Rspb.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
57% 
Page structure
41% 
Link structure
83% 
Server
87% 
External factors
100% 
SEO Score
Response time
0.23 s
File size
384.20 kB
Words
661
Media files
15
Number of links
50 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
RSPB Bird & Wildlife Conservation Charity
The length of the page title is perfect. (378 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The RSPB (The Royal Society for the Protection of Birds) is charity for the conservation of birds & wildlife. We bring people together who love nature and want to take action to restore it
The meta description is too long: 1131 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: Canada
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
theme-color#0099fb
descriptionThe RSPB (The Royal Society for the Protection of Birds) is charity for the conservation of birds & wildlife. We bring people together who love nature and want to take action to restore it
google-site-verificationPfLpaiedXFha67GB9Ob5rDBIUpo2gGnl4QFJErSaMPY
langen-gb
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
This page contains 661 words. That's ok.
33.9% of the text are stop words.
11 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.25 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 5 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
13 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...aigning_petition_hand_in_2025_London.jpgNo alt attribute provided
...lt perched on garage roof-Ben Andrew.jpgNo alt attribute provided
...or-facility-from-cliff-4-Nathan-Lowe.jpgNo alt attribute provided
...ecies-Comma-Butterfly-on-pink-flower.jpgNo alt attribute provided
...pecies-Puffin-with-sandeels-in-mouth.jpgA close up view of a Puffin with sandeels in its mouth.
...0fb5a60/1039782-species-stone-curlew.jpgNo alt attribute provided
...view-looking-NE-to-Firsdown-Oct-2022.jpgNo alt attribute provided
...6e1d99e5a15a/2220300-Turtle-Dove-web.pngNo alt attribute provided
...eatHowgillBeckByVictoriaBensonEdited.jpgNo alt attribute provided
...9147/180625_RSPBShop_Swift-awareness.jpgNo alt attribute provided
...2116227-Species-Poppy-field-red-haze.jpgNo alt attribute provided
...5-Species-Sunflower-field-at-sunrise.jpgNo alt attribute provided
...2baee75ef5/2174417-Habitat-Bug-Hotel.jpgNo alt attribute provided
...-Species-Slow-worm-orange-background.jpgNo alt attribute provided
...-Centre in summer '24 - Ellen Leach.jpegSummer time at RSPB Bempton Cliffs.

