Pregnancybirthbaby.org.au - SEO Checker

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Overview of the SEO Check
Meta information
78% 
Page quality
88% 
Page structure
70% 
Link structure
56% 
Server
72% 
External factors
100% 
SEO Score
Response time
0.89 s
File size
55.60 kB
Words
902
Media files
11
Number of links
118 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Pregnancy, Birth and Baby | Pregnancy Birth and Baby
There are word repetitions in the page title.
The length of the page title is perfect. (488 pixels out of 580 max pixel length)
Meta description
(Critically important)
Pregnancy, Birth and Baby supports parents on the journey from pregnancy to preschool. Trusted information about pregnancy, birth and raising a child up to 5 years of age.
The meta description is too long: 1056 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.pregnancybirthbaby.org.au/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-au
Server location: United States of America
The following language is defined by HTML: en-au
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
apple-itunes-appapp-id=1021494621
descriptionPregnancy, Birth and Baby supports parents on the journey from pregnancy to preschool. Trusted information about pregnancy, birth and raising a child up to 5 years of age.
viewportwidth=device-width, initial-scale=1.0
referreralways
DC.Formattext/html
DC.Typetext/html
DC.Titlepbb homepage
DC.CreatorHealthdirect Australia
DC.PublisherHealthdirect Australia
DC.Date2025-08-28T23:40:23.136Z
DC.RightsHealthdirect Australia
DC.Languageen-AU
langen-au
og:titlePregnancy, Birth and Baby
og:typearticle
og:urlhttps://www.pregnancybirthbaby.org.au/
og:imagehttps://media.healthdirect.org.au/images/inline/original/healthdirect_logo.png
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 902 words. That's ok.
33.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
12 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.67 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 5 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 18 tags for this page.
Image SEO
(Somewhat important)
7 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/assets/images/logo-pbb.svgPregnancy Birth and Baby logo
/assets/images/logo_dep-health.svgNo alt attribute provided
/assets/images/due-date-calculator.svgNo alt attribute provided
/assets/images/parenting-in-pictures.svgNo alt attribute provided
/assets/images/find-a-health-service.svgNo alt attribute provided
/assets/images/mchn-CTA.svgNo alt attribute provided
/assets/images/phone.svgNo alt attribute provided
/assets/images/videocall.svgNo alt attribute provided
/assets/images/logo-hda-white.svghealthdirect logo
/assets/images/logo_dep-health_white.svgAustraliam Government coat or arms

Page structure

H1 heading
(Critically important)
Mental health and wellbeing
Too many H1 headings
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Mental health and wellbeing
H1 Call us and speak to a Maternal Child Health Nurse for personal advice and guidance.
H2 Pregnancy, Birth and Baby
H2 Speak to a maternal child health nurse
H2 Subscribe to our newsletters
H2 Support this browser is being discontinued for Pregnancy, Birth and Baby
H3 Due date calculator
H3 Pregnancy and parenting in pictures
H3 Find a health service
H4 By Phone
H4 Video call
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 11 external links on this page.

