Shop.post.ch - SEO Checker

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Overview of the SEO Check
Meta information
71% 
Page quality
48% 
Page structure
70% 
Link structure
95% 
Server
86% 
External factors
100% 
SEO Score
Response time
1.10 s
File size
289.20 kB
Words
223
Media files
15
Number of links
22 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
postshop.ch: Der Onlineshop der Post!
The length of the page title is perfect. (345 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://shop.post.ch/de/
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de
Server location: Netherlands
The following language is defined by HTML: de
Alternate/Hreflang Links
(Somewhat important)
The alternate link to the page itself is missing.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
design-system-settingsEmpty
viewportwidth=device-width, initial-scale=1
robotsINDEX, FOLLOW
langde
charsetutf-8

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Page quality

Content
(Critically important)
There are only 223 words on this page. Use at least 250 words to provide useful information.
Words from the H1 heading are not used in the page content.
Only 2 paragraph/s was/were found on this page.
30.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 22 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
This page only loads 2 JavaScript files. That's good!
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/assets/logo/post-logo.svgDie Post
...de/home-banner-back-to-school-neu-de.jpghome_banner_back_to_school_neu_de.jpghome_banner_back_to_school_neu_de.jpg
...er_bma25-2_de/home-banner-bma25-2-de.pnghome_banner_bma25-2_de.pnghome_banner_bma25-2_de.png
...s_de/home-teasercard-specialdeals-de.jpghome_teasercard_specialdeals_de.jpghome_teasercard_specialdeals_de.jpg
...de/home-teasercard-multipacks-neu-de.pnghome_teasercard_multipacks_neu_de.pnghome_teasercard_multipacks_neu_de.png
...eu_de/home-teasercard-bma25-3-neu-de.pnghome_teasercard_bma25-3_neu_de.pnghome_teasercard_bma25-3_neu_de.png
...r_de/home-teasercard-philoro-bear-de.jpghome_teasercard_philoro_bear_de.jpghome_teasercard_philoro_bear_de.jpg
...latten_de/home-teasercard-blatten-de.pnghome_teasercard_blatten_de.pnghome_teasercard_blatten_de.png
...home-teasercard-postauto-sale-neu-de.JPGhome_teasercard_postauto_sale_neu_de.JPGhome_teasercard_postauto_sale_neu_de.JPG

Page structure

H1 heading
(Critically important)
Willkommen im Onlineshop der Post
The H1 heading contains the words Willkommen im! Use important keywords instead.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Willkommen im Onlineshop der Post
H2 Sprachauswahl
H2 Hauptnavigation
H2 Alles für einen starken Schulstart
H2 Unser grosses Briefmarken-Sortiment
H2 Entdecken Sie unsere Angebote
H2 Bis zu 50 % Rabatt auf Office-Multipacks
H2 Jetzt Briefmarken vorbestellen
H2 Swiss Wildlife: Der Bär
H2 Solidarität für Blatten
H2 PostAuto T-Shirt von Sherpa und Heidi
H2 Newsletter
H2 Unser Sortiment
H2 Weiteres
H2 Hilfe und Kontakt
H2 Zahlungsmöglichkeiten
Baselink: /
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 7 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://shop.post.ch/de/Startseite
A-TITLE Startseite
https://shop.post.ch/de/contactKontakt
A-TITLE Kontakt
https://shop.post.ch/de/Die Post - zur StartseiteShop
IMG-ALT Die Post
https://shop.post.ch/de/cartNofollow No Text
https://shop.post.ch/de/educationJetzt entdecken
https://shop.post.ch/de/c/stampsZum Angebot
/de/specialdealsJetzt profitieren
/de/multipacksAngebot entdecken
/de/c/stampsandphilately?query...Jetzt vorbestellen
https://post.philoro.ch/numism...New window External Subdomain Jetzt zugreifen
https://shop.post.ch/de/p/765299Jetzt spenden
/de/postauto-saleText duplicate Angebot entdecken
/de/c/stampsandphilatelyBriefmarken & Philatelie
/de/c/stampandsendVerpacken & Versenden
/de/c/officeandstationeryPapeterie
/de/c/telephonyandelectronicsElektronik
https://shop.post.ch/de/c/giftsGeschenke
/de/c/householdNew window Haushalt
/de/abroadDeliveryAuslandlieferungen
https://shop.post.ch/de/servicesNew window Dienstleistungen
/de/newsletterNewsletter
https://places.post.ch/standor...New window External Subdomain Standorte
https://www.post.ch/de/ueber-u...New window External Subdomain Verantwortung
https://shop.post.ch/de/helpHäufige Fragen
https://shop.post.ch/de/contactKontakt aufnehmen
https://www.post.ch/de/pages/f...New window External Subdomain Barrierefreiheit
https://www.post.ch/-/media/po...New window External Subdomain Allgemeine Geschäftsbedingungen
https://www.post.ch/de/pages/f...New window External Subdomain Rechtlicher Hinweis
https://www.post.ch/de/pages/f...New window External Subdomain Impressum

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://shop.post.ch/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.10 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page only loads 1 CSS files. That's ok.
This page only loads 2 JavaScript files. That's good!
The file size of the HTML document is fine (289 kB).

