Rainbowtours.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
83% 
Page structure
58% 
Link structure
73% 
Server
83% 
External factors
100% 
SEO Score
Response time
0.22 s
File size
149.70 kB
Words
1955
Media files
60
Number of links
114 internal / 20 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Tailor-Made Holidays & Tours | Rainbow Tours
There are word repetitions in the page title.
The length of the page title is perfect. (410 pixels out of 580 max pixel length)
Meta description
(Critically important)
Tailor-made holidays designed by wildlife and nature specialists. Expert-planned trips across Africa, Latin America and beyond. ABTA/ATOL protected.
The length of the meta description is perfect. (921 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.rainbowtours.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
descriptionTailor-made holidays designed by wildlife and nature specialists. Expert-planned trips across Africa, Latin America and beyond. ABTA/ATOL protected.
langen
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 1955 words. That's ok.
35.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
31 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.78 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Image SEO
(Somewhat important)
13 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...g_rgb-01-zero-padding.png?fit=crop&w=300Rainbow logo
...&h=200&w=300') 50% 0px / cover no-repeatNo alt attribute provided
...&h=200&w=300') 50% 0px / cover no-repeatNo alt attribute provided
...&h=200&w=300') 50% 0px / cover no-repeatNo alt attribute provided
...&h=200&w=300') 50% 0px / cover no-repeatNo alt attribute provided
...&h=200&w=300') 50% 0px / cover no-repeatNo alt attribute provided
...&h=200&w=300') 50% 0px / cover no-repeatNo alt attribute provided
...ts/img/trending/10_strangest_animals.jpgNo alt attribute provided
...s/img/trending/top_first_time_safari.jpgNo alt attribute provided
/assets/img/trending/largest_salt_flat.jpgNo alt attribute provided
/assets/img/trending/safari_holidays.jpgNo alt attribute provided
...s/img/trending/safari_beach_holidays.jpgNo alt attribute provided
/assets/img/trending/wildlife_holidays.jpgNo alt attribute provided
/assets/img/icons/a40_wild_sml_brz.pngBritish Travel Awards CrestBritish Travel Awards Crest
/Assets/img/Toucan_Nicaragua.pngNo alt attribute provided
...B.png?h=146&w=360&fit=crop&auto=enhance)ITC Travel Group logo
Video URLWidthHeight
/assets/media/ITC_Rainbow.mp4100%auto