Found links on this page

LinkAttributesAnchor text
/IMG-ALT Pregnancy Birth and Baby logo
/search-results/{{url}}Nofollow {{label}}
/planning-for-pregnancyPlanning for pregnancy
/fertilityUnderstanding fertility
/health-during-pregnancyHealthy pregnancy
/pregnancy-checkups-and-scansCheckups, screenings and scans
/healthcare-during-pregnancyHealthcare during pregnancy
/parenting-mental-health-and-w...Mental health and wellbeing
/pregnancy-week-by-weekPregnancy week-by-week
/common-pregnancy-problemsCommon pregnancy discomforts
/pregnancy-complicationsComplications during pregnancy
/pregnancy-lossPregnancy loss
/preparing-for-child-birthBirth choices
/giving-birthHaving the baby
/having-a-caesareanHaving a caesarean
/child-birth-complicationsWhen birth doesn't go to plan
/after-child-birthYour baby after birth
/your-body-after-having-a-babyYour body after having a baby
/looking-after-your-newbornLooking after your newborn
/healthcare-for-your-babyHealthcare for your baby
/baby-feedingFeeding your baby
/baby-sleep-and-settlingSleep and settling your baby
/common-childhood-illnessesCommon childhood illnesses
/language-and-speechLanguage and speech
/baby-developmentBaby growth and development
/baby-safetyBaby safety
/your-childs-healthYour child's health
/healthy-eating-for-kidsHealthy eating for kids
/sleep-and-your-childSleep and your child
/childrens-milestonesChildren's development
/childhood-behavioursChildhood behaviours
/common-childhood-illnessesText duplicate Common childhood illnesses
/disability-and-chronic-illnessDisability and chronic illness
/your-childs-safetyYour child's safety
/being-a-parentPractical parenting
/parenting-mental-health-and-w...Text duplicate Mental health and wellbeing
/being-a-fatherDad's guide to fatherhood
/parental-rights-and-financesParental rights and finances
/pregnancy-and-baby-topicsA-Z topics
/about-pregnancy-birth-and-babyAbout Pregnancy, Birth and Baby
/due-date-calculatorDue date calculator
/australian-health-servicesFind a health service
/pregnancy-birth-and-baby-for-...For health professionals
/glossary-of-pregnancy-and-labourGlossary of pregnancy and labour
/pregnancy-helpline-numbersHelpline numbers
/understanding-pregnancy-and-p...Infographics and videos
/my-health-recordMy Health Record
/newslettersNewsletters
/pregnancy-and-baby-appsPregnancy and baby apps
/pbb-promotional-materialPromotional material
/video-callVideo call
/newslettersSubscribe
/planning-for-pregnancyText duplicate Planning for pregnancy
/fertilityText duplicate Understanding fertility
/health-during-pregnancyText duplicate Healthy pregnancy
/pregnancy-checkups-and-scansText duplicate Checkups, screenings and scans
/healthcare-during-pregnancyText duplicate Healthcare during pregnancy
/parenting-mental-health-and-w...Text duplicate Mental health and wellbeing
/pregnancy-week-by-weekText duplicate Pregnancy week-by-week
/common-pregnancy-problemsText duplicate Common pregnancy discomforts
/pregnancy-complicationsText duplicate Complications during pregnancy
/pregnancy-lossText duplicate Pregnancy loss
/preparing-for-child-birthText duplicate Birth choices
/giving-birthText duplicate Having the baby
/having-a-caesareanText duplicate Having a caesarean
/child-birth-complicationsText duplicate When birth doesn't go to plan
/after-child-birthText duplicate Your baby after birth
/your-body-after-having-a-babyText duplicate Your body after having a baby
/looking-after-your-newbornText duplicate Looking after your newborn
/healthcare-for-your-babyText duplicate Healthcare for your baby
/baby-feedingText duplicate Feeding your baby
/baby-sleep-and-settlingText duplicate Sleep and settling your baby
/common-childhood-illnessesText duplicate Common childhood illnesses
/language-and-speechText duplicate Language and speech
/baby-developmentText duplicate Baby growth and development
/baby-safetyText duplicate Baby safety
/your-childs-healthText duplicate Your child's health
/healthy-eating-for-kidsText duplicate Healthy eating for kids
/sleep-and-your-childText duplicate Sleep and your child
/childrens-milestonesText duplicate Children's development
/childhood-behavioursText duplicate Childhood behaviours
/common-childhood-illnessesText duplicate Common childhood illnesses
/disability-and-chronic-illnessText duplicate Disability and chronic illness
/your-childs-safetyText duplicate Your child's safety
/being-a-parentText duplicate Practical parenting
/parenting-mental-health-and-w...Text duplicate Mental health and wellbeing
/being-a-fatherText duplicate Dad's guide to fatherhood
/parental-rights-and-financesText duplicate Parental rights and finances
/pregnancy-and-baby-topicsText duplicate A-Z topics
/about-pregnancy-birth-and-babyText duplicate About Pregnancy, Birth and Baby
/due-date-calculatorText duplicate Due date calculator
/australian-health-servicesText duplicate Find a health service
/pregnancy-birth-and-baby-for-...Text duplicate For health professionals
/glossary-of-pregnancy-and-labourText duplicate Glossary of pregnancy and labour
/pregnancy-helpline-numbersText duplicate Helpline numbers
/understanding-pregnancy-and-p...Text duplicate Infographics and videos
/my-health-recordText duplicate My Health Record
/newslettersText duplicate Newsletters
/pregnancy-and-baby-appsText duplicate Pregnancy and baby apps
/pbb-promotional-materialText duplicate Promotional material
/video-callText duplicate Video call
/parenting-mental-health-and-w...Text duplicate Mental health and wellbeing
/search-results/{{url}}Nofollow Text duplicate {{label}}
/due-date-calculatorDue date calculator Use our calculator to estimate your due date. Learn more
/understanding-pregnancy-and-p...Pregnancy and parenting in pictures Infographics and animations about pregnancy and parenting. Learn more
/australian-health-servicesFind a health service Search for a GP, hospital, pharmacy or specialist anywhere in Australia. Learn more
/video-callVideo call Speak to our maternal child health nurses face-to-face. Available 7am to midnight (AET), 7 days a week. Start video call
/newslettersText duplicate Subscribe
/video-callText duplicate Video call
/contact-usContact us
/about-pregnancy-birth-and-babyAbout us
/pregnancy-and-baby-topicsText duplicate A-Z topics
https://www.healthdirect.gov.a...External Subdomain Symptom Checker
/australian-health-servicesService Finder
/newslettersSubscribe to newsletters
https://about.healthdirect.gov...New window External Subdomain Linking to us
/information-partnersInformation partners
/terms-of-useTerms of use
/privacy-policyPrivacy
/artificial-intelligence-trans...How we use AI
https://www.facebook.com/pregn...New window External Subdomain No Text
https://www.instagram.com/preg...New window External Subdomain No Text
https://about.healthdirect.gov...New window External Subdomain clinical governance framework
https://policies.google.com/pr...New window External Subdomain Privacy Policy
https://policies.google.com/termsNew window External Subdomain Terms of Service
https://www.google.com.au/chrome/External Subdomain Chrome by Google
https://www.mozilla.org/en-US/...External Subdomain Firefox by Mozilla
https://www.microsoft.com/en-u...External Subdomain Microsoft Edge
https://support.apple.com/en_A...External Subdomain Safari by Apple

