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Scotchwhiskyexperience.co.uk - SEO Checker

Overview of the SEO Check

Meta information

54%

Page quality

83%

Page structure

100%

Link structure

92%

Server

87%

External factors

100%

SEO Score

SEO Score Widget

Response time

0.49 s

File size

434.40 kB

Words

817

Media files

Number of links

50 internal / 19 external

Task list of SEO Improvements 6 Tasks

The page is using alternate links, but has no alternate link pointing to itself.Very important!
Review and improve the page title.Important!
Improve the text of the meta description.Important!
The H1 heading should suit better to the page content. (Words from the heading are rarely used in the text)Important!
Use good alternative descriptions (alt attributes) for your images.Important!
Improve the page response time.Tip!

View all

Meta specifications 54% achieved

Title

(Critically important)

The Scotch Whisky Experience | Whisky Tasting and Whisky Tours in Edinburgh The Scotch Whisky Experience

The page title should be shorter than 580 pixels. It is 999 pixels long. Optimize title

There are word repetitions in the page title.

Meta Title

Meta description

(Critically important)

Award winning experience, named Best Visitor Attraction 2024. Experience the joys of Scotch Whisky with one of our tours, events or tastings, visit our specialist Whisky Shop or Amber and Whisky Bar.

The meta description is too long: 1237 pixels from max. 1000 pixels. Optimize description

Meta Description

Crawlability

(Critically important)

There are no problems in accessing the website.

Search Engine Crawlers

Canonical URL

(Important)

https://www.scotchwhiskyexperience.co.uk/

There is a valid canonical link specified.

Canonical Tag

Language

(Somewhat important)

Language detected in text: en

Language defined in HTML: en-gb

Server location: United States of America

The following language is defined by HTML: en-gb

Declaring language in HTML

Alternate/Hreflang Links

(Somewhat important)

The alternate link to the page itself is missing.

Hreflang

Other meta tags

(Somewhat important)

There is no rel next meta tag on this page.

There is no rel prev meta tag on this page.

Meta Tags

Domain

(Somewhat important)

The domain name is very long.

The domain is no subdomain.

The domain does not contain non-latin characters.

Domain for SEO

Page URL

(Somewhat important)

No parameters were found in the URL.

No session ID was found in the URL.

The URL does not have too many subdirectories.

SEO-friendly URLs

Charset encoding

(Somewhat important)

The charset encoding (UTF-8) is set correctly.

Character Encoding

Doctype

(Nice to have)

The doctype HTML 5 is set correctly.

The doctype is placed at first in the HTML code.

HTML Doctype

Favicon

(Nice to have)

The favicon is linked correctly.

Favicon

Meta tags

Name	Value
viewport	width=device-width, initial-scale=1
robots	index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
description	Award winning experience, named Best Visitor Attraction 2024. Experience the joys of Scotch Whisky with one of our tours, events or tastings, visit our specialist Whisky Shop or Amber and Whisky Bar.
msvalidate.01	5F2A2B5AA6E8417AF1C94592F9E578AA
google-site-verification	USOAej3ESD9mgh5WK_hit0H6hxli1pMmLOFOmYII2qI
msapplication-TileImage	https://www.scotchwhiskyexperience.co.uk/wp-content/uploads/2022/03/cropped-Bullet-Point-Droplet-1-270x270.png
article:modified_time	2025-07-22T13:44:11+00:00
lang	en-gb
twitter:card	summary_large_image
og:locale	en_GB
og:type	website
og:title	The Scotch Whisky Experience \| Whisky Tasting and Whisky Tours in Edinburgh The Scotch Whisky Experience
og:description	Award winning experience, named Best Visitor Attraction 2024. Experience the joys of Scotch Whisky with one of our tours, events or tastings, visit our specialist Whisky Shop or Amber and Whisky Bar.
og:url	https://www.scotchwhiskyexperience.co.uk/
og:site_name	The Scotch Whisky Experience
X-UA-Compatible	IE=edge
charset	utf-8

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Page quality 83% achieved

Content

(Critically important)

Words from the H1 heading are not used in the page content.

This page contains 817 words. That's ok.

28.9% of the text are stop words.

Keywords used in the page title are also used in the page content. That's good!

The page contains a listing, which indicates a good text layout.

13 paragraphs were found on this page.

No placeholders texts or images were found.

There are no duplicates on the site.

The average number of words per sentence of 13.62 words is good.

Content is King

Frames

(Critically important)

This page does not use a frameset.

Frames and framesets

Mobile optimization

(Somewhat important)

A viewport "width=device-width, initial-scale=1" is provided.

At least one Apple touch icon is specified.

Mobile Optimization

Bold and strong tags

(Somewhat important)

The usage of strong and bold tags is perfect. We recommend the use of up to 16 tags for this page.

Strong and Bold Tags

Image SEO

(Somewhat important)

18 images have no alt attribute. The content of alt attributes is used by search engines.

Image SEO

This page is optimized perfectly for social networks.

Social Sharing

Additional markup

(Nice to have)

No additional page markup was found.

