Scotsmanhotel.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
83% 
Page quality
80% 
Page structure
67% 
Link structure
35% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.40 s
File size
256.60 kB
Words
1006
Media files
14
Number of links
120 internal / 37 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The Scotsman Hotel | 4 Star Luxury Hotel in Edinburgh, Scotland
The page title should be shorter than 580 pixels. It is 581 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Discover timeless elegance at The Scotsman Hotel, a luxury retreat in the heart of Edinburgh, offering unmatched comfort and historical charm. Book Now
There are more than one meta descriptions on the page. Only one is allowed.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://scotsmanhotel.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionThe Scotsman Hotel is located on the historic North Bridge, connecting the ancient Old Town of Edinburgh with the cosmopolitan New Town.
generatorWP Rocket 3.20.3
msvalidate.01F76E619F9E9A272C2A58029EB6237304
msapplication-TileImagehttps://scotsmanhotel.co.uk/wp-content/uploads/2023/09/coat-of-arms.png
article:publisherhttps://www.facebook.com/thescotsmanhotel/
article:modified_time2026-01-26T09:47:57+00:00
langen-gb
twitter:cardsummary_large_image
og:localeen_GB
og:typewebsite
og:titleThe Scotsman Hotel | 4 Star Luxury Hotel in Edinburgh, Scotland
og:descriptionDiscover timeless elegance at The Scotsman Hotel, a luxury retreat in the heart of Edinburgh, offering unmatched comfort and historical charm. Book Now
og:urlhttps://scotsmanhotel.co.uk/
og:site_nameThe Scotsman Hotel
og:imagehttps://scotsmanhotel.co.uk/wp-content/uploads/2024/02/headliner-suite-gallery-06.webp
og:image:width1000
og:image:height1000
og:image:typeimage/webp
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
The average number of words per sentence of 28 words is high.
This page contains 1006 words. That's ok.
31.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
15 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 20 tags for this page.
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...11/scotsman-collection-logo-1-300x76.pngThe Scotsman Collection Logo
...s/2023/11/white-scotsman-logo-300x90.pngScotsman Hotel Logo
...s/2023/11/white-scotsman-logo-300x90.pngScotsman Hotel Logo
data:[...] Base64No alt attribute provided
...ontent/uploads/2023/09/scotsman-logo.pngScotsman Hotel Logo
data:[...] Base64Scotsman Coat of Arms logo in white
data:[...] Base64Line drawing Scotsman Hotel
data:[...] Base64Scotsman Hotel Bedroom
data:[...] Base64Scotsman Hotel Board Room
data:[...] Base64No alt attribute provided
data:[...] Base64Scotsman Hotel Room Service
...s/2023/11/white-scotsman-logo-300x90.pngScotsman Hotel Logo
data:[...] Base64No alt attribute provided

Page structure

H1 heading
(Critically important)
Step Into The Scotsman Hotel
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 39 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Step Into The Scotsman Hotel
H2 An Icon Of Edinburgh Since 1905
H2 2026
H2 our latest offers
H2 our latest News
H2 USEFUL LINKS
H3 Our Rooms & Suites
H3 Eat & Drink
H3 Meetings & Special Events
H3 Weddings
H3 The Scotsman Picturehouse
H3 REASONS TO BOOK DIRECT
H3 THE SCOTSMAN HOTEL IS A PART OF THE SCOTSMAN COLLECTION, AN AWARD-WINNING HOTEL & APARTMENT GROUP
H4 Penthouse Suite
H4 Headline Room
H4 Feature Room
H4 Directors Room
H4 Reporter Room
H4 View All Rooms
H4 The Grand Cafe
H4 The Hide
H4 The Press Bar
H4 Garden Suite
H4 Find Out More
H4 Book A Table
H4 The Boardroom
H4 The Jura
H4 The Fettercairn & Garden Suite
H4 The Scott
H4 Scotsman Insider
H4 Find Out More Duplicate text
H4 Join Our Newsletter
H4 Quick Links
H4 Scotsman Collection
H4 Contact Info
H4 Online Direct
H4 Guaranteed Early Access
H4 Meet Scottie – The Scotsman Hotel’s Newest Friend!
H4 Festive Guide to Edinburgh
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (37) on this page.

