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Stb.gov.sg - SEO Checker

Overview of the SEO Check

Meta information

80%

Page quality

58%

Page structure

95%

Link structure

85%

Server

86%

External factors

100%

SEO Score

SEO Score Widget

Response time

1.29 s

File size

376.70 kB

Words

430

Media files

Number of links

36 internal / 14 external

Task list of SEO Improvements 4 Tasks

Add a meta description.Very important!
Improve the page response time.Very important!
The H1 heading should suit better to the page content. (Words from the heading are rarely used in the text)Important!
Remove duplicate heading texts.Important!

Meta specifications 80% achieved

Title

(Critically important)

Singapore Tourism Board | Singapore Tourism Board

There are word repetitions in the page title.

The length of the page title is perfect. (469 pixels out of 580 max pixel length)

Meta Title

Meta description

(Critically important)

The meta description is missing.

Meta Description

Crawlability

(Critically important)

There are no problems in accessing the website.

Search Engine Crawlers

Canonical URL

(Important)

No canonical link is specified.

Canonical Tag

Language

(Somewhat important)

Language detected in text: en

Language defined in HTML: en

Server location: Singapore

The following language is defined by HTML: en

Declaring language in HTML

Alternate/Hreflang Links

(Somewhat important)

There are no alternate links specified on this page.

Hreflang

Other meta tags

(Somewhat important)

There is no rel next meta tag on this page.

There is no rel prev meta tag on this page.

Meta Tags

Domain

(Somewhat important)

The domain is no subdomain.

The domain length is good.

The domain does not contain non-latin characters.

Domain for SEO

Page URL

(Somewhat important)

No parameters were found in the URL.

No session ID was found in the URL.

The URL does not have too many subdirectories.

SEO-friendly URLs

Charset encoding

(Somewhat important)

The character encoding is not specified in the HTTP header.

The charset encoding (UTF-8) is set correctly.

Character Encoding

Doctype

(Nice to have)

The doctype HTML 5 is set correctly.

The doctype is placed at first in the HTML code.

HTML Doctype

Favicon

(Nice to have)

The favicon is linked correctly.

Favicon

Meta tags

Name	Value
viewport	width=device-width, initial-scale=1
robots	index
lang	en
twitter:card	summary_large_image
twitter:title	Singapore Tourism Board
twitter:image	https://isomer-user-content.by.gov.sg/1/ec421f8a-6cb6-4b0f-8d33-72d203c57b76/hero_image_1920x720_5.jpg
og:title	Singapore Tourism Board
og:url	https://www.stb.gov.sg/
og:site_name	Singapore Tourism Board
og:image	https://isomer-user-content.by.gov.sg/1/ec421f8a-6cb6-4b0f-8d33-72d203c57b76/hero_image_1920x720_5.jpg
og:type	website
charset	utf-8

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Page quality 58% achieved

Content

(Critically important)

Words from the H1 heading are not used in the page content.

There are only 430 words on this page. Good pages should have about 800 words of useful content.

26.5% of the text are stop words.

Keywords used in the page title are also used in the page content. That's good!

The page contains a listing, which indicates a good text layout.

7 paragraphs were found on this page.

No placeholders texts or images were found.

There are no duplicates on the site.

The average number of words per sentence of 18 words is good.

Content is King

Frames

(Critically important)

This page does not use a frameset.

Frames and framesets

Mobile optimization

(Somewhat important)

No Apple touch icon is specified.

A viewport "width=device-width, initial-scale=1" is provided.

Mobile Optimization

Bold and strong tags

(Somewhat important)

The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.

Strong and Bold Tags

Image SEO

(Somewhat important)

Alt text (alternative text) is correctly used on all found images.

Image SEO

There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.

Social Sharing

Additional markup

(Nice to have)

No additional page markup was found.

HTTPS

(Somewhat important)

This website uses HTTPS to protect privacy and integrity of the exchanged data.

All included files are also transferred via HTTPS.

