Smurfitkappa.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
88% 
Page structure
100% 
Link structure
60% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.33 s
File size
131.10 kB
Words
1034
Media files
32
Number of links
153 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Smurfit Kappa - Paper | Packaging | Solutions
The length of the page title is perfect. (408 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Smurfit Kappa is a FTSE 100 company and one of the leading providers of paper-based packaging in the world, with operations in over 30 countries.
The length of the meta description is perfect. (911 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.smurfitkappa.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionSmurfit Kappa is a FTSE 100 company and one of the leading providers of paper-based packaging in the world, with operations in over 30 countries.
keywordsPackaging, Paper, Solutions, Containerboard, Packaging Manufacturer, Packaging Company
robotsINDEX, FOLLOW
pageId{E3983679-0D3C-4A36-9262-999B9D225B10}
langen
og:descriptionSmurfit Kappa is a FTSE 100 company and one of the leading providers of paper-based packaging in the world, with operations in 35 countries.
og:titleSmurfit Kappa - Paper | Packaging | Solutions
charsetutf-8

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Page quality

Content
(Critically important)
The average number of words per sentence of 25.44 words is high.
This page contains 1034 words. That's ok.
24.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 21 tags for this page.
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../m/Images/Shared Assets/SW_LOGO_2COL.svgSmurfit Kappa
...20&hash=4CEFB3197A68B0938F0D50EC957A2AF6eCommerce Packaging, Packaging for eCommerce
...20&hash=9DDEE23D2BDC42EFC31B094A7A7D949ERetail Packaging
...20&hash=D192EC50D1B6A5553ED5D03248F9E4F7corrugated packaging
...20&hash=ECBC842EDB3845337C05F6C1892A051ASmurfit Kappa employees
...20&hash=6609AB008F6C22E6839957F14FACA897Forestry-workers
...20&hash=B6718DF8616BA0B0F245F7F4477DF0ACCommunity Involvement facepainting
...20&hash=A3E44A84CE4283BA5AB6D8EDC33E2044Experience Centres
...20&hash=17AF63B96A76B5DED5470D86CF21D161Design2Market
...20&hash=E5B02E4EB52DE28F33B75CD4FD4002DCStore Visualizer, Packaging Design Tools
...20&hash=27C95D755DCCB099F192534C8F9A654FSustainability Report 2024
...20&hash=C73E8EFE18892858B1E9771351EE48C5Sustainability research report
...20&hash=1ACF016CE006ED9639BFB10B4C1AF691Download Centre
...20&hash=18A1AD82235DAB0F32C494975969C46BMan at Nettingsdorf
...20&hash=BDE9BAF94728B21F8BA94FD38BA8365BHealth and Safety
...20&hash=54F532BED6B8EE1589D7C33BD46A6A02Inclusion and Diversity
...20&hash=4E71E1128711023AF755B43F5C9AC58BSmurfit Westrock Location Teaser
...20&hash=4489B668CC4EA283FB67C0247943F72DAnnual Report 2023 Front Cover
...20&hash=403B5AAEFB6483DE5A5AFD8C775F923AAbout Us
...etingplatform/assets/icons/hamburger.svgOpen hamburger menu
...50&hash=29CC0311B53E6F69AAD6E24A57397AF4Fortune worlds most admired companies 2026
...50&hash=AC1E9BF39209A16AF5E870C90F88F9D5Corrugated Box People
...50&hash=2D24AA1CA769391B592C65B8F25105DB5 star ecommerce packaging
...10&hash=B3CC6353281BF3F295F4948CBEAD2972Customer Stories
...10&hash=AA9837D711F559457EF21CC47A68C231Community
...00&hash=96E35F425774709308C8C984844C5E69eBay eCommerce Packaging Boxes
...00&hash=46FF71091546839D589A6261FE79D190retail packaging, retail ready packaging, shelf packaging
...00&hash=933D428EB43C4BFD032783511199278AIndustrial Packaging
...00&hash=E0B44064DED97362EAAFAE6D68DB36A3Bag-in-Box, Liquids Packaging
...platform/assets/icons/linkedin-white.svgNo alt attribute provided
...platform/assets/icons/facebook-white.svgNo alt attribute provided
...gplatform/assets/icons/youtube-white.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
Smurfit Westrock named as one of the world’s most admired companies
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Smurfit Westrock named as one of the world’s most admired companies
H2 Together, we lead the way in sustainable packaging
H2 Every delivery should enhance your reputation
H2 How can we help you today?