Page structure

H1 heading
(Critically important)
Tailor-made holidays with wildlife specialists
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 49 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Tailor-made holidays with wildlife specialists
H2 Start your adventure
H2 Get closer with Rainbow
H2 Rainbow Recommends
H2 Start tailoring your holiday today
H2 We care about our world
H2 Looking for inspiration?
H2 Why Choose Us?
H2 Why travel with us?
H2 Stay in Touch
H2 Make an Enquiry
H3 Safari Holidays
H3 Wildlife Holidays
H3 Small Group Tours
H3 Africa Holidays
H3 Madagascar Holidays
H3 Latin America Holidays
H3 Madagascar Wildlife Discovery Tours 2026 & 2027
H3 Argentina Solar Eclipse & Patagonia Journey – Feb 2027
H3 South Africa Kruger and Cape Town Family Safari
H3 Brazilian Wildlife In Depth
H3 Wilderness Wonders of Botswana
H3 Reefs & Rainforests of Costa Rica & Panama
H3 Ultimate Uganda Wildlife Small Group Tour
H3 Highlights of Chile
H3 Kenya Luxury Safari by Road & Rail
H3 Highlights of Argentina - Cities, Glaciers & Wineries
H3 Classic Churchill Polar Bear Adventure
H3 Best of Ecuador & Galapagos Wildlife
H3 Tailor your bespoke holiday today
H3 Best Time to Visit Patagonia
H3 How to be a Responsible Tourist
H3 Lemurs in Madagascar: The Best Places to See Them in the Wild
H3 The Best Safari and Beach Combination for Your Next Adventure
H3 Best Wildlife Holidays for Each Month of the Year
H3 Top 10 Must-Visit Bucket List Destinations: Natural Wonders to Explore in 2027
H3 Sign up to our newsletter
H3 Sign up to our newsletter Duplicate text
H4 Passionate travel experts
H4 Personal & tailor-made
H4 Responsible by nature
H4 Wildlife specialists
H4 Planet first
H4 Travel experts
H4 Please correct the following:
H4 Please correct the following: Duplicate text
H4 Your travel plans
H4 Thanks for your enquiry
H4 Thanks for your brochure request
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 20 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.rainbowtours.co.uk/IMG-ALT Rainbow logo
/botswanaBotswana
/madagascarMadagascar
/zanzibarZanzibar
/galapagos-islandsGalapagos Islands
/peruPeru
/antarctica-falklandsAntarctica & Falklands
/africaView all Africa
/botswanaText duplicate Botswana
/ethiopiaEthiopia
/ghanaGhana
/kenyaKenya
/madagascarText duplicate Madagascar
/malawiMalawi
/mauritiusMauritius
/mozambiqueMozambique
/namibiaNamibia
/republic-of-congoRepublic of Congo
/reunionReunion
/rwandaRwanda
/sao-tome-principeSao Tome & Principe
/seychellesSeychelles
/sierra-leoneSierra Leone
/south-africaSouth Africa
/st-helenaSt Helena
/tanzaniaTanzania
/ugandaUganda
/zambiaZambia
/zanzibarText duplicate Zanzibar
/zimbabweZimbabwe
/latin-americaView all Latin America
/antarctica-falklandsText duplicate Antarctica & Falklands
/argentinaArgentina
/belizeBelize
/boliviaBolivia
/brazilBrazil
/chileChile
/colombiaColombia
/costa-ricaCosta Rica
/ecuadorEcuador
/galapagos-islandsText duplicate Galapagos Islands
/guatemalaGuatemala
/guyanaGuyana
/hondurasHonduras
/mexicoMexico
/nicaraguaNicaragua
/panamaPanama
/peruText duplicate Peru
/uruguayUruguay
/borneoBorneo
/canadaCanada
/indiaIndia
/sri-lankaSri Lanka
/family-holidaysFamily Holidays
/honeymoonsHoneymoons
/safari-beach-holidaysSafari & Beach Holidays
/safari-holidaysSafari Holidays
/self-drive-holidaysSelf Drive Holidays
/small-group-toursSmall Group Tours
/wildlife-holidaysWildlife Tours
/blogTravel Guides
/blog/10-strange-animals-and-w...10 strange animals
/blog/top-5-first-time-safari-...Top first time safari's
/bolivia/travel-guide/salar-de...World's largest salt flat
/safari-holidaysSafari holidays
/safari-beach-holidaysSafari beach holidays
/wildlife-holidaysWildlife holidays
/about-usAbout us
/important-informationImportant information
/our-storyOur Story
/brochuresBrochures
/responsible-travelResponsible Travel
/refer-a-friendRefer a Friend
https://www.caa.co.uk/atol-pro...New window External Subdomain IMG-ALT CAA protected
https://www.abta.com/New window External Subdomain IMG-ALT ABTA Protected
https://www.iata.org/New window External Subdomain IMG-ALT IATA Protected
https://uk.trustpilot.com/New window External Subdomain IMG-ALT Trust Pilot
https://www.lata.travel/New window External Subdomain IMG-ALT LATA
https://travelaware.campaign.g...New window External Subdomain IMG-ALT Foreign, Commonwealth and Development Office
/safari-holidaysText duplicate Safari Holidays
IMG-ALT Safari Holidays
/wildlife-holidaysWildlife Holidays
IMG-ALT Wildlife Holidays
/small-group-toursText duplicate Small Group Tours
IMG-ALT Small Group Tours
/africaAfrica Holidays
IMG-ALT Africa Holidays
/madagascarMadagascar Holidays
IMG-ALT Madagascar Holidays
/latin-americaLatin America Holidays
IMG-ALT Latin America Holidays
/about-usFind out more
https://uk.trustpilot.com/revi...New window External Subdomain Trustpilot
/tours/africa/madagascar-wildl...Madagascar Wildlife Discovery Tours 2026 & 2027 Step into a world unlike anywhere else with our fully escorted small group tours. Designed for those with a k...
IMG-ALT Madagascar Wildlife Discovery Tours 2026 & 2027 image 1
/tours/latin-america/argentina...Argentina Solar Eclipse & Patagonia Journey – Feb 2027 In February 2027, experience a rare annular solar eclipse with southern Argentina’s compelling natural...
