Rathbones.com - SEO Checker

Overview of the SEO Check
Meta information
84% 
Page quality
87% 
Page structure
29% 
Link structure
77% 
Server
76% 
External factors
100% 
SEO Score
Response time
0.91 s
File size
250.30 kB
Words
1994
Media files
15
Number of links
106 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Rathbones | Wealth and Investment Management
The length of the page title is perfect. (441 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Rathbones is a leading provider of individual wealth management, asset management and related services to private clients, charities, trustees and professional partners.
The meta description is too long: 1041 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.rathbones.com/en-gb/wealth-management
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionRathbones is a leading provider of individual wealth management, asset management and related services to private clients, charities, trustees and professional partners.
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be:messagesfalse
abstractRathbones is a leading provider of individual wealth management, asset management and related services to private clients, charities, trustees and professional partners.
keywords,
robotsindex, follow
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
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google-site-verificationOGi0SeF9jiAL3oQfp-XtV3NHfxXVjDDkmeZg2FR3eNI
article:authorsuperuser
article:published_time2023-07-12T17:18:16+0100
article:modified_time2026-05-21T10:03:12+0100
langen-gb
twitter:cardsummary_large_image
twitter:titleWelcome to Rathbones
twitter:descriptionWe can help you get more out of your money, so you can get more out of life. Whether you work with a Rathbones adviser or choose one of our award-winning funds - you can be confident we have your success in hand and your best interest at heart. Invest well. Live well.
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og:site_nameRathbones
og:typepage
og:urlhttps://www.rathbones.com/en-gb/wealth-management
og:titleWelcome to Rathbones
og:descriptionWe can help you get more out of your money, so you can get more out of life. Whether you work with a Rathbones adviser or choose one of our award-winning funds - you can be confident we have your success in hand and your best interest at heart. Invest well. Live well.
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og:country_nameEmpty
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 1994 words. That's ok.
39.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
22 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.43 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 40 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...rebrand/assets/images/rathbones-logo.svgHome
...nter-scene-snow_1.jpg?changed=1766484890Two children lying under a plaid blanket indoors, watching a tablet near a large window with snowy trees outside
...tirement-planning.jpg?changed=1769612089No alt attribute provided
...9_recolour_11zon.jpeg?changed=1753209012Mother and child with a kite
...rebrand/assets/images/rathbones-logo.svgRathbones Logo

