymax-age=31536000
x-content-type-optionsnosniff
x-download-optionsnoopen
x-frame-optionsSAMEORIGIN
x-matched-path/[pageLocale]/[[...slug]]
x-vercel-cacheHIT
x-vercel-idcdg1::cdg1::d22jd-1752119345680-cafe0522cdf6
x-xss-protection1
cf-cache-statusDYNAMIC
varyaccept-encoding
set-cookie296 Characters
server-timingcfCacheStatus;desc="DYNAMIC"
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=bH%2FsVkiuLjeBmve878mYC9m6znG6OD8bZKJ%2BIxKRq8wNNObm%2B3iBwxCYhM44baIw5rZF28OAJAkIr2j%2F%2BfaZXtFwd9ls4i2gvXJaYjijtwfJoug29bIJWEs04H9eHQI%3D"}],"group":"cf-nel","max_age":604800}
nel{"success_fraction":0.01,"report_to":"cf-nel","max_age":604800}
servercloudflare
cf-ray95cd16d668c001bf-CDG
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 335 referring domains.
This page has 985 backlinks.
This page has backlinks from 261 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

Similar sites

        
                    

                    

                        
Search preview

            www.sumup.com › en-us
SumUp: Card Readers and POS Systems | Payment Solutions

Millions of small businesses use SumUp to run their business with our affordable payment solutions and easy to use point-of-sale solutions. Get a demo today.
Most important keywords

            
Following keywords were found. You can check the keyword optimization of this page for each keyword.
KeywordResultRecheck
SumUp78%Check
POS74%Check
Business72%Check
POS Systems72%Check
Payment66%Check
Business Solutions65%Check
Payment Solutions61%Check
Card Payment58%Check
solutions56%Check
Run56%Check
  
      Show more keywords and terms  
            

                

                    
                    

                        
                    

                    

                        
                    

                

            

            
                    

                

            


                    

            

                

                    

                    

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