H2 See how our packaging solutions solve our customers’ business challenges
H2 Discover how we are building a sustainable future in our communities
H2 Explore our packaging products
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
There are 6 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.smurfitkappa.com/Anchor Skip to main content
/aboutAbout
/newsroom/blogBlog
/newsroomNewsroom
/locationsLocations
/contactContact
https://www.smurfitkappa.com/IMG-ALT Smurfit Kappa
/products-and-servicesProducts & Services
/products-and-servicesExplore all Products & Services
/products-and-services/packagingPackaging
/products-and-services/bag-in-boxBag-in-Box
/products-and-services/displaysDisplays
/products-and-services/packagi...Packaging Machinery
/products-and-services/contain...Containerboard
/products-and-services/paper-a...Paper & Board
/products-and-services/recyclingRecycling
/products-and-services/ecommer...eCommerce Packaging eCommerce packaging to improve supply chains, sustainability and profitability for all online businesses.
IMG-ALT eCommerce Packaging, Packaging for eCommerce
/products-and-services/retail-...Retail Packaging Retail packaging to grab consumer attention in-store and help grow sales.
IMG-ALT Retail Packaging
/products-and-services/packagi...Corrugated Packaging We design and manufacture bespoke corrugated packaging solutions
IMG-ALT corrugated packaging
/storiesOur Stories
/storiesText duplicate Our Stories
/stories/peoplePeople Stories
/stories/planetPlanet Stories
/stories/communityCommunity Stories
/stories/customerCustomer Stories
/storiesAll Stories
/stories/peoplePeople Stories Everyday our people bring to life our core values of safety, loyalty, integrity and respect.
IMG-ALT Smurfit Kappa employees
/stories/planetPlanet Stories Discover some of ways we are supporting a greener, bluer planet.
IMG-ALT Forestry-workers
/stories/communityCommunity Stories Explore a snapshot on how we're building a sustainable future in our communities.
IMG-ALT Community Involvement facepainting
/sectorsSectors
/sectorsExplore all sectors
/sectors/automotiveAutomotive
/sectors/bakeryBakery
/sectors/beveragesBeverages
/sectors/chemicalsChemicals
/sectors/confectioneryConfectionery
/sectors/crisps-chips-and-snacksCrisps and Snacks
/sectors/dairy-productsDairy Products
/sectors/electronicsElectronics
/sectors/fashion-clothingFashion Clothing
/sectors/flowersFlowers
/sectors/food-cupboardFood Cupboard
/sectors/fresh-produceFresh Produce
/sectors/frozen-foodFrozen Food
/sectors/furnitureFurniture
/sectors/health-and-beautyHealth and Beauty
/sectors/household-cleaningHousehold Cleaning
/sectors/industrial-productsIndustrial Products
/sectors/meat-fish-and-poultryMeat Fish and Poultry
/sectors/paper-and-packaging-p...Packaging and Paper Products
/sectors/pet-foodPet Food
/sectors/pharmaceuticalsPharmaceuticals
/sectors/rubber-and-plastics-p...Rubber and Plastics Products
/products-and-services/ecommer...eCommerce
/innovationInnovation
/innovationVisit our innovation section
/innovation/our-approachApproach to innovation
/innovation/r-and-d-areasR&D Areas
/innovation/r-and-d-centresR&D Centres
/innovation/experience-centresExperience Centres
/innovation/toolsTools
/innovation/success-storiesSuccess Stories
/innovation/experience-centresExperience Centres Get hands-on experience of the impact of packaging at every step of the supply chain, right through to the shopper and consumer.
