Shop.hersheys.com - SEO Checker

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Overview of the SEO Check
Meta information
98% 
Page quality
58% 
Page structure
70% 
Link structure
88% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.37 s
File size
121.40 kB
Words
437
Media files
44
Number of links
118 internal / 27 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Buy Chocolate Online at the The Hershey's Store
The length of the page title is perfect. (438 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Shop directly at HERSHEY’S online chocolate store, perfect for big events or your personal enjoyment.
The length of the meta description is perfect. (631 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://shop.hersheys.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Germany
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportviewport-fit=cover, width=device-width, initial-scale=1
descriptionShop directly at HERSHEY’S online chocolate store, perfect for big events or your personal enjoyment.
keywordsHershey's Store
theme-color#3f000b
msapplication-navbutton-color#3f000b
apple-mobile-web-app-capableyes
apple-mobile-web-app-status-bar-styleblack-translucent
langen
twitter:cardsummary_large_image
twitter:descriptionShop directly at HERSHEY’S online chocolate store, perfect for big events or your personal enjoyment.
twitter:titleBuy Chocolate Online at the The Hershey's Store
twitter:imagehttps://shop.hersheys.com/on/demandware.static/Sites-hersheystore-Site/-/default/dwa683983a/images/logo_380x137.png
x-ua-compatibleie=edge
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
No paragraphs were detected.
There are only 437 words on this page. Good pages should have about 800 words of useful content.
20.4% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "viewport-fit=cover, width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...fault/dw35eb618d/images/icon-account.svgMy Account
...fault/dwa683983a/images/logo_380x137.pngHershey's Store
.../images/icon-chevron-left-thin-white.svgBack
...t/dwc07cd607/images/icon-close-white.svgClose
...images/icon-chevron-right-thin-white.svgClose
...u/Aug25_DropDown_Gifts_WorldsLargest.jpgPromotional graphic featuring hands grabbing a HERSHEY'S World's Largest chocolate bar
...images/icon-chevron-right-thin-white.svgClose
...mages/category/menu/Aug25_HP_1x3_ICS.jpgPromotional graphic featuring boxes of HERSHEY'S Salted Caramel and Strawberries & Creme Ice Cream Flavored Candy Bars
...images/icon-chevron-right-thin-white.svgClose
...gory/menu/July25_Dropdown_ChocONEBar.jpgPromotional graphic featuring ONE HERSHEY'S Double Chocolate Flavored Protein Bar
...images/icon-chevron-right-thin-white.svgClose
...ges/category/menu/DropDown_OurBrands.jpgPromotional graphic featuring REESE'S, HERSHEY'S and KIT KAT® candy
...images/icon-chevron-right-thin-white.svgClose
...tegory/menu/Aug25_Dropdown_Pokemon_2.jpgHERSHEY'S Milk Chocolate Bars with Pokémon-themed packaging on a red background
...images/icon-chevron-right-thin-white.svgClose
.../category/menu/Aug25_Dropdown_5for25.jpgPromotional graphic featuring assorted share size bags of candy highlighting 5 bags for $25 bundle offer
...fault/dw35eb618d/images/icon-account.svgMy Account
...efault/dw430b04fa/images/icon-search.svgSearch
...default/dw8fc38857/images/icon-close.svgClose
.../default/dw5cbd2e01/images/icon-menu.svgMenu Toggle
...efault/dw430b04fa/images/icon-search.svgSearch
...efault/dw430b04fa/images/icon-search.svgSearch
...default/dw8fc38857/images/icon-close.svgClose
.../default/dwb58f0629/images/icon-cart.svgMy Cart
...efault/dw430b04fa/images/icon-search.svgSearch
...efault/dw430b04fa/images/icon-search.svgSearch
...default/dw8fc38857/images/icon-close.svgClose
.../default/dwb58f0629/images/icon-cart.svgMy Cart
...ug25_HP_Hero_PYP_Announcement_Mobile.jpgPromotional graphic featuring a family gathered around a kitchen island taking bags of snacks out of a multipack box
...hero/Aug25_Hero_PokemonKisses_Mobile.jpgBack to school themed promotional graphic featuring HERSHEY'S KISSES with POKEMON themed foil wrappers on a wooden desk
...es/homepage/brands/brand-hersheys-02.pngHersheys
...wfa1c28fc/images/logos/logo-hersheys.svgHersheys
.../images/homepage/brands/brand-kisses.pngKisses
.../dw01679a0e/images/logos/logo-kisses.svgKisses
.../images/homepage/brands/brand-reeses.pngReeses
.../dw8495126c/images/logos/logo-reeses.svgReeses
.../images/homepage/brands/brand-kitkat.pngKit Kat
...0240117_KItKat_Logo_Wordmark_RedOval.pngKit Kat
...ages/homepage/brands/brand-twizzlers.pngTwizzlers
...d66939a2/images/logos/logo-twizzlers.svgTwizzlers
...sktop_RSE_Oreo_Announcement_1_Mobile.jpgPromotional graphic featuring a stack of REESE'S OREO® Peanut Butter Cups with an OREO® cookie on top
...age/HP_Personalization_goldbg_Mobile.jpgHERSHEY'S Bar with personalized wrapper and iPhone on yellow background
...w6b804155/images/footer/logo_380x137.pngHershey's Store
...es/footer/HersheysChocolateWorldLogo.svgHersheys Chocolate WorldHersheys Chocolate World

