Pharmacy.vic.gov.au - SEO Checker

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Overview of the SEO Check
Meta information
61% 
Page quality
63% 
Page structure
0% 
Link structure
25% 
Server
40% 
External factors
100% 
SEO Score
Response time
2.94 s
File size
135.50 kB
Words
1609
Media files
23
Number of links
126 internal / 3 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Victorian Pharmacy Authority - Welcome to the website of the Victorian Pharmacy Authority (VPA)
The title contains the word Welcome to! More content should be covered in the title.
The page title should be shorter than 580 pixels. It is 870 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://pharmacy.vic.gov.au/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-au
Server location: Australia
The following language is defined by HTML: en-au
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
robotsmax-image-preview:large
generatorWordPress 6.8.2
msapplication-TileImagehttps://pharmacy.vic.gov.au/wordpress/wp-content/uploads/2024/03/cropped-favicon-32x32-1-270x270.png
langen-au
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are 2 text duplicates on this page:
  • Duplicate: The Victorian Pharmacy Authority (VPA) regulates the ownership and ope...
This page contains 1609 words. That's ok.
32.2% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
22 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 24.46 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: david mcconville
Some tags are too long. With 91 characters this one is longer than 70 characters:
"condition imposed to restrict the compounding of medicines at willby’s compounding pharmacy"
Image SEO
(Somewhat important)
23 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../wp-content/uploads/2022/10/vpa_logo.pngNo alt attribute provided
.../wp-content/uploads/2022/10/vpa_logo.pngNo alt attribute provided
...p-content/uploads/2022/11/search.svg.pngNo alt attribute provided
...wp-content/uploads/2022/11/books.svg.pngNo alt attribute provided
...tent/uploads/2022/11/certificate.svg.pngNo alt attribute provided
...ent/uploads/2022/11/contact-form.svg.pngNo alt attribute provided
.../wp-content/uploads/2022/11/news.svg.pngNo alt attribute provided
...ent/uploads/2022/11/warning-sign.svg.pngNo alt attribute provided
...press/wp-content/uploads/2022/10/faq.pngNo alt attribute provided
...tent/uploads/2022/11/communicate.svg.pngNo alt attribute provided
...ress/wp-content/uploads/2022/05/logo.jpgNo alt attribute provided
...ress/wp-content/uploads/2022/05/logo.jpgNo alt attribute provided
...ress/wp-content/uploads/2022/05/logo.jpgNo alt attribute provided
...ress/wp-content/uploads/2022/05/logo.jpgNo alt attribute provided
...acy-Authority_16_08_2023_191-768x512.jpgNo alt attribute provided
...acy-Authority_16_08_2023_191-768x512.jpgNo alt attribute provided
...acy-Authority_16_08_2023_191-768x512.jpgNo alt attribute provided
...acy-Authority_16_08_2023_191-768x512.jpgNo alt attribute provided
.../uploads/2023/12/complaints--768x512.jpgNo alt attribute provided
...acy-Authority_17_08_2023_329-768x512.jpgNo alt attribute provided
...oads/2022/05/aboriginal-flag.21d3606.png
Insecure Content		No alt attribute provided
.../torres-strait-islander-flag.64def33.png
Insecure Content		No alt attribute provided
.../wp-content/uploads/2022/06/victoria.png
Insecure Content		No alt attribute provided