IMG-ALT Experience Centres
/innovation/design2market-factoryDESIGN2MARKET The fastest way to launch your new packaging with minimal risk
IMG-ALT Design2Market
/innovation/toolsInnovation Tools Explore our range of unique tools enabling all our locations to use, collect and scale ideas and insights at high speed across the globe.
IMG-ALT Store Visualizer, Packaging Design Tools
/sustainabilitySustainability
/sustainabilityVisit sustainability section
/sustainability/reportingSustainability Reporting
/sustainability/approachApproach to Sustainability
/sustainability/planetPlanet
/sustainability/peoplePeople & Communities
/sustainability/impactful-busi...Impactful Business
/sustainability/better-planet-...Better Planet Packaging
/sustainability/download-centreFSC® Certificates
/sustainability/approach/un-sdgsUN SDGs
/-/m/files/publications---glob...New window SUSTAINABILITY REPORT Read how we're on our way to meeting our ambitious sustainability goals in our latest Sustainability Report.
IMG-ALT Sustainability Report 2024
/sustainability/surveyFree Research Report How is transparency delivering added value in corporate sustainability?
IMG-ALT Sustainability research report
/sustainability/download-centreDownload Centre Find our reports, documents and certificates in our Download Centre
IMG-ALT Download Centre
/peoplePeople
/peopleVisit our people section
/people/careersCareers
/people/graduatesGraduates
/people/talent-developmentTalent Development
/people/meet-our-peopleMeet Our People
/people/employee-engagementEmployee Engagement
/people/safetySafety
/people/inclusion-diversity-an...Inclusion and Diversity
/people/graduatesGraduates Looking to join a company where you can discover your true potential and progress your career?
IMG-ALT Man at Nettingsdorf
/people/safetySafety Our ‘Safety for life’ campaign highlights the importance of safe working practices to ensure we make Smurfit Kappa an even safer place to work.
IMG-ALT Health and Safety
/people/inclusion-diversity-an...Inclusion & Diversity 'EveryOne' is our global inclusion and diversity programme to embrace and celebrate our global, multi-cultural workforce.
IMG-ALT Inclusion and Diversity
/investorsInvestors
/investorsVisit our investor section
/investors/latest-resultsLatest Results
/investors/share-informationShare Information
/investors/sustainable-financeSustainable Finance
/investors/regulatory-newsRegulatory News
/investors/reports-and-present...Reports and Presentations
/investors/agmAGM
/investors/investor-contactsInvestor Contacts
/investors/combinationCOMBINATION Access the documents relating to the combination of Smurfit Kappa and WestRock
IMG-ALT Smurfit Westrock Location Teaser
/-/m/files/publications---glob...New window Annual Report Take a look at our latest Annual Report to learn more about our financial performance in 2023
IMG-ALT Annual Report 2023 Front Cover
https://www.smurfitwestrock.com/New window External Subdomain Smurfit Westrock Smurfit Kappa and WestRock have completed their transaction to combine, forming Smurfit Westrock
IMG-ALT About Us
/newsroom/2026/fortune-names-s...Read Press Release
/aboutMore on Smurfit westrock
/products-and-services/ecommer...Learn more
/newsroom/2026/smurfit-westroc...Smurfit Westrock expands its presence in Ecuador
A-TITLE Smurfit Westrock expands its presence in Ecuador
/newsroom/2026/fortune-names-s...Fortune names Smurfit Westrock as one of the world’s most admired companies
A-TITLE Fortune names Smurfit Westrock as one of the world’s most admired companies
/stories/customerText duplicate Learn more
/sustainability/people/communi...Trivial anchor text
Read more
/locationsSee all locations
/products-and-services/ecommer...eCOMMERCE PACKAGING Our experience and expertise in eCommerce means we can provide exactly the right packaging to eliminate any risk of product damage in tra...
