Readingma.gov - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
78% 
Page structure
67% 
Link structure
25% 
Server
86% 
External factors
100% 
SEO Score
Response time
1.23 s
File size
159.40 kB
Words
706
Media files
19
Number of links
97 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Reading, MA | Official Website
The length of the page title is perfect. (271 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is empty.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
category0Home
theme-color#24305e
descriptionEmpty
keywordsHome
langen
Content-typetext/html; charset=UTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 706 words. That's ok.
26.6% of the text are stop words.
The page contains a listing, which indicates a good text layout.
12 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 12.11 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 127 characters this one is longer than 70 characters:
"international day for the remembrance of the slave trade and its abolition and the anniversary of the ..."
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...mon/Images/AlertCenter/alertBarBlink.svgEmergency Alert
/ImageRepository/Document?documentID=63Homepage
/ImageRepository/Document?documentID=73Search
/ImageRepository/Document?documentId=89Welcome
/ImageRepository/Document?documentID=17936Tax Exemptions 2025
data:[...] Base64Summer Concert 2025
data:[...] Base64Curbside PickUp
data:[...] Base64Karen Rose-Gillis Office Hours Graphic 7-28 and 8-11
data:[...] Base64Mosquitos 2024 (2)
data:[...] Base64BM Phase 2 (1)
data:[...] Base64Update New Years
data:[...] Base64Town Seal Social Media bw
/ImageRepository/Document?documentID=86People walking on snow trailPeople walking on snow trail
/ImageRepository/Document?documentId=10717Town of Reading
/ImageRepository/Document?documentID=48 Facebook
/ImageRepository/Document?documentID=50 Twitter
/ImageRepository/Document?documentID=51 YouTube
/ImageRepository/Document?documentID=52Linkedin

