Postauto.ch - SEO Checker

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Overview of the SEO Check
Meta information
50% 
Page quality
39% 
Page structure
100% 
Link structure
96% 
Server
86% 
External factors
100% 
SEO Score
Response time
0.32 s
File size
64.30 kB
Words
149
Media files
8
Number of links
12 internal / 1 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home
The title contains the word Home! More content should be covered in the title.
The page title is too short. (52 pixels of 580 max pixel length) Optimize title
The page title is only one word.
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.postauto.ch/en
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Switzerland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The alternate link to the page itself is missing.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1.0
authorPostAuto
robotsindex, follow
lastUpdated20250804
langen
twitter:cardsummary
twitter:titleHome
og:titleHome
og:site_namePostBus
og:urlhttps://www.postauto.ch/en
charsetutf-8

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Page quality

Content
(Critically important)
There are only 149 words on this page. Use at least 250 words to provide useful information.
Words from the H1 heading are not used in the page content.
Only 1 paragraph/s was/were found on this page.
34.9% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 9.5 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
Multiple viewport tags are given. There should only be one.
No Apple touch icon is specified.
This page loads 8 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...g/image?sc_site=post-postauto&sc_lang=enNo alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64Summer alpine meadow in Saxeten with mountains in the background
data:[...] Base64A Postbus driving on a mountainous postal route
data:[...] Base64No alt attribute provided
data:[...] Base64Two children laughing during an excursion to the Gantrisch region
data:[...] Base64Gift ideas from PostBus.

Page structure

H1 heading
(Critically important)
Homepage www.postauto.ch
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Homepage www.postauto.ch
H2 PostBus connects the whole of Switzerland How can we help you?
H2 Rich Content Section
H3 Selected hiking excursions for the summer
H3 Leisure tips for the Bernese Oberland
H3 Excursions with the wow factor!
H3 New: bike reservations required
H3 RailAway offers with PostBus
H3 New summer items in the shop
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 1 external links on this page.

Found links on this page

LinkAttributesAnchor text
/en/travel-and-services/ticket...Tickets
A-TITLE Tickets
/en/help-and-contact/customer-...Customer service
/en/help-and-contact/customer-...FAQs
A-TITLE FAQs
/en/leisure-offers/excursion-tipsExcursion tips
A-TITLE Excursion tips
/en/help-and-contact/lost-prop...Lost property service
A-TITLE Lost property service
/en/leisure-offers/experience-...Find out more
A-TITLE Discover the Swiss Hiking Trail!
/en/leisure-offers/experience-...Text duplicate Find out more
A-TITLE Leisure tips for the Bernese Oberland
/en/leisure-offers/experience-...Text duplicate Find out more
A-TITLE Seven excursions with the WOW factor!
/en/travel-and-services/travel...Text duplicate Find out more
A-TITLE Find out more
/en/leisure-offers/railaway-of...Text duplicate Find out more
A-TITLE RailAway offers with PostBus
https://shop.post.ch/en/gifts/...New window External Subdomain Text duplicate Find out more
A-TITLE PostBus shop
/en/help-and-contact/subscribe...Subscribe to the newsletter
A-TITLE Subscribe to the newsletter
/en/about-us-and-news/organiza...Event transport queries
A-TITLE Event transport queries

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.postauto.ch/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
This page loads 4 CSS files. This may affect the page load time negatively.
This page loads 8 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.32 seconds.
The file size of the HTML document is fine (64 kB).

HTTP Response Header

NameValue
dateWed, 13 Aug 2025 00:44:07 GMT
serverDelivery3
traceparent00-5aefef93b485579499de379ee3bcc01b-30050e4f362f9bc0-00
x-rp-unique_idaJvf2DDTeJ4dCIdtIyC4_wAAAE8
set-cookie91 Characters
strict-transport-securitymax-age=63072000
x-frame-optionsSAMEORIGIN
x-xss-protection1; mode=block
referrer-policyno-referrer-when-downgrade
x-content-type-optionsnosniff
cache-controlno-cache, no-store
content-typetext/html; charset=utf-8
expiresThu, 01 Dec 1994 16:00:00 GMT
varyAccept-Encoding
x-dt-tracestate9285aa9c-eea17d7d@dt
traceresponse00-5aefef93b485579499de379ee3bcc01b-d03037b50237b06c-01
content-security-policyframe-ancestors 'self' *.pnet.ch *.post.ch *.becompany.ch *.signdemo.com *.sas.com https://www.post.ch/cross-domain-bridge.html
x-ua-compatibleIE=Edge
age0
accept-rangesbytes
content-encodinggzip
content-length14358
statuscode200
http_versionHTTP/1.1

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 364 referring domains.
This page has 7,094 backlinks.
This page has backlinks from 323 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

Sitemap: https://www.postauto.ch/sitemap.xml
User-agent: *

Disallow: /api/
Disallow: /sitecore modules/
Disallow: /*?*search=*

Similar sites

Search preview

www.postauto.ch
Home

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
postauto63%Check
www52%Check
Homepage50%Check
PostBus44%Check
Excursion44%Check
summer44%Check
excursions43%Check
New43%Check
wow40%Check
Oberland40%Check
Show more keywords and terms

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