Rila.org - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
88% 
Page structure
58% 
Link structure
58% 
Server
56% 
External factors
100% 
SEO Score
Response time
1.15 s
File size
59.90 kB
Words
1029
Media files
34
Number of links
95 internal / 15 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Retail Industry Leaders Association
The length of the page title is perfect. (314 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The Retail Industry Leaders Association is the US trade association for leading retailers. RILA partners with leading retailers to meet the challenges of a dynamic economy.
The meta description is too long: 1050 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.rila.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1.0
msapplication-TileColor#da532c
msapplication-config/img/icons/browserconfig.xml
theme-color#ffffff
DescriptionThe Retail Industry Leaders Association is the US trade association for leading retailers. RILA partners with leading retailers to meet the challenges of a dynamic economy.
urlhttps://www.rila.org/
langen
twitter:titleRetail Industry Leaders Association
twitter:descriptionThe Retail Industry Leaders Association is the US trade association for leading retailers. RILA partners with leading retailers to meet the challenges of a dynamic economy.
twitter:imagehttps://www.rila.org/CMSModules/Content/CMSDesk/Edit/%22%22
og:titleRetail Industry Leaders Association
og:descriptionThe Retail Industry Leaders Association is the US trade association for leading retailers. RILA partners with leading retailers to meet the challenges of a dynamic economy.
og:imagehttps://www.rila.org/CMSModules/Content/CMSDesk/Edit/%22%22
og:urlhttps://www.rila.org/
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 1029 words. That's ok.
26.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
13 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.12 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 9 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width,initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 21 tags for this page.
Image SEO
(Somewhat important)
19 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/img/content-images/logo-main.svgRetail Industry Leaders Association
/img/content-images/logo-white.svgNo alt attribute provided
...1600.jpg?width=2400&height=1600&ext=.jpgNo alt attribute provided
...1600.jpg?width=2400&height=1600&ext=.jpgNo alt attribute provided
...1600.jpg?width=2400&height=1600&ext=.jpgNo alt attribute provided
...1600.png?width=2400&height=1600&ext=.pngNo alt attribute provided
...tion-homepage-image-700x560.jpg?ext=.jpgNo alt attribute provided
...licy-homepage-image-700x560.jpg?ext=.jpgNo alt attribute provided
...ance-homepage-image-700x560.jpg?ext=.jpgNo alt attribute provided
...hain-homepage-image-700x560.jpg?ext=.jpgNo alt attribute provided
...rces-homepage-image-700x560.jpg?ext=.jpgNo alt attribute provided
...tion-homepage-image-700x560.jpg?ext=.jpgNo alt attribute provided
...lity-homepage-image-700x560.jpg?ext=.jpgNo alt attribute provided
...ance-homepage-image-700x560.jpg?ext=.jpgNo alt attribute provided
...KNsLIoQW_RLAW25_Primary_Logo_700x394_jpgRetail Law Conference 2025
...rPEAU/WDpQhJSw_CEO26_primary_700x394_jpgRetail CEO Forum 2026
...iizyu_LINK26_Website_Graphic_700x394_jpgRetail Supply Chain Conference 2026
...r logos/7eleven-logo-169x94.png?ext=.png7-Eleven
...r logos/bestbuy-logo-169x94.png?ext=.pngBest Buy
...ogos/cvs-health-logo-167x94.png?ext=.pngCVS Health
...s/dollargeneral-logo-169x94.png?ext=.pngDollar General
...-167x94.jpg?width=167&height=94&ext=.jpgGap Inc.
...er logos/target-logo-169x94.png?ext=.pngTarget
...logos/homedepot-logo-169x94.png?ext=.pngThe Home Depot
...logos/walgreens-logo-169x94.png?ext=.pngWalgreen Co.