HTTPS

(Somewhat important)

This website uses HTTPS to protect privacy and integrity of the exchanged data.

All included files are also transferred via HTTPS.

HTTPS

Media list

URL	Alt attribute	Title
data:[...] Base64	The Scotch Whisky Experience
data:[...] Base64	The Scotch Whisky Experience
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	TripAdvisor
data:[...] Base64	TripAdvisor
data:[...] Base64	Customers in the whisky collection, enjoying their tour.
data:[...] Base64	The tour guide is speaking to customers against a golden countryside landscape.
data:[...] Base64	A plate featuring food highlights from the Amber Restaurant as part of the Taste of Scotland experience.
data:[...] Base64	A collection of 3,384 unsealed Scotch whiskies in glass cabinets.
data:[...] Base64	Whisky stave with drams and matched canapes for Tasting Tales tour
data:[...] Base64	Amber Restaurant - seafood platter with stave
data:[...] Base64	Guide conducting a whisky tasting in the collection.
data:[...] Base64	A collection of 3,384 unsealed Scotch whiskies in glass cabinets.
data:[...] Base64	Tasting Tales experience, guests enjoying whisky and food matching with cheese and whisky.
data:[...] Base64	French Flag
data:[...] Base64	British Flag
data:[...] Base64	German Flag
data:[...] Base64	Italian Flag
data:[...] Base64	Scottish Whisky Awards photo
data:[...] Base64	5 Star Visitor Attraction logo
data:[...] Base64	Taste our Best logo
data:[...] Base64	Best Visitor Attraction Award
data:[...] Base64	GTBS Green Meetings GOLD logo
data:[...] Base64	GTBS Tourism GOLD logo
data:[...] Base64	Living wage employer logo
data:[...] Base64	Icons of Whisky, Visitor Attraction of the Year award

Page structure 100% achieved

H1 heading

(Critically important)

Scotland's WHOLE whisky story in one place

The H1 heading is perfect.

H1-H6 headings

Headings

(Important)

The heading structure is perfect.

H1-H6 headings

Heading structure

Heading level	Content
H1	Scotland's WHOLE whisky story in one place
H2	Our Tours & Experiences
H2	Amber Restaurant
H2	Private Events
H2	The Collection
H2	More experiences to explore
H3	The Gold Tour
H3	The Silver Tour
H3	A Taste of Scotland
H3	The Platinum Tour
H3	Tasting Tales

Link structure 92% achieved

Internal links

(Important)

Some anchor texts are used more than once.

There are 1 links with a trivial anchor text.

The number of internal links is ok.

None of the anchor texts is too long.

All internal links are not using dynamic parameters.

Internal Linking

External links

(Nice to have)

There are 19 external links on this page.

External Links

Found links on this page

Link	Attributes	Anchor text
/		IMG-ALT The Scotch Whisky Experience
https://tickets.scotchwhiskyex...	External Subdomain	Buy Your Tickets Buy Your Tickets
/tours/		Tours & Experiences
/amber-restaurant/		Amber Restaurant
/private-events/		Private Events
/plan-your-visit/		Plan Your Visit
/about/		About
/scotch-whisky-shop/		Shop
https://www.facebook.com/Scotc...	External Subdomain	No Text
https://www.instagram.com/scot...	External Subdomain	No Text
https://www.linkedin.com/compa...	External Subdomain	No Text
https://www.youtube.com/user/S...	External Subdomain	No Text
/international/brazilian-portu...		Brazilian Portuguese
/international/cantonese/		Cantonese
/international/czech/		Czech
/international/dutch/		Dutch
/international/french/		French
/international/gaelic/		Gaelic
/international/german/		German
/international/hindi/		Hindi
/international/italian/		Italian
/international/japanese/		Japanese
/international/korean/		Korean
/international/mandarin-chinese/		Mandarin Chinese
/international/polish/		Polish
/international/portuguese/		Portuguese
/international/russian/		Russian
/international/spanish/		Spanish
/international/swedish/		Swedish
https://tickets.scotchwhiskyex...	External Subdomain Text duplicate	Buy Your Tickets Buy Your Tickets
https://tickets.scotchwhiskyex...	External Subdomain	Buy Tickets Buy Tickets
https://www.tripadvisor.co.uk/...	New window External Subdomain	IMG-ALT TripAdvisor
https://www.tripadvisor.co.uk/...	New window External Subdomain Text duplicate	IMG-ALT TripAdvisor
https://tickets.scotchwhiskyex...	New window External Subdomain	Book Now Book Now
/tour/gold-tour/		Find out more
https://tickets.scotchwhiskyex...	New window External Subdomain Text duplicate	Book Now Book Now
/tour/silver-tour/	Text duplicate	Find out more
https://tickets.scotchwhiskyex...	New window External Subdomain Text duplicate	Book Now Book Now
/tour/taste-of-scotland/	Text duplicate	Find out more
https://tickets.scotchwhiskyex...	New window External Subdomain Text duplicate	Book Now Book Now
/tour/platinum-tour/	Text duplicate	Find out more
https://tickets.scotchwhiskyex...	New window External Subdomain Text duplicate	Book Now Book Now
/tour/tasting-tales/	Text duplicate	Find out more
/plan-your-visit/		Plan your visit Plan your visit
/plan-your-visit/faqs/		Trivial anchor text here
/amber-restaurant/	Text duplicate	Find out more
/private-events/	Text duplicate	Find out more
/about/the-collection/	Text duplicate	Find out more
/tours/		Whisky Experiences Whisky Experiences
https://www.facebook.com/Scotc...	External Subdomain	No Text
https://www.instagram.com/scot...	External Subdomain	No Text
https://www.linkedin.com/compa...	External Subdomain	No Text
https://www.youtube.com/user/S...	External Subdomain	No Text
/about/about-the-company/		About us
/about/about-whisky/		About whisky
/about/news/		News
/about/blog/		Scotch Whisky Experience Blog
/about/events/		Events, Tastings and Promotions
/gift-vouchers-gift-tickets/		Gift Vouchers & Gift Tickets
/whisky-training-school/		Scotch Whisky Training School
/about/careers/		Careers
/about/green-tourism/		Green Tourism
/media-influencers-press/		Media, Influencers & Press
/privacy-policy/		Privacy Policy
/terms-conditions/		Terms & Conditions
/about/faqs/		FAQs
/plan-your-visit-old/accessibi...		Accessibility
/plan-your-visit-old/transport...		Transport Links
https://primate.co.uk/	New window External	Primate

