Skillsdevelopmentscotland.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
94% 
Page quality
50% 
Page structure
58% 
Link structure
25% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.26 s
File size
219.20 kB
Words
1755
Media files
67
Number of links
243 internal / 15 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Skills Development Scotland - Skills Development Scotland
There are word repetitions in the page title.
The length of the page title is perfect. (529 pixels out of 580 max pixel length)
Meta description
(Critically important)
The Skills Development Scotland Corporate site.
The length of the meta description is perfect. (300 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.skillsdevelopmentscotland.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
referrerstrict-origin-when-cross-origin
descriptionThe Skills Development Scotland Corporate site.
msapplication-config/favicon/browserconfig.xml
theme-color#ffffff
og:imagehttps://www.skillsdevelopmentscotland.co.uk/media/0hmcvx2o/image-1-traced.png
og:site_nameSkills Development Scotland
og:titleSkills Development Scotland
og:descriptionThe Skills Development Scotland Corporate site.
langen
twitter:titleSkills Development Scotland
twitter:descriptionThe Skills Development Scotland Corporate site.
twitter:cardsummary_large_image
twitter:image:srchttps://www.skillsdevelopmentscotland.co.uk/media/0hmcvx2o/image-1-traced.png
twitter:imagehttps://www.skillsdevelopmentscotland.co.uk/media/0hmcvx2o/image-1-traced.png
og:imagehttps://www.skillsdevelopmentscotland.co.uk/media/0hmcvx2o/image-1-traced.png
og:titleSkills Development Scotland
og:descriptionThe Skills Development Scotland Corporate site.
X-UA-CompatibleIE=edge
charsetUTF-8

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Page quality

Content
(Critically important)
There are 22 text duplicates on this page:
  • Duplicate 1: Skills Development Scotland is the national skills body supporting the...
  • Duplicate 2: We aim to be an employer of choice with dynamic roles and plenty of wa...
  • Duplicate 3: We are committed to delivering our services as innovatively, effective...
  • Duplicate 4: Skills Development Scotland (SDS) is Scotland’s national skills body. ...
  • Duplicate 5: Explore the extensive evidence base gathered on the Scottish Career Sy...
  • Duplicate 6: View the 'Careers by Design' report and accompanying resources from th...
  • Duplicate 7: A series of short films showcase the principles of the career review i...
  • Duplicate 8: The Programme Board will work with practitioners, stakeholders, career...
  • Duplicate 9: The Career Services Collaborative is the mechanism to lead the change,...
  • Duplicate 10: Our publications section cover a wide range of subjects. Quickly get t...
This page contains 1755 words. That's ok.
27.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
27 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 22.13 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 35 tags for this page.
Image SEO
(Somewhat important)
13 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

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...37311827956989246&rnd=133413325372730000Scottish University Student
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...?rxy=0.5125,0.325&rnd=133413378433630000Vr1080
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...37311827956989246&rnd=133413325372730000Scottish University Student
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...?rxy=0.5125,0.325&rnd=133413378433630000Vr1080
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...e-migration-8.png?rnd=133933497896470000Corporate Site Migration (11)
...-migration-10.png?rnd=133933507056500000Corporate Site Migration (13)
...-migration-29.png?rnd=133963541064670000Corporate Site Migration (29)
...-migration-28.png?rnd=133963539015900000Corporate Site Migration (28)
...1rb/mcrxsds-2.jpg?rnd=133959300208970000Mcrxsds 2
...s-2023-intake.jpg?rnd=133954029091600000Pre Apprentices 2023 Intake
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Page structure

H1 heading
(Critically important)
Employer hub
The H1 heading is too short (12 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
There are 31 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Employer hub
H2 I would like to...
H2 Latest news and events
H2 Follow us on social media
H3 What we do
H3 Apprenticeships
H3 What we do Duplicate text
H3 Apprenticeships Duplicate text
H3 Skills for a Changing world
H3 SDS publishes equality plan for next four years
H3 SDS Results Helpline
H3 Find information for learners, apprentices and young people
H3 Get career advice and guidance
H3 Find support for Scotland’s employers
H3 Increase my work-based and employability skills
H3 Co-chomhairleachadh Plana Gàidhlig SDS 2025-28
H3 SDS Gaelic Language Plan 2025-28 consultation
H3 Mentoring pilot launched to support care experienced apprentices
H3 Children’s rights – improving staff understanding
H3 Babcock helps local young people to get a head-start in their engineering career
H3 Join the SDS Board
H3 Career Services Collaborative Co-Chairs announced
H3 Teaching Bursary helps Mike’s career change add up
H4 About us
H4 Career Review
H4 Publications & Statistics
H4 News and Events
H4 About us Duplicate text
H4 Career Review Duplicate text
H4 Publications & Statistics Duplicate text
H4 News and Events Duplicate text
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 15 external links on this page.