IMG-ALT eBay eCommerce Packaging Boxes
/products-and-services/retail-...RETAIL PACKAGING We offer a variety of retail packaging solutions in a selection of materials and combine innovative structural design with high-quality prin...
IMG-ALT retail packaging, retail ready packaging, shelf packaging
/products-and-services/industr...INDUSTRIAL PACKAGING Our industrial packaging solutions are designed to promote and protect your products, whatever your supply challenges
IMG-ALT Industrial Packaging
/products-and-services/bag-in-boxBAG-IN-BOX-PACKAGING From films and accessories to bags, taps and boxes, right up to filling lines, our complete Bag-in-Box packaging solution gives you the ...
IMG-ALT Bag-in-Box, Liquids Packaging
/products-and-services/packagingText duplicate Packaging
/products-and-services/bag-in-boxBag-in-Box packaging
/products-and-services/displaysText duplicate Displays
/products-and-services/packagi...Packaging machinery
/products-and-services/contain...Text duplicate Containerboard
/products-and-services/paper-a...Paper and board
/products-and-services/recyclingText duplicate Recycling
/innovation/our-approachText duplicate Approach to innovation
/innovation/r-and-d-areasR&D areas
/innovation/r-and-d-centresR&D centres
/innovation/experience-centresExperience centres
/innovation/toolsText duplicate Tools
/innovation/success-storiesText duplicate Success Stories
/sustainability/reportingText duplicate Sustainability Reporting
/sustainability/approachText duplicate Approach to Sustainability
/sustainability/planetText duplicate Planet
/sustainability/peopleText duplicate People
/sustainability/impactful-busi...Text duplicate Impactful Business
/sustainability/better-planet-...Text duplicate Better Planet Packaging
/sustainability/download-centreText duplicate FSC® Certificates
/about/at-a-glanceAt a glance
/about/what-we-doWhat we do
/about/ethicsEthics
https://www.smurfitwestrock.co...New window External Subdomain Corporate governance
/about/our-historyOur history
https://www.smurfitwestrock.com/New window External Subdomain Smurfit Westrock
/investors/combinationCombination Documents
/investors/share-informationShare information
/investors/regulatory-newsRegulatory news
/investors/reports-and-present...Report and presentations
/investors/agmText duplicate AGM
/investors/investor-contactsInvestor contacts
https://www.linkedin.com/compa...New window External Subdomain A-TITLE LinkedIn
https://www.facebook.com/Smurf...New window External Subdomain A-TITLE Facebook
http://www.youtube.com/@smurfi...New window External Subdomain A-TITLE YouTube
/locationsText duplicate Locations
/newsroomText duplicate Newsroom
/aboutText duplicate About
/newsroom/blogText duplicate Blog
/accessibility-statementAccessibility
/cookie-policyCookie Policy
/privacy-statementPrivacy Statement
/modern-slavery-actModern Slavery Act
/tax-strategyTax strategy
/privacy-statement© 2026 Smurfit Westrock

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.smurfitkappa.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.33 seconds.
The file size of the HTML document is fine (131 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
dateFri, 13 Mar 2026 13:05:16 GMT
cache-controlno-cache, no-store
expires-1
pragmano-cache
content-security-policystyle-src smurfitkappa.concludis.de *.cookiebot.com fonts.googleapis.com tagmanager.google.com 'self' 'unsafe-inline'
accept-chSec-CH-UA-Full-Version-List,Sec-CH-UA-Platform-Version,Sec-CH-UA-Arch,Sec-CH-UA-Model,Sec-CH-UA-Bitness
x-frame-optionsSAMEORIGIN
set-cookie54 Characters
strict-transport-securitymax-age=31536000; includeSubDomains
content-encodinggzip
varyAccept-Encoding
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 651 referring domains.