...00x560.jpg?width=700&height=560&ext=.jpgNo alt attribute provided
...ll-color-brand-mark-200x200.png?ext=.pngRetail Compliance Center
...ll-color-brand-mark-200x200.png?ext=.pngRetail Innovation Center
...ll-color-brand-mark-200x200.png?ext=.pngRetail Litigation Center
...sist-700x394-100.jpg?lang=en-US&ext=.jpgNo alt attribute provided
...tisan-GENIUS-Act.jpg?lang=en-US&ext=.jpgNo alt attribute provided
...dyear-Review-700.jpg?lang=en-US&ext=.jpgNo alt attribute provided
...00x394.jpg?width=700&height=466&ext=.jpgNo alt attribute provided
/img/content-images/logo-footer.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 39 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H2 RETAIL LAW CONFERENCE
H2 VIBRANT COMMUNITIES INITIATIVE
H2 RETAIL CEO FORUM
H2 PUBLIC POLICY AGENDA
H2 Our Focus
H2 Connect with leaders. Advance your career.
H2 We represent the leading brands in retail.
H2 Take it from our members
H2 Explore how our members are making an impact
H2 Strategic Initiatives that support performance, compliance and transform the industry
H2 Latest from RILA
H2 Stay in the know
H3 Once a year, RILA and the Retail Litigation Center convene the prominent legal minds in retail alongside expert outside counsel to assess and plan for an ever-changing landscape. This elite event c...
H3 RILA & NDAA partnered to launch the Initiative, to bring together district attorneys, police departments, social service organizations & other stakeholders to identify effective approaches for deal...
H3 Join us January 24-27, 2026 in Ojai, California for RILA's Retail CEO Forum, as we convene to experience the power of collaboration. Don't miss this unique opportunity to connect with CEO peers in ...
H3 As the voice for leading retailers in Washington, RILA’s focus will be on advancing public policies that ignite economic growth, strengthen the U.S. workforce and protect local communities.
H3 Retail Law Conference 2025
H3 Retail CEO Forum 2026
H3 Retail Supply Chain Conference 2026
H3 The Retail Industry Leaders Association (RILA) is the trade association for retail leaders.
H3 Retailers Celebrate Black History and Black Excellence
H3 Retail Works for All of Us
H3 Earth Day Spotlight on Retail Sustainability Efforts
H3 How Retailers Are Navigating a Turbulent Trade Environment
H3 Retailers urge House passage of bipartisan GENIUS Act
H3 RILA Urges Swift Passage of the Combatting Organized Retail Crime Act
H3 Immigration Landscape Midyear Review
H3 Retailers applaud Congress and the President
H3 Senate Moves to End De Minimis: What Retailers Need to Know
H3 Retailers Applaud Senate for Doubling Down on Tax Policy
H4 Asset Protection
H4 Public Policy Agenda
H4 Legal Affairs and Compliance
H4 Supply Chain
H4 Workforce
H4 Technology and Innovation
H4 Sustainability / Environment
H4 Finance
H5 Corie Barry
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
There are 3 links with a trivial anchor text.
The number of internal links is ok.
There are 15 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.rila.org/IMG-ALT Retail Industry Leaders Association
https://www.rila.org/blogVisit us on Blogger
https://twitter.com/RILAtweetsExternal Visit us on Twitter
https://www.linkedin.com/compa...External Subdomain Visit us on LinkedIn
https://www.instagram.com/rila...External Subdomain Visit us on Instagram
https://www.rila.org/RILA
/retail-compliance-centerRetail Compliance Center
/retail-innovation-centerRetail Innovation Center
/retail-litigation-centerRetail Litigation Center
/account/login?ReturnUrl=/Login
https://www.rila.org/joinJoin
https://www.rila.org/focus-areasOur Focus
/focus-areas/asset-protectionAsset Protection
/focus-areas/financeFinance
/focus-areas/human-resourcesWorkforce
/focus-areas/legal-affairs-com...Legal Affairs & Compliance
/focus-areas/supply-chainSupply Chain
/focus-areas/sustainability-en...Sustainability / Environment
/focus-areas/technology-and-in...Technology & Innovation
https://www.rila.org/insightsRetail Insights
https://www.rila.org/blogBlog
https://www.rila.org/press-roomPress Room
/focus-areas/public-policyPublic Policy
/focus-areas/public-policy/mes...Message from President