Found links on this page

LinkAttributesAnchor text
/Anchor Skip to main
/IMG-ALT Image 1 (Traced)
/Subdomain Corporate
https://employers.skillsdevelo...External Subdomain Employer
/Subdomain Text duplicate Corporate
https://employers.skillsdevelo...External Subdomain Text duplicate Employer
/about/policies/accessibility/Accessibility
/contact-us/Contact us
/learning-providers/Learning Providers
/about/About
/about/our-leadership-team/Our leadership team Find out about the SDS Board and our Senior Leadership team.
IMG-ALT Dsc 0798
/about/policies/equality-diver...Equality, diversity and inclusion A diverse and inclusive Scottish workforce lie at the heart of our goals.
IMG-ALT Young Woman Sds Corporate Plan
/about/policies/Our policies Details of our policies, including equality and diversity and procurement.
IMG-ALT Copy Of Schools Morganacad 02
/work-with-us/Work with us We aim to be an employer of choice with dynamic roles and plenty of ways to maintain a healthy work-life balance.
IMG-ALT Annah 046
/our-digital-web-services/Our digital webservices We are committed to delivering our services as innovatively, effectively and efficiently as possible.
IMG-ALT web services
/what-we-do/What we do
/sds-support-for-refugees/Support for refugees
/what-we-do/local-employabilit...Local Employability Partnership
/what-we-do/Text duplicate What we do
/what-we-do/apprenticeships/Apprenticeships
/what-we-do/skills-planning/Skills Planning
/what-we-do/skills-planning/ec...Economy People and Skills
/what-we-do/skills-planning/sk...Skills Investment Plans
/what-we-do/skills-planning/re...Regional Skills Assessments
/what-we-do/skills-planning/sk...Skills Action Plan for Rural Scotland
/what-we-do/skills-planning/se...Sectoral Skills Assessments
/what-we-do/skills-planning/ed...Edinburgh and South East Scotland Labour Market Toolkit
/what-we-do/skills-planning/da...Data Matrix
/what-we-do/skills-planning/sk...Skills4.0
/what-we-do/skills-planning/ga...Gaelic Evidence Base
/what-we-do/skills-planning/wo...Workforce North
/what-we-do/skills-planning/Text duplicate Skills Planning
/what-we-do/scotlands-careers-...Our careers service in schools
/what-we-do/scotlands-careers-...16+ Participation Portal
/what-we-do/scotlands-careers-...Our Centres
/what-we-do/scotlands-careers-...Career Management Skills explained
/what-we-do/scotlands-careers-...My World of Work
/what-we-do/scotlands-careers-...Scotland's Careers Services
/what-we-do/apprenticeships/fo...Foundation Apprenticeships
/what-we-do/apprenticeships/wo...Work-based Learning
/what-we-do/apprenticeships/mo...Modern Apprenticeships
/what-we-do/apprenticeships/th...The Scottish Apprenticeship Advisory Board
/what-we-do/apprenticeships/gr...Graduate Apprenticeships
/what-we-do/apprenticeships/ap...Apprenticeship Approvals Group
/what-we-do/apprenticeships/Text duplicate Apprenticeships
/what-we-do/employability-skil...Employability Support
/what-we-do/employability-skil...Partnership Action for Continuing Employment (PACE)
/what-we-do/employability-skil...Support during the cost-of-living crisis
/what-we-do/employability-skills/Employability Skills
/what-we-do/supporting-scotlan...Skills for Growth
/what-we-do/supporting-scotlan...The Public Sector Network
/what-we-do/supporting-scotlan...Marketplace
/what-we-do/evaluation-and-res...PhD Programme
/what-we-do/evaluation-and-res...SDS Virtual 3MT®
/what-we-do/evaluation-and-res...CIAG Research
/what-we-do/evaluation-and-res...Apprentice Voice
/what-we-do/evaluation-and-res...PACE
/what-we-do/evaluation-and-res...Equality and diversity research
/what-we-do/evaluation-and-res...Find out more about Evaluation and Research
/sds-support-for-refugees/SDS support for refugees
/what-we-do/local-employabilit...Text duplicate Local Employability Partnership
/local-national-work/aberdeen-...Aberdeen City
/local-national-work/highland/Highland
/local-national-work/aberdeens...Aberdeenshire
/local-national-work/inverclyde/Inverclyde
/local-national-work/angus/Angus
/local-national-work/midlothian/Midlothian