This page has 4,823 backlinks.
This page has backlinks from 513 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *

Disallow: /areas/digitalmarketingplatform/tempreactdata
Disallow: /sitecore
Disallow: /uk/404
Disallow: /ie/404
Disallow: /us/404
Disallow: /de/404
Disallow: /at/404
Disallow: /ch/404
Disallow: /nl/404
Disallow: /be/nl/404
Disallow: /be/fr/404
Disallow: /fr/404
Disallow: /es/404
Disallow: /pt/404
Disallow: /pl/404
Disallow: /ma/404
Disallow: /dk/404
Disallow: /it/404
Disallow: /no/404
Disallow: /ru/404
Disallow: /se/404
Disallow: /cz/404
Disallow: /bg/404
Disallow: /gr/404
Disallow: /lv/404
Disallow: /lt/404
Disallow: /rs/404
Disallow: /sk/404
Disallow: /hu/404
Disallow: /pe/404
Sitemap: https://www.smurfitkappa.com/de/sitemap.xml
Sitemap: https://www.smurfitkappa.com/es/sitemap.xml
Sitemap: https://www.smurfitkappa.com/co/sitemap.xml
Sitemap: https://www.smurfitkappa.com/uk/sitemap.xml
Sitemap: https://www.smurfitkappa.com/fr/sitemap.xml
Sitemap: https://www.smurfitkappa.com/nl/sitemap.xml
Sitemap: https://www.smurfitkappa.com/it/sitemap.xml
Sitemap: https://www.smurfitkappa.com/mx/sitemap.xml
Sitemap: https://www.smurfitkappa.com/us/sitemap.xml
Sitemap: https://www.smurfitkappa.com/se/sitemap.xml
Sitemap: https://www.smurfitkappa.com/br/sitemap.xml
Sitemap: https://www.smurfitkappa.com/pl/sitemap.xml
Sitemap: https://www.smurfitkappa.com/ru/sitemap.xml
Sitemap: https://www.smurfitkappa.com/ie/sitemap.xml
Sitemap: https://www.smurfitkappa.com/pt/sitemap.xml
Sitemap: https://www.smurfitkappa.com/be/nl/sitemap.xml
Sitemap: https://www.smurfitkappa.com/be/fr/sitemap.xml
Sitemap: https://www.smurfitkappa.com/at/sitemap.xml
Sitemap: https://www.smurfitkappa.com/cz/sitemap.xml
Sitemap: https://www.smurfitkappa.com/ar/sitemap.xml
Sitemap: https://www.smurfitkappa.com/cr/sitemap.xml
Sitemap: https://www.smurfitkappa.com/dk/sitemap.xml
Sitemap: https://www.smurfitkappa.com/do/sitemap.xml
Sitemap: https://www.smurfitkappa.com/ch/sitemap.xml
Sitemap: https://www.smurfitkappa.com/no/sitemap.xml
Sitemap: https://www.smurfitkappa.com/ma/sitemap.xml
Sitemap: https://www.smurfitkappa.com/cl/sitemap.xml
Sitemap: https://www.smurfitkappa.com/sv/sitemap.xml
Sitemap: https://www.smurfitkappa.com/ec/sitemap.xml
Sitemap: https://www.smurfitkappa.com/pe/sitemap.xml
Sitemap: https://www.smurfitkappa.com/sitemap.xml
Sitemap: https://www.smurfitkappa.com/uk/speciality/sitemap.xml

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www.smurfitkappa.com
Smurfit Kappa - Paper | Packaging | Solutions
Smurfit Kappa is a FTSE 100 company and one of the leading providers of paper-based packaging in the world, with operations in over 30 countries.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Smurfit93%Check
Smurfit Kappa84%Check
Kappa76%Check
Smurfit Westrock76%Check
packaging74%Check
Paper Packaging71%Check
world68%Check
as one68%Check
one66%Check
Packaging Solutions65%Check
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