Page structure

H1 heading
(Critically important)
Welcome to the Official HERSHEY'S Online Store!
The H1 heading contains the words Welcome to! Use important keywords instead.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Welcome to the Official HERSHEY'S Online Store!
H2 PICK YOUR PACK: COMING SOON
H2 BACK TO SCHOOL WITH POKÉMON
H2 Our Brands
H2 OREO® IN REESE’S. COMING SOON.
H2 BUFFALO IS HERE!
H2 FUEL YOUR DAY
H2 LEVEL UP YOUR S'MORES
H2 BACK TO SCHOOL WITH A SMILE
H3 Customize your perfect snack box – all favorites, no flops.
H3 Lunchtime snacks have never been so epic
H3 Get first dibs when the pre-sale goes live on 8/18.
H3 A HERSHEY’S Chocolate wrapper, done your way!
H3 Learn More About Our Brands
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (27) on this page.

Found links on this page

LinkAttributesAnchor text
https://shop.hersheys.com/Nofollow Anchor Skip to Main Content
https://www.hersheys.com/en_us...New window Nofollow External Subdomain View Our Web Accessibility Policy
https://www.hersheyland.com/homeNew window External Subdomain HERSHEYLAND.COM
A-TITLE Visit us at HersheyLand.com
/customer-service/shipping/shi...Subdomain DETAILS
https://shop.hersheys.com/loginNofollow Subdomain Login / Register
IMG-ALT My Account
/wishlistNofollow Subdomain Wishlist
https://shop.hersheys.com/cartNofollow Subdomain 0 My Cart
A-TITLE View Cart
https://shop.hersheys.com/homeIMG-ALT Hershey's Store
A-TITLE Hershey's Store Home
/gifts-1/GIFTS
IMG-ALT Close
/gifts-1/Shop All
/gifts/corporate-gifts/CORPORATE GIFTS
/gifts/gift-tins,-boxes-baskets/GIFT TINS, BOXES & BASKETS
/gifts/worlds-largest/WORLD'S LARGEST
/gifts/golden-almond/GOLDEN ALMOND
/gifts/merchandise/MERCHANDISE
/gifts/worlds-largest/Subdomain WORLD'S LARGEST ›
IMG-ALT Promotional graphic featuring hands grabbing a HERSHEY'S World's Largest chocolate bar
/chocolate-candy/CHOCOLATE & CANDY
IMG-ALT Close
/chocolate-candy/Text duplicate Shop All
/chocolate-candy/chocolate/CHOCOLATE
/chocolate-candy/chocolate/cho...Chocolate Bars
/chocolate-candy/chocolate/can...Candy Bars
/chocolate-candy/chocolate/sha...Share Bags & Snack Size
/chocolate-candy/chocolate/pea...Peanut Butter Cups & Shapes
/chocolate-candy/chocolate/bak...Baking Ingredients
/chocolate-candy/chocolate/can...Candy-Coated
/chocolate-candy/chocolate/Shop All CHOCOLATE
/chocolate-candy/candy/CANDY
/chocolate-candy/candy/hard-ca...Hard Candy
/chocolate-candy/candy/gummy-c...Gummy & Chewy Candy
/chocolate-candy/candy/Shop All CANDY
/chocolate-candy/bulk-candy/BULK CANDY
/chocolate-candy/bulk-candy/bu...Bulk Boxes
/chocolate-candy/bulk-candy/bu...Bulk Kisses
/chocolate-candy/bulk-candy/co...Concessions & Fundraising
/chocolate-candy/bulk-candy/mu...Multipack Boxes
/chocolate-candy/bulk-candy/ev...Events & Celebrations
/chocolate-candy/bulk-candy/Shop All BULK CANDY
/chocolate-candy/better-for-you/BETTER FOR YOU
/chocolate-candy/better-for-yo...Zero Sugar
/chocolate-candy/better-for-yo...Plant-Based
/snacks/protein-bars/Subdomain Protein Bars
/chocolate-candy/better-for-you/Shop All BETTER FOR YOU
/featured/ice-cream-shoppe/Subdomain ICE CREAM INSPIRED ›
IMG-ALT Promotional graphic featuring boxes of HERSHEY'S Salted Caramel and Strawberries & Creme Ice Cream Flavored Candy Bars