Page structure

H1 heading
(Critically important)
Welcome to the VPA
The H1 heading contains the words Welcome to! Use important keywords instead.
Too many H1 headings
The H1 heading is too short (18 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
There are 35 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Welcome to the VPA
H1 Welcome to the VPA Duplicate text
H1 Latest News
H1 What do you want to search for?
H2 Complaints
H2 Standards/ Publications
H2 Applications
H2 Register Search
H2 Register Search Duplicate text
H2 Standards, Guidelines and Resources
H2 Self-Service Certificate
H2 Application Forms
H2 News and Publications
H2 Pharmacy Premises Complaints
H2 Frequently Asked Questions
H2 Contacting Our Team
H3 Victorian Pharmacy Authority Media Release
H3 Recent safety alerts issued by the TGA
H4 Information and Services
H4 Information and Services Duplicate text
H4 About Victorian Pharmacy Authority
H4 About Victorian Pharmacy Authority Duplicate text
H4 Licensing and Registration
H4 Licensing and Registration Duplicate text
H4 VPA Special Circular
H4 VPA Circular No. 37
H4 VPA Circular No. 36
H4 VPA Circular No. 35
H4 Frequently Asked Questions Duplicate text
H4 Information and Services Duplicate text
H4 Licensing and Registration Duplicate text
H4 About the Victorian Pharmacy Authority
H4 Information and services
H4 About the Victorian Pharmacy Authority Duplicate text
H4 Licensing and Registration Duplicate text
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
7 links don't have an anchor text.
There are 7 links with a trivial anchor text.
The number of internal links is ok.
There are 3 external links on this page.

