Public.digital - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
68% 
Page structure
100% 
Link structure
50% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.30 s
File size
172.80 kB
Words
658
Media files
28
Number of links
127 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Public Digital - Radical Digital Transformation
There are word repetitions in the page title.
The length of the page title is perfect. (402 pixels out of 580 max pixel length)
Meta description
(Critically important)
Public Digital is a global consultancy that works with large businesses, governments and institutions to become more responsive, adaptable and impactful.
The length of the meta description is perfect. (947 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width
descriptionPublic Digital is a global consultancy that works with large businesses, governments and institutions to become more responsive, adaptable and impactful.
next-head-count6
langen
og:imagehttps://d1rnadml6vbx0i.cloudfront.net/PD_LightBlack_RGB.jpg
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 658 words. That's ok.
28.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 24.88 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width" is provided.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
The amount of tags is very high (18). We recommend using a maximum of 13 tags for this page.
The following tag is repeated too often: who we help
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...rnadml6vbx0i.cloudfront.net/Group-11.svgNHS logoNHS
...rnadml6vbx0i.cloudfront.net/Open_uni.svgOpen university LogoOpen university
...rnadml6vbx0i.cloudfront.net/Group-12.svgArup LogoArup Logo
...rnadml6vbx0i.cloudfront.net/Group-14.svgNova Scotia LogoNova Scotia
...6vbx0i.cloudfront.net/Premier_league.svgPremier league LogoPremier league Logo
...x0i.cloudfront.net/hm-government-svg.svghm-government-svg.svgHm government svg
...t.net/Phoenix_2025-12-10-105536_avjs.svgPhoenix_2025-12-10-105536_avjs.svgPhoenix
...bx0i.cloudfront.net/Gates_foundation.svgGates_foundation.svgGates foundation
...bx0i.cloudfront.net/Southern_Housing.svgSouthern_Housing.svgSouthern Housing
...Im9wdGlvbnMiOnsiZml0IjoiaW5zaWRlIn19fX0=BT logoBT logo
...ml6vbx0i.cloudfront.net/Arts_council.svgArts_council.svgArts council
...6vbx0i.cloudfront.net/Edo-state-seal.svgEdo-state-seal.svgEdo State, Nigeria seal
...vernment-association-lga-vector-logo.svglocal-government-association-lga-vector-logo.svgLocal government association lga vector logo
...LCJvcHRpb25zIjp7ImZpdCI6Imluc2lkZSJ9fX19img-8505.jpgImg 8505
...LCJvcHRpb25zIjp7ImZpdCI6Imluc2lkZSJ9fX19Delegates attend to speakers opening the ceremonyTest Learn Grow Oxford - opening remarks
...LCJvcHRpb25zIjp7ImZpdCI6Imluc2lkZSJ9fX19LGA-adapted_2026-03-04-143512_fcfz.webpLGA adapted
...Im9wdGlvbnMiOnsiZml0IjoiaW5zaWRlIn19fX0=OU_in-blue.pngOU in blue
...LCJvcHRpb25zIjp7ImZpdCI6Imluc2lkZSJ9fX19lauren-and-james_with-devex-logo.pngLauren and james with devex logo
...b3B0aW9ucyI6eyJmaXQiOiJpbnNpZGUifX19fQ==PD-Summer-Gathering-2023-Medium-2.jpgPD Summer Gathering 2023 Medium 2
...b3B0aW9ucyI6eyJmaXQiOiJpbnNpZGUifX19fQ==Screenshot-2026-01-29-at-14.58.11.pngScreenshot 2026 01 29 at 14 58 11
...b3B0aW9ucyI6eyJmaXQiOiJpbnNpZGUifX19fQ==Images of textured linesDigi sov texure
...LCJvcHRpb25zIjp7ImZpdCI6Imluc2lkZSJ9fX19Blog-post-3.jpgBlog post 3
...b3B0aW9ucyI6eyJmaXQiOiJpbnNpZGUifX19fQ==tech-book-mockups-3-1.pngTech book mockups 3 1
...Im9wdGlvbnMiOnsiZml0IjoiaW5zaWRlIn19fX0=1920-x-1080-book-mockups3.png1920 x 1080 book mockups3
...Im9wdGlvbnMiOnsiZml0IjoiaW5zaWRlIn19fX0=A page of our design book reads "we can only achieve commercial goals by understanding what our customers need and scoping opportunities from that insight"Design book
...rnadml6vbx0i.cloudfront.net/linkedin.svglinkedin.svgLinkedin
...0i.cloudfront.net/Bluesky_Logo_black.svgBluesky_Logo_black.svgBluesky Logo black
...LCJvcHRpb25zIjp7ImZpdCI6Imluc2lkZSJ9fX19YouTube_dark_icon_2017.svg.pngYou Tube dark icon 2017 svg

