Public.digital - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
68% 
Page structure
89% 
Link structure
30% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.10 s
File size
219.80 kB
Words
754
Media files
40
Number of links
146 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Public Digital | Digital Transformation for the Intelligence Era
There are word repetitions in the page title.
The length of the page title is perfect. (536 pixels out of 580 max pixel length)
Meta description
(Critically important)
Public Digital is a global consultancy that works with large businesses, governments and institutions, helping them navigate the intelligence era to be more responsive, adaptable and impactful.
The meta description is too long: 1177 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width
descriptionPublic Digital is a global consultancy that works with large businesses, governments and institutions, helping them navigate the intelligence era to be more responsive, adaptable and impactful.
next-head-count6
langen
og:imagehttps://d1rnadml6vbx0i.cloudfront.net/PD_LightBlack_RGB.jpg
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 754 words. That's ok.
28% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.6 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width" is provided.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
The amount of tags is very high (18). We recommend using a maximum of 15 tags for this page.
The following tag is repeated too often: who we help
Image SEO
(Somewhat important)
29 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
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...rnadml6vbx0i.cloudfront.net/Group-12.svgArup Logo
...rnadml6vbx0i.cloudfront.net/Group-14.svgNova Scotia Logo
...6vbx0i.cloudfront.net/Premier_league.svgPremier league Logo
...x0i.cloudfront.net/hm-government-svg.svgNo alt attribute provided
...t.net/Phoenix_2025-12-10-105536_avjs.svgNo alt attribute provided
...bx0i.cloudfront.net/Gates_foundation.svgNo alt attribute provided
...bx0i.cloudfront.net/Southern_Housing.svgNo alt attribute provided
...Im9wdGlvbnMiOnsiZml0IjoiaW5zaWRlIn19fX0=BT logo
...ml6vbx0i.cloudfront.net/Arts_council.svgNo alt attribute provided
...6vbx0i.cloudfront.net/Edo-state-seal.svgNo alt attribute provided
...vernment-association-lga-vector-logo.svgNo alt attribute provided
...LCJvcHRpb25zIjp7ImZpdCI6Imluc2lkZSJ9fX19No alt attribute provided
...Im9wdGlvbnMiOnsiZml0IjoiaW5zaWRlIn19fX0=No alt attribute provided
...LCJvcHRpb25zIjp7ImZpdCI6Imluc2lkZSJ9fX19No alt attribute provided
...Im9wdGlvbnMiOnsiZml0IjoiaW5zaWRlIn19fX0=A new mother using GovTech's new digital birth registration service.
https://d1rnadml6vbx0i.cloudfront.net/6.svgIcon showing two circles as if two people talking
...Im9wdGlvbnMiOnsiZml0IjoiaW5zaWRlIn19fX0=No alt attribute provided
...b3B0aW9ucyI6eyJmaXQiOiJpbnNpZGUifX19fQ==Dr Nwe speaking alongside colleagues at PD
...LCJvcHRpb25zIjp7ImZpdCI6Imluc2lkZSJ9fX19No alt attribute provided
...Im9wdGlvbnMiOnsiZml0IjoiaW5zaWRlIn19fX0=No alt attribute provided
...LCJvcHRpb25zIjp7ImZpdCI6Imluc2lkZSJ9fX19No alt attribute provided
...LCJvcHRpb25zIjp7ImZpdCI6Imluc2lkZSJ9fX19No alt attribute provided
...Im9wdGlvbnMiOnsiZml0IjoiaW5zaWRlIn19fX0=No alt attribute provided
...Im9wdGlvbnMiOnsiZml0IjoiaW5zaWRlIn19fX0=No alt attribute provided
...b3B0aW9ucyI6eyJmaXQiOiJpbnNpZGUifX19fQ==No alt attribute provided
...b3B0aW9ucyI6eyJmaXQiOiJpbnNpZGUifX19fQ==Images of textured lines
...b3B0aW9ucyI6eyJmaXQiOiJpbnNpZGUifX19fQ==No alt attribute provided
...b3B0aW9ucyI6eyJmaXQiOiJpbnNpZGUifX19fQ==No alt attribute provided
...Im9wdGlvbnMiOnsiZml0IjoiaW5zaWRlIn19fX0=No alt attribute provided
...nadml6vbx0i.cloudfront.net/kings_svg.svgNo alt attribute provided
...rnadml6vbx0i.cloudfront.net/linkedin.svgNo alt attribute provided
...0i.cloudfront.net/Bluesky_Logo_black.svgNo alt attribute provided
...LCJvcHRpb25zIjp7ImZpdCI6Imluc2lkZSJ9fX19No alt attribute provided
...nadml6vbx0i.cloudfront.net/kings_svg.svgNo alt attribute provided
...rnadml6vbx0i.cloudfront.net/linkedin.svgNo alt attribute provided
...0i.cloudfront.net/Bluesky_Logo_black.svgNo alt attribute provided
...LCJvcHRpb25zIjp7ImZpdCI6Imluc2lkZSJ9fX19No alt attribute provided
Video URLWidthHeight
...loudfront.net/website-4-DS-anim-wide.mp4