HTTPS

Media list

URL	Alt attribute	Title
...4ba6-4e17-b3a0-43b5a88a4572/stb-logo.svg	Singapore Tourism Board
...8/Media Advisory - Corporate Website.png	Media Advisory
...c377dd9/STB x JETRO MOC - 20June2025.jpg	SECB and JETRO Singapore Ink Partnership to Accelerate Singapore-Japan Business Events Growth
...441955e4e5/Merlion Maintanance Image.png	The main Merlion statue at the Merlion Park will be undergoing cleaning works on 22 July 2025.
...ge_960_540_Technology Transformation.jpg	Empower your tourism marketing
...gapore_Hyperdrive-UNIFORM-26032024-4.jpg	Two go-karts racing on an indoor neon-lit track with motion trails and glowing blue and pink lights
...8bf/homepage_image_960_540_licensing.jpg	Licensing
...ce5d1e/homepage_image_960_540_career.jpg	Explore Careers at STB

Page structure 95% achieved

H1 heading

(Critically important)

Shaping a Dynamic Singapore Tourism Landscape

The H1 heading is perfect.

H1-H6 headings

Headings

(Important)

Some headings occur twice on the page.

H1-H6 headings

Heading structure

Heading level	Content
H1	Shaping a Dynamic Singapore Tourism Landscape
H2	Government officials will never ask you to transfer money or disclose bank log-in details over a phone call.
H2	Media Centre
H2	Technology Transformation
H2	Grants
H2	Licensing
H2	Careers at STB
H2	Quick Links
H2	Singapore Tourism Board
H2	Singapore Tourism Board Duplicate text
H3	Revocation of Five Travel Agent Licences
H3	SECB and JETRO Singapore Ink Partnership to Accelerate Singapore-Japan Business Events Growth
H3	Cleaning works scheduled for main Merlion statue at Merlion Park
H3	Visit Singapore: Tourist information
H3	Singapore Tourism Analytics Network (Stan)
H3	Visit Singapore: MICE
H3	Singapore Pavilion Expo 2025 Osaka

Link structure 85% achieved

Internal links

(Important)

Some internal link anchor texts are too long.

Some anchor texts are used more than once.

The number of internal links is ok.

All internal links are not using dynamic parameters.

Internal Linking

External links

(Nice to have)

There are 14 external links on this page.