/local-national-work/argyll-an...Argyll and Bute
/local-national-work/moray/Moray
/local-national-work/city-of-e...City of Edinburgh
/local-national-work/north-ayr...North Ayrshire
/local-national-work/clackmann...Clackmannanshire
/local-national-work/north-lan...North Lanarkshire
/local-national-work/dumfries-...Dumfries and Galloway
/local-national-work/orkney/Orkney
/local-national-work/dundee/Dundee
/local-national-work/perth-and...Perth and Kinross
/local-national-work/east-ayrs...East Ayrshire
/local-national-work/renfrewsh...Renfrewshire
/local-national-work/east-dunb...East Dunbartonshire
/local-national-work/scottish-...Scottish Borders
/local-national-work/east-loth...East Lothian
/local-national-work/shetland-...Shetland Islands
/local-national-work/east-renf...East Renfrewshire
/local-national-work/south-ayr...South Ayrshire
/local-national-work/eilean-siar/Eilean Siar
/local-national-work/south-lan...South Lanarkshire
/local-national-work/falkirk/Falkirk
/local-national-work/stirling/Stirling
/local-national-work/fife/Fife
/local-national-work/west-dunb...West Dunbartonshire
/local-national-work/glasgow-c...Glasgow City
/local-national-work/west-loth...West Lothian
/local-national-work/Local & National Work
/career-review/Career Review
/career-review/the-evidence/The evidence Explore the extensive evidence base gathered on the Scottish Career System through commissioned reports and additional whitepaper
IMG-ALT Career Review The Evidence
/career-review/career-review-r...Careers by Design View the 'Careers by Design' report and accompanying resources from the Career Review Programme Board
IMG-ALT Scottish University Student
/career-review/the-career-revi...Career Review in Action A series of short films showcase the principles of the career review in action and highlight the approach to co-design.
IMG-ALT The Waterside 2
/career-review/career-review-f...Final report Find out how the Career Review recommendations are being implemented
IMG-ALT Vr1080
/career-review/next-steps/Next steps The Programme Board will work with practitioners, stakeholders, career influencers and those with lived experience on the next stage of the Career...
IMG-ALT colleges summary
/career-review/delivering-care...The Career Services Collaborative The Career Services Collaborative is the mechanism to lead the change, innovation and improvement required to deliver the o...
IMG-ALT Career review next steps
/publications-statistics/publi...All publications
/publications-statistics/stati...All statistics
/media/x5fjul51/sds-strategic-...SDS Strategic Plan 2022-27
IMG-ALT 5
/news-events/2024/october/sds-...SDS Annual Report 2023-24
IMG-ALT 2
/media/myxii2oy/publication-sc...New window Subdomain Publication schedule
IMG-ALT 2 (1)
/media/zaehj2cy/sds-2024-25-op...Subdomain SDS Operating Plan 2024-25
IMG-ALT Untitled Design (9)
/news-events/News & Events
IMG-ALT 6
/news-events/?type=eventsEvents
IMG-ALT 7
/news-events/?type=careerweeke...Scottish Careers Week events
IMG-ALT 8
/news-events/?type=casestudiesCase studies
IMG-ALT 9
/Text duplicate IMG-ALT Image 1 (Traced)
/Subdomain Text duplicate Corporate
https://employers.skillsdevelo...External Subdomain Text duplicate Employer
/about/Text duplicate About
/about/our-leadership-team/Text duplicate Our leadership team Find out about the SDS Board and our Senior Leadership team.
IMG-ALT Dsc 0798
/about/policies/equality-diver...Text duplicate Equality, diversity and inclusion A diverse and inclusive Scottish workforce lie at the heart of our goals.
IMG-ALT Young Woman Sds Corporate Plan
/about/policies/Text duplicate Our policies Details of our policies, including equality and diversity and procurement.
IMG-ALT Copy Of Schools Morganacad 02
/work-with-us/Text duplicate Work with us We aim to be an employer of choice with dynamic roles and plenty of ways to maintain a healthy work-life balance.
IMG-ALT Annah 046
/our-digital-web-services/Text duplicate Our digital webservices We are committed to delivering our services as innovatively, effectively and efficiently as possible.