Page structure

H1 heading
(Critically important)
Digital transformation for the Intelligence Era
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 28 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Digital transformation for the Intelligence Era
H2 Client stories
H2 Digital Sovereignty - The Power to Decide
H2 Subscribe to our updates
H2 Latest Insights
H2 Latest updates
H2 Publications
H3 Transforming internal operations at a FTSE-listed retailer
H3 Helping IBCA deliver a trauma-informed service at pace
H3 A service-led approach to improving customer outcomes, productivity, and team alignment
H3 Helping GovTech Barbados become an AI-native organisation
H3 AI won't rescue your organisation from itself
H3 “MSAs are the unit of public sector reform”: An interview with Dorset Council Chief Exec, Catherine Howe
H3 Seven years to an overnight success: what Alberta can teach governments about AI
H3 PD warns institutions are losing control in the AI era
H3 PD Newsletter #110: A time for boldness, not for panic
H3 Former government AI leader joins PD as Senior Director
H3 Our latest podcast episode: How to thrive in the age of AI
H3 Digital Sovereignty: The Power to Decide
H3 The Intelligence Era Organisation
H3 Shaping Technology for Transformation
H3 Adopting the Practice of Test and Learn
H4 Head Office
H4 Email
H4 Our positions
H4 Social media
H4 Newsletter
H4 Social media Duplicate text
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
8 links don't have an anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 7 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://public.digital/A-TITLE Public Digital
/who-we-help/charitiesCharities
/critical-national-infrastructureCritical National Infrastructure
/who-we-help/culture-and-mediaCulture and media
/who-we-help/financial-servicesFinancial services
/who-we-help/governmentGovernment
/who-we-help/global-institutionsGlobal institutions
/who-we-help/healthcareHealth and care
/who-we-help/higher-educationHigher education
/who-we-help/local-governmentLocal government
/who-we-help/regulated-utilitiesRegulated utilities
/who-we-help/transforming-the-...Social care
/our-services/ai-consultingAI consulting
/our-services/cyber-securityCyber security
/our-services/data-strategyData strategy
/our-services/derisking-progra...De-risking programmes
/our-services/digital-capabili...Digital capability building
/our-services/digital-strategyDigital strategy
/our-services/executive-develo...Executive development
/our-services/operating-modelOperating model
/our-services/service-designService design
/our-services/technology-reviewTechnology review
/where-we-work/africaAfrica
/where-we-work/canadaCanada
/where-we-work/europeEurope
/where-we-work/latin-americaLatin America
/where-we-work/ukUK
/where-we-work/usUSA
/about-pd/our-peoplePeople
/about-pd/our-positionsPositions
/about-pd/our-definition-of-di...Our definition of digital
/about-pd/our-carbonCarbon statement
/media-centreMedia Centre
/life-at-pd/pd-careersCareers
/life-at-pd/our-networkNetwork
https://public.digital/insightsInsights
/pd-insights/client-stories/te...Cabinet Office
/pd-insights/client-stories/th...Defra
/pd-insights/client-stories/re...Home Office
/pd-insights/client-stories/he...Infected Blood Compensation Authority
/pd-insights/client-stories/nh...NHS
/pd-insights/client-stories/no...Notts County Council
/pd-insights/client-stories/ap...Open University
/pd-insights/client-stories/ho...UK Parliament
/pd-insights/client-stories/ta...BT Group
/pd-insights/client-stories/tr...FTSE-listed retailer
/pd-insights/client-stories/so...Premier League
/pd-insights/client-stories/he...Phoenix Group
/pd-insights/client-stories/he...GovTech Barbados
/pd-insights/client-stories/de...Edo State, Nigeria
/pd-insights/client-stories/ma...Madagascar
/pd-insights/client-stories/da...Maipú, Chile
/pd-insights/client-stories/no...Nova Scotia, Canada
/pd-insights/client-stories/on...Ontario One Call
https://public.digital/clientsAll client stories
https://public.digital/contactContact
https://public.digital/searchNo Text
/who-we-help/charitiesText duplicate Charities
/critical-national-infrastructureText duplicate Critical National Infrastructure
/who-we-help/culture-and-mediaText duplicate Culture and media
/who-we-help/financial-servicesText duplicate Financial services
/who-we-help/governmentText duplicate Government
/who-we-help/global-institutionsText duplicate Global institutions
/who-we-help/healthcareText duplicate Health and care
/who-we-help/higher-educationText duplicate Higher education
/who-we-help/local-governmentText duplicate Local government
/who-we-help/regulated-utilitiesText duplicate Regulated utilities
/who-we-help/transforming-the-...Text duplicate Social care
/our-services/ai-consultingText duplicate AI consulting
/our-services/cyber-securityText duplicate Cyber security
/our-services/data-strategyText duplicate Data strategy
/our-services/derisking-progra...Text duplicate De-risking programmes
/our-services/digital-capabili...Text duplicate Digital capability building
/our-services/digital-strategyText duplicate Digital strategy
/our-services/executive-develo...Text duplicate Executive development
/our-services/operating-modelText duplicate Operating model
/our-services/service-designText duplicate Service design
/our-services/technology-reviewText duplicate Technology review
/where-we-work/africaText duplicate Africa
/where-we-work/canadaText duplicate Canada
/where-we-work/europeText duplicate Europe
/where-we-work/latin-americaText duplicate Latin America
/where-we-work/ukText duplicate UK