/retail-works-for-all-of-usPublic Policy Agenda
/regulatory-comment-lettersSubdomain Regulatory Comments
https://www.rila.org/eventsEvents
/conferences/retail-ceo-forumRetail CEO Forum
/conferences/retail-supply-cha...LINK: Retail Supply Chain Conference
/conferences/retail-asset-prot...Retail Asset Protection Conference
/conferences/retail-law-confer...Retail Law Conference
https://www.rila.org/get-involvedGet Involved
https://www.rila.org/joinRetailers
/get-involved/consumer-product...Consumer Product Manufacturers
/get-involved/vendors-and-solu...Vendor & Solution Providers
https://www.rila.org/committeesCouncils & Committees
https://www.rila.org/about-rilaAbout Rila
/about-rila/board-of-directorsBoard of Directors
/about-rila/staffRILA Staff
/about-rila/our-membershipOur Members
/about-rila/careers-at-rilaCareers at RILA
/about-rila/contact-usContact us
/retail-compliance-centerText duplicate Retail Compliance Center
/retail-compliance-center/abou...Subdomain About
/retail-compliance-center/regu...Subdomain Regulatory Resources
/retail-compliance-center/buil...Webinars
/retail-litigation-centerText duplicate Retail Litigation Center
/retail-litigation-center/appe...Appellate Division
/retail-litigation-center/defe...Defense Division
/retail-litigation-center/boar...Text duplicate Board of Directors
/retail-litigation-center/memb...Text duplicate Get Involved
/conferences/retail-law-confer...Register Today
/rila-ndaa-vibrant-communities...LEARN MORE
/conferences/retail-ceo-forumREGISTER TODAY
/retail-works-for-all-of-usSubdomain Text duplicate LEARN MORE
https://www.rila.org/about-rilaSubdomain More About RILA
/focus-areas/asset-protectionAsset Protection RILA is committed to supporting the AP industry’s efforts to adapt to today’s consumer needs without compromising safety, security, and prof...
/focus-areas/public-policyPublic Policy Agenda RILA engages policymakers at the federal and state level to advocate for policies to allow retailers and the communities they serve in t...
/focus-areas/legal-affairs-com...Legal Affairs and Compliance RILA provides a network for leading retailers to share best practices and act on the most pressing legal issues of the day. Read...
/focus-areas/supply-chainSupply Chain RILA is committed to providing retail leaders with knowledge and innovative solutions as ubiquitous and evolving consumer shopping disrupts reta...
/focus-areas/human-resourcesWorkforce RILA advocates for sound policies that support inclusivity, flexibility, upward mobility, and the power to choose one’s own path. Read More
/focus-areas/technology-and-in...Technology and Innovation The retail innovation ecosystem, which includes RILA’s RTech community, works strategically together to address critical retail ind...
/focus-areas/sustainability-en...Sustainability / Environment RILA uses benchmarking studies, partnerships, and research to help leading retailers collaborate and tailor their programs and i...
/focus-areas/financeFinance RILA is focused on serving as a resource for our members as they navigate finance-related challenges and opportunities by offering several networks. ...
https://www.rila.org/eventsAll Events
/conferences/retail-law-confer...Subdomain IMG-ALT Retail Law Conference 2025
/conferences/retail-law-confer...Subdomain Register
/conferences/retail-ceo-forum?...Subdomain IMG-ALT Retail CEO Forum 2026
/conferences/retail-ceo-forum?...Subdomain Text duplicate Register
/conferences/retail-supply-cha...Subdomain IMG-ALT Retail Supply Chain Conference 2026
/conferences/retail-supply-cha...Subdomain Text duplicate Register
https://rilastagemedia.blob.co...External Subdomain Our members
https://www.7-eleven.com/External Subdomain IMG-ALT 7-Eleven
https://www.bestbuy.com/External Subdomain IMG-ALT Best Buy
https://www.cvs.com/External Subdomain IMG-ALT CVS Health
https://www.dollargeneral.com/External Subdomain IMG-ALT Dollar General
http://www.gapinc.com/External Subdomain IMG-ALT Gap Inc.
http://www.target.com/External Subdomain IMG-ALT Target
http://www.homedepot.com/External Subdomain IMG-ALT The Home Depot
http://www.walgreens.com/External Subdomain IMG-ALT Walgreen Co.