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H3 Town News
H3 Event Calendar
H3 August 2025
H3 August 2025 Duplicate text
H3 Contact Us
H3 Quick Links
H3 Helpful Links
H4 Tax Exemptions from Assessors
H4 Reading Recreation Summer Concert Series
H4 Special Curbside Bin Collection Dates
H4 July 2025 Select Board Office Hours
H4 Summer Mosquito Spraying
H4 Birch Meadow Park Closed for Renovations
H4 Sign up for the Town Manager Minute
H4 Sign-Up for Website Notifications
H4 Discover Reading
H4 Tue, Aug. 5
H4 Tue, Aug. 5 Duplicate text
H4 Tue, Aug. 5 Duplicate text
H4 Sat, Aug. 9
H4 Sat, Aug. 23
H4 Tue, Aug. 26
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 5 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.readingma.gov/Anchor Skip to Main Content
/AlertCenter.aspxRoadwork Alerts
IMG-ALT Emergency Alert
/AlertCenter.aspx?AID=Lowell-S...Lowell Street (Rt 129) Paving Read On...
/MyAccount/ProfileCreateCreate a Website Account
/MyAccountWebsite Sign In
/179/Police-DepartmentPolice
/424/Fire-DepartmentFire
/226/Public-WorksPublic Works
/198/Economic-DevelopmentEconomic Development
https://www.readingma.gov/IMG-ALT Homepage
/Search/ResultsIMG-ALT Search
/27/DepartmentsDepartments
/278/BoardsBoards
/31/ResidentsResidents
/35/BusinessBusiness
/9/How-Do-IHow Do I...
/145/Stay-ConnectedStay ConnectedReceive Updates & Notifications
https://www.readingma.gov/377/PayOnline PaymentsFast & Easy Way To Pay Your Bills
/Jobs.aspxEmploymentView Current Openings
https://readingma.viewpointclo...External Subdomain License & PermitsFind Documents & Applications
/217/Geographic-Information-Sy...Maps & Property InfoFind What You Need
/274/Service-RequestsService RequestLet Us Help You With Your Request
/CivicAlerts.aspx?AID=677New window IMG-ALT Tax Exemptions 2025
/CivicAlerts.aspx?AID=677New window Tax Exemptions from Assessors
/CivicAlerts.aspx?AID=677New window Read on...
/CivicAlerts.aspx?AID=676New window IMG-ALT Summer Concert 2025
/CivicAlerts.aspx?AID=676New window Reading Recreation Summer Concert Series
/CivicAlerts.aspx?AID=676New window Text duplicate Read on...
/CivicAlerts.aspx?AID=651IMG-ALT Curbside PickUp
/CivicAlerts.aspx?AID=651Special Curbside Bin Collection Dates
/CivicAlerts.aspx?AID=651Text duplicate Read on...
/CivicAlerts.aspx?AID=672New window IMG-ALT Karen Rose-Gillis Office Hours Graphic 7-28 and 8-11
/CivicAlerts.aspx?AID=672New window July 2025 Select Board Office Hours
/CivicAlerts.aspx?AID=672New window Text duplicate Read on...
/CivicAlerts.aspx?AID=650New window IMG-ALT Mosquitos 2024 (2)
/CivicAlerts.aspx?AID=650New window Summer Mosquito Spraying
/CivicAlerts.aspx?AID=650New window Text duplicate Read on...
/CivicAlerts.aspx?AID=671New window IMG-ALT BM Phase 2 (1)
/CivicAlerts.aspx?AID=671New window Birch Meadow Park Closed for Renovations
/CivicAlerts.aspx?AID=671New window Text duplicate Read on...
/CivicAlerts.aspx?AID=562IMG-ALT Update New Years
/CivicAlerts.aspx?AID=562Sign up for the Town Manager Minute
/CivicAlerts.aspx?AID=562Text duplicate Read on...
/CivicAlerts.aspx?AID=13IMG-ALT Town Seal Social Media bw
/CivicAlerts.aspx?AID=13Sign-Up for Website Notifications
/CivicAlerts.aspx?AID=13Text duplicate Read on...
/CivicAlerts.aspx?CID=1View All
https://www.readingma.gov/Anchor Facebook
https://www.readingma.gov/Anchor Twitter
https://www.readingma.gov/Anchor Text duplicate Facebook
https://www.readingma.gov/Anchor Text duplicate Twitter
https://twitter.com/TownOfRead...External Tweets by TownOfReadingMA
/272/Discover-ReadingDiscover Reading Reading is known as a great place to live - just ask anyone who lives here! Noted for its award-winning schools and outstanding Town service...
IMG-ALT People walking on snow trail
https://www.readingma.gov/Anchor 1 People walking on snow trail
https://www.readingma.gov/Anchor Meetings
https://www.readingma.gov/Anchor Community Events
https://www.readingma.gov/Anchor Text duplicate Meetings
/calendar.aspx?view=list&year=...5
/calendar.aspx?view=list&year=...6
/Calendar.aspx?EID=3353Legal Notice - Zoning Board of Appeals
/Calendar.aspx?EID=3353Legal Notice - Zoning Board of AppealsRead On
/Calendar.aspx?EID=3354Public Hearing - Select Board
/Calendar.aspx?EID=3354Public Hearing - Select BoardRead On
/Calendar.aspx?EID=3366Zoning Board of Appeals
/Calendar.aspx?EID=3366Zoning Board of AppealsRead On
/calendar.aspx?CID=14View All Events
https://www.readingma.gov/Anchor Text duplicate Community Events
/calendar.aspx?view=list&year=...9
/calendar.aspx?view=list&year=...23
/calendar.aspx?view=list&year=...26
/calendar.aspx?view=list&year=...1
/calendar.aspx?view=list&year=...2
/calendar.aspx?view=list&year=...3
/calendar.aspx?view=list&year=...4
/calendar.aspx?view=list&year=...Text duplicate 5
/calendar.aspx?view=list&year=...Text duplicate 6
/Calendar.aspx?EID=3032International Day of the World's Indigenous Peoples
/Calendar.aspx?EID=3032International Day of the World's Indigenous PeoplesRead On
/Calendar.aspx?EID=3033International Day for the Remembrance of the Slave Trade and its Abolition and the Anniversary of the Uprising in Santo Domingo
/Calendar.aspx?EID=3033International Day for the Remembrance of the Slave Trade and its Abolition and the Anniversary of the Uprising in Santo DomingoRead On
/Calendar.aspx?EID=3034Women's Equality Day
/Calendar.aspx?EID=3034Women's Equality DayRead On
/calendar.aspx?CID=83,61,108Text duplicate View All Events
/facebookText duplicate IMG-ALT Facebook
https://www.readingma.gov/twitterText duplicate IMG-ALT Twitter
https://www.youtube.com/c/RCTV...External Subdomain IMG-ALT YouTube
/linkedinIMG-ALT Linkedin
/QuickLinks.aspx?CID=15Quick Links
/634/Public-RecordsPublic Records Requests
https://webdocs.readingma.gov/...New window External Subdomain Public Records Archive
/FAQ.aspxFAQs
/488/Bylaws-Regulations-and-Po...Bylaws and Regulations
/209/COVID-19-InformationCOVID-19 Information
/234/Construction-UpdatesConstruction Updates
/QuickLinks.aspx?CID=16Helpful Links
https://www.readingma.gov/Home
https://www.readingma.gov/sitemapSite Map
/directory.aspxContact Us
/accessibilityAccessibility
/copyrightCopyright Notices
https://www.readingma.gov/privacyPrivacy Policy
https://connect.civicplus.com/...External Subdomain CivicPlus®

