Rubis.ch - SEO Checker

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Overview of the SEO Check
Meta information
65% 
Page quality
87% 
Page structure
85% 
Link structure
67% 
Server
45% 
External factors
100% 
SEO Score
Response time
0.12 s
File size
73.50 kB
Words
534
Media files
32
Number of links
75 internal / 15 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
rubis.ch | rubis
The page title is too short. (130 pixels of 580 max pixel length) Optimize title
The domain is used in the page's title.
There are word repetitions in the page title.
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de
Server location: Switzerland
The following language is defined by HTML: de
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionEmpty
robotsall
keywordsEmpty
msapplication-TileColor#ff0000
msapplication-config/icons/rubis-ch/browserconfig.xml
theme-color#ffffff
google-site-verification6niyg0Vh1xpBN9NmxPLk86UbQJXog3Y9OyjVpE_ouD4
langde
og:urlhttp://rubis.ch/
og:typewebsite
og:titlerubis.ch
og:descriptionEmpty
og:imageEmpty
og:image:width1200
og:image:height630
charsetutf-8

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Page quality

Content
(Critically important)
There are 5 text duplicates on this page:
  • Duplicate 1: Durchstöbern Sie ganz bequem unseren Katalog und entdecken Sie unser v...
  • Duplicate 2: To view this video please enable JavaScript, and consider upgrading to...
This page contains 534 words. That's ok.
31.8% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
12 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 17.69 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 185 characters this one is longer than 70 characters:
"rubis ist eine der weltweit führenden hersteller von präzision pinzetten im medizinischen bereich, für..."
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
https://rubis.ch/img/swissmade.svgNo alt attribute provided
/media/sf4dryml/logo.svg?width=200Rubis - Logo
https://rubis.ch/img/swissmade.svgNo alt attribute provided
/media/sf4dryml/logo.svg?width=200Rubis - Logo
...jpg?width=90&height=90&v=1db46311db47870Professional Tweezers (1)
...jpg?width=90&height=90&v=1db4630719b2890Everyday Implements New (1)
...jpg?width=90&height=90&v=1db46311dae5df0Prestigious 1 New (1)
...jpg?width=90&height=90&v=1db46311da00610Mens Line New (1)
...jpg?width=90&height=90&v=1db46311d97efc0Manicure Scissors (1)
...jpg?width=90&height=90&v=1db46311db87010Sweezer 20 Sfondo X Pagina Prodotti 437X256 (1)
...jpg?width=90&height=90&v=1db4630718d6cf020180419Rubissa 5303 (1)
...jpg?width=90&height=90&v=1db46311da8b8a0Neuheiten
...jpg?width=90&height=90&v=1db46311dbc8ec0Technische
/media/2jbibssa/katalog.png?width=280Kosmetik Katalog
...g?width=420&height=240&v=1db46311db47870Professional Tweezers (1)Professional Tweezers (1)
...g?width=420&height=240&v=1db4630719b2890Everyday Implements New (1)Everyday Implements New (1)
...g?width=420&height=240&v=1db46311dae5df0Prestigious 1 New (1)Prestigious 1 New (1)
...g?width=420&height=240&v=1db46311da00610Mens Line New (1)Mens Line New (1)
...g?width=420&height=240&v=1db46311d97efc0Manicure Scissors (1)Manicure Scissors (1)
...g?width=420&height=240&v=1db46311db87010Sweezer 20 Sfondo X Pagina Prodotti 437X256 (1)Sweezer 20 Sfondo X Pagina Prodotti 437X256 (1)
...g?width=420&height=240&v=1db4630718d6cf020180419Rubissa 5303 (1)20180419Rubissa 5303 (1)
...g?width=420&height=240&v=1db46311da8b8a0NeuheitenNeuheiten
...g?width=420&height=240&v=1db46311dbc8ec0TechnischeTechnische
...g?width=460&height=270&v=1dbd469305716b0Butterfly Pink (1)Butterfly Pink (1)
...g?width=460&height=270&v=1dbd13ab82173b029Th May Klein29Th May Klein
...g?width=460&height=270&v=1db463088195e20pexels-karolina-grabowska-6642898.jpgpexels-karolina-grabowska-6642898.jpg
/media/2jbibssa/katalog.png?width=260No alt attribute provided
...yml/logo.svg?v=1db65d38c564350?width=200Rubis - LogoRubis - Logo
Video URLWidthHeight
..._opener_relaunch-rubisch-rubistechch.mp4
/media/asfa2yrj/november_2024_rubis-1.mp4
/media/vlqhrzn5/december_2024_rubis-4.mp4
/media/piil3fuv/december_2024_rubis-2.mp4