External Links

Found links on this page

Link	Attributes	Anchor text
https://www.stb.gov.sg/	Anchor	Skip to main content
https://www.gov.sg/trusted-sites	New window Nofollow External Subdomain Anchor	Trusted websites
https://www.scamshield.gov.sg/...	New window Nofollow External Subdomain	ScamShield
https://www.stb.gov.sg/		IMG-ALT Singapore Tourism Board
/about-stb/who-we-are/overview/		About STB
/about-stb/media-publications/...		Revocation of Five Travel Agent Licences STB would like to inform the public that five travel agents’ licences have been revoked in accordance with the Trave... IMG-ALT Media Advisory
/about-stb/media-publications/...		SECB and JETRO Singapore Ink Partnership to Accelerate Singapore-Japan Business Events Growth SECB and JETRO Singapore signed a three-year Memorandum of Coop... IMG-ALT SECB and JETRO Singapore Ink Partnership to Accelerate Singapore-Japan Business Events Growth
/about-stb/media-publications/...		Cleaning works scheduled for main Merlion statue at Merlion Park The main Merlion statue at the Merlion Park will be undergoing cleaning works on 22 July 2025. IMG-ALT The main Merlion statue at the Merlion Park will be undergoing cleaning works on 22 July 2025.
/learning-resources/tcube/tcub...		Discover more
/licensing-support/grants/		Get a grant
/licensing-support/licenses/ov...		Get support
/about-stb/careers-at-stb/prof...		Find out more
https://www.visitsingapore.com/	New window Nofollow External Subdomain	Visit Singapore: Tourist information Explore Singapore's diverse offerings and essential travel tips. Visit now
https://stan.stb.gov.sg/conten...	New window Nofollow External Subdomain	Singapore Tourism Analytics Network (Stan) Gain access to the latest tourism data. Access now
https://www.visitsingapore.com...	New window Nofollow External Subdomain	Visit Singapore: MICE Discover why Singapore has what it takes to elevate your next event. Find out more
https://expo2025singapore.sg/	New window Nofollow External	Singapore Pavilion Expo 2025 Osaka Find more about the Singapore Pavilion at Expo 2025 Osaka Discover more
https://www.stb.gov.sg/about-stb/	Text duplicate	About STB
https://www.stb.gov.sg/events/		Events
/partnerships/		Partnerships
/industries-experience-develop...		Industry Development
/licensing-support/		Licensing & Support
/learning-resources/		Resources
/about-stb/corporate-governance/		Corporate Governance
/footer/leasing-opportunities/		Leasing Opportunities
/footer/regional-offices/		Regional Offices
/footer/contact-us/		Contact
/footer/feedback/		Feedback
https://go.gov.sg/report-vulne...	New window Nofollow External Subdomain	Report Vulnerability
/footer/privacy-statement/		Privacy Statement
/footer/terms-of-use/		Terms of Use
https://www.reach.gov.sg/	New window Nofollow External Subdomain	REACH
https://www.isomer.gov.sg/	New window Nofollow External Subdomain	Made with Isomer
https://www.open.gov.sg/	New window Nofollow External Subdomain	Built by Open Government Products
https://www.stb.gov.sg/about-stb/	Text duplicate	About STB
https://www.stb.gov.sg/events/	Text duplicate	Events
/partnerships/	Text duplicate	Partnerships
/industries-experience-develop...	Text duplicate	Industry Development
/licensing-support/	Text duplicate	Licensing & Support
/learning-resources/	Text duplicate	Resources
/about-stb/corporate-governance/	Text duplicate	Corporate Governance
/footer/leasing-opportunities/	Text duplicate	Leasing Opportunities
/footer/regional-offices/	Text duplicate	Regional Offices
/footer/contact-us/	Text duplicate	Contact
/footer/feedback/	Text duplicate	Feedback
https://go.gov.sg/report-vulne...	New window Nofollow External Subdomain Text duplicate	Report Vulnerability
/footer/privacy-statement/	Text duplicate	Privacy Statement
/footer/terms-of-use/	Text duplicate	Terms of Use
https://www.reach.gov.sg/	New window Nofollow External Subdomain Text duplicate	REACH
https://www.isomer.gov.sg/	New window Nofollow External Subdomain Text duplicate	Made with Isomer
https://www.open.gov.sg/	New window Nofollow External Subdomain Text duplicate	Built by Open Government Products

Server configuration 86% achieved

HTTP redirects

(Critically important)

This page redirects to "https://www.stb.gov.sg/"

WWW Redirect

HTTP header

(Important)

No X-Powered HTTP header is sent.

The web server transmits the web page (HTML) in compressed form.

HTTP headers

Performance

(Somewhat important)

The page response time is slow (1.29 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.

The file size of the HTML document is fine (377 kB).