https://shop.hersheys.com/snacks/SNACKS
IMG-ALT Close
https://shop.hersheys.com/snacks/Text duplicate Shop All
/snacks/salty-snacks/SALTY SNACKS
/snacks/sweet-snacks/SWEET SNACKS
/snacks/protein-bars/PROTEIN BARS
/our-brands/one/788434115827.htmlSubdomain FUEL YOUR SUMMER ›
IMG-ALT Promotional graphic featuring ONE HERSHEY'S Double Chocolate Flavored Protein Bar
/our-brands/OUR BRANDS
IMG-ALT Close
/our-brands/Text duplicate Shop All
/our-brands/hersheys/HERSHEY'S
/our-brands/reeses/REESE'S
/our-brands/kisses/KISSES
/our-brands/kit-kat®/KIT KAT®
/gifts/golden-almond/Subdomain Text duplicate GOLDEN ALMOND
/our-brands/twizzlers/TWIZZLERS
/our-brands/jolly-rancher/JOLLY RANCHER
/our-brands/dots-pretzels/DOT'S PRETZELS
/our-brands/skinnypop/SKINNYPOP
/our-brands/shaq-a-licious/SHAQ-A-LICIOUS
/our-brands/almond-joy-mounds/ALMOND JOY & MOUNDS
/our-brands/rolo®/ROLO®
/our-brands/york/YORK
/our-brands/one/ONE
/our-brands/Subdomain ALL YOUR FAVORITES ›
IMG-ALT Promotional graphic featuring REESE'S, HERSHEY'S and KIT KAT® candy
/featured/FEATURED
IMG-ALT Close
/featured/Text duplicate Shop All
/featured/exclusives/EXCLUSIVES
/featured/exclusives/candy-sna...Candy & Snacks
/featured/exclusives/merchandise/Merchandise
/featured/exclusives/coffee-ho...Coffee & Hot Cocoa
/featured/exclusives/Shop All EXCLUSIVES
/featured/new/NEW
/featured/best-sellers/BEST SELLERS
/featured/seasonal/SEASONAL
/featured/pokemon/POKEMON
/featured/smores/S'MORES
/featured/popular-flavors/POPULAR FLAVORS
/featured/popular-flavors/birt...Birthday Cake
/featured/popular-flavors/cara...Caramel
/featured/popular-flavors/mint/Mint
/featured/popular-flavors/toffee/Toffee
/featured/popular-flavors/stra...Strawberry
/featured/popular-flavors/Shop All POPULAR FLAVORS
/featured/hard-to-find/HARD TO FIND
/featured/ice-cream-shoppe/ICE CREAM SHOPPE
https://www.myhersheysbar.com/New window External Subdomain PERSONALIZATION
/featured/pokemon/Subdomain POKEMON ›
IMG-ALT HERSHEY'S Milk Chocolate Bars with Pokémon-themed packaging on a red background
/sales-offers/SALES & OFFERS
IMG-ALT Close
/sales-offers/Text duplicate Shop All
/sales-offers/share-bags---5-f...SHARE BAGS - 5 FOR $25
/sales-offers/bulk-kisses---3-...BULK KISSES - 3 FOR $99, 5 FOR $149
/sales-offers/branded-hats-bot...BRANDED HATS & BOTTOMS - 2 FOR $15
/sales-offers/reeses-universit...REESE'S UNIVERSITY - BOGO 50% OFF
/sales-offers/sale-items/SALE ITEMS
/sales-offers/last-chance/LAST CHANCE
/sales-offers/share-bags---5-f...Subdomain MADE FOR SHARING ›
IMG-ALT Promotional graphic featuring assorted share size bags of candy highlighting 5 bags for $25 bundle offer
https://shop.hersheys.com/loginSubdomain Text duplicate Login / Register
IMG-ALT My Account
/wishlistSubdomain Text duplicate Wishlist
/our-brands/reeses/03400045813...Subdomain SIGN UP FOR THE PRESALE
/pick-your-pack/Subdomain LEARN MORE
/featured/pokemon/Subdomain SHOP NOW
/our-brands/Subdomain Text duplicate Shop All
/our-brands/hersheys/Subdomain IMG-ALT Hersheys
/our-brands/kisses/Subdomain IMG-ALT Kisses
/our-brands/reeses/Subdomain IMG-ALT Reeses
/our-brands/kit-kat®/Subdomain IMG-ALT Kit Kat
/our-brands/twizzlers/Subdomain IMG-ALT Twizzlers