Page structure

H1 heading
(Critically important)
Supporting organisations through radical transformation
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Supporting organisations through radical transformation
H2 What we do
H2 Client stories
H2 Digital Sovereignty: Choosing your Future in a Competitive World
H2 Subscribe to our newsletter
H2 Latest updates
H2 Thought Leadership
H3 A service-led approach to improving customer outcomes, productivity, and team alignment
H3 Delivering the UK Government’s Test, Learn and Grow programme.
H3 Cyber Incident Grab Bag for Local Authorities
H3 Taking a student-centred approach to strategy at the Open University
H3 News: A leadership guide for navigating the AI era
H3 Digital Sovereignty: The Power to Decide
H3 PD selected by Bloomberg Philanthropies to help supercharge the impact of UK metro mayors
H3 PD Book: Shaping technology for transformation
H3 PD Book: Adopting the practice of Test and Learn
H3 PD Book: Competitive advantage by design
H4 Head Office
H4 Email
H4 Our positions
H4 Social media
H4 Newsletter
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
2 links don't have an anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 6 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://public.digital/A-TITLE Public Digital
/who-we-help/charitiesCharities
/who-we-help/childrens-social-...Children's social care
/critical-national-infrastructureCritical National Infrastructure
/who-we-help/culture-and-mediaCulture and media
/who-we-help/financial-servicesFinancial services
/who-we-help/governmentGovernment
/who-we-help/global-institutionsGlobal institutions
/who-we-help/healthcareHealth and care
/who-we-help/higher-educationHigher education
/who-we-help/local-governmentLocal government
/our-services/cyber-securityCyber security
/our-services/data-strategyData strategy
/our-services/derisking-progra...De-risking programmes
/our-services/digital-capabili...Digital capability building
/our-services/digital-strategyDigital strategy
/our-services/executive-develo...Executive development
/our-services/operating-modelOperating model
/our-services/service-designService design
/our-services/technology-reviewTechnology review
/where-we-work/africaAfrica
/where-we-work/canadaCanada
/where-we-work/europeEurope
/where-we-work/latin-americaLatin America
/where-we-work/ukUK
/where-we-work/usUSA
/about-pd/our-peoplePeople
/about-pd/our-positionsPositions
/about-pd/our-definition-of-di...Our definition of digital
/about-pd/our-carbonCarbon statement
/media-centreMedia Centre
/life-at-pd/pd-careersCareers
/life-at-pd/our-networkNetwork
https://public.digital/insightsInsights
/pd-insights/client-stories/te...Cabinet Office
/pd-insights/client-stories/th...Defra
/pd-insights/client-stories/re...Home Office
/pd-insights/client-stories/nh...NHS
/pd-insights/client-stories/no...Notts County Council
/pd-insights/client-stories/ap...Open University
/pd-insights/client-stories/ho...UK Parliament
/pd-insights/client-stories/ta...BT Group
/pd-insights/client-stories/so...Premier League
/pd-insights/client-stories/he...Phoenix Group
/pd-insights/client-stories/de...Edo State
/pd-insights/client-stories/ma...Madagascar
/pd-insights/client-stories/da...Maipú
/pd-insights/client-stories/no...Nova Scotia
/pd-insights/client-stories/on...Ontario One Call
https://public.digital/clientsAll client stories
https://public.digital/contactContact
https://public.digital/searchNo Text
/who-we-help/charitiesText duplicate Charities
/who-we-help/childrens-social-...Text duplicate Children's social care
/critical-national-infrastructureText duplicate Critical National Infrastructure
/who-we-help/culture-and-mediaText duplicate Culture and media
/who-we-help/financial-servicesText duplicate Financial services
/who-we-help/governmentText duplicate Government
/who-we-help/global-institutionsText duplicate Global institutions
/who-we-help/healthcareText duplicate Health and care
/who-we-help/higher-educationText duplicate Higher education
/who-we-help/local-governmentText duplicate Local government
/our-services/cyber-securityText duplicate Cyber security
/our-services/data-strategyText duplicate Data strategy
/our-services/derisking-progra...Text duplicate De-risking programmes
/our-services/digital-capabili...Text duplicate Digital capability building
/our-services/digital-strategyText duplicate Digital strategy
/our-services/executive-develo...Text duplicate Executive development
/our-services/operating-modelText duplicate Operating model
/our-services/service-designText duplicate Service design
/our-services/technology-reviewText duplicate Technology review
/where-we-work/africaText duplicate Africa
/where-we-work/canadaText duplicate Canada
/where-we-work/europeText duplicate Europe
/where-we-work/latin-americaText duplicate Latin America
/where-we-work/ukText duplicate UK
/where-we-work/usText duplicate USA
/about-pd/our-peopleText duplicate People
/about-pd/our-positionsText duplicate Positions