Found links on this page

LinkAttributesAnchor text
https://scotsmanhotel.co.uk/Anchor Skip to content
https://scotsmancollection.co.uk/New window External IMG-ALT The Scotsman Collection Logo
https://scotsmanhotel.co.uk/Nofollow Anchor No Text
https://scotsmanhotel.co.uk/IMG-ALT Scotsman Hotel Logo
https://scotsmanhotel.co.uk/Anchor No Text
https://scotsmanhotel.co.uk/Anchor Book Now
/rooms/Rooms
/rooms/penthouse-suite/Penthouse Suite
/rooms/headline-room/Headline Room
/rooms/feature-rooms/Feature Room
/rooms/director-room/Directors Room
/rooms/reporter-room/Reporter Room
/rooms/View All Rooms
/dine-drink/Dine & Drink
/dine-drink/the-grand-cafe/The Grand Cafe
/dine-drink/the-hide-bar/The Hide
/dine-drink/the-press-bar/The Press Bar
/dine-drink/Garden Suite
/dine-drink/Find Out More
/book-now/Book A Table
/weddings/Weddings
/the-scotsman-hotel-gym/Gym
/picturehouse/Cinema
/meetings-events/Meetings/Events
/meetings-events/Anchor The Boardroom
/meetings-events/Anchor The Jura
/meetings-events/Anchor The Fettercairn & Garden Suite
/meetings-events/Anchor The Scott
/insider/Scotsman Insider
/meetings-eventsText duplicate Find Out More
/offers/Offers
/whats-onWhat's On
/a-warm-welcome-to-conde-nast-...Condé Nast
https://scotsmanhotel.co.uk/Text duplicate IMG-ALT Scotsman Hotel Logo
https://scotsmancollection.co.uk/New window External No Text
https://scotsmanhotel.co.uk/Anchor Book
https://scotsmanhotel.co.uk/Anchor No Text
https://scotsmanhotel.co.uk/Text duplicate IMG-ALT Scotsman Hotel Logo
/rooms/View Our Rooms
https://direct-book.com/proper...New window External Check Availability
/dine-drink/Text duplicate Find Out More
/meetings-events/Text duplicate Find Out More
/weddings/Text duplicate Find Out More
/picturehouse/Text duplicate Find Out More
https://direct-book.com/proper...New window External Text duplicate Check Availability
/offers/View Our Offers
https://scotsmancollection.co.uk/New window External EXPLORE MORE HERE
/menus/scotsman-allergens.pdfNew window Allergens
https://thescotsmanhotel.tourd...External Subdomain Tours
/terms-conditions/Hotel T&Cs
/privacy-policy/Privacy Policy
/cookie-policy-uk/Cookie Policy (UK)
https://scotsmangroupcareers.c...External Jobs
/menus/scotsman-allergens.pdfNew window Text duplicate Allergens
https://thescotsmanhotel.tourd...External Subdomain Text duplicate Tours
/terms-conditions/Text duplicate Hotel T&Cs
/privacy-policy/Text duplicate Privacy Policy
/cookie-policy-uk/Text duplicate Cookie Policy (UK)
https://scotsmangroupcareers.c...External Text duplicate Jobs
https://scotsmancollection.co.uk/New window External Scotsman Collection
https://themurrayfieldhotel.co...External Murrayfield Hotel
https://www.theinnonthemile.co...External Subdomain Inn On The Mile
https://staycentral.co.uk/External STAY Central
https://grassmarkethotel.co.uk/External Grassmarket Hotel
https://palmcourthotel.co.uk/External Palm Court Hotel
https://no1apartments.co.uk/External No1. Apartments
https://themurrayfieldhotel.co...External Text duplicate Murrayfield Hotel
https://www.theinnonthemile.co...External Subdomain Text duplicate Inn On The Mile
https://staycentral.co.uk/External Text duplicate STAY Central
https://grassmarkethotel.co.uk/External Text duplicate Grassmarket Hotel
https://palmcourthotel.co.uk/External Text duplicate Palm Court Hotel
https://no1apartments.co.uk/External Text duplicate No1. Apartments
/contact20 North Bridge Edinburgh EH1 1TR
https://scotsmanhotel.co.uk/Text duplicate IMG-ALT Scotsman Hotel Logo
https://scotsmanhotel.co.uk/No Text
https://www.facebook.com/thesc...New window External Subdomain Facebook-f
https://www.instagram.com/thes...New window External Subdomain Instagram
https://www.tripadvisor.co.uk/...New window External Subdomain Tripadvisor
/offers/online-direct/Online Direct
/offers/online-direct/Text duplicate Find Out More
/offers/guaranteed-early-access/Guaranteed Early Access
/offers/guaranteed-early-access/Text duplicate Find Out More
/meet-scottie-the-scotsman-hot...Meet Scottie – The Scotsman Hotel’s Newest Friend!
/meet-scottie-the-scotsman-hot...Text duplicate Find Out More
/festive-guide-to-edinburgh/Festive Guide to Edinburgh
/festive-guide-to-edinburgh/Text duplicate Find Out More
https://scotsmanhotel.co.uk/Home
/rooms/Text duplicate Rooms
/dine-drink/Text duplicate Dine & Drink
/meetings-events/Meetings & Events
/whats-on/What’s On
/weddings/Text duplicate Weddings