IMG-ALT Argentina Solar Eclipse & Patagonia Journey – Feb 2027 image 1
/tours/africa/south-africa-kru...South Africa Kruger and Cape Town Family Safari Enjoy a stress-free and exciting family holiday to South Africa on this ten-night itinerary that combines thr...
IMG-ALT South Africa Kruger and Cape Town Family Safari image 1
/tours/latin-america/brazilian...Brazilian Wildlife In Depth Explore three of Brazil’s most remarkable wildlife regions on this in-depth 11-night itinerary, travelling through the P... 11 ni...
IMG-ALT Brazilian Wildlife In Depth image 1
/tours/africa/wilderness-wonde...Wilderness Wonders of Botswana Venture through the heart of Botswana, from Moremi’s lagoon-lined floodplains to the open grasslands of the Central Kala... 6 ...
IMG-ALT Wilderness Wonders of Botswana image 1
/tours/latin-america/reefs-and...Reefs & Rainforests of Costa Rica & Panama Experience a varied trip through two of Central America’s most wildlife-rich countries, designed for travellers wh...
IMG-ALT Reefs & Rainforests of Costa Rica & Panama image 1
/tours/africa/ultimate-uganda-...Ultimate Uganda Wildlife Small Group Tour Discover Uganda at its wildest and most wonderful on this exclusive small group tour. Limited to just 4–6 traveller...
IMG-ALT Ultimate Uganda Wildlife Small Group Tour image 1
/tours/latin-america/highlight...Highlights of Chile Combine the lunar landscapes of the Atacama Desert with the pristine scenery of the Lake District and the spectacular wi... 11 nights fro...
IMG-ALT Highlights of Chile image 1
/tours/africa/kenya-luxury-saf...Kenya Luxury Safari by Road & Rail Encounter iconic wildlife species and enjoy the gentle pace of the Indian Ocean coast on this ten-night exploration of K.....
IMG-ALT Kenya Luxury Safari by Road & Rail image 1
/tours/latin-america/highlight...Highlights of Argentina - Cities, Glaciers & Wineries This 12-night Argentina holiday is a great introduction to the classic highlights of this diverse count...
IMG-ALT Highlights of Argentina - Cities, Glaciers & Wineries image 1
/tours/other-destinations/clas...Classic Churchill Polar Bear Adventure Ever dreamt of seeing majestic polar bears in the wild? Then there are fewer places on the planet more remarkable than...
IMG-ALT Classic Churchill Polar Bear Adventure image 1
/tours/latin-america/best-of-e...Best of Ecuador & Galapagos Wildlife From deep in Ecuador's Amazon Rainforest to the rugged haven of the Galapagos Islands, this 14-night holiday immerses yo...
IMG-ALT Best of Ecuador & Galapagos Wildlife image 1
/our-team/candice-buchanIMG-ALT Candice Buchan
/our-team/craig-kaufmanIMG-ALT Craig Kaufman
/our-team/jack-brookerIMG-ALT Jack Brooker
/our-team/jake-aleyIMG-ALT Jake Aley
/our-team/kate-andersonIMG-ALT Kate Anderson
/our-team/kristen-lanskail-morrisIMG-ALT Kristen Lanskail-Morris
/blog/best-time-to-visit-patag...Best Time to Visit Patagonia Read this blog
IMG-ALT Best Time to Visit Patagonia
/blog/how-to-be-a-responsible-...How to be a Responsible Tourist Read this blog
IMG-ALT How to be a Responsible Tourist
/madagascar/travel-guide/lemur...Lemurs in Madagascar: The Best Places to See Them in the Wild Read this blog
IMG-ALT Lemurs in Madagascar: The Best Places to See Them in the Wild
/blog/best-safari-and-beach-co...The Best Safari and Beach Combination for Your Next Adventure Read this blog
IMG-ALT The Best Safari and Beach Combination for Your Next Adventure
/blog/best-wildlife-holidays-f...Best Wildlife Holidays for Each Month of the Year Read this blog
IMG-ALT Best Wildlife Holidays for Each Month of the Year
/blog/top-10-must-visit-bucket...Top 10 Must-Visit Bucket List Destinations: Natural Wonders to Explore in 2027 Read this blog
IMG-ALT Top 10 Must-Visit Bucket List Destinations: Natural Wonders to Explore in 2027
https://www.caa.co.uk/atol-pro...New window External Subdomain IMG-ALT ATOL Protected
https://www.abta.com/New window External Subdomain Text duplicate IMG-ALT ABTA Protected
https://www.iata.org/New window External Subdomain Text duplicate IMG-ALT IATA Protected
https://uk.trustpilot.com/New window External Subdomain Text duplicate IMG-ALT Trust Pilot
https://www.lata.travel/New window External Subdomain Text duplicate IMG-ALT LATA
https://travelaware.campaign.g...New window External Subdomain Text duplicate IMG-ALT Foreign, Commonwealth and Development Office
https://travelaware.campaign.g...New window External Subdomain www.gov.uk/travelaware
/about-usMore about us
/important-informationNew window privacy policy
https://www.itc-uk.com/New window External Subdomain IMG-ALT ITC Travel Group logo
https://www.inspiringtravel.co...New window External Subdomain ITC
https://www.regent-holidays.co...New window External Subdomain Regent
https://www.rainbowtours.co.uk/New window Rainbow
/our-brandsOur Brands
/important-informationNew window This website uses cookies. Read More
/assets/Booking_Conditions.pdfNew window Terms & Conditions
https://www.instagram.com/rain...New window Nofollow External Subdomain No Text
https://www.facebook.com/Rainb...New window Nofollow External Subdomain No Text
https://www.tiktok.com/@Rainbo...New window Nofollow External Subdomain No Text
/important-informationNew window Text duplicate privacy policy
/about-usresponsible tourism efforts?
/about-usText duplicate responsible tourism efforts?
/requestbrochure/91943Order here