Server configuration 87% achieved

HTTP redirects

(Critically important)

This page redirects to "https://www.scotchwhiskyexperience.co.uk/"

WWW Redirect

HTTP header

(Important)

The X-powered header is sent within the response header. (unnecessary)

The web server transmits the web page (HTML) in compressed form.

HTTP headers

Performance

(Somewhat important)

The page response time of 0.49 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.

The file size of the HTML document is fine (434 kB).

Page Speed

HTTP Response Header

Name	Value
date	Wed, 30 Jul 2025 12:23:05 GMT
content-type	text/html; charset=UTF-8
content-encoding	br
vary	Accept-Encoding
link	<https://www.scotchwhiskyexperience.co.uk/wp-json/>; rel="https://api.w.org/"
x-powered-by	WP Engine
x-cacheable	SHORT
cache-control	max-age=600, must-revalidate
x-cache	HIT: 36
x-cache-group	normal
cf-cache-status	DYNAMIC
set-cookie	298 Characters
server	cloudflare
cf-ray	9674d345ccc7343a-CDG
alt-svc	h3=":443"; ma=86400
statuscode	200
http_version	HTTP/2

External factors 100% achieved

Backlinks

(Critically important)

This website has excellent links from other websites.

This page has backlinks from 768 referring domains.

This page has 4,116 backlinks.

This page has backlinks from 665 different ip addresses.

Backlinks

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php
Sitemap: https://www.scotchwhiskyexperience.co.uk/sitemap.xml

Similar sites

Search preview

www.scotchwhiskyexperience.co.uk

The Scotch Whisky Experience | Whisky Tasting and Whisky Tours in E...

Award winning experience, named Best Visitor Attraction 2024. Experience the joys of Scotch Whisky with one of our tours, events or tastings, visit our specialist Whisky Shop or Amber and Whisky Bar.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Keyword	Result	Recheck
whisky	89%	Check
Whisky Experience	86%	Check
Scotch Whisky Experience	82%	Check
Experience	81%	Check
Scotch Whisky	81%	Check
Whisky Tasting	77%	Check
Whisky Tours	76%	Check
Scotch	73%	Check
Whisky Shop	67%	Check
Whisky Experiences	67%	Check
Tour	66%	Check
Malt Scotch Whisky	65%	Check
tasting	64%	Check
Tours	62%	Check
one	62%	Check
understand whisky	61%	Check
Scotland	58%	Check
One Place	56%	Check
Scotch Whiskies	55%	Check
Amber	54%	Check
Tours Experiences	53%	Check
Edinburgh Scotland	52%	Check
Visit	50%	Check
Events	50%	Check
visitor	50%	Check

Show more keywords and terms

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Easy troubleshooting with optimization suggestions
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Guaranteed free of charge during trial period.

Scotchwhiskyexperience.co.uk - SEO Checker

Task list of SEO Improvements 6 Tasks

Meta specifications 54% achieved

(Critically important)

(Critically important)

(Critically important)

(Important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

Meta tags

Automatically check scotchwhiskyexperience.co.uk including all subpages at once!

Page quality 83% achieved

(Critically important)

(Critically important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

(Somewhat important)

Media list

Page structure 100% achieved

(Critically important)

(Important)

Heading structure

Link structure 92% achieved

(Important)

(Nice to have)

Found links on this page

Server configuration 87% achieved

(Critically important)

(Important)

(Somewhat important)

HTTP Response Header

External factors 100% achieved

(Critically important)

Links from Wikipedia

Robots.txt

Similar sites

Search preview

Most important keywords

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