Page structure

H1 heading
(Critically important)
SWISS PRECISION FROM SWITZERLAND
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 28 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 SWISS PRECISION FROM SWITZERLAND
H2 Empty heading
H2 Stories
H2 FAQ
H2 Bieten Sie eine Garantie auf Ihre Produkte?
H2 Wie reinige und pflege ich Rubis Produkte?
H2 Sind die Rubis Pinzetten umweltfreundlich?
H2 Wie kann ich meine Rubis Pinzette schärfen oder reparieren?
H2 Sind die Rubis Pinzetten auch für Linkshänder geeignet?
H2 Katalog
H3 Kosmetik Instrumente für den Profi
H3 Kosmetik Instrumente
H3 Prestige Linie
H3 Herren Kollektion
H3 Manikür Instrumente & Scheren
H3 Sweezer 2.0
H3 Wimpern Pinzetten
H3 Neuheiten
H3 Technische Pinzetten
H3 Rubis Pointer Tweezers - thanks @browsbysiena
H3 Rubis Six Stars Tweezers (3)
H3 Rubis Six Stars Tweezers (2)
H3 Love at First Tweeze – Die Classic Pink Butterfly getestet von @hanna__izza
H3 Zeitlos. Schlicht. Stilvoll. – Die weiße Classic-Pinzette und der "Clean-Girl-Look"
H3 Eingewachsene Nägel: So beugen Sie richtig vor und handeln im Ernstfall
H4 Katalog Duplicate text
H5 Unsere Produkte
H5 Wichtige Links
H5 Folgen sie uns
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 15 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://rubis.ch/DE
A-TITLE Deutsch
http://www.rubis.ch/fr/Subdomain FR
A-TITLE Français
http://www.rubis.ch/en/Subdomain EN
A-TITLE Englisch
https://rubis.ch/IMG-ALT Rubis - Logo
https://rubis.ch/suche/Suche
A-TITLE Suche
https://rubis.ch/Text duplicate DE
A-TITLE Deutsch
http://www.rubis.ch/fr/Subdomain Text duplicate FR
A-TITLE Français
http://www.rubis.ch/en/Subdomain Text duplicate EN
A-TITLE Englisch
https://rubis.ch/Text duplicate IMG-ALT Rubis - Logo
https://rubis.ch/suche/Text duplicate Suche
A-TITLE Suche
/produkte/kosmetik-instrumente...Kosmetik Instrumente für den Profi
/produkte/kosmetik-instrumente/Kosmetik Instrumente
/produkte/prestige-linie/Prestige Linie
/produkte/herren-kollektion/Herren Kollektion
/produkte/manikuer-instrumente...Manikür Instrumente & Scheren
/produkte/sweezer-20/Sweezer 2.0
/produkte/wimpern-pinzetten/Wimpern Pinzetten
/produkte/neuheiten/Neuheiten
/produkte/technische-pinzetten/Technische Pinzetten
https://rubis.ch/produkte/Produkte
/produkte/kosmetik-instrumente...Text duplicate Kosmetik Instrumente für den Profi
/produkte/kosmetik-instrumente/Text duplicate Kosmetik Instrumente
/produkte/prestige-linie/Text duplicate Prestige Linie
/produkte/herren-kollektion/Text duplicate Herren Kollektion
/produkte/manikuer-instrumente...Text duplicate Manikür Instrumente & Scheren
/produkte/sweezer-20/Text duplicate Sweezer 2.0
/produkte/wimpern-pinzetten/Text duplicate Wimpern Pinzetten
/produkte/neuheiten/Text duplicate Neuheiten
/produkte/technische-pinzetten/Text duplicate Technische Pinzetten
https://rubis.ch/rubistv/RubisTV
https://rubis.ch/stories/Stories
https://rubis.ch/ueber-uns/Über uns
https://rubis.ch/faq/FAQ
https://rubis.ch/kontakt/Kontakt
/ueber-uns/technische-info/Technische Info
https://rubis.ch/katalog/New window Katalog öffnen
https://www.facebook.com/rubisExternal Subdomain No Text
https://www.instagram.com/rubi...External Subdomain No Text
https://www.youtube.com/user/r...External Subdomain No Text
https://www.linkedin.com/compa...External Subdomain No Text
https://twitter.com/rubisExternal No Text
https://www.instagram.com/rubi...External Subdomain No Text
https://rubis.ch/rubistv/Text duplicate RubisTV
https://rubis.ch/Anchor No Text
/produkte/kosmetik-instrumente...Text duplicate Kosmetik Instrumente für den Profi
IMG-ALT Professional Tweezers (1)
/produkte/kosmetik-instrumente/Text duplicate Kosmetik Instrumente
IMG-ALT Everyday Implements New (1)
/produkte/prestige-linie/Text duplicate Prestige Linie
IMG-ALT Prestigious 1 New (1)
/produkte/herren-kollektion/Text duplicate Herren Kollektion
IMG-ALT Mens Line New (1)