Page Speed

HTTP Response Header

Name	Value
content-type	text/html
last-modified	Fri, 27 Jun 2025 03:07:03 GMT
content-encoding	gzip
x-amz-server-side-encryption	AES256
x-amz-version-id	6MF_RnSwO1QHNQ_w.JdlN3Zs5uxyB4aM
server	AmazonS3
date	Sat, 28 Jun 2025 14:32:40 GMT
cache-control	max-age=600
etag	W/"852b81520e05e9e951d18ce0865c8c06"
vary	accept-encoding
x-cache	Hit from cloudfront
via	1.1 0254a3d4b384cab4933ea28efe6685c2.cloudfront.net (CloudFront)
x-amz-cf-pop	FRA60-P5
alt-svc	h3=":443"; ma=86400
x-amz-cf-id	UMZvbjA278x0LkcXGvO4y1wprqoHzVK5zgiWabAQUr36Rhrxu7uVkQ==
age	551
x-xss-protection	1; mode=block
x-frame-options	SAMEORIGIN
referrer-policy	strict-origin-when-cross-origin
content-security-policy	default-src 'none';base-uri 'self';script-src 'self' 'unsafe-inline' blob: https://api.search.gov.sg https://www.search.gov.sg https://.wogaa.sg https://www.google-analytics.com https://www.googletagmanager.com https://connect.facebook.net https://graph.facebook.com https://.licdn.com https://www.youtube.com https://webchat.vica.gov.sg https://webchat.mol-vica.com https://.clarity.ms https://.wiz.gov.sg https://.ask.gov.sg ;style-src 'self' 'unsafe-inline' https://assets.wogaa.sg https://www.search.gov.sg https://webchat.vica.gov.sg https://webchat.mol-vica.com ;object-src 'none' ;connect-src 'self' https://isomer-user-content.by.gov.sg https://browser-intake-datadoghq.com https://api.search.gov.sg https://.wogaa.sg https://api-chat-fe-flag.vica.gov.sg https://chat.vica.gov.sg wss://chat.vica.gov.sg https://api-chat-fe-flag.mol-vica.com https://chat.mol-vica.com wss://chat.mol-vica.com https://www.google-analytics.com https://www.google.com https://analytics.google.com https://stats.g.doubleclick.net https://px.ads.linkedin.com https://.clarity.ms https://c.bing.com https://ask.gov.sg https://.ask.gov.sg ;font-src 'self' data: https://fonts.gstatic.com https://www.search.gov.sg https://assets.wogaa.sg ;frame-src 'self' https://www.search.gov.sg https://www.google.com https://www.googletagmanager.com https://td.doubleclick.net https://www.onemap.gov.sg https://www.youtube-nocookie.com https://player.vimeo.com https://m.facebook.com https://www.facebook.com https://docs.google.com https://form.gov.sg ;img-src 'self' https: ;manifest-src 'self' ;media-src 'self' ;worker-src 'none' ;frame-ancestors 'self' ;
x-content-type-options	nosniff
strict-transport-security	max-age=31536000
statuscode	200
http_version	HTTP/2

External factors 100% achieved

Backlinks

(Critically important)

This website has excellent links from other websites.

This page has backlinks from 887 referring domains.

This page has 6,855 backlinks.

This page has backlinks from 550 different ip addresses.

Backlinks

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-Agent: *
Allow: /
Disallow: /search

Sitemap: https://www.stb.gov.sg/sitemap.xml

Similar sites

Search preview

www.stb.gov.sg

Singapore Tourism Board | Singapore Tourism Board

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Keyword	Result	Recheck
Tourism	68%	Check
Singapore	65%	Check
Singapore Tourism	65%	Check
Singapore Tourism Board	63%	Check
Tourism Board	62%	Check
STB	54%	Check
Tourism Development	52%	Check
JETRO Singapore	51%	Check
Landscape	50%	Check
Shaping	50%	Check
Dynamic	50%	Check
Ink	44%	Check
visit	43%	Check
Merlion	42%	Check
main	42%	Check
Licensing	42%	Check
JETRO	42%	Check
Media	42%	Check
Singapore Pavilion Expo 2025	42%	Check
main Merlion statue	41%	Check
Merlion Park	41%	Check
Events	40%	Check
SECB	40%	Check
Business	40%	Check
Growth	40%	Check

Show more keywords and terms

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Easy troubleshooting with optimization suggestions
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Stb.gov.sg - SEO Checker

Task list of SEO Improvements 4 Tasks

Meta specifications 80% achieved

(Critically important)

(Critically important)

(Critically important)

(Important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

Meta tags

Automatically check stb.gov.sg including all subpages at once!

Page quality 58% achieved

(Critically important)

(Critically important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

(Somewhat important)

Media list

Page structure 95% achieved

(Critically important)

(Important)

Heading structure

Link structure 85% achieved

(Important)

(Nice to have)

Found links on this page

Server configuration 86% achieved

(Critically important)

(Important)

(Somewhat important)

HTTP Response Header

External factors 100% achieved

(Critically important)

Links from Wikipedia

Robots.txt

Similar sites

Search preview

Most important keywords

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