IMG-ALT web services
/what-we-do/Text duplicate What we do
/sds-support-for-refugees/Text duplicate Support for refugees
/what-we-do/local-employabilit...Text duplicate Local Employability Partnership
/what-we-do/Text duplicate What we do
/what-we-do/apprenticeships/Text duplicate Apprenticeships
/what-we-do/skills-planning/Text duplicate Skills Planning
/what-we-do/skills-planning/ec...Text duplicate Economy People and Skills
/what-we-do/skills-planning/sk...Text duplicate Skills Investment Plans
/what-we-do/skills-planning/re...Text duplicate Regional Skills Assessments
/what-we-do/skills-planning/sk...Text duplicate Skills Action Plan for Rural Scotland
/what-we-do/skills-planning/se...Text duplicate Sectoral Skills Assessments
/what-we-do/skills-planning/ed...Text duplicate Edinburgh and South East Scotland Labour Market Toolkit
/what-we-do/skills-planning/da...Text duplicate Data Matrix
/what-we-do/skills-planning/sk...Text duplicate Skills4.0
/what-we-do/skills-planning/ga...Text duplicate Gaelic Evidence Base
/what-we-do/skills-planning/wo...Text duplicate Workforce North
/what-we-do/skills-planning/Text duplicate Skills Planning
/what-we-do/scotlands-careers-...Text duplicate Our careers service in schools
/what-we-do/scotlands-careers-...Text duplicate 16+ Participation Portal
/what-we-do/scotlands-careers-...Text duplicate Our Centres
/what-we-do/scotlands-careers-...Text duplicate Career Management Skills explained
/what-we-do/scotlands-careers-...Text duplicate My World of Work
/what-we-do/scotlands-careers-...Text duplicate Scotland's Careers Services
/what-we-do/apprenticeships/fo...Text duplicate Foundation Apprenticeships
/what-we-do/apprenticeships/wo...Text duplicate Work-based Learning
/what-we-do/apprenticeships/mo...Text duplicate Modern Apprenticeships
/what-we-do/apprenticeships/th...Text duplicate The Scottish Apprenticeship Advisory Board
/what-we-do/apprenticeships/gr...Text duplicate Graduate Apprenticeships
/what-we-do/apprenticeships/ap...Text duplicate Apprenticeship Approvals Group
/what-we-do/apprenticeships/Text duplicate Apprenticeships
/what-we-do/employability-skil...Text duplicate Employability Support
/what-we-do/employability-skil...Text duplicate Partnership Action for Continuing Employment (PACE)
/what-we-do/employability-skil...Text duplicate Support during the cost-of-living crisis
/what-we-do/employability-skills/Text duplicate Employability Skills
/what-we-do/supporting-scotlan...Text duplicate Skills for Growth
/what-we-do/supporting-scotlan...Text duplicate The Public Sector Network
/what-we-do/supporting-scotlan...Text duplicate Marketplace
/what-we-do/evaluation-and-res...Text duplicate PhD Programme
/what-we-do/evaluation-and-res...Text duplicate SDS Virtual 3MT®
/what-we-do/evaluation-and-res...Text duplicate CIAG Research
/what-we-do/evaluation-and-res...Text duplicate Apprentice Voice
/what-we-do/evaluation-and-res...Text duplicate PACE
/what-we-do/evaluation-and-res...Text duplicate Equality and diversity research
/what-we-do/evaluation-and-res...Text duplicate Find out more about Evaluation and Research
/sds-support-for-refugees/Text duplicate SDS support for refugees
/what-we-do/local-employabilit...Text duplicate Local Employability Partnership
/local-national-work/aberdeen-...Text duplicate Aberdeen City
/local-national-work/highland/Text duplicate Highland
/local-national-work/aberdeens...Text duplicate Aberdeenshire
/local-national-work/inverclyde/Text duplicate Inverclyde
/local-national-work/angus/Text duplicate Angus
/local-national-work/midlothian/Text duplicate Midlothian
/local-national-work/argyll-an...Text duplicate Argyll and Bute
/local-national-work/moray/Text duplicate Moray
/local-national-work/city-of-e...Text duplicate City of Edinburgh
/local-national-work/north-ayr...Text duplicate North Ayrshire
/local-national-work/clackmann...Text duplicate Clackmannanshire
/local-national-work/north-lan...Text duplicate North Lanarkshire
/local-national-work/dumfries-...Text duplicate Dumfries and Galloway
/local-national-work/orkney/Text duplicate Orkney
/local-national-work/dundee/Text duplicate Dundee
/local-national-work/perth-and...Text duplicate Perth and Kinross
/local-national-work/east-ayrs...Text duplicate East Ayrshire
/local-national-work/renfrewsh...Text duplicate Renfrewshire
/local-national-work/east-dunb...Text duplicate East Dunbartonshire
/local-national-work/scottish-...Text duplicate Scottish Borders
/local-national-work/east-loth...Text duplicate East Lothian
/local-national-work/shetland-...Text duplicate Shetland Islands
/local-national-work/east-renf...Text duplicate East Renfrewshire
/local-national-work/south-ayr...Text duplicate South Ayrshire
/local-national-work/eilean-siar/Text duplicate Eilean Siar
/local-national-work/south-lan...Text duplicate South Lanarkshire
/local-national-work/falkirk/Text duplicate Falkirk
/local-national-work/stirling/Text duplicate Stirling
/local-national-work/fife/Text duplicate Fife
/local-national-work/west-dunb...Text duplicate West Dunbartonshire
/local-national-work/glasgow-c...Text duplicate Glasgow City
/local-national-work/west-loth...Text duplicate West Lothian
/local-national-work/Text duplicate Local & National Work
/career-review/Text duplicate Career Review
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IMG-ALT Career Review The Evidence
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