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.rainbowtours.co.uk/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.22 seconds.
The file size of the HTML document is fine (150 kB).

HTTP Response Header

NameValue
cache-controlprivate
content-typetext/html; charset=utf-8
content-encodinggzip
varyAccept-Encoding
serverMicrosoft-IIS/10.0
set-cookie74 Characters
x-aspnetmvc-version5.2
x-frame-optionsSAMEORIGIN
x-aspnet-version4.0.30319
x-powered-byASP.NET
dateThu, 15 Oct 2026 18:53:25 GMT
content-length29523
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 61 referring domains.
This page has 8,675 backlinks.
This page has backlinks from 56 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *

Disallow: *?campaign=*

Disallow: *?fit*

Disallow: *?destination*
Disallow: *?filter*

Disallow: /*/view-all*

Disallow: *search?=*
Disallow: /search
Disallow: *?search=*


Sitemap: https://www.rainbowtours.co.uk/sitemap.xml

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www.rainbowtours.co.uk
Tailor-Made Holidays & Tours | Rainbow Tours
Tailor-made holidays designed by wildlife and nature specialists. Expert-planned trips across Africa, Latin America and beyond. ABTA/ATOL protected.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Holidays81%Check
Tailor-made holidays79%Check
tailor-made77%Check
Tailor-Made Holidays Tours76%Check
Wildlife Holidays75%Check
Holidays Tours75%Check
Tailor Made Holidays71%Check
Wildlife70%Check
Tours70%Check
Rainbow70%Check
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