/produkte/manikuer-instrumente...Text duplicate Manikür Instrumente & Scheren
IMG-ALT Manicure Scissors (1)
/produkte/sweezer-20/Text duplicate Sweezer 2.0
IMG-ALT Sweezer 20 Sfondo X Pagina Prodotti 437X256 (1)
/produkte/wimpern-pinzetten/Text duplicate Wimpern Pinzetten
IMG-ALT 20180419Rubissa 5303 (1)
/produkte/neuheiten/Text duplicate Neuheiten
IMG-ALT Neuheiten
/produkte/technische-pinzetten/Text duplicate Technische Pinzetten
IMG-ALT Technische
https://videojs.com/html5-vide...New window External supports HTML5 video
https://videojs.com/html5-vide...New window External Text duplicate supports HTML5 video
https://videojs.com/html5-vide...New window External Text duplicate supports HTML5 video
https://rubis.ch/stories/Text duplicate Stories
/stories/love-at-first-tweeze-...Presse Love at First Tweeze – Die Classic Pink Butterfly getestet von @hanna__izza
IMG-ALT Butterfly Pink (1)
/stories/zeitlos-schlicht-stil...Rubis News Zeitlos. Schlicht. Stilvoll. – Die weiße Classic-Pinzette und der "Clean-Girl-Look"
IMG-ALT 29Th May Klein
/stories/eingewachsene-naegel-...Blog Eingewachsene Nägel: So beugen Sie richtig vor und handeln im Ernstfall
IMG-ALT pexels-karolina-grabowska-6642898.jpg
https://rubis.ch/stories/Alle anzeigen
/ueber-uns/technische-info/New window Pflegeanweisungen
A-TITLE Technische Info
/ueber-uns/technische-info/New window Text duplicate Pflegeanweisungen
A-TITLE Technische Info
https://rubis.ch/faq/Text duplicate Alle anzeigen
https://rubis.ch/katalog/Text duplicate Katalog öffnen
https://rubis.ch/Text duplicate IMG-ALT Rubis - Logo
/produkte/kosmetik-instrumente...Text duplicate Kosmetik Instrumente für den Profi
/produkte/kosmetik-instrumente/Text duplicate Kosmetik Instrumente
/produkte/prestige-linie/Text duplicate Prestige Linie
/produkte/herren-kollektion/Text duplicate Herren Kollektion
/produkte/manikuer-instrumente...Text duplicate Manikür Instrumente & Scheren
/produkte/sweezer-20/Text duplicate Sweezer 2.0
/produkte/wimpern-pinzetten/Text duplicate Wimpern Pinzetten
/produkte/neuheiten/Text duplicate Neuheiten
/produkte/technische-pinzetten/Text duplicate Technische Pinzetten
https://rubis.ch/stories/Text duplicate Stories
https://rubis.ch/katalog/Katalog
https://rubis.ch/ueber-uns/Text duplicate Über uns
https://rubis.ch/rubistv/Text duplicate RubisTV
https://rubis.ch/kontakt/Text duplicate Kontakt
/ueber-uns/technische-info/Text duplicate Technische Info
https://www.facebook.com/rubisExternal Subdomain No Text
https://www.instagram.com/rubi...External Subdomain No Text
https://www.youtube.com/user/r...External Subdomain No Text
https://www.linkedin.com/compa...External Subdomain No Text
https://twitter.com/rubisExternal No Text
https://www.instagram.com/rubi...External Subdomain No Text
https://rubis.ch/impressum/Impressum
A-TITLE Impressum
https://rubis.ch/datenschutz/Datenschutz
A-TITLE Datenschutz
https://rubis.ch/agb/AGB
A-TITLE AGB

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://rubis.ch/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time is excellent with 0.12 seconds.
The file size of the HTML document is fine (74 kB).

HTTP Response Header

NameValue
dateSat, 07 Jun 2025 03:42:56 GMT
content-typetext/html; charset=utf-8
strict-transport-securitymax-age=31536000; includeSubDomains
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 46 referring domains.
This page has 50 backlinks.
This page has backlinks from 25 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

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Search preview
Most important keywords

            
Following keywords were found. You can check the keyword optimization of this page for each keyword.
KeywordResultRecheck
Rubis76%Check
Rubis Pinzetten61%Check
Rubis Produkte59%Check
Outils Rubis59%Check
SWISS56%Check
SWITZERLAND55%Check
PRECISION55%Check
Kosmetik49%Check
Tweezers48%Check
Pinzetten47%Check
  
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