/where-we-work/usText duplicate USA
/about-pd/our-peopleText duplicate People
/about-pd/our-positionsText duplicate Positions
/about-pd/our-definition-of-di...Text duplicate Our definition of digital
/about-pd/our-carbonText duplicate Carbon statement
/media-centreText duplicate Media Centre
/life-at-pd/pd-careersText duplicate Careers
/life-at-pd/our-networkText duplicate Network
https://public.digital/insightsText duplicate Insights
/pd-insights/client-stories/te...Text duplicate Cabinet Office
/pd-insights/client-stories/th...Text duplicate Defra
/pd-insights/client-stories/re...Text duplicate Home Office
/pd-insights/client-stories/he...Text duplicate Infected Blood Compensation Authority
/pd-insights/client-stories/nh...Text duplicate NHS
/pd-insights/client-stories/no...Text duplicate Notts County Council
/pd-insights/client-stories/ap...Text duplicate Open University
/pd-insights/client-stories/ho...Text duplicate UK Parliament
/pd-insights/client-stories/ta...Text duplicate BT Group
/pd-insights/client-stories/tr...Text duplicate FTSE-listed retailer
/pd-insights/client-stories/so...Text duplicate Premier League
/pd-insights/client-stories/he...Text duplicate Phoenix Group
/pd-insights/client-stories/he...Text duplicate GovTech Barbados
/pd-insights/client-stories/de...Text duplicate Edo State, Nigeria
/pd-insights/client-stories/ma...Text duplicate Madagascar
/pd-insights/client-stories/da...Text duplicate Maipú, Chile
/pd-insights/client-stories/no...Text duplicate Nova Scotia, Canada
/pd-insights/client-stories/on...Text duplicate Ontario One Call
https://public.digital/clientsText duplicate All client stories
https://public.digital/contactText duplicate Contact
https://public.digital/searchNo Text
/our-servicesWhat we do
/pd-insights/client-stories/nh...IMG-ALT NHS logo
/pd-insights/client-stories/ap...IMG-ALT Open university Logo
/pd-insights/client-stories/no...IMG-ALT Nova Scotia Logo
/pd-insights/client-stories/so...IMG-ALT Premier league Logo
/pd-insights/client-stories/te...No Text
/pd-insights/client-stories/he...No Text
/pd-insights/client-stories/he...IMG-ALT BT logo
/pd-insights/client-stories/de...No Text
/pd-insights/client-stories/lo...No Text
/pd-insights/client-stories/tr...Transforming internal operations at a FTSE-listed retailer View client story
/pd-insights/client-stories/he...IBCA Helping IBCA deliver a trauma-informed service at pace View client story
/pd-insights/client-stories/ta...BT Group A service-led approach to improving customer outcomes, productivity, and team alignment View client story
/pd-insights/client-stories/he...GovTech Barbados Helping GovTech Barbados become an AI-native organisation View client story
IMG-ALT A new mother using GovTech's new digital birth registration service.
https://public.digital/contactTell us about your organisation’s context and challenges Get in touch
IMG-ALT Icon showing two circles as if two people talking
/pd-books/digital-sovereignty-...Digital Sovereignty - The Power to Decide Our new book 'Digital Sovereignty: The Power to Decide' is for leaders who are ready to stop describing the problem...
https://public.digital/privacyour privacy policy.
/pd-insights/blog/2026/08/ai-w...AITom Loosemore AI won't rescue your organisation from itself Read more
/pd-insights/blog/2026/08/msas...Local GovernmentCatherine Howe “MSAs are the unit of public sector reform”: An interview with Dorset Council Chief Exec, Catherine Howe Read more
/pd-insights/blog/2026/09/seve...CanadaAlexandra MacEachern Seven years to an overnight success: what Alberta can teach governments about AI Read more
/pd-insights/blog/2026/09/pd-e...News PD warns institutions are losing control in the AI era Read more
/pd-insights/our-newsletter/pd...Newsletter PD Newsletter #110: A time for boldness, not for panic In the wake of so much noise about the existential threat of AI, our September edition look...
/pd-insights/blog/2026/08/form...News Former government AI leader joins PD as Senior Director Read more
/pd-insights/blog/2026/06/news...News Our latest podcast episode: How to thrive in the age of AI Read more
/pd-books/digital-sovereignty-...PD Books Digital Sovereignty: The Power to Decide Digital Sovereignty: The Power to Decide - our book published in September 2026. Read more
IMG-ALT Images of textured lines
/pd-books/pd-book-creating-the...PD Books The Intelligence Era Organisation Author Adam Maddison explores how senior leaders can get real results from AI investment, instead of treating it a...
/pd-books/pd-technology-bookPD Books Shaping Technology for Transformation This collection of articles offers a guide to paying down technical debt and building technological strength. ...
/pd-books/test-and-learnPD Books Adopting the Practice of Test and Learn This book authored by Public Digital colleagues, unpacks what we mean by test and learn and how it can be ap...
/about-pd/our-positionsRead them here
/pd-insights/blog/2025/05/news...No Text
https://www.linkedin.com/compa...New window External Subdomain LinkedIn
https://bsky.app/profile/publi...New window External Bluesky
https://www.youtube.com/@there...New window External Subdomain YouTube
/pd-insights/blog/2025/05/news...No Text
https://www.linkedin.com/compa...New window External Subdomain Text duplicate LinkedIn
https://bsky.app/profile/publi...New window External Text duplicate Bluesky
https://www.youtube.com/@there...New window External Subdomain Text duplicate YouTube
https://public.digital/privacyPrivacy
/managing-conflictsManaging conflicts of interest
https://kyu.com/New window External kyu Collective