Found links on this page

LinkAttributesAnchor text
http://pharmacy.vic.gov.au/Subdomain No Text
https://pharmacy.vic.gov.au/Subdomain No Text
/register-search/Register Search
/complaints/Complaints
/circulars-and-reports/Subdomain Circulars and Reports
/forms-payments/Subdomain Application Forms and Payment
/standard-guidelines/Subdomain Standards, Guidelines And Resources
/vpa-resources/self-audit-form/Self-audit form
/vpa-resources/managing-schedu...Managing S8 poisons
/our-board/Subdomain Our Board
/strategic-plan/Subdomain Strategic Plan
/statement-of-regulatory-appro...Subdomain Statement of Regulatory Approach (Inspections)
/statement-of-expectations/Subdomain Statement of Expectations
/annual-report/Subdomain Annual Reports
/service-charter/Subdomain Service Charter
/privacy-policy/Subdomain Privacy Policy
/freedom-of-information/Subdomain Freedom of Information
/public-interest-disclosures/Subdomain Public Interest Disclosures
/gifts-benefits-and-hospitality/Subdomain Gifts, Benefits and Hospitality
/consultancy-expenditure/Subdomain Consultancy Expenditure
/assistance-with-applications/Subdomain Application Guidance
/forms-payments/Subdomain Text duplicate Application Forms and Payment
/commercial-arrangement-guidance/Subdomain Commercial Arrangement Guidance
/schedule-of-fees/Subdomain Schedule of Fees
/self-service-certificate/Subdomain Self-Service Certificate Download
/register-search/Subdomain Text duplicate Register Search
/wordpress/wp-content/uploads/...Subdomain Trivial anchor text
Read More
https://www.tga.gov.au/news/sa...New window External Subdomain Compounded colic preparations containing Atropa belladonna
A-TITLE https://www.tga.gov.au/news/safety-alerts/compounded-colic-preparations-containing-atropa-belladonna
https://www.tga.gov.au/news/sa...New window External Subdomain Substandard semaglutide vials
A-TITLE https://www.tga.gov.au/news/safety-alerts/substandard-semaglutide-vials
https://www.tga.gov.au/news/sa...New window External Subdomain Compounding safety information: semaglutide-like products
A-TITLE https://www.tga.gov.au/news/safety-alerts/compounding-safety-information-semaglutide-products
/complaints/Subdomain Make a complaint
/standard-guidelines/Subdomain Standards
/standard-guidelines/Subdomain Publications
http://pharmacy.vic.gov.au/news/Subdomain News
/applications/Subdomain Apply Now
/register-search/Subdomain Search by Owner
/register-search/Subdomain Search by Premise
/register-search/New window Subdomain Register Search Search the public register for premises registration and premises licensees.
/standard-guidelines/New window Subdomain Standards, Guidelines and Resources Published Victorian Pharmacy Authority Standards and current policy guidelines.
/self-service-certificate/New window Subdomain Self-Service Certificate Retrieve current premises registration certificates through your email address registered with the VPA.
/forms-payments/New window Subdomain Application Forms Application and notification forms relating to licensing, registration of premises and other approvals.
/circulars-and-reports/New window Subdomain News and Publications Keep up to date with latest news and publications created by the Victorian Pharmacy Authority.
/complaints/New window Subdomain Pharmacy Premises Complaints Make a complaint about a pharmacy owner or pharmacy premises.
/vpa-resources/assistance-with...New window Subdomain Frequently Asked Questions Looking for some quick answers to common questions. Check here.
/contact-us/New window Subdomain Contacting Our Team Locate appropriate contacts and contact methods for the Victorian Pharmacy Authority team.
https://pharmacy.vic.gov.au/news/Subdomain All News
/vpa-news/vpa-special-circular...Subdomain VPA Special Circular
/vpa-news/vpa-circular-no-37/Subdomain VPA Circular No. 37
/vpa-news/vpa-circular-no-36/Subdomain VPA Circular No. 36
/vpa-news/vpa-circular-no-35/Subdomain VPA Circular No. 35
/page/2/Subdomain 2
/page/3/Subdomain 3
/page/7/Subdomain 7
/page/2/Subdomain Next »
/vpa-news/vpa-special-circular...Subdomain No Text
/vpa-news/vpa-special-circular...Subdomain Text duplicate VPA Special Circular
/publications/special-circular...Subdomain Click here to read more
/vpa-news/vpa-special-circular...Subdomain Trivial anchor text
Read more
/vpa-news/vpa-circular-no-37/Subdomain No Text
/vpa-news/vpa-circular-no-37/Subdomain Text duplicate VPA Circular No. 37
/publications/circular-no-37-3...Subdomain Text duplicate Click here to read more
/vpa-news/vpa-circular-no-37/Subdomain Text duplicate Trivial anchor text
Read more
/vpa-news/vpa-circular-no-36/Subdomain No Text
/vpa-news/vpa-circular-no-36/Subdomain Text duplicate VPA Circular No. 36
/publications/circular-no-36-1...Subdomain Text duplicate Click here to read more
/vpa-news/vpa-circular-no-36/Subdomain Text duplicate Trivial anchor text
Read more
/vpa-news/vpa-circular-no-35/Subdomain No Text
/vpa-news/vpa-circular-no-35/Subdomain Text duplicate VPA Circular No. 35
/publications/circular-no-35-6...Subdomain Text duplicate Click here to read more
/vpa-news/vpa-circular-no-35/Subdomain Text duplicate Trivial anchor text
Read more
/vpa-news/vpa-quarterly-perfor...Subdomain No Text
/vpa-news/vpa-quarterly-perfor...Subdomain Quarterly Performance Report Jan - Mar 2024
/publications/vpa-quarterly-pe...New window Subdomain Text duplicate Click here to read more
/vpa-news/vpa-quarterly-perfor...Subdomain Text duplicate Trivial anchor text
Read more
/vpa-news/statement-of-regulat...Subdomain No Text
/vpa-news/statement-of-regulat...Subdomain Text duplicate Statement of Regulatory Approach (Inspections)
/statement-of-regulatory-appro...New window Subdomain Text duplicate Click here to read more
/vpa-news/statement-of-regulat...Subdomain Text duplicate Trivial anchor text
Read more
/page/2/Subdomain Text duplicate 2
/page/3/Subdomain Text duplicate 3
/page/5/Subdomain 5
/page/2/Subdomain Text duplicate Next »
/page/2/Subdomain Text duplicate 2
/page/3/Subdomain Text duplicate 3
/page/13/Subdomain 13
/page/2/Subdomain Text duplicate Next »
/register-search/Subdomain Text duplicate Register Search
/complaints/Subdomain Text duplicate Complaints
/circulars-and-reports/Subdomain Text duplicate Circulars and Reports
/forms-payments/Subdomain Text duplicate Application Forms and Payment
/standard-guidelines/Subdomain Standards, Guidelines and Resources
/contact-us/Subdomain Contact Us
/privacy-policy/Subdomain Text duplicate Privacy Policy
/disclaimer/Subdomain Disclaimer
/forms-payments/Subdomain Text duplicate Application Forms and Payment
/commercial-arrangement-guidance/Subdomain Text duplicate Commercial Arrangement Guidance
/schedule-of-fees/Subdomain Text duplicate Schedule of Fees
/self-service-certificate/Subdomain Text duplicate Self-Service Certificate Download
/register-search/Subdomain Text duplicate Register Search
/our-board/Subdomain Text duplicate Our Board
/strategic-plan/Subdomain Text duplicate Strategic Plan
/statement-of-expectations/Subdomain Text duplicate Statement of Expectations
/annual-report/Subdomain Annual Report
/service-charter/Subdomain Text duplicate Service Charter
/privacy-policy/Subdomain Text duplicate Privacy Policy
/freedom-of-information/Subdomain Text duplicate Freedom of Information
/public-interest-disclosures/Subdomain Text duplicate Public Interest Disclosures
/gifts-benefits-and-hospitality/Subdomain Text duplicate Gifts, Benefits and Hospitality
/consultancy-expenditure/Subdomain Text duplicate Consultancy Expenditure
/register-search/Subdomain Text duplicate Register Search
/standard-guidelines/Subdomain Text duplicate Standards, Guidelines and Resources
/forms-payments/Subdomain Applications and Notifications
/self-service-certificate/Subdomain Text duplicate Self-Service Certificate Download
/circulars-and-reports/Subdomain Latest News
/?page_id=61Subdomain Resources
/our-board/Subdomain Text duplicate Our Board
/?page_id=260Subdomain Board Members
/contact-us/Subdomain Text duplicate Contact Us
/governance/Subdomain Governance
/privacy-policy/Subdomain Text duplicate Privacy Policy
/self-service-certificate/Subdomain Text duplicate Self-Service Certificate Download
/forms-payments/Subdomain Text duplicate Application Forms and Payment
/register-search/Subdomain Text duplicate Register Search
/register-search/Subdomain Text duplicate Register Search
/standard-guidelines/Subdomain Text duplicate Standards, Guidelines and Resources
/forms-payments/Subdomain Text duplicate Applications and Notifications
/self-service-certificate/Subdomain Text duplicate Self-Service Certificate Download
/circulars-and-reports/Subdomain Text duplicate Latest News
/?page_id=61Subdomain Text duplicate Resources