Page structure

H1 heading
(Critically important)
Welcome to Rathbones
The H1 heading contains the words Welcome to! Use important keywords instead.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 37 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Welcome to Rathbones
H2 Autocomplete
H2 We can help you achieve your goals
H2 Too early to retire? It’s never too early to plan
H2 Discover more
H2 Let's talk
H3 About us
H3 Individuals and families
H3 Business owners and entrepreneurs
H3 Financial advisers
H3 Charities
H3 Professional partners
H3 Personal injury and Court of Protection
H3 Find the right service for you
H3 Wealth management
H3 Investment management
H3 Financial planning
H3 Investment funds
H3 Sustainable investing
H3 Trust and tax
H3 Personal Injury and Court of Protection
H3 Invest well. Live well.
H3 Featured awards
H3 We do the right thing for our clients and society as a whole
H3 Latest Rathbones news
H3 Information for investors
H3 Rathbones careers
H5 Learn more about us
H5 The Power List
H5 Wealth Management Company of the Year
H5 Investment Professional of the Year
H6 Invest well. Live well. Duplicate text
H6 2026
H6 2026 Duplicate text
H6 2026 Duplicate text
H6 Address
H6 Follow us
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 12 external links on this page.
LinkAttributesAnchor text
/en-gb/wealth-managementAnchor Skip to main content
/en-gb/wealth-managementWealth management
/en-gb/asset-management/financ...Asset management
/en-gb/asset-management/financ...Text duplicate Asset management
/en-je/wealth-managementJersey
/en-gg/wealth-managementGuernsey
/en-us/wealth-managementUSA
https://myrathbones.com/New window External MyRathbones login
https://financialplanning.rath...New window External Subdomain Financial Planning login
https://rathbonesdaf.org/New window External Donor Advised Fund login
/en-gb/wealth-management/IMG-ALT Home
/en-gb/wealth-management/who-w...Who we help
/en-gb/wealth-management/who-w...Text duplicate Who we help
/en-gb/wealth-management/who-w...Text duplicate Who we help
/en-gb/wealth-management/wealt...Individuals and families
/en-gb/wealth-management/entre...Entrepreneurs and business owners
/en-gb/wealth-management/finan...Financial advisers
/en-gb/wealth-management/chari...Charities
/en-gb/wealth-management/profe...Professional partners
/en-gb/wealth-management/our-s...Our services
/en-gb/wealth-management/our-s...Services
/en-gb/wealth-management/our-s...Text duplicate Our services
/en-gb/wealth-management/inves...Investment Management
/en-gb/wealth-management/our-s...Wealth Management
/en-gb/wealth-management/finan...Financial Planning
/en-gb/asset-management/financ...Asset Management
/en-gb/wealth-management/trust...Tax and Trust
https://www.greenbankinvestmen...External Subdomain Greenbank Sustainable Investing
/en-gb/wealth-management/our-s...Personal Injury and Court of Protection
/en-gb/wealth-management/priva...Private Banking with Investec
/en-gb/wealth-management/about...Awards
/en-gb/wealth-management/about-usAbout us
/en-gb/wealth-management/about-usText duplicate About us
/en-gb/wealth-management/about-usText duplicate About us
/en-gb/wealth-management/careersCareers
/en-gb/wealth-management/corpo...Corporate governance
/en-gb/wealth-management/inves...Investor relations
/en-gb/wealth-management/media...Media centre
/en-gb/wealth-management/about...Our purpose
/en-gb/wealth-management/respo...Responsible business
/en-gb/wealth-management/knowl...Insights
/en-gb/wealth-management/knowl...Text duplicate Insights
/en-gb/wealth-management/knowl...Text duplicate Insights
/en-gb/wealth-management/finan...Financial planning
/en-gb/wealth-management/knowl...Investing
/en-gb/wealth-management/knowl...Podcasts
/en-gb/wealth-management/knowl...Responsible investing
/en-gb/wealth-management/knowl...Webinars
/en-gb/wealth-management/contactsContacts
/en-gb/wealth-management/contactsText duplicate Contacts
/en-gb/wealth-management/contactsText duplicate Contacts
/en-gb/wealth-management/about...Our offices
/en-gb/wealth-management/about...Our people
/en-gb/wealth-management/conta...Let's talk
/en-gb/wealth-management/media...Our media contacts
/en-gb/wealth-management/contactsOther contacts
/en-gb/wealth-management/conta...Text duplicate Let's talk
/en-gb/wealth-management/conta...Text duplicate Let's talk
/en-gb/wealth-management/about-usFind out more
/en-gb/wealth-management/our-s...Text duplicate Our services
/en-gb/wealth-management/about...Text duplicate Our purpose
/en-gb/wealth-management/about...Text duplicate Our people
/en-gb/wealth-management/about...Text duplicate Our offices
/en-gb/wealth-management/wealt...Text duplicate Individuals and families
/en-gb/wealth-management/entre...Business owners and entrepreneurs
/en-gb/wealth-management/finan...Text duplicate Financial advisers
/en-gb/wealth-management/chari...Text duplicate Charities
/en-gb/wealth-management/profe...Text duplicate Professional partners
/en-gb/wealth-management/our-s...Personal injury and Court of Protection
/en-gb/wealth-managementAnchor Text duplicate Wealth management
/en-gb/wealth-management/our-s...Text duplicate Find out more
/en-gb/wealth-managementAnchor Investment management
/en-je/wealth-management/inves...international investment management
/en-gb/wealth-management/inves...Text duplicate Find out more
/en-gb/wealth-managementAnchor Text duplicate Financial planning
/en-gb/wealth-management/finan...Text duplicate Find out more
/en-gb/wealth-managementAnchor Investment funds
/en-gb/asset-management/indivi...Visit Asset Management
/en-gb/wealth-managementAnchor Sustainable investing
/en-gb//wealth-management/char...charity trustee
https://www.greenbankinvestmen...External Subdomain Visit Greenbank
/en-gb/wealth-managementAnchor Trust and tax
/en-gb/wealth-management/trust...Text duplicate Find out more
/en-gb/wealth-managementAnchor Text duplicate Personal Injury and Court of Protection
/en-gb/wealth-management/our-s...Text duplicate Find out more
https://uk.trustpilot.com/revi...New window External Subdomain Trustpilot
/en-gb/wealth-management/indiv...Anchor Visit our retirement hub
/en-gb/wealth-management/about...Discover more
/en-gb/wealth-management/about...See what sets us apart
/en-gb/wealth-management/respo...Learn about our initiatives
/en-gb/wealth-management/media...Search our media centre
/en-gb/wealth-management/inves...Visit our investor centre
/en-gb/wealth-management/careersYour career at Rathbones
/en-gb/wealth-management//cont...Enquire
/en-gb/wealth-management/IMG-ALT Rathbones Logo
/en-gb/wealth-management/impor...Important information
/en-gb/wealth-management/corpo...Financial Services Compensation Scheme
/en-gb/wealth-management/compl...Complaints and the Financial Ombudsman Service
/en-gb/wealth-management/privacyPrivacy policy
/en-gb/wealth-management/acces...Accessibility
/en-gb/wealth-management/inves...Investor relations centre
/en-gb/wealth-management/cookiesCookies
/en-gb/wealth-management/help/...Fraud: Reporting and preventing it
/en-gb/wealth-management/helpClient help hub
/en-gb/wealth-management/inter...Interest rates
/en-gb/wealth-management/respo...Climate reporting
/en-gb/wealth-management/corpo...Text duplicate Corporate governance
/en-gb/wealth-management/about...Modern Slavery Statement
/sitemap.xmlSitemap
https://stats.uptimerobot.com/...New window External Subdomain Status of our websites
https://www.facebook.com/Rathb...External Subdomain Facebook
https://instagram.com/rathbone...External Instagram
https://www.linkedin.com/compa...External Subdomain LinkedIn
https://x.com/RathbonesGroupExternal X
https://www.youtube.com/@Rathb...External Subdomain Youtube
/en-gb/wealth-management/profe...Wealth Management for Professional Partners
/en-gb/wealth-management/priva...Private Office
/en-gb/wealth-management/knowl...Family Investment Companies: how they can...