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.readingma.gov/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.23 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (159 kB).

HTTP Response Header

NameValue
cache-controlprivate, s-maxage=600,no-transform
content-typetext/html; charset=utf-8
content-encodinggzip
varyAccept-Encoding
p3pCP="IDC DSP COR ADM DEVi TAIi PSA PSD IVAi IVDi CONi HIS OUR IND CNT"
set-cookie25 Characters
x-content-type-optionsnosniff
content-security-policyframe-ancestors 'self' https://*.granicus.com https://platform.civicplus.com https://account.civicplus.com https://analytics.civicplus.com; img-src * data: blob:; worker-src * data: blob: 'unsafe-eval' 'unsafe-inline'; script-src * about: 'unsafe-inline' 'unsafe-eval'; style-src * 'unsafe-inline'; media-src * blob:; font-src * data:; default-src *
dateSun, 03 Aug 2025 00:12:36 GMT
content-length45992
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 963 referring domains.
This page has 3,497 backlinks.
This page has backlinks from 201 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

user-agent: Baiduspider
Disallow: /
User-agent: Yandex
Disallow: /
User-agent: *
Disallow: /activedit
Disallow: /admin
Disallow: /common/admin/
Disallow: /OJA
Disallow: /support
Disallow: /currenteventsview.asp
Disallow: /search.asp
Disallow: /currenteventsview.aspx
Disallow: /search.aspx
Disallow: /currentevents.aspx
Disallow: /Support
Disallow: /CurrentEventsView.asp
Disallow: /Search.asp
Disallow: /CurrentEventsView.aspx
Disallow: /Search.aspx
Disallow: /Search
Disallow: /CurrentEvents.aspx
Disallow: /Currentevents.aspx
Disallow: /map.aspx
Disallow: /map.asp
Disallow: /Map.aspx
Disallow: /Map.asp
Sitemap: /sitemap.xml
Disallow: /RSS.aspx
User-agent: Siteimprove
Crawl-delay: 20
User-agent: Siteimprovebot
Crawl-delay: 20
User-agent: Siteimprovebot-crawler
Crawl-delay: 20

Similar sites

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Reading72%Check
Website50%Check
Town49%Check
Sign up46%Check
Hours45%Check
Town Hall45%Check
Town News45%Check
Town Manager45%Check
Summer44%Check
Summer Concert44%Check
Show more keywords and terms

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