/our-brands/reeses/03400045813...Subdomain NOTIFY ME
/015665000890.htmlSubdomain Text duplicate SHOP NOW
/snacks/protein-bars/Subdomain Text duplicate SHOP NOW
/featured/smores/Subdomain Text duplicate SHOP NOW
https://www.myhersheysbar.com/New window External Subdomain START CREATING
https://www.hersheyland.com/he...New window External Subdomain Hershey's
https://www.hersheyland.com/ki...New window External Subdomain Text duplicate Kisses
https://www.hersheyland.com/re...New window External Subdomain Reese's
https://www.hersheyland.com/tw...New window External Subdomain Text duplicate Twizzlers
https://www.hersheyland.com/ki...New window External Subdomain Kit Kat ®
https://www.hersheyland.com/jo...New window External Subdomain Jolly Rancher
https://www.facebook.com/Hersh...New window External Subdomain A-TITLE Go to Facebook
https://www.youtube.com/channe...New window External Subdomain A-TITLE Go to YouTube
https://www.instagram.com/hers...New window External Subdomain A-TITLE Go to Instagram
https://hersheys.az1.qualtrics...New window External Subdomain Leave Feedback
A-TITLE Leave Feedback
https://www.hersheyland.com/visitNew window External Subdomain Visit our Brands
A-TITLE Visit our Brands
/FAQ.htmlSubdomain FAQ
/milton-hershey-school/Subdomain Milton Hershey School
A-TITLE Milton Hershey School
/contact-us.htmlSubdomain Contact Us
A-TITLE Go to Contact Us
/customer-service/ordering/pay...Subdomain Payment Information
A-TITLE Go to Payment Information
/customer-service/shipping/shi...Subdomain Shipping Information
A-TITLE Go to Shipping Information
https://shop.hersheys.com/accountSubdomain Order Lookup
https://www.hersheyland.com/ho...New window External Subdomain DO NOT SELL MY INFO
A-TITLE Do Not Sell
https://www.thehersheycompany....New window External Subdomain Privacy Policy
A-TITLE Privacy Policy
https://privacyportal.onetrust...New window External Subdomain Anchor Privacy Choices
A-TITLE Preferences Login
/notice-to-parents.htmlSubdomain Notice to Parents
https://www.thehersheycompany....New window External Subdomain Terms & Conditions
A-TITLE Terms and Conditions
https://www.thehersheycompany....New window External Subdomain Web Accessibility
A-TITLE Web Accessibility Policy
https://www.chocolateworld.com...New window External Subdomain Chocolate World Hershey
https://www.chocolateworld.com...New window External Subdomain Chocolate World Times Square
https://www.hersheyland.com/ho...External Subdomain Text duplicate DO NOT SELL MY INFO
https://www.thehersheycompany....New window External Subdomain Text duplicate Privacy Policy
A-TITLE Privacy Policy
https://privacyportal.onetrust...New window External Subdomain Anchor Text duplicate Privacy Choices
A-TITLE Preferences Login
/notice-to-parents.htmlSubdomain Text duplicate Notice to Parents
https://www.thehersheycompany....New window External Subdomain Text duplicate Terms & Conditions
A-TITLE Terms and Conditions
https://www.thehersheycompany....New window External Subdomain Text duplicate Web Accessibility
A-TITLE Web Accessibility Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://shop.hersheys.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.37 seconds.
The file size of the HTML document is fine (121 kB).