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://public.digital/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.10 seconds.
The file size of the HTML document is fine (220 kB).

HTTP Response Header

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content-encodingbr
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content-typetext/html; charset=utf-8
dateFri, 16 Oct 2026 01:10:04 GMT
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permissions-policygeolocation=(), midi=(), notifications=(), push=(), sync-xhr=(), microphone=(self), camera=(self), magnetometer=(), gyroscope=(), speaker=(), vibrate=(), fullscreen=(), payment=(), display-capture=(self)
serverVercel
strict-transport-securitymax-age=63072000
x-matched-path/
x-powered-byNext.js
x-vercel-cacheHIT
x-vercel-idfra1::iad1::rfn2d-1792114980606-01e8260e31ad
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 381 referring domains.
This page has 150,737 backlinks.
This page has backlinks from 212 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

No valid Robots.txt file was found.

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Search preview

public.digital
Public Digital | Digital Transformation for the Intelligence Era
Public Digital is a global consultancy that works with large businesses, governments and institutions, helping them navigate the intelligence era to be more responsive, adaptable and impactful.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Digital91%Check
Public Digital86%Check
Public78%Check
Digital Transformation78%Check
Intelligence76%Check
Global Digital70%Check
transformation66%Check
Digital Media66%Check
Digital Sovereignty66%Check
Digital Strategy64%Check
Show more keywords and terms

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