/retail-works-for-all-of-us/re...Trivial anchor text
Read More
/retail-works-for-all-of-usText duplicate Trivial anchor text
Read More
/focus-areas/sustainability-en...Text duplicate Trivial anchor text
Read More
/retail-compliance-centerText duplicate Retail Compliance Center
IMG-ALT Retail Compliance Center
/retail-innovation-centerText duplicate Retail Innovation Center
IMG-ALT Retail Innovation Center
/retail-litigation-centerText duplicate Retail Litigation Center
IMG-ALT Retail Litigation Center
/blog/2025/07/how-retailers-ar...Blog Post How Retailers Are Navigating a Turbulent Trade Environment By [Jess Dankert] 07/16/2025
/focus-areas/finance/retailers...Press Release Retailers urge House passage of bipartisan GENIUS Act By [Austen Jensen] 07/15/2025
/focus-areas/public-policy/ril...Press Release RILA Urges Swift Passage of the Combatting Organized Retail Crime Act By [Sarah Gilmore] 07/14/2025
/blog/2025/07/immigration-land...Blog Post Immigration Landscape Midyear Review By [Austin Gold] 07/09/2025
/focus-areas/public-policy/ret...Press Release Retailers applaud Congress and the President By [Austen Jensen] 07/03/2025
/blog/2025/07/senate-moves-end...Blog Post Senate Moves to End De Minimis: What Retailers Need to Know By [Blake Harden] 07/02/2025
/focus-areas/public-policy/ret...Press Release Retailers Applaud Senate for Doubling Down on Tax Policy By [Courtney Titus Brooks] 07/01/2025
https://www.rila.org/insightsView Insights
https://www.rila.org/press-roomText duplicate Press Room
https://www.rila.org/focus-areasText duplicate Our Focus
/focus-areas/public-policyPolicy & Advocacy
https://www.rila.org/insightsInsights
https://www.rila.org/eventsText duplicate Events
https://www.rila.org/get-involvedText duplicate Get Involved
https://www.rila.org/about-rilaText duplicate About Rila
/about-rila/contact-usContact Us
https://www.rila.org/blogText duplicate Visit us on Blogger
https://twitter.com/RILAtweetsExternal Text duplicate Visit us on Twitter
https://www.linkedin.com/compa...External Subdomain Text duplicate Visit us on LinkedIn
https://www.instagram.com/rila...External Subdomain Text duplicate Visit us on Instagram
/about-rila/privacy-policyPrivacy Policy
/about-rila/terms-of-useTerms of Use
/about-rila/dmca-policyDMCA Policy
/articles/antitrust-statementAntitrust Statement

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.rila.org/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.15 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 9 JavaScript files. This may affect the load time negatively.
This page only loads 3 CSS files. That's ok.
The file size of the HTML document is fine (60 kB).

HTTP Response Header

NameValue
content-length14484
content-typetext/html; charset=utf-8
dateThu, 24 Jul 2025 05:29:30 GMT
serverMicrosoft-IIS/10.0
access-control-expose-headersRequest-Context
cache-controlprivate
content-encodinggzip
set-cookie33 Characters
varyAccept-Encoding
x-aspnetmvc-version5.2
x-model-refreshed-on-utc7/24/2025 5:29:30 AM
x-aspnet-version4.0.30319
request-contextappId=cid-v1:6ea8f194-2e18-4f26-9fd7-de59e147c0cd
x-powered-byASP.NET
statuscode200
http_versionHTTP/1.1

External factors

This website has excellent links from other websites.
This page has backlinks from 335 referring domains.
This page has 8,653 backlinks.
This page has backlinks from 303 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /cmsctx/
Allow: /
Sitemap: https://www.rila.org/sitemap.xml

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www.rila.org
Retail Industry Leaders Association
The Retail Industry Leaders Association is the US trade association for leading retailers. RILA partners with leading retailers to meet the challenges of a dynamic economy.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
RILA68%Check
Industry68%Check
Leaders68%Check
Industry Leaders68%Check
Industry Leaders Association67%Check
Association63%Check
US trade association63%Check
Retail61%Check
Retail Industry60%Check
Retail Industry Leaders Association60%Check
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