/about-pd/our-definition-of-di...Text duplicate Our definition of digital
/about-pd/our-carbonText duplicate Carbon statement
/media-centreText duplicate Media Centre
/life-at-pd/pd-careersText duplicate Careers
/life-at-pd/our-networkText duplicate Network
https://public.digital/insightsText duplicate Insights
/pd-insights/client-stories/te...Text duplicate Cabinet Office
/pd-insights/client-stories/th...Text duplicate Defra
/pd-insights/client-stories/re...Text duplicate Home Office
/pd-insights/client-stories/nh...Text duplicate NHS
/pd-insights/client-stories/no...Text duplicate Notts County Council
/pd-insights/client-stories/ap...Text duplicate Open University
/pd-insights/client-stories/ho...Text duplicate UK Parliament
/pd-insights/client-stories/ta...Text duplicate BT Group
/pd-insights/client-stories/so...Text duplicate Premier League
/pd-insights/client-stories/he...Text duplicate Phoenix Group
/pd-insights/client-stories/de...Text duplicate Edo State
/pd-insights/client-stories/ma...Text duplicate Madagascar
/pd-insights/client-stories/da...Text duplicate Maipú
/pd-insights/client-stories/no...Text duplicate Nova Scotia
/pd-insights/client-stories/on...Text duplicate Ontario One Call
https://public.digital/clientsText duplicate All client stories
https://public.digital/contactText duplicate Contact
https://public.digital/searchNo Text
/our-servicesOur services
/pd-insights/client-stories/nh...IMG-ALT NHS logo
/pd-insights/client-stories/ap...IMG-ALT Open university Logo
/pd-insights/client-stories/no...IMG-ALT Nova Scotia Logo
/pd-insights/client-stories/so...IMG-ALT Premier league Logo
/pd-insights/client-stories/te...IMG-ALT hm-government-svg.svg
/pd-insights/client-stories/he...IMG-ALT Phoenix_2025-12-10-105536_avjs.svg
/pd-insights/client-stories/ta...IMG-ALT BT logo
/pd-insights/client-stories/de...IMG-ALT Edo-state-seal.svg
/pd-insights/client-stories/lo...IMG-ALT local-government-association-lga-vector-logo.svg
/pd-insights/client-stories/ta...BT Group A service-led approach to improving customer outcomes, productivity, and team alignment View client story
IMG-ALT img-8505.jpg
/pd-insights/client-stories/te...UK Cabinet Office Delivering the UK Government’s Test, Learn and Grow programme. View client story
IMG-ALT Delegates attend to speakers opening the ceremony
/pd-insights/client-stories/lo...Local Government Association Cyber Incident Grab Bag for Local Authorities View client story
IMG-ALT LGA-adapted_2026-03-04-143512_fcfz.webp
/pd-insights/client-stories/ap...Open University Taking a student-centred approach to strategy at the Open University View client story
IMG-ALT OU_in-blue.png
/events/digital-sovereignty-ch...Digital Sovereignty: Choosing your Future in a Competitive World Join us at World Bank/IMF Spring Meetings 2026 with Lauren Kahn and James Stewart as they ex...
IMG-ALT lauren-and-james_with-devex-logo.png
/pd-insights/blog/2026/02/our-...News News: A leadership guide for navigating the AI era Read more
IMG-ALT Screenshot-2026-01-29-at-14.58.11.png
/digital-sovereignty-the-power...Digital Sovereignty: The Power to Decide Digital Sovereignty: The Power to Decide - a new book authored by PD to be published in September 2026. Read more
IMG-ALT Images of textured lines
/pd-insights/blog/2025/12/pd-s...News PD selected by Bloomberg Philanthropies to help supercharge the impact of UK metro mayors Read more
IMG-ALT Blog-post-3.jpg
/pd-books/pd-technology-bookPD Books PD Book: Shaping technology for transformation This collection of articles offers a guide to paying down technical debt and building technological s...
IMG-ALT tech-book-mockups-3-1.png
/pd-books/test-and-learnPD Books PD Book: Adopting the practice of Test and Learn This book authored by Public Digital colleagues, unpacks what we mean by test and learn and how it ...
IMG-ALT 1920-x-1080-book-mockups3.png
/pd-books/pd-design-bookPD Books PD Book: Competitive advantage by design We have compiled a collection of stories from around the world that reminds us of the joy of design and its...
IMG-ALT A page of our design book reads "we can only achieve commercial goals by understanding what our customers need and scoping opportunities from that insight"
/about-pd/our-positionsRead them here
https://www.linkedin.com/compa...New window External Subdomain LinkedIn
IMG-ALT linkedin.svg
https://bsky.app/profile/publi...New window External Bluesky
IMG-ALT Bluesky_Logo_black.svg
https://www.youtube.com/@there...New window External Subdomain YouTube
IMG-ALT YouTube_dark_icon_2017.svg.png
https://public.digital/privacyPrivacy
/managing-conflictsManaging conflicts of interest
https://kyu.com/New window External kyu Collective
https://www.linkedin.com/compa...New window External Subdomain No Text
https://bsky.app/profile/publi...New window External No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://public.digital/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.30 seconds.
The file size of the HTML document is fine (173 kB).