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.rathbones.com/en-gb/wealth-management"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.91 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (250 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
servernginx
content-encodingbr
x-drupal-dynamic-cacheMISS
content-languageen-gb
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
x-generatorDrupal 10 (https://www.drupal.org)
x-consumer-iddefault_consumer
x-xss-protection1; mode=block
x-drupal-cacheMISS
last-modifiedTue, 26 May 2026 10:00:11 GMT
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x-cache-hits4
viavarnish, 1.1 3199fed6c4260c9448326645d333530a.cloudfront.net (CloudFront)
dateTue, 26 May 2026 10:23:20 GMT
cache-controlmax-age=36, public, s-maxage=31536000, stale-if-error=86400, stale-while-revalidate=86400
expiresSun, 19 Nov 1978 05:00:00 GMT
etagW/"1779789611-gzip"
varyCookie,Accept-Encoding
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content-security-policyframe-ancestors 'self'
strict-transport-securitymax-age=31536000
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 211 referring domains.
This page has 8,055 backlinks.
This page has backlinks from 156 different ip addresses.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
crawl-delay: 2
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed
Disallow: /*/taxonomy/term/*
Disallow: /blog/archive/*
Disallow: /*/*/keyword/*
Disallow: /*/*/blog/keyword/*
# Team Member individual pages
Allow: /about-us/our-people/*
# Team Member individual pages - greenbank
Allow: /team-member/*
Allow: /sitemap.xml

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# BLOCK SPECIFIC BOTS COMPLETELY
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User-agent: AhrefsBot
Disallow: /

User-agent: AhrefsSiteAudit
Disallow: /

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# BLOCK SEARCH URLS FOR SPECIFIC BOTS
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# GPTBot
User-agent: GPTBot
Disallow: /search

# SemrushBot
User-agent: SemrushBot
Disallow: /search
Disallow: /*?search_query=
Disallow: /*&search_query=

# Bingbot
User-agent: Bingbot
Disallow: /search
Disallow: /*?search_query=
Disallow: /*&search_query=

# AhrefsBot (search URLs only — full block already above, but kept for clarity)
User-agent: AhrefsBot
Disallow: /search
Disallow: /*?search_query=
Disallow: /*&search_query=

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# GLOBAL SEARCH PAGE BLOCK (OPTIONAL BUT ENABLED)
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www.rathbones.com › en-gb › wealth-management
Rathbones | Wealth and Investment Management
Rathbones is a leading provider of individual wealth management, asset management and related services to private clients, charities, trustees and professional partners.

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