HTTP Response Header

NameValue
cf-ray96a57ae2feef1901-FRA
servercloudflare
expiresThu, 01 Dec 1994 16:00:00 GMT
content-typetext/html;charset=UTF-8
x-frame-optionsDENY
pragmano-cache
cf-cache-statusDYNAMIC
content-encodinggzip
cache-controlno-cache, no-store, must-revalidate
x-dw-request-base-idq6uf4DWmkWgBAAB_
via1.1 varnish, 1.1 varnish
accept-rangesbytes
set-cookie139 Characters
dateTue, 05 Aug 2025 10:06:08 GMT
x-served-bycache-fra-eddf8230090-FRA, cache-fra-etou8220176-FRA
x-cacheMISS, MISS
x-cache-hits0, 0
x-timerS1754388368.730667,VS0,VE314
varyaccept-encoding
strict-transport-securitymax-age=31557600
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 276 referring domains.
This page has 8,704 backlinks.
This page has backlinks from 177 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

Sitemap: https://shop.hersheys.com/sitemap_index.xml
User-Agent: *
Disallow: /*prefn*=*
Disallow: /*prefv*=*
Disallow: /*cprefn*=*
Disallow: /*cprefv*=*
Disallow: /*srule=*
Disallow: /*start=*
Disallow: /*sz=*
Disallow: /*pmin=*
Disallow: /*pmax=*
Disallow: /login*
Disallow: /search*
Disallow: /cart
Disallow: /wishlist
Disallow: /passwordreset
Disallow: /Account-PasswordResetDialogForm*
Disallow: /Product-Variation*
Disallow: /Search-UpdateGrid*
Disallow: /Search-Refinebar*
Allow: /

Similar sites

Search preview

shop.hersheys.com
Buy Chocolate Online at the The Hershey's Store
Shop directly at HERSHEY’S online chocolate store, perfect for big events or your personal enjoyment.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
HERSHEY95%Check
Store76%Check
online store74%Check
Online73%Check
CHOCOLATE68%Check
Milton Hershey School60%Check
Shop59%Check
Chocolate World54%Check
Hershey's Store53%Check
perfect50%Check
Show more keywords and terms

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