/offers/Text duplicate Offers
/the-scotsman-hotel-gym/Text duplicate Gym
/picturehouse/Picturehouse
https://scotsmanhotel.co.uk/news/News
https://scotsmangiftcards.co.u...New window External Gift Cards
/scotsman-collection/Text duplicate Scotsman Collection
/contact/Contact
https://scotsmanhotel.co.uk/Text duplicate Home
/rooms/Text duplicate Rooms
/dine-drink/Text duplicate Dine & Drink
/meetings-events/Text duplicate Meetings & Events
/whats-on/Text duplicate What’s On
/weddings/Text duplicate Weddings
/offers/Text duplicate Offers
/the-scotsman-hotel-gym/Text duplicate Gym
/picturehouse/Text duplicate Picturehouse
https://scotsmanhotel.co.uk/news/Text duplicate News
https://scotsmangiftcards.co.u...New window External Text duplicate Gift Cards
/scotsman-collection/Text duplicate Scotsman Collection
/contact/Text duplicate Contact
https://scotsmanhotel.co.uk/Anchor No Text
https://scotsmanhotel.co.uk/Text duplicate Home
/rooms/Text duplicate Rooms
/dine-drink/Text duplicate Dine & Drink
/meetings-events/Text duplicate Meetings & Events
/whats-on/Text duplicate What’s On
/weddings/Text duplicate Weddings
/offers/Text duplicate Offers
/the-scotsman-hotel-gym/Text duplicate Gym
/picturehouse/Text duplicate Picturehouse
https://scotsmanhotel.co.uk/news/Text duplicate News
https://scotsmangiftcards.co.u...New window External Text duplicate Gift Cards
/scotsman-collection/Text duplicate Scotsman Collection
/contact/Text duplicate Contact
https://scotsmanhotel.co.uk/Text duplicate Home
/rooms/Text duplicate Rooms
/dine-drink/Text duplicate Dine & Drink
/meetings-events/Text duplicate Meetings & Events
/whats-on/Text duplicate What’s On
/weddings/Text duplicate Weddings
/offers/Text duplicate Offers
/the-scotsman-hotel-gym/Text duplicate Gym
/picturehouse/Text duplicate Picturehouse
https://scotsmanhotel.co.uk/news/Text duplicate News
https://scotsmangiftcards.co.u...New window External Text duplicate Gift Cards
/scotsman-collection/Text duplicate Scotsman Collection
/contact/Text duplicate Contact
/menus/scotsman-allergens.pdfNew window Text duplicate Allergens
https://thescotsmanhotel.tourd...External Subdomain Text duplicate Tours
/terms-conditions/Text duplicate Hotel T&Cs
/privacy-policy/Text duplicate Privacy Policy
/cookie-policy-uk/Text duplicate Cookie Policy (UK)
https://scotsmangroupcareers.c...External Text duplicate Jobs
/menus/scotsman-allergens.pdfNew window Text duplicate Allergens
https://thescotsmanhotel.tourd...External Subdomain Text duplicate Tours
/terms-conditions/Text duplicate Hotel T&Cs
/privacy-policy/Text duplicate Privacy Policy
/cookie-policy-uk/Text duplicate Cookie Policy (UK)
https://scotsmangroupcareers.c...External Text duplicate Jobs
https://www.facebook.com/thesc...New window External Subdomain Facebook
https://www.instagram.com/thes...New window External Subdomain Text duplicate Instagram
https://www.tripadvisor.co.uk/...New window External Subdomain Text duplicate Tripadvisor
https://direct-book.com/proper...New window External Book a room
/book-nowBook a Meeting/event
/book-nowText duplicate Book A Table

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://scotsmanhotel.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.40 seconds.
The file size of the HTML document is fine (257 kB).

HTTP Response Header

NameValue
servernginx
dateThu, 29 Jan 2026 10:07:19 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
last-modifiedThu, 29 Jan 2026 07:25:02 GMT
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 267 referring domains.
This page has 388 backlinks.
This page has backlinks from 152 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-Agent: *
Allow: /wp-content/uploads/
Disallow: /wp-content/plugins/
Disallow: /wp-admin/
 
Sitemap: https://scotsmanhotel.co.uk/page-sitemap.xmlshee

Similar sites

Search preview

scotsmanhotel.co.uk
The Scotsman Hotel | 4 Star Luxury Hotel in Edinburgh, Scotland
Discover timeless elegance at The Scotsman Hotel, a luxury retreat in the heart of Edinburgh, offering unmatched comfort and historical charm. Book Now

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Hotel97%Check
Scotsman97%Check
Scotsman Hotel97%Check
Hotel Edinburgh83%Check
Luxury Hotel78%Check
Hotel Rooms74%Check
SCOTSMAN COLLECTION74%Check
City Hotel70%Check
Edinburgh69%Check
Book59%Check
Show more keywords and terms

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