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.pregnancybirthbaby.org.au/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.89 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 5 JavaScript files. This may affect the load time negatively.
This page only loads 1 CSS files. That's ok.
The file size of the HTML document is fine (56 kB).

HTTP Response Header

NameValue
serverCloudFront
content-typetext/html; charset=utf-8
transfer-encodingchunked
connectionkeep-alive
dateWed, 06 May 2026 18:35:30 GMT
content-encodinggzip
etagW/"de36-G1D4KzZHEItvnrB2bQQNHKUKKA0"
content-security-policyframe-ancestors 'self'
cache-controlpublic, max-age=600, stale-if-error, stale-while-revalidate=600
x-cache-statusHIT
varyAccept-Encoding
via1.1 a520c7c73f3ec109d3cb0bc2e5623210.cloudfront.net (CloudFront)
strict-transport-securitymax-age=31536000; includeSubDomains
x-cacheMiss from cloudfront
x-amz-cf-popFRA50-P1
x-amz-cf-idtfCSCi9EuNfMyE9rxJ6bSZgS8WwSbetyDrPdeICI3yD7qLE1gMh_JA==
statuscode200
http_versionHTTP/1.1

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 213 referring domains.
This page has 602 backlinks.
This page has backlinks from 180 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#

User-agent: *

Sitemap: https://www.pregnancybirthbaby.org.au/sitemap.xml

Similar sites

Search preview

www.pregnancybirthbaby.org.au
Pregnancy, Birth and Baby | Pregnancy Birth and Baby
Pregnancy, Birth and Baby supports parents on the journey from pregnancy to preschool. Trusted information about pregnancy, birth and raising a child up to 5 years of age.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Pregnancy79%Check
baby79%Check
Birth79%Check
Birth Baby79%Check
Pregnancy Birth Baby79%Check
pregnancy loss58%Check
Baby Safety58%Check
Birth Choices58%Check
health56%Check
child54%Check
Show more keywords and terms

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