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://pharmacy.vic.gov.au/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
The X-powered header is sent within the response header. (unnecessary)
Performance
(Somewhat important)
The page response time is very slow (2.94 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (136 kB).

HTTP Response Header

NameValue
x-powered-byPHP/8.3.24
x-xss-protection1; mode=block
x-content-type-optionsnosniff
strict-transport-securitymax-age=31536000; includeSubDomains
referrer-policystrict-origin-when-cross-origin
x-frame-optionssameorigin
link<https://pharmacy.vic.gov.au/wp-json/>; rel="https://api.w.org/", <https://pharmacy.vic.gov.au/wp-json/wp/v2/pages/19>; rel="alternate"; title="JSON"; type="application/json", <https://pharmacy.vic.gov.au/>; rel=shortlink
content-typetext/html; charset=UTF-8
dateSun, 10 Aug 2025 04:38:33 GMT
serverApache
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 45 referring domains.
This page has 56 backlinks.
This page has backlinks from 23 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wordpress/wp-admin/
Allow: /wordpress/wp-admin/admin-ajax.php

Sitemap: https://pharmacy.vic.gov.au/wp-sitemap.xml

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Pharmacy72%Check
VPA66%Check
Welcome66%Check
Victorian Pharmacy64%Check
Pharmacy Authority64%Check
Victorian Pharmacy Authority61%Check
Compounding Pharmacy57%Check
Pharmacy Premises57%Check
Authority56%Check
Victorian56%Check
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