HTTP Response Header

NameValue
dateSun, 10 Aug 2025 16:35:24 GMT
server*
strict-transport-securitymax-age=15724800
content-typetext/html; charset=utf-8
etagW/"484f9-FAiTcIG2xpaegOczIsfHyW0qUXU-gzip"
x-content-type-optionsnosniff
varyAccept-Encoding,User-Agent
content-encodinggzip
set-cookie70 Characters
x-sap-pad83
access-control-allow-originint.post.ch www.post.ch https://tags.tiqcdn.com https://vimeo.com
referrer-policystrict-origin-when-cross-origin
x-xss-protection1; mode=block
permissions-policygeolocation=(self)
content-security-policyframe-ancestors 'self'; object-src 'none'; script-src 'self' 'unsafe-inline' 'unsafe-eval' *.post.ch *.google-analytics.com *.googleoptimize.com *.google.com *.google.ch *.doubleclick.net *.googleadservices.com *.googletagmanager.com *.gstatic.com maps.googleapis.com *.vimeo.com vimeo.com *.epoq.de *.googlesyndication.com *.googletagservices.com *.bing.com *.connectsvr.ch *.hcaptcha.com cdn.adt361.com gtm.adt313.net *.usercentrics.eu *.facebook.com *.facebook.net *.online-metrix.net *.hotjar.com https://pfgv0ju827.kameleoon.io https://static.kameleoon.com https://graphical-editor.kameleoon.com https://simulation.kameleoon.com https://client-config.kameleoon.com https://sdk-config.kameleoon.eu https://electra.kameleoon.com; style-src 'self' 'unsafe-inline' *.post.ch *.google.com *.google.ch fonts.googleapis.com *.hcaptcha.com *.hotjar.com https://static.kameleoon.com https://static.products.kameleoon.com https://graphical-editor.kameleoon.com https://simulation.kameleoon.com https://electra.kameleoon.com; img-src 'self' data: *.postshop.ch *.post.ch *.google-analytics.com *.google.com *.google.ch *.doubleclick.net *.googleadservices.com *.googletagmanager.com *.gstatic.com *.googleapis.com *.youtube.com *.vimeocdn.com shop.toppreise.ch vimeo.com *.googlesyndication.com *.connects.ch *.bing.com cdn.valuesportal.com log.adtraction.fail *.usercentrics.eu *.facebook.com *.facebook.net *.connectsvr.ch i.ytimg.com *.online-metrix.net *.hotjar.com https://pfgv0ju827.kameleoon.io https://storage.kameleoon.eu https://storage.kameleoon.io https://graphical-editor.kameleoon.com https://simulation.kameleoon.com https://static.kameleoon.com https://images.products.kameleoon.com; frame-src *.post.ch *.googleadservices.com *.doubleclick.net *.google.com *.google.ch *.googlesyndication.com *.hcaptcha.com app.usercentrics.eu *.youtube.com *.simplex.tv *.online-metrix.net *.googletagmanager.com *.hotjar.com https://*.kameleoon.com; connect-src 'self' wss://*.post.ch wss://*.hotjar.com wss://*.hotjar.io *.post.ch *.google-analytics.com *.googletagmanager.com *.doubleclick.net *.googlesyndication.com maps.googleapis.com *.google.com *.connectsvr.ch *.bing.com *.hcaptcha.com cnv.adt659.com log.adtraction.fail *.usercentrics.eu *.hotjar.com *.hotjar.io https://pfgv0ju827.kameleoon.io https://static.kameleoon.com https://data.kameleoon.io https://data.kameleoon.eu https://eu-data.kameleoon.io https://eu-data.kameleoon.eu https://na-data.kameleoon.io https://na-data.kameleoon.eu https://editor.kameleoon.com https://graphical-editor.kameleoon.com https://simulation.kameleoon.com https://api.kameleoon.com https://customers.kameleoon.com https://logger.kameleoon.io https://client-config.kameleoon.com https://sdk-config.kameleoon.eu https://api.products.kameleoon.com; font-src 'self' data: *.post.ch *.gstatic.com maps.googleapis.com *.hotjar.com https://graphical-editor.kameleoon.com 'unsafe-inline'; report-uri https://violations.post.ch/CSP/OPC/PROD/enforced;
x-frame-optionsDENY
content-length38119
statuscode200
http_versionHTTP/1.1

External factors

This website has excellent links from other websites.
This page has backlinks from 185 referring domains.
This page has 419 backlinks.
This page has backlinks from 76 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /search
Disallow: /*?query

Sitemap: https://shop.post.ch/sitemap.xml

Similar sites

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Post83%Check
Onlineshop62%Check
Swiss Post62%Check
Willkommen50%Check
postshop46%Check
Blatten44%Check
PostAuto44%Check
Briefmarken43%Check
Sortiment43%Check
Card40%Check
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