HTTP Response Header

NameValue
age128
cache-controlpublic, max-age=0, must-revalidate
content-encodingbr
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content-typetext/html; charset=utf-8
dateThu, 16 Apr 2026 01:11:37 GMT
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permissions-policygeolocation=(), midi=(), notifications=(), push=(), sync-xhr=(), microphone=(self), camera=(self), magnetometer=(), gyroscope=(), speaker=(), vibrate=(), fullscreen=(), payment=(), display-capture=(self)
serverVercel
strict-transport-securitymax-age=63072000
x-matched-path/
x-powered-byNext.js
x-vercel-cacheHIT
x-vercel-idfra1::iad1::dzjtz-1776302025552-51c1c7006a3c
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http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 340 referring domains.
This page has 175,650 backlinks.
This page has backlinks from 172 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

No valid Robots.txt file was found.

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Search preview

public.digital
Public Digital - Radical Digital Transformation
Public Digital is a global consultancy that works with large businesses, governments and institutions to become more responsive, adaptable and impactful.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Digital77%Check
Public Digital77%Check
Public74%Check
Digital Transformation72%Check
Radical Digital Transformation69%Check
transformation65%Check
radical62%Check
Digital Strategy60%Check
Digital Media60%Check
Services Digital58%Check
Show more keywords and terms

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