Page structure

H1 heading
(Critically important)
Spending secured for nature-friendly farming
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Spending secured for nature-friendly farming
H1 Find a day out
H2 The latest
H2 Quick links
H2 Become a member – help Puffins find food, and so much more
H2 Success stories
H2 Ways you can help nature this spring
H2 Empty heading
H3 Bempton Cliffs
H5 Quick links Duplicate text
H5 Information for
H5 Where we work
H5 Find us on
H5 Partnering with
Baselink: /
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 11 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.rspb.org.uk/No Text
https://shopping.rspb.org.uk/New window External Subdomain Shop
/membershipJoin
https://www.rspb.org.uk/donateDonate
/whats-happening/news/nature-f...Learn more
/whats-happening/news/licence-...News 'Licence to destroy nature': What’s next for Government’s Bill? The Planning and Infrastructure Bill has been debated again in the House of Commons this...
/whats-happening/news/its-time...News It’s time to bring our ocean back to life Sir David Attenborough’s powerful new film makes clear: ‘If we save our seas, we save our world’.
/whats-happening/rspb-rhsThe RSPB at Hampton Court Palace Garden Festival Don’t miss your chance to experience the RSPB and RHS Swift Garden at the UK’s biggest garden event this sum...
/whats-happening/newsView all news
/birds-and-wildlife/a-zSearch for a species
/days-out/reservesFind a reserve
/helping-nature/support-the-rs...Volunteer with us
/birds-and-wildlife/if-you-fin...If you've found an injured bird
https://shopping.rspb.org.uk/homeExternal Subdomain Visit the RSPB shop
/membershipBecome a member today
/whats-happening/news/stone-cu...News Stone-curlew numbers more than double thanks to 40 years of effort Discover how projects working with farmers and others are bringing these birds back f...
/whats-happening/news/a-win-fo...News A win for Wiltshire’s wildlife as new RSPB nature reserve announced A cornucopia of chalk grassland-loving blooms, bees, butterflies and birds set to be...
/whats-happening/news/turtle-d...News Turtle Dove numbers start to soar! Turtle Doves are up in Western Europe, giving hope to the future of the UK population.
/whats-happening/news/rspb-led...News RSPB-led river restoration project in Cumbria wins UK River Prize Transformation of Howgill Beck at RSPB Geltsdale praised for supporting nature’s recov...
https://shopping.rspb.org.uk/g...External Subdomain Shop now
/helping-nature/what-you-can-d...Activity Planting poppy seeds Here’s how to plant poppy seeds and other easy-to-grow flowers to create a wildlife-friendly patch.
/helping-nature/what-you-can-d...How to Grow Sunflowers Planting Sunflowers is a fun activity for the whole family, and one of the easiest ways to provide f...
/helping-nature/what-you-can-d...Build a minibeast hotel Create a home for minibeasts to provide hidey-holes for creatures galore. Building a minibeast hotel...
/helping-nature/what-you-can-d...How to attract Slow Worms and other reptiles Create a safe hotspot for Slow Worms and lizards to stay warm.
/days-out/reservesor see all our locations
/days-out/reserves/bempton-cliffsReserve of the month
/helping-nature/support-the-rs...Text duplicate Volunteer with us
https://www.rspb.org.uk/careersCareers
https://action.rspb.org.uk/pag...External Subdomain Sign up to hear from us
/whats-happening/newsRSPB news
https://www.rspb.org.uk/about-usAbout the RSPB
/about-us/annual-reportAnnual report
/contact-usContact us
/media-centrePress releases
https://www.rspb.org.uk/gift-aidGift Aid
/helping-nature/what-we-do/edu...Teachers
/helping-nature/what-we-do/inf...Farmers and landowners
/helping-nature/what-we-do/sci...Scientists
/helping-nature/what-we-do/inf...Policy makers
/helping-nature/work-with-usBusinesses
/helping-nature/what-you-can-d...Young people
https://www.rspb.org.uk/englandEngland
https://www.rspb.org.uk/scotlandScotland
https://www.rspb.org.uk/walesWales
/northern-irelandNorthern Ireland
/helping-nature/what-we-do/pro...International
https://www.facebook.com/TheRSPBNew window External Subdomain Facebook
https://www.instagram.com/rspb/New window External Subdomain Instagram
https://twitter.com/Natures_VoiceNew window External X
https://bsky.app/profile/rspb....New window External Bluesky
https://www.tiktok.com/@rspbNew window External Subdomain TikTok
https://www.youtube.com/c/RSPB...New window External Subdomain Youtube
/cdn-cgi/l/email-protectionNew window Email
https://www.birdlife.org/External Subdomain Trivial anchor text
More
/legal-and-policy/terms-condit...Terms and conditions
/legal-and-policy/cookiesCookie policy
/legal-and-policy/privacy-policyPrivacy policy
/about-us/management-policies-...Supplier Terms and Conditions
/legal-and-policyAbout our site
/legal-and-policy/modern-slave...Modern Slavery Act
/about-us/fair-work-first-stat...Fair Work statement

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.rspb.org.uk/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
This page loads 5 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.23 seconds.
This page only loads 2 CSS files. That's ok.
The file size of the HTML document is fine (384 kB).

HTTP Response Header

NameValue
dateTue, 17 Jun 2025 08:34:33 GMT
content-typetext/html; charset=utf-8
transfer-encodingchunked
connectionkeep-alive
varyAccept-Encoding
request-contextappId=cid-v1:
x-powered-byExpress
x-azure-ref20250617T083433Z-17b55569c76sqmj4hC1LTS8vbg0000000d1g00000000130e
cache-controlpublic, max-age=21600
x-fd-int-roxy-purgeid66869678
x-cache-infoL2_T2
x-cacheTCP_REMOTE_HIT
x-frame-optionsSAMEORIGIN
strict-transport-securitymax-age=31536000
x-content-type-optionsnosniff
cf-cache-statusDYNAMIC
servercloudflare
cf-ray9511355ffd976fa5-CDG
content-encodinggzip
statuscode200
http_versionHTTP/1.1

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 3,051 referring domains.
This page has 78,679 backlinks.
This page has backlinks from 2,048 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# Allow all bots to crawl all pages
User-agent: *
Allow: /

Disallow: /search?*
Disallow: /legal-and-policy*
Disallow: /en-gb*

Allow: /legal-and-policy/badges

# Sitemap location
Sitemap: https://www.rspb.org.uk/sitemap.xml

Similar sites

Search preview

www.rspb.org.uk
RSPB Bird & Wildlife Conservation Charity
The RSPB (The Royal Society for the Protection of Birds) is charity for the conservation of birds & wildlife. We bring people together who love nature and want to take action to restore it

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
RSPB73%Check
nature66%Check
wildlife58%Check
bird58%Check
RSPB member56%Check
charity53%Check
Nature Reserve52%Check
RSPB Bird Wildlife Conservation52%Check
Spending50%Check
secured50%Check
Show more keywords and terms

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